MailerLite vs eSputnik: The Best Email Marketing Tool

Discover the superior email marketing tool for 2024 in our MailerLite vs eSputnik comparison. Get insights on features, ease of use, and ROI

Hey there! If you’re grappling with the decision between MailerLite and eSputnik for your email marketing needs in 2024, you’ve landed in the perfect spot. We’re going to dissect these two platforms, peeling back layers to reveal what makes each one tick. So, buckle up and let’s find out which tool will be your email marketing superhero this year!

G2 Score – 4.7 out of 5 starsG2 Score – 4.7 out of 5 stars
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User Interface and Ease of Use

MailerLite’s User Interface

Picture this: a tool so straightforward that it feels like it’s almost doing the work for you. That’s MailerLite for you. Its user interface (UI) is the digital equivalent of a friendly handshake – welcoming, warm, and easy to get along with.

What Makes it Stand Out?

MailerLite’s clean layout is like a breath of fresh air. There are no confusing buttons or overwhelming options. Everything is where you’d expect it to be, making the learning curve more like a gentle slope than a steep hill.

Imagine crafting an email with the ease of putting together a puzzle. The drag-and-drop editor is just that – you pick pieces (text boxes, images, buttons) and drop them where they fit. Even if you’re as far from being a designer as you can be, your emails will still look chic and professional.

And if you ever feel lost, MailerLite has your back with helpful guides and tips sprinkled throughout. It’s like having a wise friend who’s always there to help.

eSputnik’s User Interface

Now, let’s turn the spotlight on eSputnik. Here, things get a bit more serious. This platform is like the wise sage of email marketing – a bit more complex, but oh-so-knowledgeable.

What Sets it Apart?

eSputnik’s interface is a playground for those who’ve been around the email marketing block a few times. It offers quick access to some pretty advanced features. So, if you’re looking to dive deep into campaign analytics or want to segment your audience like a pro, eSputnik is your go-to.

The customization options here are like having an artist’s palette – you can tweak and tailor every aspect of your campaign. It’s not just about creating emails; it’s about creating emails that are uniquely yours.

But remember, with great power comes a slightly steeper learning curve. eSputnik doesn’t hold your hand as much as MailerLite does. It trusts you to know your way around.

Email Automation Capabilities

MailerLite’s Automation Features

Imagine having a personal assistant who knows exactly when to send out your emails, to whom, and how to follow up. That’s the kind of service MailerLite’s email automation offers. It’s like having an extra set of hands dedicated solely to your email marketing efforts.

MailerLite’s automation is designed for ease and effectiveness. It’s intuitive, almost like setting up a line of dominoes – you arrange them, give them a little nudge, and watch as everything falls into place seamlessly. This simplicity doesn’t mean a lack of sophistication, though. You can set up custom workflows to respond to subscriber actions, like sending a welcome email to new sign-ups or a special offer on a subscriber’s birthday. The process is so user-friendly that even those new to email marketing can quickly feel like pros.

The magic of MailerLite lies in its ability to make every subscriber feel like they’re receiving a personalized experience, all while you save time and resources. It’s automation that’s both smart and simple, a combination that can be a game-changer for small businesses or solo entrepreneurs who need to make the most of every minute.

eSputnik’s Automation Prowess

eSputnik, on the other hand, takes email automation into the realm of fine art. Here, automation is not just about sending emails; it’s about crafting a sophisticated, tailored experience for each subscriber. It’s like having a team of expert marketers working behind the scenes, analyzing data, predicting behaviors, and executing complex strategies.

With eSputnik, you can delve into the minutiae of email automation. It allows you to create highly detailed and personalized workflows that are responsive not just to basic actions like signing up or making a purchase, but also to subtler cues like how a subscriber interacts with your previous emails. This level of detail means you can fine-tune your campaigns to an exceptional degree, targeting your audience with incredible precision.

But with this sophistication comes complexity. eSputnik’s automation features are powerful, but they require a deeper understanding of email marketing principles and a willingness to invest time in setting up and fine-tuning your campaigns. For those with the skills and resources to leverage these advanced features, eSputnik can unlock a new realm of possibilities in email marketing.

Analytics and Reporting

MailerLite’s Analytical Approach

Analytics in email marketing are the compass that guides your strategy, and MailerLite provides a compass that is easy to read and follow. The platform’s approach to analytics is designed for clarity and accessibility. When you open MailerLite’s analytics dashboard, it’s like walking into a well-lit room where everything is in its place, and you can easily find what you need.

MailerLite’s strength lies in presenting essential statistics in a straightforward manner. You get a clear picture of how your emails are performing through simple, yet informative graphs and charts. This approach is ideal for those who need quick insights to make informed decisions. Whether you’re looking at open rates, click-through rates, or unsubscribe rates, MailerLite presents this data in a way that is easy to understand and act upon.

The platform ensures that you’re not overwhelmed by data. It strips away the complexity, presenting you with actionable insights. This makes MailerLite particularly appealing to small businesses or individuals who need to quickly assess their campaign’s performance and make swift adjustments.

eSputnik’s Reporting Capabilities

eSputnik, in contrast, offers a deep dive into the world of email analytics. Where MailerLite simplifies, eSputnik elaborates, providing a rich, detailed view of your email campaign’s performance. It’s like having a high-powered microscope that lets you see the intricate details of your email campaigns.

eSputnik’s reporting capabilities are extensive. They go beyond basic metrics to give you a comprehensive understanding of how your audience interacts with your emails. You can explore click heat maps to see exactly what is catching your subscribers’ attention, use geo-tracking to understand where your audience is, and delve into detailed subscriber behavior analysis to tailor your future campaigns.

This level of detail is invaluable for those who want to thoroughly understand their email marketing performance. However, it requires a willingness to invest time in analyzing and interpreting the data. For businesses with the resources to delve into these analytics, eSputnik offers a treasure trove of insights that can significantly enhance email marketing strategies.

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Comparing the Analytical Journeys

When we juxtapose MailerLite and eSputnik in the realm of analytics and reporting, it’s like comparing a swift, agile sailboat to a sophisticated cruise ship. Each has its unique way of navigating the vast ocean of data.

MailerLite, with its straightforward analytics, is the sailboat. It’s designed for speed and ease, providing you with a swift overview of your campaign’s performance. This approach is ideal for those who want to quickly check their email stats without getting lost in a sea of numbers. It’s about getting the essential information you need to steer your ship, without unnecessary complications. You get a clear view of the horizon – open rates, click rates, unsubscribe rates – all presented in an easy-to-understand format.

eSputnik, in contrast, is the cruise ship. It’s equipped with all the bells and whistles for deep analytical voyages. Here, you don’t just skim the surface; you dive deep. eSputnik’s analytics are comprehensive, offering insights into subscriber behavior, engagement patterns, and much more. It’s like having a powerful sonar system that reveals the depths beneath your campaign’s surface. This level of detail is invaluable for those who wish to understand not just how their campaigns are performing, but why they are performing that way.

However, as with a cruise ship, navigating through eSputnik’s analytics requires time and expertise. The wealth of data available can be overwhelming for the uninitiated, but for those who know how to navigate these waters, it’s a journey of discovery filled with valuable insights.

Pricing and Value for Money


  • Free Plan: For up to 1,000 subscribers and 12,000 emails per month, including basic features.
  • Premium Plans: Starting at $10/month for up to 1,000 subscribers, with pricing increasing for more subscribers. Includes unlimited emails, autoresponders, advanced segmentation, and more.
  • The premium plan cost varies based on the number of subscribers and additional features chosen.


  • eSputnik operates on a pay-as-you-go model, where you pay for the number of emails sent.
  • Email Marketing: Charges per email sent, starting at around $1.5 per 1,000 emails.
  • SMS Marketing: Charges per SMS sent, with prices varying based on the country.
  • Viber Messaging: Also offers Viber messaging services, with prices depending on the volume.
  • The platform also provides advanced features like automation, segmentation, and personalization, with prices varying based on usage.

MailerLite’s Pricing Structure

When it comes to the cost-effectiveness of email marketing tools, MailerLite emerges as a strong contender. Its pricing structure is designed to be as accessible as it is transparent, making it a go-to option for businesses mindful of their budget. The hallmark of MailerLite’s pricing is its scalability, which ensures that businesses of different sizes can find a plan that suits their needs without breaking the bank.

The real charm of MailerLite lies in its free plan, which is among the most generous in the industry. This plan is a boon for small businesses and startups just beginning their email marketing journey. It allows them to access essential features without any financial commitment, a critical factor when resources are limited.

As your business grows and your needs become more complex, MailerLite’s pricing scales with you. This scalability means you only pay more as your requirements increase, ensuring that you’re always getting value for your money. It’s an approach that feels fair and transparent, with no hidden surprises in the costs.

eSputnik’s Pricing Model

In contrast, eSputnik’s pricing model is like a tailor-made suit – it’s customized to fit your specific needs. This platform caters to businesses looking for more advanced features and capabilities in their email marketing tools. The pricing reflects the advanced nature of the service, positioning eSputnik as a premium option in the market.

eSputnik’s approach to pricing is to offer customizable plans. This means you have the flexibility to choose and pay for only the features you need. It’s a model that appeals to businesses with specific requirements and the willingness to invest in a tool that can be precisely tailored to their needs.

However, the sophistication and customization offered by eSputnik come at a higher price point. This makes it a more suitable option for businesses with larger budgets or those who see email marketing as a critical component of their overall strategy. The investment in eSputnik is an investment in detailed analytics, advanced automation, and a high degree of customization.

Assessing the Value

The comparison between MailerLite and eSputnik in terms of pricing and value for money is a study in contrasts. Mail

erLite stands out as an affordable, user-friendly option, ideal for businesses and individuals who are looking for efficiency and simplicity in their email marketing efforts. Its pricing model is straightforward and scalable, making it a highly attractive choice for small to medium-sized businesses or those just starting out. The value lies in its ease of use and the ability to access essential features without a significant financial outlay.

eSputnik, on the other hand, positions itself as a more premium, feature-rich choice. Its pricing reflects its advanced capabilities and the level of customization it offers. For businesses that have specific, sophisticated email marketing needs and the budget to match, eSputnik presents a compelling option. The investment here is in the depth of features, the ability to tailor campaigns very precisely, and access to in-depth analytics. It’s tailored for businesses that view email marketing as a central pillar of their strategy and are willing to invest accordingly.


As we wrap up our exploration of MailerLite and eSputnik, it’s clear that both platforms offer unique strengths, catering to different needs and preferences in the realm of email marketing.

MailerLite emerges as a user-friendly, cost-effective solution, perfect for small to medium-sized businesses, startups, or anyone stepping into the world of email marketing. Its intuitive interface, straightforward analytics, and scalable pricing make it an excellent choice for those who value simplicity, ease of use, and budget-friendliness. MailerLite is your go-to if you’re looking for an efficient way to manage your email campaigns without getting bogged down in complexity.

eSputnik, on the other hand, stands out as a feature-rich, customizable platform suited for businesses with more advanced email marketing needs and the budget to match. Its detailed analytics, sophisticated automation capabilities, and customizable plans make it ideal for larger businesses or those who consider email marketing a critical part of their strategy. eSputnik is the tool you need if you’re looking to dive deep into data-driven strategies and highly personalized campaigns.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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