Omnisend vs. iContact: The Best Email Marketing Tool

"Omnisend vs iContact: The Best Email Marketing Tool for 2024"

Welcome to our comprehensive comparison of two email marketing powerhouses: Omnisend and iContact. In this detailed guide, we’ll dissect these platforms, analyzing every aspect to help you make an informed decision that suits your email marketing needs in 2024.

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Ease of Use

When it comes to email marketing, simplicity can be a game-changer, especially if you’re a small business owner or a marketer juggling multiple tasks. Let’s examine how Omnisend and iContact measure up in terms of ease of use.

Omnisend’s User-Friendly Interface

Omnisend prides itself on having an intuitive interface suitable for users of all skill levels. Navigating the dashboard is straightforward, thanks to its clean and simple layout. Whether you’re creating your first email campaign or managing complex automation sequences, Omnisend makes it easy to find your way around.

A standout feature of Omnisend’s interface is its drag-and-drop email builder. This tool allows you to design visually appealing emails without requiring a background in design. Simply choose from their templates, drag and drop elements, and customize to your heart’s content. It’s like putting together a puzzle, but much more enjoyable!

iContact’s User-Friendly Approach

iContact also places a strong emphasis on user-friendliness. Their interface is designed to be accessible for users with varying levels of expertise. You’ll find it easy to create and send emails, manage your contact lists, and analyze campaign performance.

iContact offers a variety of templates to jumpstart your email marketing efforts, making it convenient for users who want to get started quickly. Their template editor is user-friendly and allows for customization to align with your brand’s style.

In summary, both Omnisend and iContact provide user-friendly interfaces, making them suitable for marketers of all levels. The choice between the two may come down to your specific preferences and the level of customization you desire.

Email Templates

Creating visually appealing and engaging emails is pivotal in email marketing success. Let’s delve into how Omnisend and iContact compare in terms of email templates and customization options.

Omnisend’s Email Templates

Omnisend boasts a diverse library of professionally designed email templates that cater to various industries and occasions. Whether you’re sending newsletters, promotional offers, or cart abandonment reminders, you’ll find a template to match your needs. These templates are not only visually pleasing but also responsive, ensuring that your emails look great on any device.

Where Omnisend truly shines is in customization. The drag-and-drop editor empowers you to tailor each template to match your brand’s unique identity. You can effortlessly modify colors, fonts, and insert your logo. Additionally, Omnisend offers a selection of content blocks that you can easily integrate into your emails, simplifying the addition of product recommendations, social media links, or customer reviews.

iContact’s Email Templates

iContact also offers a range of email templates designed to engage your audience effectively. While their template library may not be as extensive as Omnisend’s, it covers the essentials, ensuring you have a solid foundation to create your email campaigns.

Customization in iContact allows you to personalize emails with your branding elements and messaging. You can modify colors, fonts, and layout to align with your brand identity. iContact’s focus is on simplicity and ease of use, making it suitable for users who want to create attractive emails without delving into intricate design elements.

In summary, Omnisend takes the lead when it comes to email template variety and customization options. Its intuitive drag-and-drop editor empowers you to craft visually appealing emails without needing a background in design.

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Automation and Workflow

Automation is the heartbeat of modern email marketing, allowing you to deliver targeted messages to the right people at precisely the right time. Let’s explore how Omnisend and iContact handle automation and workflow management.

Omnisend’s Automation

Omnisend offers a robust automation platform featuring a user-friendly visual workflow builder. Whether you’re setting up a straightforward welcome series or a complex cart abandonment sequence, Omnisend makes it accessible.

A standout feature in Omnisend’s automation toolkit is its collection of pre-built automation templates. These templates cover common e-commerce scenarios, and you can easily tailor them to your brand’s unique requirements. This feature can save you significant time and effort while helping you launch effective campaigns swiftly.

Furthermore, Omnisend seamlessly integrates with popular e-commerce platforms like Shopify and WooCommerce. This integration allows you to trigger automation based on specific customer actions, such as making a purchase or browsing particular product categories. It’s akin to having a virtual sales assistant working round the clock.

iContact’s Automation

iContact provides automation capabilities to streamline your email marketing efforts. While its automation features may not be as extensive as Omnisend’s, it offers the essentials for creating effective automated campaigns.

iContact’s workflow automation allows you to set up trigger-based emails, such as welcome emails, birthday greetings, and post-purchase follow-ups. You can also segment your audience based on various criteria to send targeted messages.

One unique feature of iContact is its “Workflows” tool, which enables you to design and visualize your automation sequences. While it may not be as visually intuitive as Omnisend’s workflow builder, it provides an organized way to plan and execute your automation.

In summary, Omnisend excels in automation capabilities, offering a user-friendly interface and a wide array of pre-built templates. iContact provides automation features suitable for basic automation needs, making it a good fit for businesses looking to streamline their email marketing efforts.

Analytics and Reporting

Effective email marketing requires a keen eye on performance metrics to measure success and make data-driven decisions. Both Omnisend and iContact offer analytics and reporting tools, but they differ in terms of depth and approach. Let’s explore how each platform handles this critical aspect.

Omnisend’s Analytics

Omnisend provides a user-friendly dashboard that offers a quick overview of your email campaign performance. Key metrics, such as open rates, click-through rates, conversion rates, and more, are presented in easy-to-understand charts and graphs.

One standout feature of Omnisend is its “Automation Reports.” These reports provide insights into how your automated campaigns are performing over time. You can see which automation workflows are driving the most engagement and revenue, enabling you to fine-tune your automation sequences for maximum effectiveness.

Moreover, Omnisend offers A/B testing capabilities, allowing you to experiment with different email elements such as subject lines, content, and sender names. The results of these tests are presented clearly, helping you make informed decisions to optimize your future campaigns.

iContact’s Analytics

iContact offers comprehensive reporting and analytics tools, providing a deeper level of data for those seeking more advanced insights. You can access detailed reports on individual subscribers, gaining insights into each subscriber’s journey and behavior.

One unique feature of iContact is its “Message and Survey Analytics.” This tool allows you to track user engagement not only with your emails but also with embedded surveys. You can gather valuable feedback from your audience and use it to refine your email content and strategies.

In terms of A/B testing, iContact enables you to experiment with different subject lines, content, and send times to determine what resonates best with your audience. The results of these tests are presented in a clear and easy-to-understand format.

In summary, both Omnisend and iContact offer robust analytics and reporting tools. Omnisend provides accessible reporting suitable for most users, while iContact provides more in-depth analytics and additional features like survey tracking.

Pricing and Scalability

Your choice of email marketing platform is often influenced by your budget and the scalability of your business. Let’s compare the pricing structures and scalability options of Omnisend and iContact.


  • Free Plan: Includes basic email marketing features, allowing up to 15,000 emails per month but with a daily limit.
  • Standard Plan: Starts around $16 per month for up to 500 subscribers, including automation workflows, SMS campaigns, and audience segmentation.
  • Pro Plan: Starting from around $99 per month for up to 500 subscribers, adding features like advanced reporting, web push notifications, and unlimited emails.
  • Enterprise Plan: Custom pricing for large-scale businesses, offering features like dedicated account management, deliverability support, and custom IP address.


  • Base Plan: Pricing starts at around $30/month for 500 subscribers and includes features like drag-and-drop editing, detailed tracking, and autoresponders.
  • Pro Plan: Starting at approximately $45/month for 500 subscribers, adding features like workflow automation, landing pages, and segmentation.
  • Custom pricing is available for higher volume needs and more advanced features.

Omnisend’s Pricing

Omnisend offers a tiered pricing structure designed to accommodate businesses of all sizes. It includes a free plan with basic features, making it ideal for startups and small businesses looking to get started with email marketing without a significant financial commitment.

As your business grows, you can choose from Omnisend’s paid plans, which offer more advanced features and scalability. The pricing is based on the number of subscribers in your list, providing flexibility that aligns with businesses of varying sizes. It’s a pay-as-you-grow model, ensuring you’re only paying for what you use.

Furthermore, Omnisend provides a 14-day free trial of their paid plans, allowing you to test their premium features before committing.

iContact’s Pricing

iContact also offers a tiered pricing structure, starting with plans designed for small businesses and scaling up to accommodate larger enterprises. While iContact does not provide a free plan, they do offer a 30-day free trial for you to explore their platform.

iContact’s pricing may be better suited for mid-sized to large businesses with substantial email lists. However, it’s worth noting that iContact’s pricing is straightforward, with no hidden fees or surprises.


In the quest to determine the best email marketing tool for 2024 between Omnisend and iContact, we’ve conducted a thorough comparison across multiple vital aspects. Both platforms offer a range of features and capabilities to cater to the diverse needs of businesses looking to engage with their audience through email marketing.

Omnisend shines for its user-friendly interface, extensive email template library, and accessible automation. With its drag-and-drop editor and pre-built automation templates, it’s an excellent choice for businesses seeking simplicity and ease of use. Omnisend’s flexible pricing structure and free plan make it an attractive option for startups and small businesses.

iContact, on the other hand, stands out for its comprehensive features, detailed analytics, and reliability. With a focus on delivering results and in-depth reporting, iContact appeals to businesses looking for advanced insights and comprehensive email marketing solutions. While its pricing may be better suited for mid-sized to large enterprises, it offers transparent pricing with no hidden fees.

Your choice between Omnisend and iContact ultimately depends on your specific business requirements, budget, and technical expertise. Omnisend caters to those who value simplicity and accessibility, while iContact is an ideal partner for businesses seeking advanced analytics and reliability.

Before making a decision, consider your business objectives, scalability needs, and budget constraints. Both platforms offer free trials, allowing you to explore their capabilities and determine which aligns best with your email marketing strategy for 2024.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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