SendinBlue vs eSputnik: The Best Email Marketing Tool for You

Looking for the best email marketing tool? Our SendinBlue vs eSputnik analysis provides insights to make your choice easier

Hey there! If you’re torn between SendinBlue and eSputnik for your email marketing needs, you’re in the right place. It’s like choosing between two top-notch smartphones – both are great, but which one fits your hand best? In this detailed guide, we’ll unwrap these two popular email marketing tools, comparing their features, ease of use, pricing, and more, to help you pick the one that suits your business like a glove. Let’s jump in with a critical aspect that often influences the decision

G2 Score – 4.5 out of 5 starsG2 Score – 4.7 out of 5 stars
TrustRadius Score – 8/10TrustRadius Score – 8/10

User Interface and Experience: A Tale of Two Platforms

When it comes to email marketing tools, the interface can make or break your workflow. A clunky interface is like trying to cook in a messy kitchen, while a smooth one is like dancing through a well-organized pantry. Let’s see how SendinBlue and eSputnik compare in this arena.

SendinBlue: Where Simplicity Meets Functionality

SendinBlue is often praised for its user-friendly interface. It’s designed for those who want efficiency without the fuss.

Navigating with Ease

From the moment you log in, SendinBlue welcomes you with a clean, intuitive dashboard. Everything is laid out neatly – whether you’re crafting a campaign, managing contacts, or deciphering analytics. This simplicity is a big plus, especially for beginners or those who prefer a straightforward approach.

Crafting Campaigns Made Easy

Creating an email campaign in SendinBlue is like following a well-written recipe. The platform offers a user-friendly drag-and-drop editor, coupled with a variety of customizable templates. It’s perfect for those who aren’t design-savvy but still want to whip up attractive emails.

Analyzing Results Without the Headache

SendinBlue also scores points with its clear-cut analytics. The platform provides easy-to-understand reports, giving you valuable insights into your campaigns’ performance without overwhelming you with data.

eSputnik: A Blend of Power and Complexity

eSputnik, on the other hand, is like a chef’s kitchen with all the gadgets. It’s powerful and feature-rich but can be a bit daunting for the uninitiated.

Feature-Rich but Steep Learning Curve

eSputnik’s interface is packed with features, but this abundance comes with complexity. New users might need some time to get accustomed to the layout. However, once you get the hang of it, the platform’s advanced features and capabilities become invaluable tools in your email marketing arsenal.

Advanced Campaign Design Options

For those who crave depth in their email campaign designs, eSputnik offers advanced customization options. It’s great for marketers who want to get into the nitty-gritty of email design and segmentation.

Detailed Data for the Data-Hungry

When it comes to analytics, eSputnik is like a data scientist’s playground. It offers detailed insights and metrics, ideal for those who base their strategies on deep data analysis.

Deliverability: The Key to Effective Email Marketing

Deliverability is a pivotal aspect of email marketing. It’s the difference between your carefully crafted message landing in the inbox or disappearing into the spam folder. Let’s dive deeper into how SendinBlue and eSputnik approach this crucial factor, ensuring your emails reach their intended recipients.

SendinBlue’s Commitment to Deliverability

SendinBlue places a high priority on ensuring that your emails reach their destination reliably. The platform’s deliverability is backed by a robust infrastructure designed to maximize the chances of your emails landing in the inbox.

A key component of SendinBlue’s deliverability strategy is its strong relationships with Internet Service Providers (ISPs). These relationships help in maintaining a good sender reputation, crucial for avoiding spam filters and ensuring emails are delivered successfully.

Proactive monitoring is another cornerstone of SendinBlue’s approach to deliverability. They manage feedback loops and implement authentication protocols like DKIM and SPF to authenticate their emails. This proactive stance not only improves deliverability but also helps in building and maintaining a strong sender reputation.

Moreover, SendinBlue equips users with tools to optimize their own email campaigns for better deliverability. These tools include list cleaning to remove unresponsive contacts, optimizing send times based on user engagement data, and segmenting lists for targeted emailing. These features empower users to take active steps in enhancing their email deliverability.

eSputnik’s Deliverability Strategies

eSputnik also takes deliverability seriously, employing advanced technologies and practices to ensure emails reach their intended inboxes.

The platform uses sophisticated technologies to manage sender reputation and employs AI-powered algorithms designed to optimize email deliverability. This technological approach is key for businesses that rely on the successful delivery of a large volume of emails.

eSputnik provides detailed analytics on email performance, allowing users to track deliverability metrics closely. Understanding how your emails are performing in terms of deliverability is crucial for making necessary adjustments and improving overall campaign effectiveness.

Personalization and segmentation are integral parts of eSputnik’s deliverability strategy. By enabling users to send emails that are highly relevant and targeted to their audience, engagement increases. Higher engagement rates positively impact sender reputation and, consequently, email deliverability.

WinSavvy helps grow VC-funded startups digitally

Pricing and Plans

Tailoring to Your Budget

Choosing the right email marketing tool often comes down to finding a balance between cost and features. Both SendinBlue and eSputnik offer varied pricing plans to cater to different business needs and budgets. Let’s dive deeper into their pricing structures to see how they align with various financial considerations.


  • Free Plan: Includes unlimited contacts with 300 emails per day.
  • Lite Plan: Starting around $25/month, this plan includes no daily sending limit and is suitable for smaller businesses.
  • Premium Plan: Starting from around $65/month, offering advanced features like marketing automation, Facebook ads, landing pages, and multi-user access.
  • Enterprise Plan: Custom pricing with advanced and custom features, dedicated account manager, and priority support.


  • eSputnik operates on a pay-as-you-go model, where you pay for the number of emails sent.
  • Email Marketing: Charges per email sent, starting at around $1.5 per 1,000 emails.
  • SMS Marketing: Charges per SMS sent, with prices varying based on the country.
  • Viber Messaging: Also offers Viber messaging services, with prices depending on the volume.
  • The platform also provides advanced features like automation, segmentation, and personalization, with prices varying based on usage.

SendinBlue’s Flexible and Scalable Pricing

SendinBlue’s pricing model stands out for its flexibility and scalability, making it accessible to a diverse range of businesses.

The journey with SendinBlue often begins with its free plan, which is particularly attractive for small businesses or startups taking their first steps in email marketing. This plan typically includes a set number of emails per day and access to basic features, providing a risk-free way to explore the platform’s capabilities.

As business needs grow and become more complex, SendinBlue’s graduated paid plans offer progressively higher email sending limits and additional features. These plans are priced based on email volume, allowing businesses to scale their email marketing efforts in line with their growth and budget.

For larger businesses or those with more sophisticated email marketing requirements, SendinBlue offers customizable plans. These plans can include advanced features such as more detailed reporting, greater customization options, and dedicated customer support.

eSputnik’s Cost-Effective Solutions

eSputnik, while offering a different pricing structure, also caters to a range of budgets and business sizes.

eSputnik does not offer a free plan, but its entry-level plans are competitively priced. These plans are ideal for small to medium-sized businesses and include essential email marketing features necessary for effective campaigns.

As businesses require more advanced features and higher sending limits, eSputnik’s higher-tier plans provide additional functionalities. These plans are tailored to meet the needs of larger businesses or those with more demanding email marketing strategies.

For businesses with very specific needs, eSputnik offers custom pricing options. This allows for a high degree of flexibility and personalization, ensuring that businesses only pay for the features they need.

Deciding on the Best Financial Fit

The decision between SendinBlue and eSputnik in terms of pricing and plans will largely depend on your business’s specific needs and financial constraints.

SendinBlue’s free plan and scalable paid options make it an appealing choice for businesses of all sizes, especially for those starting out or with limited email marketing budgets. Its pay-as-you-grow model provides a cost-effective solution for businesses looking to gradually scale their email marketing efforts.

eSputnik’s affordable entry-level plans and customizable higher-tier options offer a practical solution for businesses ready to invest in more advanced email marketing tools and features. Its pricing structure is particularly suited for businesses that need a more comprehensive set of tools from the outset.

Integration Capabilities: Expanding Your Marketing Reach

In the realm of email marketing, the capacity of a tool to integrate seamlessly with other digital platforms and tools is not just a convenience, it’s a necessity. Diving deeper into the integration capabilities of SendinBlue and eSputnik, we can better understand how each platform can enhance and streamline your overall marketing strategy.

SendinBlue’s Integration Strengths

SendinBlue offers a wide range of integration options, reflecting its commitment to providing a versatile and adaptable email marketing solution. The platform’s ability to integrate with various CRM systems, e-commerce platforms, and social media channels stands out. This versatility ensures that whether you’re managing customer relationships, selling products online, or engaging with your audience on social media, SendinBlue can integrate smoothly into your workflow.

The value of such integrative capability is immense. It means data can flow seamlessly between your email marketing platform and other key business systems, ensuring your marketing campaigns are informed by real-time data and insights. Moreover, SendinBlue’s API access opens the door for custom integrations. This is particularly important for businesses with unique systems or specialized needs, allowing them to create tailored solutions that perfectly fit their operational model.

In addition to these robust options, SendinBlue provides plug-and-play solutions for popular CMS platforms and e-commerce systems. These user-friendly integrations are ideal for businesses looking for straightforward, effective ways to connect their email marketing efforts with their website or online store.

eSputnik’s Approach to Integration

eSputnik, on the other hand, focuses on providing advanced integration capabilities, especially beneficial for targeted and data-driven marketing strategies. Its deep integration with e-commerce platforms is particularly noteworthy. This integration goes beyond basic functionality, tapping into detailed customer behavior data to enable highly personalized and effective email marketing campaigns.

For online retailers, such integration is invaluable. It allows for automated, behavior-triggered emails, personalized product recommendations, and more, all of which can significantly enhance customer engagement and boost sales.

Moreover, eSputnik’s seamless integration with various CRM systems and analytics tools is a major asset. It ensures a unified approach to customer data and interactions, providing a comprehensive view of the customer journey. This level of integration is crucial for businesses that base their marketing strategies on in-depth data analysis and customer insights.

Like SendinBlue, eSputnik also offers API access for custom integrations, catering to businesses with specific needs that standard integrations might not fulfill. This feature ensures that eSputnik can be tailored to fit into any business’s unique tech ecosystem.


In conclusion, SendinBlue and eSputnik both stand out as potent email marketing tools, each with unique strengths that cater to different business needs.

SendinBlue is renowned for its user-friendly interface, flexible and scalable pricing plans, and a strong commitment to email deliverability. Its platform is ideal for businesses of all sizes, particularly for those starting out or operating with a limited budget. SendinBlue’s wide range of integrations, combined with its intuitive design and robust deliverability infrastructure, makes it a versatile choice for businesses seeking an effective, user-friendly email marketing solution.

eSputnik, on the other hand, offers advanced deliverability features, detailed analytics, and sophisticated integration capabilities, particularly suited for businesses with a focus on data-driven strategies. Its pricing, while lacking a free plan, is structured to provide a comprehensive set of features at every level, making it a valuable option for businesses ready to invest a bit more in their email marketing tools for advanced functionalities.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top