In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Toposware

Toposware has blog articles that can be considerably improved upon. As Toposware starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

1. Exploring the Basics of Zero-Knowledge Proofs
2. How Zero-Knowledge Protocols Are Revolutionizing Privacy
3. An Introduction to Secure Distributed Systems Technologies
4. Zero-Knowledge Proofs: A Developer’s Guide to Privacy-Enhanced Solutions
5. The Future of Secure Online Transactions with Zero-Knowledge Proofs
6. Unlocking the Potential of Zero-Knowledge for Scalable Systems
7. Cryptography in Action: Building Secure and Interoperable Systems
8. A Deep Dive into the Topos Protocol for Enhanced Security
9. The Role of Cryptography in Creating Sovereign Execution Environments
10. Zero-Knowledge Systems: The Key to Secure Digital Identities
11. Bridging Gaps in Privacy with Advanced Cryptographic Research
12. Pioneering the Internet’s Next Security Standards with Zero-Knowledge
13. The Intersection of Cryptography and Distributed Systems Explained
14. Zero-Knowledge and Blockchain: A Match Made in Cybersecurity Heaven
15. Creating Natively Interoperable Products with Advanced Cryptography
16. The Benefits of Zero-Knowledge Proofs in Protecting Personal Data
17. Leveraging Zero-Knowledge Proofs for Global Distributed Networks
18. The Impact of Zero-Knowledge Proofs on Web3 Security
19. Zero-Knowledge Proofs: Transforming the Landscape of Cybersecurity
20. The Importance of Open-Source Technologies in Zero-Knowledge Adoption
21. Secure Distributed Ledgers: The Foundation of Trustless Systems
22. Zero-Knowledge Proofs in Enterprise: Enhancing Business Security
23. The Cutting-Edge Research Behind Secure Distributed Technologies
24. Zero-Knowledge Proofs: The Future of Secure Data Sharing
25. Implementing Zero-Knowledge Systems in Enterprise Environments
26. The Significance of Zero-Knowledge Proofs in Modern Cryptography
27. Understanding the Privacy Advantages of Zero-Knowledge Protocols
28. Zero-Knowledge Proofs and Their Role in Secure Communication
29. Building Trust in Distributed Systems with Zero-Knowledge Proofs
30. The Technical Foundations of Zero-Knowledge Proof Systems
31. The Advantages of Using Zero-Knowledge Proofs in Financial Services
32. Zero-Knowledge Proofs: The Ultimate Guide to Data Privacy
33. The Emergence of Zero-Knowledge Proofs in Secure Computing
34. How Zero-Knowledge Proofs are Changing the Face of Digital Security
35. Building Interoperable and Secure Networks with Zero-Knowledge
36. Zero-Knowledge Proofs: From Theory to Real-World Applications
37. Ensuring Data Sovereignty with Zero-Knowledge Cryptography
38. The Revolutionary Impact of Zero-Knowledge Proofs on Data Privacy
39. Zero-Knowledge Proofs: The New Standard for Secure Protocols
40. Enhancing Blockchain Privacy with Zero-Knowledge Proof Technology
41. Zero-Knowledge Proofs: Enabling Confidentiality in Blockchain Transactions
42. The Evolution of Cryptographic Privacy: Zero-Knowledge Proofs
43. Advanced Cryptography for Distributed Systems: A Primer
44. Zero-Knowledge Proofs: The Building Blocks of Privacy-Preserving Systems
45. The Power of Zero-Knowledge: Secure Verification Without Compromise
46. How Zero-Knowledge Proofs Can Secure Your Digital Life
47. Zero-Knowledge Proofs: A New Era of Privacy in Technology
48. Designing Privacy-Centric Applications with Zero-Knowledge Proofs
49. Zero-Knowledge Proofs: Empowering Users with Data Control
50. Zero-Knowledge Proofs in IoT: Securing the Internet of Things
51. Innovations in Cryptography: The Rise of Zero-Knowledge Systems
52. The Role of Zero-Knowledge Proofs in Enhancing Cloud Security
53. Zero-Knowledge Proofs: From Academic Research to Industry Standards
54. Zero-Knowledge Proofs: Facilitating Trust in a Trustless World
55. Zero-Knowledge Proofs: Shaping the Future of Secure Digital Interactions
56. The Advantages of Implementing Zero-Knowledge Systems in Your Organization
57. Zero-Knowledge Proofs: The Ultimate Tool for Secure Online Authentication
58. The Synergy Between Distributed Systems and Zero-Knowledge Proofs
59. Zero-Knowledge Proofs: Unlocking New Possibilities in Cybersecurity
60. Zero-Knowledge Proofs: Bridging Privacy and Efficiency in Tech
61. The Comprehensive Guide to Understanding Zero-Knowledge Proofs
62. Zero-Knowledge Proofs: Protecting User Privacy in a Digital Age
63. Zero-Knowledge Proofs: The Secret to Secure and Private Online Transactions
64. Building a Zero-Knowledge Proof System: Challenges and Solutions
65. Zero-Knowledge Proofs and Their Impact on Enterprise Security
66. Zero-Knowledge Proofs: Ensuring Security in Decentralized Systems
67. Cryptography Unveiled: The Mechanics of Zero-Knowledge Proofs
68. Zero-Knowledge Proofs: The New Frontier in Cryptographic Security
69. How Zero-Knowledge Proofs Can Transform Your Business Operations
70. The Strategic Importance of Zero-Knowledge Proofs in IT Infrastructure
71. Exploring the Use Cases of Zero-Knowledge Proofs in Different Industries
72. Zero-Knowledge Proofs: The Path to Secure Data Exchange
73. Zero-Knowledge Proofs: Safeguarding Information in the Digital Realm
74. Zero-Knowledge Proofs: A Technical Overview for Developers
75. The Role of Zero-Knowledge Proofs in Secure E-Governance
76. Zero-Knowledge Proofs: Ensuring Anonymity and Privacy Online
77. Zero-Knowledge Proofs: A Paradigm Shift in Digital Trust
78. Zero-Knowledge Proofs: Addressing Privacy Concerns in Big Data
79. Zero-Knowledge Proofs: The Key to Secure and Anonymous Verification
80. How Zero-Knowledge Proofs Can Enhance Your Cybersecurity Strategy
81. Zero-Knowledge Proofs: The Intersection of Privacy and Technology
82. Zero-Knowledge Proofs: Building Trust in a Digital Economy
83. Zero-Knowledge Proofs: A Closer Look at Privacy-Preserving Protocols
84. Zero-Knowledge Proofs: Securing Data in a World of Increasing Cyber Threats
85. Zero-Knowledge Proofs: A New Approach to Cryptographic Verification
86. The Practical Applications of Zero-Knowledge Proofs in Modern Business
87. Zero-Knowledge Proofs: Combining Security with User Experience
88. The Impact of Zero-Knowledge Proofs on Data Integrity and Security
89. Zero-Knowledge Proofs: A Security Solution for Cross-Platform Interoperability
90. Zero-Knowledge Proofs: Navigating the Complexities of Cryptographic Protocols
91. Zero-Knowledge Proofs: How They Work and Why They Matter
92. Zero-Knowledge Proofs: A Key Component in Secure Network Design
93. Zero-Knowledge Proofs: Elevating the Standards of Digital Authentication
94. Zero-Knowledge Proofs: The Solution to Modern Data Security Challenges
95. Zero-Knowledge Proofs: The Gateway to a Secure Digital Identity
96. Zero-Knowledge Proofs: The Cornerstone of Confidential Computing
97. Zero-Knowledge Proofs: Crafting the Next Generation of Secure Communication
98. Zero-Knowledge Proofs: The Security Mechanism for Transparent Systems
99. Zero-Knowledge Proofs: Achieving Privacy Without Sacrificing Functionality
100. Zero-Knowledge Proofs: Pioneering a New Wave of Cryptographic Excellence

#2. Off-page SEO Plan for Toposware

Toposware has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 24.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

1. Schneier on Security
2. Krebs on Security
3. The Hacker News
4. Dark Reading
5. Threatpost
6. CoinDesk
7. Cointelegraph
8. CryptoSlate
9. Blockchain News
10. Ethereum Blog
11. Bitcoin Magazine
12. Decrypt
13. Infosecurity Magazine
14. Security Boulevard
15. CSO Online
16. Security Magazine
17. SC Magazine
18. Help Net Security
19. Blockchain Research Institute
20. Crypto Briefing
21. BankInfoSecurity
22. ZDNet Security
23. Forbes – Blockchain
24. Federal Computer Week
25. TechCrunch – Blockchain
26. Blockchain Technology Research Innovations Corporation
27. Distributed
28. ComputerWeekly – Security
29. NIST Computer Security Resource Center
30. Cyber Defense Magazine
31. ACM Queue
32. IEEE Security & Privacy
33. The Conversation – Cybersecurity
34. Wired – Security
35. Cybersecurity Insiders
36. AIthority – Blockchain
37. Blockchain Council
38. CryptoPotato
39. Bitcoinist
40. Hackernoon – Blockchain
41. CoinTelegraph – Expert Takes
42. BleepingComputer
43. Cybersecurity and Infrastructure Security Agency
44. Computerworld – Security
45. Network Security Blog
46. SANS Internet Storm Center
47. Cryptography Engineering
48. Bruce Schneier’s Blog
49. The Control
50. Bitsonline

#3. Social Media Marketing Plan for Toposware

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

1. Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
2. Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

1. Reverse HARO and get experts to share their thoughts with us for Toposware’s blog,
2. Run ads and grow your Facebook page and convert them into your Facebook group members,
3. Use Javascript code to massively boost your twitter presence,
4. Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy