CoSchedule vs Planoly: The Best Social Media Management Tool for You

Deciding between CoSchedule and Planoly? Evaluate their features, affordability, and user-friendliness to enhance your social media planning.

Choosing the right social media management tool can feel like trying to pick your favorite ice cream flavor at a shop with endless options. You want the choice that satisfies your craving without leaving you longing for more. In the world of social media, where the scoop sizes are CoSchedule and Planoly, making the right pick is crucial for your brand’s success and sanity. Both platforms promise to streamline your social media strategy, but which one will be the cherry on top of your marketing sundae? Let’s dive in and compare to help you make that delicious decision.

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Visual Planning and Aesthetics: Crafting Your Brand’s Digital Art Gallery

In a realm where visuals speak louder than words, how your content looks can make or break your social media presence. Here’s where the art of visual planning comes into play, turning your feed into a curated gallery that tells your brand’s story at a glance.

CoSchedule: The Strategic Planner

CoSchedule might seem like the planner who loves lists and calendars more than images at first glance. However, don’t let that fool you. While it’s true that CoSchedule emphasizes content calendars and marketing projects, it also understands the power of visual content. Through its integration with tools like Buffer and its ability to preview social media posts, CoSchedule allows you to ensure your visuals align with your overall content strategy. It’s like having a bird’s-eye view of your marketing museum, making sure each piece contributes to the narrative you want to tell.

Yet, CoSchedule is more about the broad strokes than the intricate details of each brush. It focuses on how each post fits into your larger marketing campaign and ensures consistency across platforms. This approach is perfect for marketers who think in campaigns and big-picture strategies rather than individual posts.

Planoly: The Visual Virtuoso

Enter Planoly, the tool that thrives in the visual realm. Designed with Instagram in mind, it’s as if you’re walking through an art gallery, arranging and rearranging the pieces until everything feels just right. Planoly’s visual planner allows you to see exactly how your posts will look on your feed before they go live. This level of detail is invaluable for brands for whom aesthetics are paramount.

With Planoly, you can drag and drop images, creating a cohesive and visually appealing grid. It’s about crafting the perfect visual story, where each post is a chapter that complements the others. For businesses that rely heavily on Instagram or Pinterest and need their feeds to look flawless, Planoly is like having a personal curator for your digital gallery.

The Visual Verdict

If your marketing strategy is driven by campaigns and consistency across various platforms, CoSchedule’s broad view might be your best ally. It’s for the strategist who loves to see how all pieces of the puzzle fit together. On the other hand, if Instagram or Pinterest is where your brand shines and visual cohesion is key, Planoly’s detailed visual planning capabilities will be your secret weapon. It’s for the creator who wants to ensure every post is a masterpiece in the gallery of their feed.

Content Scheduling and Automation: The Backbone of Social Media Efficiency

In the bustling world of social media, staying ahead with scheduled content can feel like trying to catch a train that’s always leaving the station. Both CoSchedule and Planoly offer solutions to keep you on track, but they do so with different amenities on board. Let’s delve into how each platform approaches the vital task of content scheduling and automation, ensuring your social media strategy is not just on time but also delivering first-class content to your audience.

CoSchedule: The Master Scheduler

CoSchedule stands out as a comprehensive marketing calendar that integrates social media scheduling with your wider marketing activities. Think of it as the station master who not only ensures the trains run on time but also oversees the entire railway network. With CoSchedule, you can schedule posts across various platforms, including Facebook, Twitter, LinkedIn, and Instagram, directly integrating this function with your content marketing, email campaigns, and more.

The true power of CoSchedule lies in its automation capabilities. With features like ReQueue, CoSchedule can automatically fill gaps in your social media schedule with your best content, ensuring your social media presence is consistent without constant manual intervention. This is akin to having an autopilot mode for your social media, where CoSchedule decides the best times to post based on your audience’s engagement patterns, making sure your content gets the visibility it deserves.

Planoly: The Visual Content Conductor

While CoSchedule focuses on integrating social media scheduling within a broader marketing framework, Planoly takes a more focused approach, especially with visual content platforms like Instagram and Pinterest. It’s like a train conductor who specializes in scenic routes, ensuring that each passenger (or post) has the best view (or placement) on your social media feed.

Planoly’s visual content calendar lets you see exactly how your scheduled posts will appear on your Instagram grid, allowing for meticulous planning and adjustments to maintain aesthetic coherence. The platform also offers auto-posting features for Instagram, including single photos, videos, and carousels, making it easier to maintain an active and engaging presence.

Moreover, Planoly includes tools for scheduling Stories, a crucial aspect of Instagram marketing that many other platforms overlook. This ensures that not only your feed but also your Stories convey the narrative you intend, engaging your audience with timely and visually captivating content.

Choosing Your Conductor

If your social media strategy requires a conductor who can oversee not just the departure and arrival of posts but also how they integrate with the broader marketing landscape, CoSchedule’s scheduling and automation capabilities will likely meet your needs. It’s perfect for marketers looking for a centralized platform to manage a complex, multi-channel strategy.

Conversely, if your journey mainly traverses the visual landscapes of Instagram and Pinterest, and you need a tool that emphasizes aesthetic coherence along with scheduling, Planoly could be your ideal conductor. It’s especially suited for brands and creators for whom visual storytelling is paramount.

Both platforms ensure your social media strategy runs smoothly and efficiently, but the choice between CoSchedule and Planoly depends on the scope of your strategy and the platforms you prioritize.

Analytics and Reporting: Navigating the Success of Your Social Media Journey

In the digital world, analytics and reporting are your compass and map, guiding you through the vast landscape of social media towards your desired destination. Understanding how your content performs can illuminate the path to improved engagement and a stronger connection with your audience. Let’s compare how CoSchedule and Planoly equip you with the tools to navigate your social media journey with precision and insight.

CoSchedule: The Strategic Navigator

CoSchedule offers comprehensive analytics that extend beyond just social media performance, encompassing your entire marketing strategy. This platform acts like a seasoned navigator, capable of interpreting complex maps and charts to plot the best course forward. With CoSchedule, you can track the performance of your social media posts alongside other marketing activities, providing a holistic view of how each element contributes to your goals.

The analytics feature in CoSchedule includes detailed reports on social media engagement, campaign success, and team productivity, offering actionable insights that can help refine your strategy. These reports are customizable, allowing you to focus on the metrics that matter most to your business. Whether you’re evaluating the reach of your latest campaign or the efficiency of your marketing workflow, CoSchedule’s analytics give you the data you need to make informed decisions.

Planoly: The Visual Analytics Artist

Planoly’s approach to analytics is tailored specifically to visual social media platforms, with a focus on presenting data in an accessible and visually appealing manner. This platform is like an artist who transforms raw data into a beautiful, understandable piece of art. Planoly provides insights into post-performance, audience engagement, and growth metrics, all designed to help you optimize your Instagram and Pinterest strategy.

One of Planoly’s strengths is its ability to offer detailed analytics for Stories, a feature often overlooked by other platforms. Given the increasing importance of Stories in engaging with audiences, these insights can be invaluable. Planoly’s analytics help you understand which types of content resonate most with your audience, allowing you to tailor your strategy to maximize engagement and reach.

Setting Your Course with the Right Tools

When it comes to choosing between CoSchedule and Planoly for analytics and reporting, consider the breadth and depth of data you need to guide your social media strategy. If you’re looking for a comprehensive overview that integrates social media performance with broader marketing metrics, CoSchedule’s strategic analytics will serve you well. It’s ideal for marketers who need to report on performance across multiple channels and campaigns.

On the other hand, if your journey is focused primarily on visual social media platforms and you appreciate analytics presented in a user-friendly and visually engaging format, Planoly’s analytics will meet your needs. It’s perfect for brands and creators who prioritize Instagram and Pinterest and value insights into visual content performance, especially for Stories.

Both CoSchedule and Planoly offer valuable tools to navigate the success of your social media efforts, but the right choice depends on the scope of your strategy and the platforms that are most critical to your brand.

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Pricing and Subscription Models: Charting the Cost of Your Social Media Course

In the sea of social media management tools, the cost is often a lighthouse guiding smaller businesses and individual creators to the right harbor. Both CoSchedule and Planoly offer a range of pricing options designed to accommodate the diverse needs and budgets of their users. However, the value derived from each platform can vary significantly based on the features and scalability they offer. Let’s navigate through the pricing and subscription models of CoSchedule and Planoly to help you chart the most cost-effective course for your social media journey.

CoScheduleMarketing Calendar: The free version offers a basic marketing calendar for planning and scheduling.Marketing Suite: Custom pricing based on the needs of your team or organization, including content marketing, social media scheduling, work management, and more.
PlanolyFree Plan: Planoly offers a free version that includes 1 user, 2 social profiles (Instagram and Pinterest), and 30 uploads per month per profile.Solo Plan: Starting at $7 per month (billed annually), this plan includes 1 user, 2 social profiles, and unlimited uploads.Duo Plan: Starting at $15 per month (billed annually), offering 2 users, 2 social profiles, and unlimited uploads, plus additional analytics features.Custom Plan: Planoly also offers custom plans for businesses with greater needs, which include more social profiles and additional features.

CoSchedule: The All-In-One Marketing Suite

CoSchedule markets itself as an all-encompassing marketing calendar, aiming to centralize your entire marketing strategy, including social media management. Its pricing structure reflects this comprehensive approach, with plans designed to cater to different sizes of teams and marketing needs. Starting from a basic solo plan for individuals, prices scale up to custom pricing for large teams and organizations requiring advanced features and integrations.

What sets CoSchedule apart in terms of value is its blend of content marketing, project management, and social media tools. This means that while the initial cost might be higher than some standalone social media management platforms, the breadth of features and integrations can potentially replace several other tools, consolidating costs and streamlining workflows.

Planoly: Tailored for Visual Social Media Management

Planoly’s pricing model is specifically tailored to cater to influencers, small businesses, and brands focused primarily on visual content, particularly on Instagram and Pinterest. The platform offers a range of plans, starting with a basic free plan, which provides a taste of its visual planning and scheduling capabilities, albeit with limitations on the number of posts and features.

As you move up to its more premium offerings, Planoly becomes more robust, unlocking additional posts, users, and advanced features like analytics and comment management. The pricing is structured to grow with your business, making it an attractive option for users who primarily need an effective tool for managing their visual social media presence without the need for broader marketing functionalities.

Weighing Your Options

When deciding between CoSchedule and Planoly based on pricing, consider not only the monthly or annual cost but also the return on investment each platform can provide for your specific needs. If your strategy demands a comprehensive tool that can handle content marketing, project management, and social media under one roof, CoSchedule may offer the better value despite a higher price point. Its ability to consolidate multiple tools into one platform can streamline your operations and potentially lower overall costs.

Conversely, if your focus is predominantly on managing and optimizing visual content for platforms like Instagram and Pinterest, Planoly’s more specialized and scalable pricing model might offer the value you need. Its lower entry cost and tailored features for visual social media make it an excellent choice for users who prioritize aesthetics and engagement on these platforms.

In essence, the choice between CoSchedule and Planoly’s pricing and subscription models should align with your marketing strategy’s scale, scope, and specific platform focus. Both platforms offer their unique advantages, making them valuable tools depending on your priorities and budget considerations.

User Experience and Ease of Use: Navigating the Platform’s Interface

In the world of social media management, where time is of the essence, the usability and user experience (UX) of a platform can significantly impact your daily workflow and overall efficiency. A tool that’s intuitive and easy to navigate can save precious hours, allowing you to focus more on strategy and content creation rather than figuring out how to use the software. Let’s set sail into the user experience and ease of use offered by CoSchedule and Planoly, to see which platform might help you navigate the social media waters with greater ease.

CoSchedule: Organized Complexity for the Marketing Maestro

CoSchedule presents itself as a comprehensive marketing tool, designed to cater to a wide array of marketing needs beyond just social media management. This ambition is reflected in its interface, which is packed with features ranging from content calendars and email marketing integration to task assignments and project management tools.

The depth of features CoSchedule offers can be a double-edged sword. For newcomers, the platform might initially appear daunting, with its array of options and functionalities. However, for the seasoned marketer or team looking for a robust tool that centralizes their entire marketing workflow, CoSchedule’s interface becomes a symphony of efficiency. The learning curve is justified by the powerful capabilities at your fingertips, offering a unified dashboard from which you can orchestrate your marketing campaigns.

Planoly: Streamlined Simplicity for the Visual Storyteller

Planoly takes a different tack, with a focus on visual content planning, particularly for Instagram and Pinterest. This focus is evident in its user interface, which is clean, intuitive, and visually oriented. The platform simplifies the process of planning and scheduling content, making it accessible even to those with little to no experience in social media management.

The visual planner, which allows users to see how their Instagram grid will look post-publication, is a standout feature that embodies Planoly’s commitment to user-friendly design. This, coupled with straightforward scheduling and analytics features, makes Planoly a breeze to navigate. For individual creators, influencers, or small businesses prioritizing visual content, Planoly’s interface offers the perfect blend of simplicity and functionality, enabling users to quickly get up to speed and start optimizing their social media presence.

Charting Your Course: Which UX Suits Your Journey?

The decision between CoSchedule and Planoly, from a user experience standpoint, hinges on your specific needs and the complexity of your marketing strategy. If you’re a marketer or a team in need of a comprehensive platform that integrates various aspects of marketing beyond social media, CoSchedule’s organized complexity offers a powerful toolset designed for strategic depth. The initial investment in learning the platform pays off in the form of streamlined workflows and centralized campaign management.

Conversely, if your focus is primarily on crafting and managing visual content for platforms like Instagram and Pinterest, Planoly’s streamlined simplicity will likely serve you better. Its intuitive design and visual-first approach make it an excellent choice for users seeking an efficient and accessible tool to enhance their social media presence.

Ultimately, both CoSchedule and Planoly excel in their respective domains, but understanding the nuances of their user experience can help you select the platform that not only meets your functional needs but also aligns with your workflow preferences and ease of use requirements.

Integration Capabilities: Expanding Your Social Media Toolkit

In the digital marketing ecosystem, the ability of a social media management tool to play well with other applications can significantly amplify your marketing efforts. Integrations can streamline workflows, automate tasks, and provide deeper insights by connecting your social media management tool with other platforms like CRM systems, analytics tools, email marketing services, and content creation software. Let’s explore how CoSchedule and Planoly fare in terms of integration capabilities, helping you determine which platform could best extend the reach and effectiveness of your social media toolkit.

CoSchedule: The Central Hub for Marketing Integrations

CoSchedule positions itself as a marketing calendar designed to centralize not just your social media efforts but your entire marketing operation. This ambition is supported by its robust integration capabilities. CoSchedule integrates with a wide array of tools, including popular content management systems like WordPress, email marketing platforms such as MailChimp, and essential productivity tools like Google Docs and Evernote. This extensive integration ecosystem enables marketers to streamline their workflow, by allowing for the creation, scheduling, and monitoring of marketing content across various channels from a single platform.

Moreover, CoSchedule’s integration with analytics tools like Google Analytics enhances your ability to track the performance of your marketing efforts directly within the platform. This level of integration is invaluable for teams looking to make data-driven decisions without the need to juggle multiple tools and dashboards.

Planoly: Focused Integration for Visual Content Creators

While Planoly may not offer as broad an integration landscape as CoSchedule, it focuses on integrations that enhance its core functionality as a visual content planner. Specifically, Planoly integrates seamlessly with visual content creation tools like Canva, enabling users to create high-quality images and graphics without leaving the platform. This direct integration streamlines the content creation process for social media, particularly for platforms that prioritize visual appeal, such as Instagram and Pinterest.

In addition to content creation integrations, Planoly also offers connectivity with e-commerce platforms like Shopify. This integration allows brands to link their products directly in their Instagram posts and stories, facilitating a smoother path to purchase for their audience. For businesses leveraging social media to drive sales, this integration can be a game-changer.

Choosing the Right Extensions for Your Social Media Strategy

The decision between CoSchedule and Planoly, from an integration standpoint, largely depends on the scope and focus of your social media strategy. If your strategy requires a broad suite of marketing tools and you benefit from having a centralized platform to manage multiple aspects of your marketing efforts, CoSchedule’s extensive integration capabilities make it a compelling choice. It’s ideally suited for teams looking for a comprehensive solution that can integrate social media management with other marketing activities.

Conversely, if your primary focus is on creating and managing visual content for social media, and you’re looking for tools that can directly support and enhance that process, Planoly’s targeted integrations, particularly with content creation and e-commerce platforms, might better serve your needs. Planoly is especially beneficial for brands, influencers, and creators who prioritize Instagram and Pinterest as their main marketing channels.

In summary, both CoSchedule and Planoly offer valuable integration options, but the best choice depends on the complexity of your marketing strategies and the specific tools you rely on to execute them. Understanding the integration capabilities of each platform can help you choose the one that will most effectively amplify your social media efforts and streamline your marketing workflow.


In the dynamic world of social media management, both CoSchedule and Planoly stand out as powerful tools designed to streamline your marketing efforts, yet they cater to distinct needs. CoSchedule emerges as a comprehensive marketing suite ideal for teams looking for an all-in-one platform to manage a broad range of marketing activities, from social media to content marketing and beyond, bolstered by its extensive integrations. On the other hand, Planoly shines for those focused primarily on visual content, offering an intuitive and visually-driven interface that simplifies planning and posting, especially on Instagram and Pinterest, with targeted integrations that enhance its core offerings.

Your choice between CoSchedule and Planoly ultimately hinges on your marketing strategy’s scope, the platforms you prioritize, and the degree of integration you need with other tools. Whether you lean towards CoSchedule’s robust, all-encompassing approach or Planoly’s specialized focus on visual content, selecting the tool that aligns with your objectives will empower your social media strategy to flourish.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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