BenchmarkONE vs EmailOctopus: The Best Email Marketing Tool for You

Choosing between BenchmarkONE and EmailOctopus? Read our in-depth analysis to find the best email marketing solution for your needs.

In the dynamic world of digital marketing, choosing the right email marketing tool can be a game-changer for your business. With countless options flooding the market, each promising to skyrocket your email campaigns to unprecedented success, the decision can seem daunting. Enter BenchmarkONE and EmailOctopus—two platforms that have consistently risen to the top, acclaimed for their unique features and user-friendly interfaces. But which one is the ideal match for your marketing needs? Whether you’re a burgeoning startup or an established brand looking to refine your email strategy, understanding the nuanced differences between BenchmarkONE and EmailOctopus is key to making an informed choice. Let’s embark on a detailed comparison, starting with one of the most critical aspects: User Experience and Ease of Use.

BenchmarkONEemail octopus
G2 Score – 4.5 out of 5 stars
G2 Score – 4.2 out of 5 stars
TrustRadius Score – 3.3 out of 10TrustRadius Score – Nil

User Experience and Ease of Use: A Comparative Insight

In the realm of email marketing, where efficiency and effectiveness are paramount, the user experience and ease of use of your chosen platform can significantly impact your campaign’s success.

BenchmarkONE: Integrating CRM with User-Friendly Design

BenchmarkONE stands out for its seamless integration of CRM functionalities with email marketing, offering a holistic approach to managing customer relationships and marketing campaigns. This integration is not just about adding more features; it’s about creating a cohesive user experience that simplifies campaign management. The platform’s interface is designed with clarity in mind, ensuring that even those new to email marketing can navigate its features with ease. From creating personalized email campaigns to tracking engagement and conversions, BenchmarkONE provides a streamlined process that saves time and enhances productivity.

EmailOctopus: Simplifying Email Marketing with a Focus on Simplicity

EmailOctopus takes a different approach, prioritizing simplicity and ease of use above all. The platform is celebrated for its straightforward, no-nonsense interface that demystifies email marketing, making it accessible to everyone, regardless of their technical expertise. Users can quickly set up campaigns, create beautiful emails with drag-and-drop editors, and monitor their performance with intuitive analytics tools. EmailOctopus’s commitment to a user-friendly experience is evident in every aspect of the platform, from its clean design to its straightforward navigation.

Making the Right Choice for Your Business

Deciding between BenchmarkONE and EmailOctopus ultimately depends on your specific needs and preferences. If you’re looking for a comprehensive tool that combines the power of CRM with advanced email marketing capabilities, BenchmarkONE offers a robust solution that caters to a wide range of marketing needs. Its integrated approach is ideal for businesses that value depth and functionality, offering a variety of tools to engage customers and drive conversions.

On the other hand, if simplicity and ease of use are your top priorities, EmailOctopus presents a compelling option. Its streamlined interface and focus on the essentials of email marketing make it a great choice for small businesses or individuals just starting out, as well as for those who prefer a minimalist approach to campaign management.

Both BenchmarkONE and EmailOctopus offer unique advantages, but the best fit for you will depend on the complexity of your marketing strategies, your comfort level with email marketing tools, and the specific goals you aim to achieve through your campaigns.

Pricing and Plans: Balancing Budget and Features

Selecting an email marketing tool that aligns with your financial constraints while meeting your feature requirements is key to a successful marketing strategy. Here’s how BenchmarkONE and EmailOctopus stack up.

BenchmarkONEStarter Plan: Typically starts around $79/month, includes basic CRM and email marketing features, suitable for smaller businesses.
Standard Plan: Priced around $139/month, this plan offers more advanced features, such as sales automation and lead scoring.
Professional Plan: Starting at approximately $239/month, includes all features in the Standard plan plus additional capabilities like advanced reporting and API access.
Note: The prices and features might vary based on the number of contacts and the specific needs of the business.
EmailOctopusFree Plan: Offers basic features for up to 2,500 subscribers and 10,000 emails per month.
Pro Plan: Pricing starts based on the number of subscribers, beginning at $20 per month for up to 5,000 subscribers, with unlimited emails. The price increases as the number of subscribers grows.
The Pro Plan also includes more advanced features like enhanced reporting, priority support, and access to more detailed analytics.

BenchmarkONE: Flexible Pricing with CRM Integration

BenchmarkONE’s pricing model is structured around providing value through integrated CRM and email marketing capabilities. It offers a tiered pricing system, designed to cater to businesses of various sizes and needs. Starting with a basic package that suits small businesses looking to engage with their audience effectively, it scales up to more comprehensive plans offering advanced features like automation, segmentation, and detailed analytics.

The inclusion of CRM functionalities within the same platform adds significant value, particularly for businesses looking to streamline their customer relationship management alongside their email campaigns. BenchmarkONE’s approach to pricing is transparent, with clear delineations between different plans and what each offers, making it easier for businesses to choose a package that fits their needs and budget.

EmailOctopus: Cost-Effective Solutions for Email Marketing

EmailOctopus is known for its competitive pricing, offering one of the more affordable solutions in the email marketing space without compromising on essential features. The platform provides a straightforward pricing model, including a very generous free tier for small businesses or startups just beginning their email marketing journey. Paid plans are based on the number of subscribers, ensuring that businesses only pay more as their audience grows.

This pricing strategy makes EmailOctopus an attractive option for cost-conscious businesses or those with a tight budget, allowing them to leverage powerful email marketing tools without a significant financial outlay. The focus here is on delivering value through simplicity and efficiency, ensuring users have access to all the necessary tools to execute successful campaigns.

Navigating the Pricing Landscape

When comparing BenchmarkONE and EmailOctopus based on pricing and plans, it’s essential to weigh the balance between cost and the range of features each platform offers. BenchmarkONE presents a compelling option for businesses looking for an all-encompassing solution that integrates CRM and email marketing, willing to invest in a platform that grows with their business. Its tiered pricing reflects the breadth and depth of its features, suitable for businesses with diverse marketing needs.

On the flip side, EmailOctopus’s appeal lies in its affordability and straightforward pricing structure, making it an excellent choice for startups, small businesses, or those with limited email marketing needs. Its cost-effectiveness does not come at the expense of functionality, offering users a robust set of tools to drive their email marketing efforts.

Ultimately, the decision between BenchmarkONE and EmailOctopus in terms of pricing will hinge on your business’s specific needs, the complexity of your marketing strategies, and how much you’re willing to invest in an email marketing platform. Both offer unique advantages, but the best choice will depend on the specific requirements and growth trajectory of your business.

Automation and Segmentation: Personalizing Your Email Campaigns

The power of email marketing lies in its ability to communicate the right message to the right person at the right time. Effective segmentation and automation are key to unlocking this power.

BenchmarkONE: Advanced Automation Meets Deep Segmentation

BenchmarkONE offers a robust suite of automation features, deeply integrated with its CRM capabilities. This integration enables users to create detailed segments based on a wide array of criteria, including customer behaviors, purchase history, and engagement levels. With this data at your fingertips, crafting personalized email campaigns becomes a straightforward process.

Automation in BenchmarkONE is equally impressive, allowing for the creation of complex workflows that can automate everything from lead nurturing to customer onboarding and re-engagement campaigns. The platform’s strength lies in its ability to automate the customer journey end-to-end, based on detailed segmentation, ensuring that each contact receives the most relevant and timely content.

EmailOctopus: Simplified Automation for Efficient Campaign Management

EmailOctopus focuses on providing a more streamlined approach to automation, designed with ease of use in mind. While it may not offer the same level of depth in segmentation as BenchmarkONE, EmailOctopus allows users to segment their audience based on basic criteria such as engagement rates and subscriber information. This functionality supports the creation of targeted campaigns that resonate with different audience subsets.

Where EmailOctopus shines is in its user-friendly automation features, enabling marketers to set up automated email sequences with minimal fuss. These sequences can be triggered by subscriber actions, such as signing up for a list or opening a previous email, making it easy to nurture leads and build relationships over time.

Choosing the Right Tool for Your Marketing Strategy

The choice between BenchmarkONE and EmailOctopus in the context of automation and segmentation boils down to the complexity of your marketing needs and the level of personalization you aim to achieve. If your strategy relies on leveraging detailed customer data to create highly personalized customer journeys, BenchmarkONE’s advanced segmentation and automation capabilities make it a compelling choice. Its integrated CRM functionality enriches your segmentation data, enabling highly targeted campaigns.

Conversely, if you’re looking for a tool that simplifies email marketing automation with an intuitive interface and straightforward segmentation, EmailOctopus offers a user-friendly solution. It’s particularly suited to businesses that prioritize efficiency and ease of use, without the need for intricate data analysis.

Both BenchmarkONE and EmailOctopus provide powerful tools for enhancing your email marketing through effective segmentation and automation. Your decision should align with your business’s specific needs, whether that’s the need for complex, data-driven personalization or streamlined, efficient campaign management.

WinSavvy helps VC-Funded Startups scale their digital marketing with a focus on SEO and social media retargeting.
Click here to learn more!

Additional Features: Extending Functionality and Flexibility

Both BenchmarkONE and EmailOctopus offer a range of features designed to support more than just email marketing campaigns. These additions can help streamline operations, provide deeper insights, or enhance engagement in unique ways.

BenchmarkONE: CRM Integration and Lead Scoring

Beyond its robust email marketing and automation capabilities, BenchmarkONE stands out for its integrated CRM system. This CRM integration is not merely an add-on but a core component of the platform, enabling seamless management of customer relationships alongside marketing campaigns. The CRM functionality includes lead scoring, which helps prioritize leads based on their engagement and likelihood to convert. This feature is invaluable for sales and marketing teams working closely to nurture leads and drive conversions.

Additionally, BenchmarkONE offers tools for creating and managing landing pages and forms, which can be directly integrated into email campaigns and automation workflows. This capability allows for the capture of leads and the collection of valuable data without requiring third-party tools.

EmailOctopus: Landing Pages and Custom Branding

EmailOctopus provides users with the ability to create landing pages, a feature that complements its email marketing services by offering an easy way to gather subscribers or promote specific campaigns. While its landing page builder may not be as advanced as dedicated platforms, it offers sufficient customization options to meet the needs of most marketing campaigns.

Another notable feature of EmailOctopus is its emphasis on custom branding. Users have the flexibility to customize their emails and landing pages to match their brand identity closely. This level of customization extends to the platform’s higher-tier plans, which offer more advanced branding options, ensuring that every touchpoint with customers reflects the brand’s image and messaging.

Making the Most of Additional Features

When considering BenchmarkONE and EmailOctopus, it’s essential to look beyond basic email marketing capabilities and evaluate how their additional features can support your broader marketing and sales objectives. BenchmarkONE’s integrated CRM and lead scoring offer a comprehensive approach for businesses looking to closely align their marketing and sales efforts. These features are particularly beneficial for teams that rely on detailed customer data to drive their campaigns and sales strategies.

On the other hand, EmailOctopus’s strengths in landing page creation and custom branding appeal to businesses that value simplicity and brand consistency. These features are well-suited for users who want to maintain a strong brand presence across their marketing materials without investing in separate tools for landing page creation and brand management.

Both platforms extend their value through these additional features, but the best choice for your business will depend on which set of capabilities aligns more closely with your specific marketing needs and goals.

Deliverability and Email Sending Reputation: Ensuring Your Messages Are Seen

Ensuring high deliverability rates involves a complex interplay of factors, from the technical setup of your email infrastructure to the content of your messages and how your subscribers interact with them.

BenchmarkONE: Integrated Deliverability Support

BenchmarkONE offers a comprehensive approach to deliverability, emphasizing the importance of maintaining a strong sender reputation. The platform provides users with tools and best practices to improve email deliverability, including authentication protocols like SPF, DKIM, and DMARC. These are crucial for verifying the sender’s identity and improving trust with email service providers (ESPs), thereby enhancing deliverability.

Additionally, BenchmarkONE guides users on crafting engaging content and managing their email lists effectively to reduce bounce rates and spam complaints. The platform also offers insights into email performance metrics, allowing users to monitor their deliverability rates and make necessary adjustments.

EmailOctopus: Flexibility with Amazon SES Integration

EmailOctopus’s approach to deliverability is notably flexible, leveraging Amazon Simple Email Service (Amazon SES) for email sending. This integration offers users the benefit of Amazon SES’s high deliverability rates and scalability, while also providing cost-effective pricing. Users of EmailOctopus can manage their sender reputation directly through Amazon SES, benefiting from Amazon’s robust infrastructure and expertise in email delivery.

The platform also emphasizes the importance of clean email lists and engagement tracking to maintain a good sending reputation. EmailOctopus provides detailed reports on opens, clicks, bounces, and unsubscribes, enabling users to clean their lists and optimize campaigns for better engagement and deliverability.

Choosing the Right Platform for Optimal Deliverability

When comparing BenchmarkONE and EmailOctopus in terms of deliverability and email sending reputation, your choice will depend on your preference for integrated deliverability support versus the flexibility and scalability of using a service like Amazon SES.

BenchmarkONE is ideal for businesses looking for an all-in-one platform that offers built-in tools and guidance for maximizing deliverability within the platform itself. Its integrated approach can simplify the process for users who prefer a more hands-off method, relying on the platform to manage the technical aspects of deliverability.

EmailOctopus, with its Amazon SES integration, is well-suited for users who desire more control over their email sending infrastructure and are comfortable navigating the complexities of Amazon SES. This option can be more cost-effective and scalable, especially for businesses with large volumes of email.

In conclusion, both BenchmarkONE and EmailOctopus offer solid solutions to tackle the challenges of email deliverability, but the best fit for your business will hinge on your specific needs, technical comfort level, and how you balance the importance of deliverability with other factors like pricing, features, and user experience.

Analytics and Reporting: Decoding Campaign Performance

A sophisticated analytics and reporting suite not only reveals the success of past campaigns but also illuminates paths for future strategy adjustments. Here’s how BenchmarkONE and EmailOctopus stand in enabling businesses to navigate through the data-driven landscape of email marketing.

BenchmarkONE: In-depth Insights Integrated with CRM

BenchmarkONE offers a comprehensive analytics and reporting framework, benefiting greatly from its integration with CRM functionalities. This integration provides users with a holistic view of their marketing and sales funnel, from email opens and clicks to lead conversion and customer acquisition metrics. The platform enables detailed tracking of individual and campaign-level performance, including engagement rates, bounce rates, and ROI.

What sets BenchmarkONE apart is its ability to correlate email marketing metrics with broader customer relationship data, offering nuanced insights into how email campaigns influence customer behavior and sales outcomes. Users can generate custom reports tailored to specific KPIs, ensuring that they have the information needed to make informed strategic decisions.

EmailOctopus: Streamlined Reporting for Effective Campaign Analysis

EmailOctopus provides users with streamlined, intuitive analytics focused on the core metrics of email marketing success, such as open rates, click-through rates, and unsubscribe rates. The platform’s reporting is designed to be accessible, allowing marketers of all skill levels to quickly grasp the performance of their campaigns and identify areas for improvement.

While EmailOctopus might not offer the same depth of CRM integration as BenchmarkONE, it excels in delivering clear, actionable insights specifically related to email engagement. The platform also supports A/B testing results, enabling users to experiment with different email elements and directly measure their impact on campaign performance.

Leveraging Analytics for Strategic Advantage

When evaluating BenchmarkONE and EmailOctopus based on their analytics and reporting capabilities, consider the depth of insights required for your marketing strategy and how these insights integrate with broader business goals. BenchmarkONE is ideal for businesses seeking a comprehensive view of their marketing efforts, where email campaigns are closely tied to CRM data and sales metrics. Its robust reporting tools support a data-driven approach to not only email marketing but also customer relationship management.

On the other hand, EmailOctopus offers a more focused solution, ideal for users primarily interested in optimizing their email campaigns based on engagement metrics. Its straightforward analytics provide a clear understanding of campaign performance, making it suitable for businesses that prioritize ease of use and clarity in their reporting.

Both platforms offer valuable tools for leveraging campaign data, but the best choice will depend on the level of analysis you require and how email marketing fits within your overall business strategy. Whether you need comprehensive CRM-integrated reporting or straightforward email analytics, selecting a platform that aligns with your analytical needs is key to refining your strategies and achieving better marketing results.


Choosing between BenchmarkONE and EmailOctopus for your email marketing needs comes down to prioritizing what aspects are most crucial for your business’s success. BenchmarkONE offers a comprehensive suite that integrates email marketing with CRM capabilities, providing in-depth analytics and a holistic view of customer interactions. It’s ideal for businesses seeking to closely align their marketing efforts with broader sales and customer relationship strategies. On the other hand, EmailOctopus presents a streamlined, user-friendly platform focused on efficient email campaign management with straightforward analytics. It caters well to users looking for simplicity, affordability, and effective email engagement tracking without the need for extensive CRM integration.

Both platforms have their strengths—BenchmarkONE with its all-encompassing approach and EmailOctopus with its focus on simplicity and cost-effectiveness. Your final choice should align with your business’s specific needs, whether that’s the depth of CRM integration and analytics or the efficiency and ease of use in managing email campaigns.

Read Next:

Scroll to Top