SendPulse vs Mailercloud: The Best Email Marketing Tool for You

Choosing between SendPulse and Mailercloud? Our side-by-side comparison guides you to the best email marketing tool for your strategy.

Hey there! If you’re juggling between SendPulse and Mailercloud for your email marketing needs, you’ve hit the jackpot with this read. Email marketing tools are the silent ninjas of the digital world, powering up businesses with their stealthy and effective ways. Today, we’re diving deep into the world of SendPulse and Mailercloud, dissecting each aspect to help you make an informed decision. So, let’s not beat around the bush and get right to it!

SendPulse Mailercloud
G2 Score – 4.6 out of 5 stars
G2 Score –  4.3 out of 5 stars
TrustRadius Score -7.9 out of 10TrustRadius Score – Nil

Ease of Use: A Critical Comparison

When it comes to choosing the right email marketing tool, user-friendliness stands tall as a crucial factor. After all, not all of us are tech wizards, right? Let’s start by unraveling the ease of use of SendPulse and Mailercloud.

SendPulse: Simplifying Email Marketing

SendPulse leaps into the scene with a user-friendly interface that’s like a breath of fresh air for beginners. The dashboard is sleek, uncluttered, and everything is just a click away. Setting up an email campaign is like a walk in the park with SendPulse. You’ve got drag-and-drop email editors, pre-designed templates, and a visual automation builder that makes you feel like a pro email marketer in no time.

One of the highlights of SendPulse is its subscription form builder. It’s a game-changer, allowing you to create eye-catching forms that are bound to reel in subscribers. Plus, these forms are easily integrated into your website, blog, or social media platforms.

But, here’s the cherry on top – SendPulse isn’t just about emails. It’s a multi-channel marketing tool. This means you can manage your emails, SMS, and even chatbots all in one place. For small businesses or marketers who wear multiple hats, this is a lifesaver.

Mailercloud: The Intuitive Innovator

On the flip side, Mailercloud flaunts its intuitive interface that speaks volumes of its modern design philosophy. The dashboard is intuitive, making it easy for you to find what you need quickly. The process of creating an email campaign is streamlined, with a step-by-step guide that holds your hand through the entire process.

Mailercloud shines bright with its array of beautiful templates. These templates are not just pretty faces; they are also highly customizable. You can tweak them to your heart’s content to reflect your brand’s personality. The platform also offers a robust A/B testing feature, allowing you to test different versions of your emails and see which one resonates best with your audience.

What makes Mailercloud stand out is its detailed analytics. It doesn’t just give you numbers; it provides insights. You get to know your audience better – what they like, when they’re most likely to open your emails, and what content drives engagement. This data is gold for crafting targeted campaigns that hit the bullseye.

The Verdict on User-Friendliness

Both SendPulse and Mailercloud bring their A-game in terms of ease of use. SendPulse wins a few brownie points for its multi-channel approach and the ease of setting up comprehensive campaigns. Mailercloud, however, takes the lead with its exceptional template customization options and deep analytical insights.

In conclusion, if you’re looking for a tool that’s not just about emails but a complete package for your marketing needs, SendPulse might be your go-to. But, if you’re all about tailoring your emails to perfection and diving deep into analytics, Mailercloud won’t disappoint.

Pricing and Plans: A Critical Look at Affordability

Let’s shift our focus to an aspect that often makes or breaks the deal – pricing. We all want the best bang for our buck, so how do SendPulse and Mailercloud stack up in terms of affordability? Let’s dive into their pricing structures and see which offers more value for your investment.

SendPulseFree Plan: Allows up to 2,500 subscribers and 15,000 emails per month.
Standard Plan: Starts around $6.40/month for up to 500 subscribers, with unlimited emails, and scales up with more subscribers.
Pro Plan: For larger businesses, with advanced features. Pricing starts at higher rates and varies based on the number of subscribers.
MailercloudFree Plan:

Includes up to 1,000 subscribers and 12,000 emails per month.
Access to basic features like email campaigns, reports, and list management.
Basic Paid Plans:

Up to 5,000 subscribers: Starting at approximately $10/month, with unlimited emails.
Up to 10,000 subscribers: Starting at approximately $15/month, also with unlimited emails.
As the number of subscribers increases, the price scales accordingly.
Higher Volume Plans:

Up to 25,000 subscribers: Starting at around $45/month.
Up to 50,000 subscribers: Starting at around $75/month.
Up to 100,000 subscribers: Pricing available on request.
For more than 100,000 subscribers, custom pricing is offered.

SendPulse: Flexible Pricing for Every Pocket

SendPulse adopts a flexible pricing model designed to cater to a wide range of needs. Whether you’re a small startup or a booming enterprise, there’s a plan for you. The most appealing aspect is the ‘Free Plan.’ It’s not just a trial; it’s a forever free plan with a decent quota of emails per month, making it a haven for small businesses and solopreneurs.

As your needs grow, you can scale up with their tiered pricing plans. These plans are based on the number of subscribers and come with added features like more automation options and advanced analytics. What’s great about SendPulse is that it doesn’t lock essential features behind higher tiers, ensuring even the most budget-conscious users get a full-fledged email marketing experience.

Another plus is their ‘Pay as You Go’ option, perfect for those who don’t have a consistent need for mass emailing. You buy the email credits as needed – a straightforward, no-strings-attached approach.

Mailercloud: Competitive Pricing with a Modern Twist

Mailercloud approaches pricing with a competitive edge. It, too, offers a free plan, but with a twist. The free plan includes more advanced features, like some automation and A/B testing, which are often reserved for paid plans in other services. This makes Mailercloud an enticing option for those who want to explore advanced features without opening their wallets.

Their paid plans are structured based on email volumes rather than the number of subscribers, which can be a game-changer for businesses with a large list but lower email sending frequency. The plans are straightforward, with no hidden costs, and as you climb up the tiers, you unlock more advanced features.

One of the standout aspects of Mailercloud’s pricing is its focus on growth. Their plans are designed to grow with your business, meaning you won’t find yourself suddenly priced out as your needs expand.

Comparing the Value for Money

When it comes to pricing, both SendPulse and Mailercloud offer great value, but in different ways. SendPulse is ideal for those who prefer a subscriber-based model and need a versatile platform that goes beyond email marketing. Its ‘Pay as You Go’ option is a unique offering that sets it apart.

Mailercloud, with its email volume-based pricing, is perfect for businesses that have a large subscriber base but do not necessarily engage in frequent mass emailing. Its advanced features in the free plan make it a strong contender for those wanting to explore more without spending more.

In essence, the choice boils down to your specific needs and how you plan to engage with your audience. Both platforms offer flexibility and scalability, but their pricing models cater to different types of users.

Features and Integrations: Unpacking the Power Tools

Moving beyond pricing, let’s delve into the heart of any email marketing tool – its features and integrations. Here, we’ll dissect what SendPulse and Mailercloud have under their hoods and how their offerings can revolutionize your email marketing game.

SendPulse: A Feature-Rich Multitasker

SendPulse isn’t just an email marketing tool; it’s a multi-channel marketing platform. This means, along with emails, you get to play with SMS, web push notifications, and even chatbots. This holistic approach is a massive plus for businesses looking to diversify their communication channels.

In the email arena, SendPulse doesn’t disappoint. It offers a robust automation builder that lets you craft journeys based on user actions, ensuring personalized experiences for your subscribers. You can set up complex sequences without feeling overwhelmed, thanks to its intuitive interface.

SendPulse also stands out with its AI-driven features like the ‘Resend’ feature, which automatically resends emails to those who didn’t open the first one, but with a different subject line. It’s these little touches that can significantly bump up your engagement rates.

On the integration front, SendPulse offers a wide array of options. From CRM systems to e-commerce platforms, it integrates seamlessly with many tools, enhancing your workflow and data management.

Mailercloud: Focused on Email Excellence

Mailercloud, while it may not offer the breadth of channels like SendPulse, focuses its energy on making email marketing as efficient and impactful as possible. It comes loaded with an impressive array of features aimed at optimizing your email campaigns.

One of Mailercloud’s standout features is its advanced segmentation capabilities. You can slice and dice your audience based on various criteria, ensuring your messages are as relevant as possible. This level of segmentation helps in crafting highly targeted campaigns that resonate with your audience.

Mailercloud also offers a potent automation suite. From welcome emails to re-engagement campaigns, you can automate almost any email sequence, saving you time and effort. The platform also shines with its real-time analytics, giving you a detailed insight into how your campaigns are performing.

In terms of integrations, Mailercloud keeps pace with SendPulse, offering a wide range of integrations with popular CRM tools, e-commerce platforms, and other marketing tools. This makes it easy to synchronize your data and maintain a cohesive marketing strategy.

Feature and Integration Showdown

Both SendPulse and Mailercloud bring their strengths to the table. SendPulse is a jack-of-all-trades with its multi-channel capabilities and AI-driven features, making it a great choice for businesses looking for an all-in-one marketing solution. Its integrations are robust, allowing for a seamless workflow across different platforms.

Mailercloud, with its laser focus on email marketing, offers advanced segmentation and automation features, making it a go-to for businesses that want to dive deep into email marketing. Its real-time analytics and extensive integrations make it a powerful tool for those who rely heavily on data-driven strategies.

Ultimately, the choice between SendPulse and Mailercloud in terms of features and integrations depends on your specific needs. If you’re looking for a comprehensive, multi-channel platform, SendPulse is your best bet. But if your heart is set on mastering email marketing with advanced features, Mailercloud won’t let you down.

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Customer Support and Community Resources: The Backbone of User Experience

A robust email marketing tool is only as good as the support and resources it offers. In this section, we’re going to explore the customer support and community resources of SendPulse and Mailercloud. These elements are crucial, especially when you’re in a pinch or looking to expand your knowledge.

SendPulse: Comprehensive Support with a Personal Touch

SendPulse takes customer support seriously. They offer 24/7 support through various channels including email, live chat, and phone. What’s commendable is the quick response time and the quality of support provided. You’re not just getting generic responses; the SendPulse team takes the time to understand your issues and provides detailed, personalized solutions.

Apart from direct support, SendPulse boasts an extensive knowledge base. This resource is a treasure trove of articles, how-to guides, and video tutorials. Whether you’re a beginner or an advanced user, there’s something for everyone. The platform also hosts regular webinars and has a community forum, which is a great place to learn from peers and share insights.

Mailercloud: Focused Support and a Growing Community

Mailercloud, while newer in the arena, doesn’t lag in providing quality customer support. They offer email and live chat support, and users have praised the responsiveness and helpfulness of their support team. While they may not offer phone support, the efficiency of their existing channels compensates for it.

In terms of community resources, Mailercloud is steadily building its repository. Their knowledge base, though not as extensive as SendPulse’s, covers all the basics with clear and concise articles. They are also working on expanding their learning resources, which shows their commitment to user education and support.

Analyzing the Support Systems

Both SendPulse and Mailercloud understand the importance of good customer support and educational resources. SendPulse takes the lead with its round-the-clock support and a more comprehensive knowledge base. Their personalized approach to support and extensive learning resources make them a great partner, especially for businesses that value ongoing learning and quick assistance.

Mailercloud, though a bit behind in terms of the breadth of resources, shows promise with its efficient support system and growing learning base. They are a good choice for those who prefer straightforward, quick support.

Making the Right Choice for Your Business

Choosing between SendPulse and Mailercloud boils down to your specific needs and preferences. If you value a multi-channel approach with robust support and extensive learning resources, SendPulse is a solid choice. Its blend of features, affordability, and support makes it a versatile tool for various businesses.

On the other hand, if your focus is solely on email marketing with an easy-to-use interface, advanced features, and efficient customer support, Mailercloud will serve you well. Its competitive pricing and focus on email marketing excellence make it a strong contender for businesses looking to make the most out of their email campaigns.

Both platforms have their strengths and can be a valuable asset to your marketing toolkit. The key is to understand your marketing goals and choose a tool that aligns with those objectives.

Analytics and Reporting: Measuring Success in Numbers

In the world of email marketing, analytics and reporting aren’t just fancy features; they’re the compass that guides your strategies. Let’s dive into how SendPulse and Mailercloud handle this critical aspect, providing you the insights you need to make informed decisions.

SendPulse: Data-Driven Decision Making

SendPulse doesn’t just give you numbers; it tells a story with its analytics. The platform provides comprehensive reporting on key metrics like open rates, click-through rates, and unsubscribe rates. But it goes beyond the basics. You get detailed reports on the performance of each campaign, subscriber engagement over time, and how different segments respond to your emails.

What makes SendPulse’s analytics stand out is its ability to track user interaction across different channels. This means you can see how your email campaigns influence your SMS marketing or vice versa. This cross-channel analysis is invaluable for businesses using multiple methods of communication.

SendPulse also offers a heat map feature, showing where in your email your subscribers are clicking. This visual tool is fantastic for understanding what captures your audience’s attention, allowing you to optimize your content placement strategically.

Mailercloud: Focused Analytics for Email Mastery

Mailercloud’s analytics are laser-focused on making you an email marketing maestro. Like SendPulse, it offers all the essential metrics, but it goes a step further in presenting this data in an easily digestible format. Even if you’re not a data geek, you’ll find Mailercloud’s reports easy to understand and actionable.

One of the highlights of Mailercloud’s reporting is its real-time analytics. You can see how your campaigns are performing the moment they go live. This immediate feedback loop is great for quickly adjusting strategies or content to maximize engagement.

Mailercloud also offers advanced features like click maps and detailed subscriber activity tracking. These features allow you to drill down into each campaign and understand exactly what’s working and what’s not. It’s like having a microscope on your email campaigns, giving you a clear view of your audience’s behavior.

The Battle of the Analytics

When it comes to analytics and reporting, both SendPulse and Mailercloud offer robust tools, but with slightly different flavors. SendPulse’s strength lies in its cross-channel tracking and comprehensive reports that cater to businesses using multiple communication channels.

Mailercloud, with its real-time analytics and detailed reports, is perfect for those who want to dive deep into their email marketing performance. Its user-friendly presentation of data makes it accessible to users of all levels.

If you’re looking for a tool that provides a broad view of your marketing efforts across different channels, SendPulse is your go-to. However, if your focus is solely on mastering email marketing with detailed, real-time data, Mailercloud is your best bet.

Automation and Workflow: Streamlining Your Marketing Efforts

In the fast-paced world of digital marketing, automation is not just a luxury, it’s a necessity. Let’s explore how SendPulse and Mailercloud handle automation and workflow. This aspect is crucial for saving time, personalizing messages, and ensuring consistent communication with your audience.

SendPulse: Mastering Multi-Channel Automation

SendPulse truly shines in the realm of automation, especially with its multi-channel capabilities. It allows you to create automated workflows that not only encompass emails but also include SMS and web push notifications. This integrated approach means you can design complex, cross-channel campaigns triggered by specific user actions or behaviors.

The platform’s visual automation builder is a standout feature. It’s intuitive, letting you create workflows with ease, whether you’re setting up a simple auto-responder or a complex series of communications. The ability to include conditions, actions, and events within these workflows offers incredible flexibility and control over your marketing campaigns.

Moreover, SendPulse’s automation extends to its CRM capabilities. This means your automated emails can be highly personalized based on the data you’ve collected about your contacts. From basic personalization, like including a subscriber’s name, to more complex segmentation based on user behavior, SendPulse’s automation tools help in creating highly targeted and effective campaigns.

Mailercloud: Focused Email Automation

Mailercloud, while more focused on email, offers powerful automation tools to enhance your email marketing strategies. Its automation is centered around making email campaigns as efficient and targeted as possible. You can set up triggers based on subscriber actions, such as opening an email or clicking a link, which then launch specific follow-up emails.

What sets Mailercloud apart in automation is its user-friendly interface. Setting up automated email sequences is straightforward, making it accessible even for those who are new to email marketing. The platform also allows for personalization, which is key in making automated emails feel more personal and less like a generic broadcast.

Mailercloud’s automation also includes scheduling capabilities, allowing you to send emails at the optimal time for different segments of your audience. This thoughtful approach ensures that your emails have the best chance of being opened and read.

Automation Showdown: Flexibility vs. Focus

In the automation arena, SendPulse and Mailercloud cater to different needs. SendPulse is ideal for businesses that require a comprehensive, multi-channel marketing strategy. Its robust automation capabilities across different channels make it a powerhouse for creating dynamic, integrated campaigns.

Mailercloud, on the other hand, is perfect for those who want to focus exclusively on email marketing. Its automation tools are powerful yet user-friendly, making it easy to set up personalized and effective email campaigns.

In summary, if you need a tool that offers broad, multi-channel automation with deep integration capabilities, SendPulse is the way to go. However, if your primary focus is on streamlining and optimizing your email marketing efforts with easy-to-use automation tools, Mailercloud will not disappoint.


Deciding between SendPulse and Mailercloud boils down to understanding your specific marketing needs and goals. SendPulse stands out as a versatile, multi-channel tool, perfect for those seeking a comprehensive marketing platform. Its robust automation, AI features, and cross-channel capabilities make it ideal for businesses looking to streamline and enhance their marketing strategies across various channels.

Mailercloud, with its focused approach, shines in the realm of email marketing. Its user-friendly interface, advanced segmentation, and real-time analytics cater to those who want to dive deep into email-centric strategies. The platform’s ease of use and focused features make it a strong contender for businesses prioritizing email marketing.

Both tools offer unique strengths, and the choice ultimately hinges on your business’s specific needs and the scope of your marketing initiatives. Whether you choose SendPulse’s multi-faceted approach or Mailercloud’s email marketing finesse, each platform offers the tools and support to elevate your marketing game.

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author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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