Omnisend vs. Mailigen: The Best Email Marketing Tool

Evaluating 2024's best email marketing tools? See how Omnisend stacks up against Mailigen in our expert comparison guide

In the ever-evolving landscape of digital marketing, email remains a timeless and potent tool for connecting with your audience. As we step into 2024, choosing the right email marketing platform becomes paramount. In this comprehensive guide, we will pit two email marketing powerhouses against each other: Omnisend and Mailigen. By the time you finish reading this article, you’ll be well-equipped to make an informed decision about which tool suits your email marketing needs best in 2024.

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User-Friendly Interface

First impressions matter, especially when it comes to user-friendliness. Let’s see how Omnisend and Mailigen stack up in this aspect.

Omnisend’s User-Friendly Interface

Omnisend takes pride in its user-friendly interface, making it accessible to both seasoned marketers and newcomers. Navigating through Omnisend’s dashboard is a breeze, thanks to its clean and intuitive layout. Whether you are crafting your first email campaign or managing complex automation sequences, Omnisend ensures you feel right at home.

One of Omnisend’s standout features is its drag-and-drop email builder. This intuitive tool empowers you to craft visually appealing emails without requiring a background in design. Simply choose from their range of templates, drag and drop elements, and customize to your heart’s content. It’s like assembling a puzzle, only much more enjoyable!

Mailigen’s User-Friendly Approach

Mailigen, too, places a strong emphasis on user-friendliness. Their platform is designed to be accessible for users of varying levels of expertise. You’ll find it easy to create and send emails, manage your contact lists, and track campaign performance.

Mailigen offers a variety of templates to kickstart your email marketing efforts, making it convenient for users who want to get started quickly. Their template editor is user-friendly, allowing for customization to align with your brand’s style.

Email Templates and Customization:

Creating visually appealing and engaging emails is pivotal in email marketing success. Let’s take a closer look at how Omnisend and Mailigen compare in terms of email templates and customization options.

Omnisend’s Email Templates

Omnisend boasts an extensive library of professionally designed email templates catering to various industries and occasions. Whether you’re sending newsletters, promotional offers, or cart abandonment reminders, you’ll find a template to match your needs. These templates not only look visually pleasing but are also designed to be responsive, ensuring your emails look great on any device.

Where Omnisend truly shines is in the realm of customization. The drag-and-drop editor empowers you to tailor each template to match your brand’s unique identity. You can effortlessly modify colors, fonts, and insert your logo. Additionally, Omnisend offers a selection of content blocks that you can easily integrate into your emails, simplifying the addition of product recommendations, social media links, or customer reviews.

Mailigen’s Email Templates

Mailigen also offers a range of email templates designed to engage your audience effectively. While their template library may not be as extensive as Omnisend’s, it covers the essentials, ensuring you have a solid foundation to create your email campaigns.

Customization in Mailigen allows you to personalize emails with your branding elements and messaging. You can modify colors, fonts, and layout to align with your brand identity. Mailigen’s focus is on simplicity and ease of use, making it suitable for users who want to create attractive emails without delving into intricate design elements.

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Automation and Workflow

Automation is the heartbeat of modern email marketing, allowing you to deliver targeted messages to the right people at precisely the right time. Let’s explore how Omnisend and Mailigen handle automation and workflow management.

Omnisend’s Automation

Omnisend offers a robust automation platform featuring a user-friendly visual workflow builder. Whether you’re setting up a straightforward welcome series or a complex cart abandonment sequence, Omnisend makes it accessible.

A standout feature in Omnisend’s automation toolkit is its collection of pre-built automation templates. These templates cover common e-commerce scenarios, and you can easily tailor them to your brand’s unique requirements. This feature can save you significant time and effort while helping you launch effective campaigns swiftly.

Moreover, Omnisend seamlessly integrates with popular e-commerce platforms like Shopify and WooCommerce. This integration allows you to trigger automation based on specific customer actions, such as making a purchase or browsing particular product categories. It’s akin to having a virtual sales assistant working round the clock.

Mailigen’s Automation

Mailigen provides automation capabilities to streamline your email marketing efforts. While its automation features may not be as extensive as Omnisend’s, it offers the essentials for creating effective automated campaigns.

Mailigen’s workflow automation allows you to set up trigger-based emails, such as welcome emails, birthday greetings, and post-purchase follow-ups. You can also segment your audience based on various criteria to send targeted messages.

One unique feature of Mailigen is its “Automation Canvas.” This tool enables you to design and visualize your automation sequences. While it may not be as visually intuitive as Omnisend’s workflow builder, it provides an organized way to plan and execute your automation.

Analytics and Reporting

Effective email marketing requires a keen eye on performance metrics to measure success and make data-driven decisions. Both Omnisend and Mailigen offer analytics and reporting tools, but they differ in terms of depth and approach. Let’s explore how each platform handles this critical aspect.

Omnisend’s Analytics

Omnisend provides a user-friendly dashboard that offers a quick overview of your email campaign performance. Key metrics, such as open rates, click-through rates, conversion rates, and more, are presented in easy-to-understand charts and graphs.

One standout feature of Omnisend is its “Automation Reports.” These reports provide insights into how your automated campaigns are performing over time. You can see which automation workflows are driving the most engagement and revenue, enabling you to fine-tune your automation sequences for maximum effectiveness.

Moreover, Omnisend offers A/B testing capabilities, allowing you to experiment with different email elements such as subject lines, content, and sender names. The results of these tests are presented clearly, helping you make informed decisions to optimize your future campaigns.

Mailigen’s Analytics

Mailigen offers comprehensive reporting and analytics tools, providing a deeper level of data for those seeking more advanced insights. You can access detailed reports on individual subscribers, gaining insights into each subscriber’s journey and behavior.

One unique feature of Mailigen is its “Click Map.” This tool provides a visual representation of where subscribers are clicking within your emails. It’s a valuable resource for understanding which elements of your email content are capturing the most attention.

In terms of A/B testing, Mailigen enables you to conduct split tests on various elements of your emails to determine what resonates best with your audience. The detailed reporting on A/B tests helps you make data-driven decisions to continually improve your campaigns.

Pricing and Scalability

Your choice of an email marketing platform is often influenced by your budget and the scalability of your business. Let’s compare the pricing structures and scalability options of Omnisend and Mailigen.


  • Free Plan: Includes basic email marketing features, allowing up to 15,000 emails per month but with a daily limit.
  • Standard Plan: Starts around $16 per month for up to 500 subscribers, including automation workflows, SMS campaigns, and audience segmentation.
  • Pro Plan: Starting from around $99 per month for up to 500 subscribers, adding features like advanced reporting, web push notifications, and unlimited emails.
  • Enterprise Plan: Custom pricing for large-scale businesses, offering features like dedicated account management, deliverability support, and custom IP address.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.

Omnisend’s Pricing

Omnisend offers a tiered pricing structure designed to accommodate businesses of all sizes. It includes a free plan with basic features, making it ideal for startups and small businesses looking to get started with email marketing without a significant financial commitment.

As your business grows, you can choose from Omnisend’s paid plans, which offer more advanced features and scalability. The pricing is based on the number of subscribers in your list, providing flexibility that aligns with businesses of varying sizes. It’s a pay-as-you-grow model, ensuring you’re only paying for what you use.

Furthermore, Omnisend provides a 14-day free trial of their paid plans, allowing you to test their premium features before committing.

Mailigen’s Pricing

Mailigen also offers a tiered pricing structure, starting with plans designed for small businesses and scaling up to accommodate larger enterprises. While Mailigen does not provide a free plan, they do offer a free trial for you to explore their platform.

Mailigen’s pricing may be better suited for businesses of various sizes, offering options for both smaller and more extensive email lists. Their transparent pricing structure ensures that you know what to expect without hidden fees.

Customer Support and Resources

When you encounter challenges or have questions about your email marketing efforts, having access to reliable customer support and educational resources is invaluable. Let’s see how Omnisend and Mailigen stack up in this regard.

Omnisend’s Customer Support and Resources

Omnisend places a strong emphasis on customer support and offers multiple avenues for assistance. They provide 24/7 email support, ensuring that you can reach out at any time with your inquiries. Additionally, Omnisend offers live chat support during business hours, providing quick responses to your questions.

Beyond direct support, Omnisend offers a wealth of resources to help you maximize your email marketing efforts. Their knowledge base is filled with articles, guides, and video tutorials, covering a wide range of topics from setting up your first campaign to advanced automation strategies. They also host webinars and provide downloadable resources to keep you informed and empowered.

Mailigen’s Customer Support and Resources

Mailigen offers customer support through email, ensuring you can reach out for assistance when you need it. They also provide phone support during business hours, allowing for more direct communication with their support team.

In terms of educational resources, Mailigen offers a blog and a resource center containing articles, guides, and webinars to help you enhance your email marketing skills. While their resource library may not be as extensive as some other platforms, it provides valuable insights and tips.


In the quest to determine the best email marketing tool for 2024 between Omnisend and Mailigen, we’ve conducted a thorough comparison across multiple vital aspects. Both platforms offer a range of features and capabilities to cater to the diverse needs of businesses looking to engage with their audience through email marketing.

Omnisend excels in user-friendliness, automation, and extensive template customization options. With its intuitive drag-and-drop editor and pre-built automation templates, it’s an excellent choice for businesses seeking simplicity and ease of use. Omnisend’s flexible pricing structure and free plan make it an attractive option for startups and small businesses.

Mailigen, on the other hand, provides a user-friendly platform with a focus on straightforward design and ease of use. It offers essential features for creating effective email campaigns, making it suitable for users who value simplicity.

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