Hootsuite vs Commun.it: The Best Social Media Management Tool for You

Navigate social media management effectively with our Hootsuite vs Commun.it guide. Ideal for enhancing community engagement.

Hey there, social media warriors! Are you on the hunt for the perfect tool to manage your digital empire? You’re in the right place! Today, we’re putting two of the big guns in social media management – Hootsuite and Commun.it – under the microscope. Whether you’re a marketer, a small business owner, or someone looking to ramp up your social media game, this article is your treasure map. Let’s embark on this journey to discover which tool is the champion for your social media needs!

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User-Friendliness: Navigating the Seas of Social Media Management

In the vast ocean of social media, the ease of navigating your management tool can make or break your online presence. Let’s see how Hootsuite and Commun.it fare when it comes to user-friendliness.

Hootsuite: The Seasoned Navigator

Hootsuite has been around the block. Its interface is like a well-oiled ship, ready to take on the high seas of social media. When you log in, you’re met with a dashboard that’s like a captain’s bridge – it’s where all the action happens. The layout is column-based, showcasing your feeds, scheduled posts, and more.

What’s great about Hootsuite is its dashboard customization. You can tweak it to show exactly what you need, from various social network streams to tracking specific hashtags or conversations. For social media veterans, this customization is like having a map and compass in hand, perfectly suited for navigating through the complexities of online branding.

However, for the rookies, this might seem a bit daunting at first glance. There’s a bit of a learning curve, but don’t fret! Once you get the hang of it, Hootsuite becomes an invaluable ally in your social media journey.

Commun.it: Smooth Sailing for Beginners

Enter Commun.it, a tool that takes a different approach. Its interface is more streamlined and straightforward – think of it as a sleek speedboat compared to a galleon. This tool prioritizes simplicity, making it incredibly accessible for beginners or those who prefer a more minimalist approach.

Commun.it focuses on managing your community efficiently. The dashboard is intuitive, offering a clear view of your engagement, followers, and influencers. It’s designed to help you build and maintain relationships on social media, which is the essence of a thriving online presence.

For the seasoned social media sailors, Commun.it might seem a bit basic. It doesn’t offer the same level of customization as Hootsuite, but it excels in its ease of use and straightforwardness, making daily social media tasks feel like a breeze.

Verdict: Choosing Your Vessel

When it comes to user-friendliness, the choice between Hootsuite and Commun.it depends on your experience and needs. If you’re a social media pro looking for a tool that offers in-depth customization and control, Hootsuite is your go-to. But if you’re starting out or prefer a tool that simplifies social media management, Commun.it is the way to go.

Feature Comparison: The Toolkit for Your Social Media Voyage

Just like a captain needs the right tools to navigate a ship, social media managers need the right features to steer their online presence. Let’s compare the feature sets of Hootsuite and Commun.it to see which tool equips you better for the journey ahead.

Hootsuite: The Swiss Army Knife of Features

Hootsuite is like a treasure chest brimming with tools. It’s not just about posting updates; it’s about having a complete command center at your fingertips. Here’s what makes Hootsuite stand out:

  1. Multi-Platform Scheduling: It lets you schedule posts across a variety of social networks. Plan your content calendar in advance and maintain a consistent online presence with ease.
  2. Robust Analytics: Hootsuite provides detailed insights into your social media performance. Understanding engagement rates, follower growth, and other metrics is crucial for refining your strategy.
  3. Team Collaboration: If you’re navigating the social media waters with a crew, Hootsuite’s collaboration features are invaluable. Assign tasks, manage permissions, and streamline your team’s efforts efficiently.
  4. Social Listening Tools: Keep an ear to the ground with Hootsuite’s social listening features. Monitor brand mentions, track relevant conversations, and stay ahead of the waves in your industry.

Commun.it: Streamlined and Focused

Commun.it sets sail with a different approach, focusing on community management and engagement. Here’s what it brings to the table:

  1. Community Engagement Focus: The platform shines in helping you manage and grow your online community. It identifies top influencers, supporters, and potential leads, helping you nurture these relationships.
  2. Easy-to-Use Interface: The dashboard is geared towards simplicity, giving you a clear view of your engagement, potential leads, and important interactions without overwhelming you.
  3. Actionable Insights: While not as in-depth as Hootsuite, Commun.it offers valuable insights into your community’s behavior, helping you tailor your content and engagement strategy effectively.
  4. Time-Saving Tools: Features like automatic replies and thank-you tweets make managing daily interactions more manageable, especially for businesses or individuals with a significant following.

Verdict: The Right Tool for Your Treasure Hunt

Hootsuite is like a fully equipped ship, perfect for social media professionals who need a comprehensive toolset for detailed strategy execution. Its diverse features and analytics are excellent for in-depth social media management.

Commun.it, with its focus on community engagement and ease of use, is akin to a swift and agile boat, ideal for those who prioritize building and maintaining relationships on social media. While it may not have the extensive feature set of Hootsuite, it’s incredibly effective for engagement-centric social media management.

Pricing Strategies: Charting the Course for Cost-Effectiveness

HootsuiteFree Plan: Hootsuite offers a limited free plan that allows for 2 social profiles and 5 scheduled messages.
Professional Plan: Starting at $49 per month, this plan allows for 1 user, 10 social profiles, and unlimited scheduling.
Team Plan: Starting at $129 per month, offering 3 users, 20 social profiles, and unlimited scheduling, plus additional team collaboration features. Business Plan: Starting at $599 per month for up to 5 users and 35 social profiles, with advanced features for larger teams.
Enterprise Plan: Custom pricing for organizations with large-scale requirements, offering unlimited users, social profiles, and advanced features.
Commun.itFree Plan: Basic monitoring and engagement capabilities for a limited number of profiles.
Pro Plan: Starting at $19.99 per month, for individual users needing more comprehensive features.
Business Plan: Starting at $39.99 per month, offering advanced features for small businesses.
Corporate Plan: Custom pricing for larger organizations requiring extensive social media management and analytics.

In the realm of social media management tools, pricing is like setting the sails – it determines how far you can go with your resources. Let’s compare how Hootsuite and Commun.it fare in their pricing strategies, to see which offers more value for your voyage.

Hootsuite: Flexible Pricing for Diverse Needs

Hootsuite’s pricing structure is designed to cater to a wide range of users, from solo sailors to full fleet commanders. Here’s a brief overview:

  1. Free Plan: This is perfect for beginners or small ventures, allowing basic functionality with limited features.
  2. Professional Plan: Designed for solo professionals, offering expanded features like more social profiles and enhanced scheduling options.
  3. Team Plan: Tailored for small teams, this plan includes additional collaboration tools and support.
  4. Business and Enterprise Plans: These are aimed at larger organizations, offering a suite of advanced features, analytics, and support options.

Hootsuite’s plans offer flexibility, but it’s important to note that the more advanced features and support are available in the higher-tier plans, which may require a significant investment.

Commun.it: Streamlined and Affordable Options

Commun.it offers a more straightforward approach to pricing, making it accessible for those on a tighter budget or with simpler needs:

  1. Free Plan: Ideal for individuals or small businesses starting out, offering basic management features and analytics.
  2. Paid Plans: These are reasonably priced and differ mainly in the number of social profiles, level of insights, and engagement features they offer.

Commun.it’s pricing is appealing for its simplicity and affordability. While it may not offer the extensive capabilities of higher-tier Hootsuite plans, it provides essential features for effective community management and engagement.

Verdict: Setting Your Financial Compass

When it comes to pricing, the choice between Hootsuite and Commun.it should be guided by your budget and the complexity of your social media management needs. Hootsuite offers a range of plans with varying features, suitable for those who need detailed analytics and extensive management tools and are willing to invest more.

Commun.it, on the other hand, is a great choice for those looking for an affordable and straightforward solution. Its focus on essential community management features makes it a cost-effective option for individuals or small businesses.

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Integration Capabilities: Expanding Your Social Media Horizons

In the world of social media management, the ability to integrate with other tools and platforms is like having the right crew on board – it can significantly enhance your capabilities. Let’s see how Hootsuite and Commun.it perform in terms of integration with other software and services.

Hootsuite: The Master of Integration

Hootsuite is renowned for its extensive integration capabilities. Here’s what sets it apart:

  1. Wide Range of Social Networks: Hootsuite supports a vast array of social media platforms, from the major players like Facebook, Twitter, and Instagram, to niche networks. This diversity allows you to manage a broad online presence from a single dashboard.
  2. App Directory: Hootsuite’s App Directory is a treasure trove of plugins and integrations. Whether you need analytics tools, content sourcing apps, or CRM integrations, there’s likely an app for it in their directory.
  3. API Access: For businesses with custom needs, Hootsuite offers API access, allowing you to build your own integrations or connect with other software seamlessly.
  4. Third-Party Tool Compatibility: Hootsuite integrates with a variety of marketing, customer service, and analytics tools, making it a versatile choice for comprehensive digital strategies.

Commun.it: Focused but Limited Integration

Commun.it’s integration capabilities, while not as extensive as Hootsuite’s, are still noteworthy:

  1. Essential Social Network Support: Commun.it integrates with key social networks like Twitter and Facebook, focusing on where community management is most impactful.
  2. Limited Third-Party Integrations: Compared to Hootsuite, Commun.it offers fewer integrations with third-party tools and services. However, the available integrations cover the basics for effective community engagement and management.
  3. Simplicity in Integration: The platform’s strength lies in its simplicity, ensuring that even with limited integrations, the user experience remains streamlined and focused on community engagement.

Verdict: Choosing Your Crew Wisely

Hootsuite stands out as a leader in integration capabilities, ideal for those who need a tool that connects with a wide range of platforms and third-party services. Its versatility makes it an excellent choice for businesses with diverse and complex digital marketing strategies.

Commun.it, with its more focused approach, is suitable for users who need straightforward community management without the need for extensive integrations. It’s perfect for small businesses or individuals who prioritize ease of use and simplicity over a wide array of integration options.

Customer Support: Ensuring a Smooth Sailing Experience

In the unpredictable seas of social media, having responsive and helpful customer support is like having a reliable first mate. Let’s compare how Hootsuite and Commun.it fare in providing support to their users.

Hootsuite: Comprehensive Support on Deck

Hootsuite provides a robust support system for its users, making sure you’re never adrift. Here’s what they offer:

  1. Extensive Knowledge Base: Hootsuite’s help center is like a detailed map, filled with articles, how-to guides, and FAQs to help you navigate through common issues and features.
  2. Community Forum: Engage with other Hootsuite users in their community forum, a great place to share experiences, tips, and solutions.
  3. Professional Training: Through Hootsuite Academy, you can access courses and certifications to enhance your social media skills and mastery of the platform.
  4. Dedicated Support Channels: For paid plans, Hootsuite offers multiple support channels, including email, chat, and phone support, ensuring you have a lifeline whenever you need it.

Commun.it: Focused Yet Limited Support

Commun.it, while offering solid customer support, tends to be more streamlined:

  1. Helpful Guides: Their help center provides guides and FAQs to get you started and troubleshoot common issues.
  2. Email Support: Commun.it offers email support, which is responsive and helpful, though it may not be as immediate as live options.
  3. Lack of Community Forum: Unlike Hootsuite, Commun.it doesn’t offer a community forum, which can be a valuable resource for peer-to-peer advice and support.
  4. No Advanced Training Resources: Commun.it focuses on simplicity and doesn’t provide extensive training resources or certifications like Hootsuite.

Verdict: Navigating the Support Waters

Hootsuite sails ahead with its comprehensive customer support, offering a wide array of resources and direct support channels. It’s ideal for users who value having extensive guidance and assistance readily available.

Commun.it, while more limited in scope, provides effective support for its users, focusing on key resources and responsive email assistance. It’s well-suited for those who prefer a more straightforward support system without the need for extensive additional resources.


Embarking on a social media journey requires the right tools, and choosing between Hootsuite and Commun.it is like picking the captain for your ship. Both offer distinct advantages and cater to different needs in the vast sea of social media management.


Stands out as a versatile and comprehensive tool. With its wide array of features, extensive integration options, and robust customer support, it’s well-suited for seasoned social media sailors who need a powerful command center to manage a diverse and complex online presence.


With its focus on simplicity and community engagement, is like a swift and agile vessel, perfect for beginners or those who prioritize ease of use and effective community management over a wide array of features. Its straightforward approach makes it a great choice for small businesses or individuals who want to maintain meaningful interactions without the complexity of more advanced tools.

author avatar
Suvam Mondal
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