Mailchimp vs HubSpot Email Marketing: The Best Email Marketing Tool

HubSpot Email Marketing or Mailchimp? Find out which leads the email marketing race in 2024 with our comprehensive comparison

As 2024 dawns, the digital marketing landscape continues to evolve, presenting businesses with the critical challenge of choosing the right email marketing tool. In this arena, two giants stand out: Mailchimp and HubSpot Email Marketing. Both offer robust features, but which one truly meets the needs of modern marketers? This article dives into an in-depth comparison, starting with a key aspect that often tips the scales: Automation and Personalization.

Automation and Personalization: Crafting Tailored Email Campaigns

In the realm of email marketing, the power of automation and personalization is undeniable. They are the cornerstone of engaging, effective campaigns. Let’s delve into how Mailchimp and HubSpot Email Marketing stack up in these critical areas.

Mailchimp – The User-Friendly Automator

Mailchimp is renowned for its user-friendly automation features, catering to businesses of various scales. It offers a range of automated workflows, from welcoming new subscribers to reactivating dormant ones. Mailchimp ensures that each message is delivered at the right time, enhancing the relevance and impact of your communications.

Personalization in Mailchimp goes beyond addressing recipients by name. It encompasses detailed audience segmentation, allowing you to tailor messages based on subscriber behavior and preferences. This approach ensures your emails resonate more deeply with your audience, fostering stronger connections and higher engagement.

HubSpot Email Marketing – The Comprehensive Solution

HubSpot Email Marketing, part of the broader HubSpot CRM platform, offers sophisticated automation capabilities integrated with a suite of marketing tools. Its strength lies in its ability to create highly personalized email journeys based on extensive subscriber data and interactions across multiple channels.

HubSpot’s advantage is its deep integration with the CRM, enabling a level of personalization that is hard to match. It allows for highly targeted emails based on detailed customer profiles and interactions, ensuring that each communication is as relevant and impactful as possible.

Determining the Best Fit for Your Email Strategy

Choosing between Mailchimp and HubSpot Email Marketing for automation and personalization will depend on your specific marketing requirements and the nature of your audience.

If you are looking for an easy-to-use tool with robust automation and solid personalization capabilities, Mailchimp is a great choice. It’s especially suited for small to medium-sized businesses or those just starting with email marketing.

For a more integrated approach, particularly if you’re looking to leverage extensive customer data for personalized email campaigns, HubSpot Email Marketing is the way to go. It is ideal for businesses that require deep integration with CRM and other marketing tools for a more comprehensive strategy.

Pricing and Plans: Tailoring Your Investment to Marketing Needs

A critical component of choosing the right email marketing tool is aligning its cost with your marketing objectives and budget. Let’s compare the pricing models of Mailchimp and HubSpot Email Marketing to see how they cater to different business needs in 2024.


  • Free Plan: Available with basic features, suitable for up to 2,000 contacts and 10,000 sends per month with a daily limit of 2,000.
  • Essentials Plan: Starting at around $9.99/month, this plan includes all email templates, A/B testing, custom branding, and support for up to 50,000 contacts.
  • Standard Plan: Starting at approximately $14.99/month, this offers additional features like retargeting ads, advanced insights, and automation tools, catering to up to 100,000 contacts.
  • Premium Plan: Starting from $299/month, aimed at larger businesses, offering advanced segmentation, multivariate testing, and unlimited seats and role-based access.

HubSpot Email Marketing

  • HubSpot’s email marketing tool is part of the HubSpot Marketing Hub, which offers the following plans:
  • Free Tools: Basic email marketing features with HubSpot branding.
  • Starter Plan: Starting at $45/month, includes email marketing, ad management, landing pages, forms, and more.
  • Professional Plan: Starting at $800/month, offers advanced marketing automation, smart content, and A/B testing.
  • Enterprise Plan: Starting at $3,200/month, adds features like adaptive testing, advanced reporting, and custom event triggers.

Mailchimp – Flexible Pricing for Diverse Businesses

Mailchimp offers a variety of pricing options, designed to cater to businesses of different sizes and stages. Beginning with a free plan, it’s a great starting point for small businesses or those new to email marketing. This plan includes essential features but limits the number of contacts and email sends.

As your business grows, Mailchimp’s plans scale up, offering more advanced features like enhanced segmentation, A/B testing, and in-depth analytics. The pricing, based on the number of contacts, ensures scalability for growing businesses. For larger enterprises or those with more advanced email marketing needs, Mailchimp’s premium plans provide a comprehensive suite of tools, though at a higher cost.

HubSpot Email Marketing – Integrated Solutions at a Premium

HubSpot Email Marketing, part of the broader HubSpot CRM ecosystem, follows a pricing model that reflects its comprehensive and integrated approach. The platform doesn’t offer a standalone free email marketing plan, as its services are intertwined with the broader suite of HubSpot’s CRM tools.

The pricing for HubSpot Email Marketing is typically higher than Mailchimp, but it includes access to a range of additional marketing, sales, and CRM functionalities. This makes it a valuable option for businesses looking for an all-in-one solution that encompasses more than just email marketing.

Aligning Pricing with Business Goals

Choosing between Mailchimp and HubSpot Email Marketing based on pricing involves considering the breadth of features required and the scale of your marketing efforts.

Mailchimp is well-suited for a range of businesses, especially those looking for a cost-effective solution with scalability. Its diverse pricing plans cater to different stages of business growth.

HubSpot Email Marketing, with its integrated approach and comprehensive features, is ideal for businesses willing to invest in an all-encompassing CRM and marketing platform. It’s particularly beneficial for those who require deep integration between their email marketing efforts and other business processes.

User Interface and Ease of Use: Simplifying Email Marketing Operations

The user interface and overall ease of use of an email marketing tool are critical factors in determining its effectiveness for your business. A platform that combines powerful features with user-friendly design can significantly enhance your marketing efficiency. Let’s explore the user experience offered by Mailchimp and HubSpot Email Marketing.

Mailchimp – Renowned for User-Friendliness

Mailchimp has long been celebrated for its intuitive and straightforward interface, making it a favorite among businesses of all sizes. The platform’s design is centered around simplicity, ensuring that even users with minimal technical expertise can navigate it with ease. This is particularly evident in its drag-and-drop email builder, which allows for easy creation of visually appealing emails without needing advanced design skills.

Furthermore, Mailchimp provides a clear and organized dashboard, making campaign management, audience segmentation, and performance tracking accessible and straightforward. This emphasis on user experience makes Mailchimp an appealing choice for businesses looking for an efficient, hassle-free email marketing solution.

HubSpot Email Marketing – Streamlined Within a Comprehensive Ecosystem

HubSpot Email Marketing, as part of the larger HubSpot CRM suite, offers a seamless user experience, particularly for those already familiar with the HubSpot ecosystem. The platform is designed to provide a more integrated approach to email marketing, allowing users to leverage the full power of its CRM and sales tools.

While HubSpot Email Marketing offers advanced features, its interface is designed to be user-friendly. The platform provides a range of templates and a straightforward email editor, making it easy to create and manage campaigns. However, the learning curve might be slightly steeper compared to Mailchimp, especially for users who are new to the comprehensive HubSpot suite.

Matching the Tool to Your Team’s Expertise

Selecting the right email marketing tool between Mailchimp and HubSpot Email Marketing should be based on your team’s familiarity with such platforms and the level of complexity you’re comfortable managing.

If your team prefers a platform that is easy to use with minimal learning curve, Mailchimp is an excellent choice. Its user-centric design is suitable for those new to email marketing as well as experienced marketers seeking efficiency.

For businesses that require a more integrated approach and are comfortable with a slightly more complex system, HubSpot Email Marketing is a strong contender. Its platform is ideal for those looking for a comprehensive solution that goes beyond email marketing, offering deeper CRM and sales integration.

Integration Capabilities: Expanding Your Marketing Toolbox

In 2024, the ability of an email marketing tool to integrate seamlessly with other business applications is crucial for creating an efficient and cohesive digital marketing strategy. Let’s evaluate how Mailchimp and HubSpot Email Marketing compare in their integration capabilities.

Mailchimp – Diverse Integration Options

Mailchimp stands out with its extensive range of integrations, connecting effortlessly with numerous platforms and services. This includes popular CRM systems, e-commerce platforms, social media tools, and various other applications integral to modern digital marketing. These integrations make Mailchimp highly versatile, fitting into a wide variety of marketing strategies and workflows.

These integrations enhance the functionality of Mailchimp, allowing businesses to automate processes, synchronize data across platforms, and gain more comprehensive insights into their marketing efforts. For businesses that utilize a range of tools and platforms, Mailchimp’s diverse integration options offer significant flexibility and efficiency.

HubSpot Email Marketing – Integrated Within a Robust Ecosystem

HubSpot Email Marketing, as part of the broader HubSpot ecosystem, offers integrations that are deeply connected with its CRM, sales, and service hubs. While it may not offer as wide a range of third-party integrations as Mailchimp, its strength lies in the seamless interaction within the HubSpot platform.

This integrated approach is particularly beneficial for businesses looking for a holistic solution, where email marketing is closely aligned with other aspects of customer relationship management and sales processes. The integrations within the HubSpot ecosystem enable a level of data synchronization and workflow automation that can be highly effective for comprehensive digital marketing strategies.

Tailoring Integration Needs to Your Business Strategy

Choosing between Mailchimp and HubSpot Email Marketing in terms of integration capabilities should be influenced by the specific tools and systems you use in your marketing strategy.

If your business relies on a variety of digital marketing tools and requires a platform that can act as a central hub for diverse integrations, Mailchimp’s broad integration network is an excellent choice. Its ability to connect with a multitude of platforms can greatly enhance the flexibility and reach of your marketing campaigns.

For businesses that prefer a more unified marketing approach and use or plan to use other HubSpot services, HubSpot Email Marketing offers the advantage of deep integration within its ecosystem. This approach is ideal for businesses seeking a cohesive and streamlined marketing, sales, and CRM strategy.


Mailchimp stands as a highly versatile and user-friendly platform, suitable for a broad range of businesses. Its strengths lie in its diverse integration capabilities, intuitive user interface, and flexible pricing plans. Mailchimp is particularly appealing to small and medium-sized businesses or those at the beginning stages of email marketing, offering an accessible yet powerful solution for various marketing strategies.

HubSpot Email Marketing, as part of the larger HubSpot CRM ecosystem, offers a more integrated approach to email marketing. Its strengths are in its seamless interaction within the HubSpot platform, making it ideal for businesses looking for a comprehensive solution that encompasses CRM, sales, and customer service along with email marketing. HubSpot is particularly beneficial for businesses that require deep integration and alignment between their email marketing efforts and other business processes.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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