MailerLite vs Gist: The Best Email Marketing Tool for 2024

2024's top pick for email marketing: MailerLite or Gist? Dive into our detailed comparison to make an informed decision for your marketing strategy

Welcome to our deep dive into the world of email marketing tools! In 2024, two giants stand out in this arena: MailerLite and Gist. But which one reigns supreme for your needs? Whether you’re a small business owner, a bustling startup, or just curious about the latest in email marketing, this comparison is for you. Let’s unravel the strengths and nuances of these two platforms, helping you make the best choice for your email marketing strategy.

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Ease of Use

Getting Started with MailerLite and Gist

The first thing you notice when stepping into the world of email marketing tools is how easy (or tough) it is to get started. Let’s face it, we all love software that doesn’t require a weekend-long course to understand. Here’s where MailerLite and Gist begin their battle for supremacy.

MailerLite: User-Friendly Interface

MailerLite is famous for its user-friendly interface. Right from the get-go, it welcomes you with a clean, intuitive dashboard. Setting up an account is as straightforward as it gets. You enter your basic details, and boom, you’re ready to roll. The beauty of MailerLite lies in its simplicity. It doesn’t overwhelm you with too many options at the start, making it an excellent choice for beginners or those who prefer a no-fuss setup.

One of the most appealing aspects of MailerLite is its drag-and-drop email builder. Even if you’re not a designer, creating visually appealing emails is a breeze. The templates are modern and customizable, ensuring your emails stand out in any inbox.

Gist: A Comprehensive Approach

Gist, on the other hand, takes a more comprehensive approach. The setup process is a bit more detailed, catering to users who prefer to have all their tools and settings laid out from the start. This might be slightly overwhelming for newbies, but it’s a paradise for the tech-savvy user.

Gist’s dashboard is packed with features, from email marketing tools to chatbots and everything in between. It’s like walking into a control room with every button and lever you could imagine. If you love having an array of options and customizations at your fingertips, Gist won’t disappoint.

Feature Set: A Deeper Look into MailerLite and Gist

When it comes to the array of features offered by MailerLite and Gist, there’s more than meets the eye. Each platform has carved out its niche, catering to different aspects of email marketing and customer engagement. Let’s delve deeper into what sets them apart.

MailerLite’s Streamlined Efficiency

MailerLite’s charm lies in its balance of simplicity and functionality. The platform focuses on core email marketing needs without cluttering the experience with excessive features. You can create and send email campaigns with ease, thanks to its intuitive design and a variety of templates. Personalizing emails is straightforward, enhancing customer engagement.

Automation is another area where MailerLite shines. It allows you to set up basic yet effective workflows to automate your email marketing, saving you time and effort. This includes automated responses to subscriber actions, like welcome emails for new sign-ups.

The addition of landing pages and pop-ups extends MailerLite’s utility beyond just emails. These features are seamlessly integrated, making it easy to capture leads and grow your email list. And when it comes to understanding your audience, MailerLite provides comprehensive analytics, offering insights into campaign performance and subscriber behavior.

Gist’s All-Encompassing Approach

Gist, in contrast, takes an all-encompassing approach to its feature set. It’s not just an email marketing tool; it’s a complete marketing suite. For businesses looking for more than email campaigns, Gist offers advanced automation capabilities. These aren’t just limited to email responses but extend to complex workflows, allowing for sophisticated segmentation and targeting.

Beyond email, Gist’s live chat and chatbot functionalities stand out. These features enable real-time engagement with website visitors, offering immediate assistance or capturing leads directly. This level of interaction can significantly enhance the customer experience and contribute to higher conversion rates.

Another unique aspect of Gist is its knowledge base functionality. This feature allows businesses to create comprehensive, searchable content for customers to self-serve. It’s an invaluable tool for reducing the burden on customer support while empowering customers with information.

Event tracking is another area where Gist excels. The platform allows you to track user actions on your website, providing deeper insights into how users interact with your content. This data is crucial for refining marketing strategies and understanding what resonates with your audience.

Pricing and Value for Money in Greater Detail

In the competitive landscape of email marketing tools, how MailerLite and Gist structure their pricing and the value they offer for that price is a crucial aspect to consider. Let’s take a closer look at the nuances of their pricing models and the real value they provide to users.


  • Free Plan: For up to 1,000 subscribers and 12,000 emails per month, including basic features.
  • Premium Plans: Starting at $10/month for up to 1,000 subscribers, with pricing increasing for more subscribers. Includes unlimited emails, autoresponders, advanced segmentation, and more.
  • The premium plan cost varies based on the number of subscribers and additional features chosen.


  • Gist offers a range of tools including email marketing, live chat, and marketing automation.
  • Free Plan: Includes basic features with limits on the number of contacts and emails.
  • Professional Plan: Starting at $29/month when billed annually, includes full marketing automation, live chat, and other advanced features.
  • Premium Plan: Custom pricing based on the specific needs of a business, offering additional customization and dedicated support.

Exploring MailerLite’s Pricing Strategy

MailerLite’s pricing model is designed with simplicity and scalability in mind. The platform’s affordability is one of its most appealing aspects, especially for small businesses and individual users. The free plan is a standout feature, offering core functionalities without any cost. This plan is perfect for those just starting out or with minimal email marketing needs. As businesses grow and their requirements evolve, MailerLite’s paid plans offer a smooth transition, with prices increasing in a way that aligns with the growing subscriber base and the need for more advanced features.

What’s notable about MailerLite’s pricing is not just its affordability but also the value it delivers at each tier. Even at the lower-priced tiers, users have access to a robust set of features, including automation tools, landing pages, and comprehensive analytics. This makes MailerLite not just an affordable option but also a cost-effective one, offering a high return on investment for businesses focusing on email marketing.

Delving Into Gist’s Comprehensive Offering

On the other side, Gist’s pricing reflects its position as an all-in-one marketing platform. While it may appear higher than MailerLite’s, the breadth of features it offers justifies the cost. Gist’s free plan provides a taste of its capabilities, suitable for those who are exploring basic email marketing tools. As users need more sophisticated features, such as advanced automation, live chat, and a knowledge base, the paid plans become more relevant.

Gist’s pricing is unique in that it is based more on the range of features rather than solely on the number of subscribers. This model is beneficial for businesses that need a comprehensive set of tools and are less concerned about the size of their email list. The value here lies in the integration of various marketing, sales, and support tools into one platform, potentially reducing the need for multiple separate tools and the costs associated with them.

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Customer Support and Community for MailerLite and Gist

In the realm of email marketing, having reliable customer support and a vibrant community can make a significant difference. Let’s explore how MailerLite and Gist fare in these areas.

MailerLite’s Approach to Support

MailerLite stands out with its focused and hands-on approach to customer support. Users consistently report positive experiences with their support team, highlighting their responsiveness and expertise. The support system at MailerLite is not just about resolving technical issues but also extends to guidance on email marketing best practices, which can be invaluable for beginners and experienced marketers alike.

In addition to email support, MailerLite offers an extensive knowledge base. This resource is filled with insightful articles, guides, and video tutorials, covering everything from the basics of setting up an email campaign to advanced automation strategies. This self-help option is a boon for users who prefer to find answers at their own pace.

Another notable aspect of MailerLite’s support is the community engagement. They have a strong presence on various social media platforms, where they share tips, updates, and engage with their user base. This approach not only provides an avenue for support but also helps build a community of users who can share their experiences and learn from each other.

Gist’s Comprehensive Support System

Gist, with its broader range of features, offers a more comprehensive support system. Their focus is not only on email marketing but also on the other functionalities their platform offers, like chatbots and knowledge bases. This requires a support team that is well-versed in a wider array of topics, and Gist delivers on this front.

Their support includes direct channels like email and live chat support, where users can get immediate assistance with their queries. The live chat feature is particularly useful for quick resolutions and real-time problem-solving.

Gist also maintains a detailed knowledge base, which is rich in resources related to all their features. This is especially useful given the complexity and breadth of their toolset. Users can find detailed documentation, step-by-step guides, and troubleshooting articles, which are crucial for a platform as multifaceted as Gist.

In terms of community, Gist actively engages with its user base through webinars, online forums, and social media interactions. This not only helps in building a community but also in gathering user feedback, which is essential for the continuous improvement of their platform.

Integration and Flexibility

The Role of Integrations in MailerLite and Gist

In today’s digital ecosystem, the ability of an email marketing tool to integrate seamlessly with other applications and services is crucial. Let’s explore how MailerLite and Gist accommodate this need, offering flexibility and enhanced functionality through integrations.

MailerLite: Simplified Integration Solutions

MailerLite, keeping with its ethos of simplicity and user-friendliness, offers a straightforward approach to integrations. The platform supports integration with a variety of popular services and applications that businesses commonly use. This includes e-commerce platforms like Shopify, CRM systems, and social media tools. The integration process is designed to be user-friendly, ensuring that even those with minimal technical skills can connect their MailerLite account with other services effectively.

The strength of MailerLite’s integrations lies in their simplicity and the direct value they add to the core email marketing functions. For instance, integrating with an e-commerce platform allows for easy synchronization of customer data, enabling more targeted and personalized email campaigns. These integrations enhance the capabilities of MailerLite without adding unnecessary complexity.

Gist: A Wide Array of Integrations for a Comprehensive Platform

Gist, as a more comprehensive platform, offers a wider array of integrations. It connects not only with the standard suite of e-commerce and CRM tools but also with a broader range of services that complement its extensive feature set. This includes integrations with project management tools, webinar platforms, and more advanced CRM systems.

The integrations in Gist allow for a more seamless workflow between different aspects of a business. For example, integrating Gist with a CRM system not only benefits the email marketing efforts but also enhances the overall customer relationship management, including sales and support. The platform’s ability to integrate with a diverse range of tools makes it an adaptable choice for businesses with complex needs.


As we wrap up our comprehensive comparison of MailerLite and Gist, it’s clear that both platforms offer unique strengths suited to different types of users.

MailerLite stands out for its user-friendly interface, affordability, and focused email marketing features. It’s the ideal choice for small businesses, startups, and individual entrepreneurs who need a straightforward, efficient email marketing solution. With its easy-to-use design, straightforward integrations, and excellent customer support, MailerLite ensures that even those new to email marketing can launch successful campaigns without a steep learning curve.

Gist, on the other hand, is the go-to for businesses seeking a more comprehensive marketing suite. Its array of features extends beyond email marketing to include advanced automation, live chat, knowledge bases, and a wide range of integrations. For companies that require a multifaceted tool to handle various aspects of their digital marketing and customer support, Gist offers significant value. While it comes at a higher price point, the breadth of its features justifies the investment, especially for medium to large-sized businesses.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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