Mailchimp vs Iterable: The Best Email Marketing Tool for 2024

Iterable vs Mailchimp: Unraveling 2024's leading email marketing tools. Compare their capabilities, pricing, and customer support

As we embrace 2024, the digital marketing landscape is evolving rapidly, and at its core is the ever-important realm of email marketing. In this dynamic field, two tools stand out: Mailchimp and Iterable. Both platforms have carved their niches, but as a marketer or business owner, which one should you choose? This article will dive deep into both tools, comparing their features, usability, pricing, and more, to determine the best email marketing tool for 2024.

Ease of Use: A Comparative Analysis

User Interface and Navigation

In the competitive world of email marketing, the ease of use can be a game-changer. Both Mailchimp and Iterable offer unique experiences in terms of user interface and navigation, catering to different user needs.

Mailchimp is renowned for its user-friendly interface. Right from the start, users are greeted with a clean and intuitive dashboard. This ease of navigation makes Mailchimp a go-to choice for businesses of all sizes. Its drag-and-drop builder simplifies the creation of emails, allowing users to craft engaging content with minimal effort. Additionally, its straightforward campaign setup and comprehensive analytics make Mailchimp an appealing choice for those who value simplicity and functionality in one package.

Iterable, on the other hand, takes a slightly more sophisticated approach. Designed for users who require a more comprehensive tool, its interface is robust, offering a wide array of features and customization options. While Iterable might have a steeper learning curve compared to Mailchimp, it provides more advanced capabilities, particularly beneficial for larger businesses or those with complex marketing needs. Iterable’s dashboard offers detailed insights and campaign metrics, making it an ideal tool for data-driven marketers.

Template Design and Customization

The success of an email marketing campaign often hinges on the design and customization of the emails.

Mailchimp offers a vast selection of templates, catering to a variety of needs from newsletters to promotional emails. These templates are not only professionally designed but also highly customizable, allowing businesses to align emails with their brand identity. The flexibility in design ensures that even users without a background in graphic design can create visually appealing emails.

Iterable also provides a range of templates, but with a focus on more advanced customization. It offers dynamic content options, enabling the creation of personalized and targeted emails. Iterable’s templates are designed to meet the needs of businesses that require a higher degree of customization and are looking to create highly personalized email experiences for their audience.

Automation and Workflow Management

Automation is a key feature in any email marketing tool, saving time and enhancing campaign effectiveness.

Mailchimp’s automation features are user-friendly and robust, catering to a variety of marketing automation needs. From setting up simple autoresponders to creating complex journey-based automation, Mailchimp makes it accessible for users of all skill levels.

Iterable excels in its advanced automation capabilities. It offers sophisticated workflow options, designed for marketers who need to create complex, multi-step journeys. Iterable’s automation tools are particularly powerful for segmenting audiences and personalizing content at scale, making it a strong choice for businesses with advanced marketing automation needs.

Pricing Strategies: Finding the Right Fit for Your Budget

Decoding the Cost Dynamics

The pricing of an email marketing tool is a critical factor that influences its adoption. Both Mailchimp and Iterable offer different pricing strategies, each with its own merits and tailored to cater to a diverse range of business needs.


  • Free Plan: Available with basic features, suitable for up to 2,000 contacts and 10,000 sends per month with a daily limit of 2,000.
  • Essentials Plan: Starting at around $9.99/month, this plan includes all email templates, A/B testing, custom branding, and support for up to 50,000 contacts.
  • Standard Plan: Starting at approximately $14.99/month, this offers additional features like retargeting ads, advanced insights, and automation tools, catering to up to 100,000 contacts.
  • Premium Plan: Starting from $299/month, aimed at larger businesses, offering advanced segmentation, multivariate testing, and unlimited seats and role-based access.


  • Iterable does not publicly list its pricing, as it typically offers custom pricing based on the specific needs of a business.
  • The platform is designed for larger companies with advanced needs in cross-channel marketing campaigns, including email, SMS, push notifications, and more.
  • Features usually include workflow automation, segmentation, A/B testing, and personalized messaging.
  • Interested users need to contact Iterable directly for a customized quote based on their scale and requirements.

Mailchimp adopts a tiered pricing model, which includes a free plan suitable for small businesses or beginners. As your marketing requirements grow, you can choose from Essentials, Standard, and Premium plans, each offering a progressively richer set of features. The pricing is based on the number of contacts, which means it scales as your business expands. This model is beneficial for growing businesses but requires careful consideration of the escalating costs as your subscriber base increases.

Iterable, positioned more towards medium to large businesses, has a pricing model that reflects its advanced capabilities. While it doesn’t offer a free plan, Iterable’s pricing is structured to provide value to businesses that need more sophisticated, large-scale email marketing solutions. The cost is typically based on the volume of messages sent and the number of users, making it a viable option for businesses with extensive email marketing needs and higher budgets.

Assessing the Investment

When considering Mailchimp, it’s important to weigh the extensive range of features and ease of use against the potential cost as your mailing list grows. For small to medium-sized businesses, the lower-tier plans can be quite cost-effective, offering a balanced suite of features for a reasonable investment.

Iterable, while potentially more expensive, offers a suite of advanced features that justify its pricing, especially for larger businesses or those with complex, data-driven email marketing campaigns. Its focus on personalization, automation, and scalability makes it a suitable investment for businesses that are ready to leverage advanced email marketing strategies.

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Integration Capabilities: Enhancing Your Marketing Ecosystem

The Role of Integrations in Email Marketing

In the interconnected world of digital marketing, the ability of your email marketing tool to integrate with other business tools enhances its utility and effectiveness.

Mailchimp offers a wide range of integrations, connecting seamlessly with various CRM platforms, eCommerce tools, social media platforms, and more. This extensive array of integrations makes Mailchimp a versatile tool that can easily fit into a diverse range of business operations, enhancing its overall utility.

Iterable also provides a robust set of integrations, though the focus is more on integrating with advanced CRM systems, data analytics tools, and other sophisticated marketing technologies. Iterable’s integration capabilities are particularly appealing for businesses looking for deep data synchronization and advanced customer insights.

Customization Through API Access

For unique business needs, both Mailchimp and Iterable offer API access for custom integrations. Mailchimp’s API is comprehensive and well-documented, allowing for a wide range of custom solutions.

Iterable’s API also offers extensive capabilities, tailored more towards businesses with complex integration needs. It allows for deep customization and alignment with intricate marketing tech stacks.

Customer Support: Ensuring a Smooth Marketing Journey

The Role of Effective Support

In the world of email marketing, reliable customer support can dramatically impact your experience with the tool, especially when navigating challenges or seeking advanced functionalities. Both Mailchimp and Iterable have developed their support systems to assist their users in different ways.

Mailchimp provides a well-rounded support system, featuring email support, an extensive knowledge base, and community forums. Users on higher-tier plans have the advantage of 24/7 live chat and phone support. The strength of Mailchimp’s support lies in its comprehensive self-service resources, which are rich with guides, tutorials, and FAQs. These resources are invaluable for users who prefer to independently solve issues or learn new strategies, making Mailchimp an excellent choice for those who enjoy a DIY approach to problem-solving.

Iterable, on the other hand, takes a more direct approach to customer support. While it may not offer as extensive a range of self-service resources as Mailchimp, Iterable focuses on providing quality direct support. This includes responsive email and phone support, ensuring that users receive timely and effective help. For businesses requiring quick resolution of complex issues or personalized guidance, Iterable’s approach to customer service is particularly beneficial.

Evaluating Support Responsiveness

In the competitive landscape of email marketing tools, the responsiveness and effectiveness of customer support play a crucial role in shaping the overall user experience, particularly when dealing with the complexities and challenges of email marketing campaigns.

Mailchimp’s approach to customer support is multifaceted, aiming to cater to a broad spectrum of its user base. With its large and diverse clientele, Mailchimp has developed a robust support system capable of addressing a wide range of issues efficiently. The platform’s commitment to responsiveness is evident in its multiple channels of support, including email, live chat, and phone, especially for premium plan subscribers. The diverse array of self-help resources Mailchimp offers is a testament to its understanding of the varied needs of its users. These resources, ranging from simple how-to guides to in-depth tutorials and FAQs, empower users to find solutions independently and swiftly. For many users, the ability to quickly access and navigate through these resources is a significant factor in resolving issues without delay.

Mailchimp’s tiered approach to support, where premium plans receive more immediate attention, ensures that businesses requiring urgent and extensive support can access it when needed. This stratification allows Mailchimp to manage its large user base effectively while providing timely assistance. However, it’s important to note that users on lower-tier or free plans might experience longer response times, which is a common trade-off in tiered support systems.

On the other hand, Iterable takes a more streamlined approach to customer support, focusing on providing direct and personalized assistance. This approach is particularly beneficial for businesses that frequently require specialized support. Iterable’s support team is known for its responsiveness and expertise, particularly in addressing complex, technical queries that require a deeper understanding of email marketing nuances. The direct nature of Iterable’s support ensures that users receive not just timely responses, but also comprehensive and tailored solutions to their problems. This level of responsiveness and customization in support is a significant advantage for businesses that rely heavily on their email marketing platforms for intricate and data-driven campaigns.

Iterable’s emphasis on providing quality support over a broad range of resources means that users can expect a more personalized interaction, with support personnel who are well-versed in the platform’s capabilities and can provide insights and solutions that are closely aligned with the user’s specific needs and goals.

In summary, while Mailchimp offers a diverse and tiered support system suitable for a wide range of users, Iterable excels in providing responsive, personalized, and direct support, making it a strong contender for businesses that require in-depth assistance and value quick, tailored responses to their queries.

User Experience and Interface: Crafting Your Marketing Efforts

Navigating Through the Platforms

The usability of an email marketing tool plays a crucial role in its effectiveness. A platform that is easy to use and navigate can significantly boost productivity and campaign success.

Mailchimp is acclaimed for its user-friendly interface, making it a favorite among businesses of all sizes. The platform is designed with intuitiveness in mind, ensuring that even users with limited technical skills can easily create and manage campaigns. The drag-and-drop email builder and straightforward campaign setup process make Mailchimp accessible for beginners while still offering advanced features for experienced marketers.

Iterable, while also prioritizing user experience, offers a more sophisticated interface designed for users who require advanced functionalities. Its platform is robust, providing comprehensive tools for creating complex, data-driven campaigns. While Iterable might have a slightly steeper learning curve than Mailchimp, it provides powerful capabilities for businesses looking to leverage detailed customer data and segmentation in their campaigns.

Flexibility and Customization

Both Mailchimp and Iterable offer significant flexibility and customization options in their campaign creation process.

Mailchimp provides a wide range of customizable templates and design tools, enabling businesses to create emails that resonate with their brand identity. Its flexibility in campaign management allows for a variety of marketing strategies to be executed efficiently.

Iterable offers advanced customization options, particularly appealing to businesses that require personalized and behavior-driven campaign strategies. Its ability to handle complex segmentation and dynamic content makes it a powerful tool for creating highly targeted marketing messages.


After a thorough comparison of Mailchimp and Iterable, it’s clear that both platforms offer distinct advantages and cater to different email marketing needs and preferences.

Mailchimp stands out as a highly user-friendly and versatile tool, making it an ideal choice for a wide range of businesses, from small startups to larger enterprises. Its strengths lie in its intuitive interface, extensive template library, advanced automation capabilities, and detailed analytics. Mailchimp’s broad integration ecosystem further enhances its appeal, making it a highly adaptable tool for various digital marketing strategies. However, its tiered pricing structure, which escalates with an increase in subscribers, may require consideration for businesses with a rapidly growing audience.

Iterable, in contrast, positions itself as a more sophisticated platform, catering to medium to large businesses or those with complex, data-driven email marketing needs. Its advanced customization options, powerful automation features, and responsive, direct customer support make it a strong choice for businesses seeking a more personalized and in-depth approach to email marketing. While Iterable might not have the same ease of use as Mailchimp, it compensates with its robust functionalities tailored for intricate marketing strategies.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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