HubSpot Email Marketing vs eSputnik: The Best Email Marketing Tool for 2024

2024's email marketing showdown: HubSpot vs eSputnik. Dive into our comprehensive guide to choose the tool that fits your needs.

Welcome to the ultimate showdown between two email marketing titans, HubSpot Email Marketing and eSputnik. In today’s digital landscape, where every click and conversion counts, choosing the right email marketing tool is akin to selecting the perfect tool for a skilled craftsman. It can make all the difference in crafting successful marketing campaigns.

This comprehensive guide is your compass in navigating the features, functionalities, and nuances of HubSpot Email Marketing and eSputnik. We’ll dissect each aspect of these platforms to help you make an informed decision. Let’s kick things off by delving into a pivotal area of comparison.

HubSpot Email MarketingeSputnik
HubSpot Email Marketing tooleSputnik
G2 Score – 4.4 out of 5 starsG2 Score – 4.7 out of 5 stars
TrustRadius Score – 8.5 out of 10TrustRadius Score – Nil

Deliverability: Ensuring Your Emails Land in the Inbox

Email deliverability is a critical aspect of any email marketing tool, and both HubSpot Email Marketing and eSputnik address it with their unique approaches.

HubSpot Email Marketing: Leveraging a Trusted Infrastructure

HubSpot Email Marketing is synonymous with reliable email deliverability. It’s like having a first-class ticket for your emails to reach their intended destinations. This is primarily due to HubSpot’s well-established infrastructure and email sending protocols. HubSpot operates on trusted email servers with a proven track record of sending legitimate emails. These servers have earned the trust of email service providers (ESPs), which means your emails are less likely to be flagged as spam.

Thanks to its reputation and infrastructure, HubSpot enjoys low spam rates. When your emails come from a HubSpot server, they inherently carry a higher level of credibility, increasing the chances of landing in the recipient’s inbox. For users with higher email sending volumes, HubSpot offers dedicated IP addresses. This provides more control over email delivery and reputation management. It’s especially beneficial for businesses that rely heavily on email marketing as a primary communication channel.

HubSpot Email Marketing incorporates essential email authentication mechanisms, including SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). These technologies help verify the authenticity of your emails, further enhancing deliverability.

eSputnik: A Focus on Deliverability Strategies

eSputnik may not have the same level of recognition as HubSpot, but it places a significant emphasis on deliverability strategies to ensure your emails reach their destination. eSputnik provides A/B testing capabilities that allow you to experiment with different email elements such as subject lines, sender names, and content. This helps you optimize your emails for better engagement and deliverability.

The platform offers spam checkers that analyze your email content and provide recommendations to reduce the likelihood of your emails being flagged as spam. This proactive approach enhances deliverability. eSputnik emphasizes list hygiene, encouraging users to maintain clean email lists. Removing inactive or unengaged contacts helps improve deliverability rates by targeting a more responsive audience.

eSputnik has established relationships with internet service providers (ISPs) to ensure that emails sent through its platform have a higher likelihood of reaching the inbox. These relationships are essential for overcoming deliverability challenges.

Comparison Summary

Both HubSpot Email Marketing and eSputnik take deliverability seriously, but they approach it differently.

HubSpot relies on its trusted infrastructure, established servers, low spam rates, and dedicated IP addresses to ensure that your emails have a high chance of landing in the inbox. It leverages its reputation to boost deliverability.

eSputnik, on the other hand, provides deliverability tools and strategies, including A/B testing, spam checkers, list hygiene, and ISP relationships, to actively manage and enhance deliverability.

Your choice between the two should consider your business’s specific needs and your level of involvement in deliverability management. If you prefer a platform with a strong reputation and a “set it and forget it” approach, HubSpot is the way to go. If you want to take a hands-on approach to deliverability and actively optimize your email campaigns, eSputnik is a strong contender.

User Experience and Interface: Navigating the Platforms

User experience and interface design play a pivotal role in the effectiveness and efficiency of an email marketing platform. Let’s delve into how HubSpot Email Marketing and eSputnik approach this crucial aspect.

HubSpot Email Marketing: Intuitive and User-Friendly

HubSpot Email Marketing takes pride in its intuitive and user-friendly interface. Picture a well-lit path through a beautiful garden; that’s the kind of experience HubSpot aims to offer. The platform is designed to cater to users of all skill levels, from beginners to seasoned marketers.

One of HubSpot’s standout features is its drag-and-drop email builder, which allows you to create visually stunning emails without any coding knowledge. The interface is clean and logically organized, making it easy to navigate through the various features and tools. Integration with the HubSpot CRM ensures a seamless experience for managing contacts and tracking interactions.

eSputnik: Efficient and Functional

eSputnik, while not as flashy as HubSpot, provides an efficient and functional interface. It’s akin to a well-organized workspace where everything you need is within reach. The platform’s design focuses on delivering the necessary tools without overwhelming users with unnecessary complexity.

eSputnik’s interface is straightforward, making it easy for users to create and manage email campaigns. While it may not have the same level of visual appeal as HubSpot, it compensates with efficiency and a minimalist approach to ensure users can quickly accomplish their tasks.

Comparison Summary

In terms of user experience and interface, HubSpot Email Marketing and eSputnik cater to different preferences. HubSpot excels in providing an intuitive and visually appealing interface, ideal for users who value ease of use and aesthetics.

eSputnik, on the other hand, prioritizes functionality and efficiency. It’s a practical choice for users who prefer a straightforward interface that allows them to get the job done without unnecessary frills.

Your choice between the two should depend on your team’s preferences and your specific user experience priorities. If you value an intuitive, visually pleasing interface, HubSpot is the preferred option. If you’re looking for a functional and efficient workspace, eSputnik is a strong contender.

Automation and Workflow Capabilities: Streamlining Email Campaigns

HubSpot Email Marketing: Advanced Automation for Personalized Journeys

HubSpot Email Marketing is a master of automation, orchestrating your email campaigns with precision. Imagine having a skilled conductor directing an orchestra; that’s the level of control HubSpot provides. The platform’s advanced automation tools allow you to set up trigger-based workflows that respond to specific actions or behaviors of your contacts.

This level of automation is deeply integrated with the HubSpot CRM, enabling you to create highly targeted campaigns. You can automate emails based on customer lifecycle stages, past interactions, or preferences, ensuring that each message is relevant and timely. This functionality is key for nurturing leads, segmenting audiences, and ultimately, driving conversions.

eSputnik: Automation for Efficiency

eSputnik also offers automation capabilities that focus on efficiency. It’s like having a reliable assistant who takes care of routine tasks. The platform allows you to create automated email campaigns triggered by events such as sign-ups, purchases, or specific behaviors.

While eSputnik’s automation may not be as intricate as HubSpot’s, it is well-suited for businesses seeking to streamline their email marketing efforts. It simplifies tasks and ensures that your emails are sent to the right people at the right time.

Comparison Summary

In the realm of automation and workflow capabilities, HubSpot and eSputnik cater to different needs. HubSpot excels in creating personalized email marketing campaigns with its sophisticated CRM integration and advanced automation tools. It’s ideal for businesses looking to deliver highly tailored messages to their audience.

eSputnik, on the other hand, offers efficient automation for businesses seeking to streamline their email marketing processes. It simplifies routine tasks and ensures that campaigns are triggered based on specific events.

Your decision should be guided by the complexity of your marketing campaigns and your preference for customization. If you require deep personalization and integration with CRM data, HubSpot is the preferable choice. If your focus is on efficiency and automation of routine tasks, eSputnik is a strong contender.

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Analytics and Reporting: Measuring Campaign Effectiveness

HubSpot Email Marketing: Comprehensive Analytics

HubSpot Email Marketing offers a robust analytics and reporting system, akin to a high-powered microscope that lets you examine the minutiae of your email campaigns. With HubSpot, you gain access to a wide array of metrics, including open rates, click-through rates, and conversion rates, all presented in a user-friendly, detailed manner.

The platform goes beyond basic analytics by integrating with the CRM, enabling you to track the customer journey and see how email interactions contribute to broader marketing goals. This level of detail is invaluable for optimizing your campaigns, understanding customer behavior, and improving ROI.

eSputnik: Insights for Informed Decisions

eSputnik provides essential analytics to help you make informed decisions about your email marketing efforts. It’s like having a compass that points you in the right direction. The platform offers insights into key metrics such as open rates, click-through rates, and unsubscribe rates, allowing you to gauge the performance of your campaigns.

While eSputnik may not provide the same depth of analytics as HubSpot, it offers valuable data to assess the effectiveness of your email marketing strategies. The platform also integrates with Google Analytics, enhancing your ability to track website visits generated from email campaigns.

Comparison Summary

In terms of analytics and reporting, both HubSpot Email Marketing and eSputnik offer valuable insights, albeit with different scopes. HubSpot is ideal for businesses that need in-depth, CRM-integrated analytics to inform their email marketing strategies as part of a larger marketing initiative.

eSputnik, on the other hand, provides essential analytics for businesses seeking to assess the performance of their email campaigns. It’s a practical choice for those looking for straightforward insights without the complexity of advanced data.

Your choice should depend on the level of analytical depth you require and your overall marketing strategy. If you need detailed, CRM-focused analytics for email marketing, HubSpot is the better option. If you’re looking for practical, essential insights, eSputnik is a strong contender.

Integration and Compatibility: Expanding Marketing Capabilities

HubSpot Email Marketing: Extensive Integrations

HubSpot Email Marketing stands out for its extensive integration capabilities, much like a versatile toolbox that fits seamlessly into a wide range of marketing ecosystems. The platform offers integrations with a vast array of tools and services, including CRM systems, social media platforms, content management systems, and e-commerce solutions.

These integrations facilitate a smooth flow of data across various marketing channels, enhancing the overall effectiveness of your campaigns. Whether it’s syncing customer data from your CRM to personalize emails or connecting with e-commerce platforms to tailor messages based on purchasing behavior, HubSpot’s integrations add significant value to your marketing strategies.

eSputnik: Integration Essentials

eSputnik provides essential integrations that are crucial for effective email marketing, especially when combined with its omnichannel approach. The platform emphasizes key integrations that support email marketing and customer engagement, including CRM integration and connections to popular e-commerce platforms.

While eSputnik may not offer the same breadth of integrations as HubSpot, it ensures that its core integrations are efficient and effective, contributing to a seamless email marketing experience. These integrations are designed to enhance the platform’s core functionalities, allowing businesses to automate and streamline their marketing efforts.

Comparison Summary

In terms of integration and compatibility, HubSpot and eSputnik cater to different requirements. HubSpot is ideal for businesses seeking a comprehensive solution with extensive integration capabilities, allowing for a high degree of automation and data synchronization across multiple platforms.

eSputnik, on the other hand, offers a more focused set of integrations, catering to the essential needs of email marketing and omnichannel engagement. Its approach is more about efficiency and simplicity, ensuring that users have access to the key integrations that support their marketing efforts.

Your choice between the two should depend on the scope and nature of the integrations your business requires. If you need a tool that can integrate widely across a variety of platforms and services, HubSpot is an excellent choice. If your focus is on core integrations that are crucial for your email marketing and CRM needs, eSputnik Engagement Cloud would be more appropriate.

Pricing and Affordability: Evaluating Cost-Effectiveness

HubSpot Email MarketingHubSpot’s email marketing tool is part of the HubSpot Marketing Hub, which offers the following plans:
Free Tools: Basic email marketing features with HubSpot branding.
Starter Plan: Starting at $45/month, includes email marketing, ad management, landing pages, forms, and more.
Professional Plan: Starting at $800/month, offers advanced marketing automation, smart content, and A/B testing.
Enterprise Plan: Starting at $3,200/month, adds features like adaptive testing, advanced reporting, and custom event triggers.
eSputnikeSputnik operates on a pay-as-you-go model, where you pay for the number of emails sent.
Email Marketing: Charges per email sent, starting at around $1.5 per 1,000 emails.
SMS Marketing: Charges per SMS sent, with prices varying based on the country.
Viber Messaging: Also offers Viber messaging services, with prices depending on the volume.
The platform also provides advanced features like automation, segmentation, and personalization, with prices varying based on usage.

HubSpot Email Marketing: Premium Pricing for Comprehensive Services

HubSpot Email Marketing, known for its extensive features, comes with a premium price tag, much like a high-end car that offers luxury and performance. The platform provides tiered pricing plans, catering to businesses of different sizes and needs. While the cost can be substantial, the value lies in the comprehensive suite of tools, including advanced automation, in-depth analytics, and a vast array of integrations.

For businesses that require a robust, all-in-one marketing solution, investing in HubSpot can be a strategic decision. The platform also offers a free version with basic features, which is beneficial for small businesses or those just starting with email marketing.

eSputnik: Budget-Friendly Solutions for Targeted Needs

In contrast, eSputnik positions itself as a more budget-friendly option in the email marketing landscape. Its pricing is designed to be accessible, especially for small to medium-sized businesses. The platform offers a range of plans based on the number of contacts and features needed, making it a flexible choice for businesses with varying budgets.

Despite its lower price point, eSputnik provides a solid range of email marketing features, including automation and CRM integration, making it an attractive option for businesses that need an efficient and effective email marketing tool without a hefty investment.

Comparison Summary

The choice between HubSpot and eSputnik in terms of pricing and value for money largely depends on your business’s budget and specific needs. HubSpot is suitable for businesses that need a wide array of marketing tools and are willing to invest in a premium service. Its cost reflects the extensive features and integrations it offers.

eSputnik, on the other hand, is an excellent choice for businesses looking for a cost-effective email marketing solution that covers essential features efficiently. It’s a great fit for those with limited budgets or who require a more focused set of tools.

Your decision should balance the features you need against your budget. If your business requires a comprehensive, feature-rich platform and you’re prepared for a higher investment, HubSpot is a great choice. If you’re seeking practical, affordable email marketing solutions, eSputnik is a strong contender.

Template and Design Options: Crafting Visually Appealing Emails

HubSpot Email Marketing: Stunning Templates and Customization

HubSpot Email Marketing offers a wide selection of professionally designed email templates, much like having a gallery of artwork to choose from. These templates are not only visually appealing but also responsive, ensuring your emails look great on various devices.

What sets HubSpot apart is its robust customization options. You can tailor templates to match your brand’s identity, tweaking colors, fonts, and layouts. The drag-and-drop email builder simplifies the process, allowing you to create visually stunning emails without any coding skills.

eSputnik: Flexible Template Editor

eSputnik provides a flexible template editor that allows users to design custom email templates or modify existing ones. It’s like having a canvas where you can paint your email designs. The platform offers a library of templates to choose from, including options for various industries.

While eSputnik may not offer the same extensive template gallery as HubSpot, it compensates with the ability to create unique templates to suit your brand. The editor provides a range of customization options, enabling you to design emails that align with your brand’s visual identity.

Comparison Summary

When it comes to template and design options, both HubSpot Email Marketing and eSputnik offer tools for crafting visually appealing emails. HubSpot shines with its extensive template gallery and advanced customization capabilities, making it an ideal choice for businesses that prioritize aesthetics and branding.

eSputnik, on the other hand, provides flexibility in template design, allowing users to create custom templates that match their brand. While it may have a smaller template library, it empowers users to design emails that reflect their unique style.

Your choice should depend on your brand’s design requirements and the level of customization you need. If you prefer a platform with a vast template gallery and advanced customization, HubSpot is the preferred option. If you value flexibility and the ability to create custom designs, eSputnik is a strong contender.


In the battle of HubSpot Email Marketing vs. eSputnik, the victor depends on your unique business needs and priorities. HubSpot Email Marketing emerges as a formidable contender, offering a comprehensive suite of tools, advanced automation, extensive integrations, and stunning templates. It excels in delivering personalized campaigns, making it a top choice for businesses with the budget and appetite for a feature-rich solution. eSputnik, on the other hand, positions itself as a cost-effective alternative, focusing on efficiency, flexibility, and budget-friendly pricing. It provides essential email marketing features, making it an attractive option for small to medium-sized businesses seeking to streamline their email campaigns.

Your decision should hinge on factors such as your budget, the level of customization required, and your preference for advanced features. HubSpot suits businesses aiming for sophistication, while eSputnik is the practical choice for those looking for efficient email marketing without breaking the bank. Ultimately, the best email marketing tool for 2024 is the one that aligns with your specific business goals, ensuring your emails hit the mark and resonate with your audience.

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