How Govly Can Boost their Website Traffic to 10k in 3 Months! (Our Take!)

In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Govly

Govly does not have any blog articles. As Govly starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

  1. How to Streamline Your Government Contract Bidding Process
  2. Top Strategies for Winning Federal Contracts Consistently
  3. A Comprehensive Guide to Government Contracting for Beginners
  4. Understanding the Federal Procurement Data System: A Primer
  5. Effective Ways to Grow Your Federal Presence as a Contractor
  6. The Ultimate Checklist for Government Contract Compliance
  7. Leveraging Technology for Efficient Government Bid Management
  8. Navigating the Complexities of Government Request for Proposals (RFPs)
  9. The Role of Workspaces in Organizing Your Government Contract Opportunities
  10. Key Benefits of Partner Collaboration in Public Sector Procurement
  11. Mastering the Art of Government Contract Search and Tracking
  12. Building a Winning Team for Government Contract Bids
  13. Exploring the Advantages of Market Networks in Public Procurement
  14. The Impact of Smart Search Tools on Government Contract Acquisition
  15. How to Avoid Common Pitfalls in Government Contracting
  16. Strategies for Effective Team Collaboration in Government Bids
  17. The Future of Federal Contracting: Trends and Predictions
  18. Boosting Your Government Contracting Efforts with Smart Automation
  19. Government Contracting: How to Stay Ahead of Due Dates and Deadlines
  20. The Power of Saved Searches in Government Opportunity Tracking
  21. Essential Skills Every Government Contractor Should Have
  22. Tips for Smoothing the Government Contracting Proposal Process
  23. The Importance of Cross-Organization Collaboration in Procurement
  24. Navigating the Government Contracting Landscape: Tips for Success
  25. How to Create Winning Searches for Government Contract Opportunities
  26. The Advantages of a Unified Government Contracting Workspace
  27. Understanding the Government Contracting Ecosystem: An Overview
  28. How to Optimize Your Profile for Government Contracting Networks
  29. Maximizing Opportunities with Federal Government Contract Feeds
  30. Utilizing Email Alerts to Stay on Top of Government Bids
  31. A Step-by-Step Guide to Federal Opportunity Tracking
  32. How to Foster Partner Relationships in Government Market Networks
  33. Cutting-Edge Tools for Modern Government Contractors
  34. The Ins and Outs of Government Contracting for IT Services
  35. What Every Contractor Should Know About Federal Acquisition Regulations
  36. Key Considerations When Organizing Your Government Contracting Calendar
  37. Integrating Your Work Calendar with Government Contract Deadlines
  38. How Automation is Revolutionizing Government Contract Management
  39. The Role of Advanced Search Features in Finding Government Contracts
  40. How to Enhance Your Government Bidding Strategy with Technology
  41. Exploring Custom Plans for Government Contract Management
  42. Decoding the Government’s Contract Award Process
  43. The Government Contractor’s Guide to Compliance and Regulations
  44. Winning Government Contracts: Tips for Small and Medium-Sized Businesses
  45. Government Procurement: How to Establish a Strong Federal Presence
  46. Strategies for Monitoring and Responding to Federal RFQs
  47. The Significance of Custom Alerts in Government Contracting
  48. Efficient Management of Multiple Government Contract Opportunities
  49. Aligning Your Sales Strategy with Public Sector Procurement Cycles
  50. The Essentials of Partner Management in Government Contracting
  51. Understanding the Integration of CRM Systems in Federal Contracting
  52. The Best Practices for Government Contract Opportunity Research
  53. Crafting the Perfect Government Contract Bid Proposal
  54. Utilizing Notifications for Timely Responses to RFQ Amendments
  55. The Impact of Market Research on Your Government Contracting Success
  56. How to Enhance Your Chances of Winning a Government Contract
  57. The Benefits of a Centralized Communication Platform for Government Bidding
  58. How to Use Federal Contract Search to Your Advantage
  59. Navigating the Intricacies of the Public Sector Marketplace
  60. The Importance of Detailed Market Analysis in Government Contracting
  61. Efficiently Managing Your Contract Feeds for Better Opportunity Tracking
  62. The Contractor’s Guide to Understanding Federal Spending Trends
  63. Key Strategies for Long-Term Success in Government Contracting
  64. How to Stay Updated with Real-Time Government Contracting Opportunities
  65. The Best Way to Organize Government Contracting Information
  66. Government Contracting: The Importance of Timely Bid Submission
  67. How Collaboration Tools Can Boost Your Government Bid Success
  68. Demystifying the Government Contracting Award Process
  69. Government Contract Bidding: The Power of Data-Driven Decisions
  70. Why Continuous Monitoring is Key in Government Contracting
  71. How to Leverage Federal Contract Opportunities for Business Growth
  72. Tips for Successfully Managing Government Contracting Workflows
  73. The Importance of Accurate and Efficient Government Bid Searches
  74. Understanding Government Contracting Terms: A Glossary for Newcomers
  75. How to Align Government Contract Opportunities with Your Business Goals
  76. Keeping Up with Changes and Trends in Government Procurement
  77. How to Efficiently Manage Government Contract Compliance
  78. The Contractor’s Guide to Navigating Government Contract Portals
  79. Improving Your Government Contract Search with Advanced Filters
  80. How to Make the Most of Collaboration in Government Contracting
  81. The Benefits of Automated Tools in the Government RFP Process
  82. How to Keep Your Government Contracting Strategy Agile and Effective
  83. Enhancing Your Government Contracting Approach with Market Networks
  84. A Guide to Understanding Government Contract Types and Categories
  85. The Critical Role of Timeliness in Government Contract Submissions
  86. The Importance of Thorough Research in Government Contract Bidding
  87. How to Effectively Manage and Track Your Government Contract Leads
  88. Government Contracting: How to Keep Track of Multiple Bids
  89. A Guide to Setting Up Alerts for Government Contract Opportunities
  90. How to Successfully Transition to a Digital Government Contracting Environment
  91. Maximizing Efficiency with Government Contracting Automation Tools
  92. Streamlining Your Bid Process: A Guide for Government Contractors
  93. The Benefits of Customizing Your Government Contracting Plan
  94. How to Ensure Your Government Contracting Strategy is Compliant
  95. Leveraging Government Contracting Opportunities for Maximum Impact
  96. The Significance of Accurate Government Contract Tracking
  97. How to Prepare for Government Contracting Due Diligence
  98. The Essential Tools for Effective Government Contract Research
  99. How to Use Government Contracting Market Networks to Your Benefit
  100. Creating a Winning Government Contracting Calendar: Tips and Tricks

#2. Off-page SEO Plan for Govly

Govly has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 25.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

  1. Government Executive
  2. Federal Times
  3. GovCon Wire
  4. Nextgov
  5. Washington Technology
  6. Federal News Network
  7. Defense One
  8. FedTech Magazine
  9. GCN: Government Computer News
  10. American City & County
  11. Government Technology
  12. The Contracting Education Academy
  13. Public Spend Forum
  14. GovLoop
  15. The Hill – Policy & Regulation
  16. C4ISRNET
  17. National Contract Management Association
  18. Route Fifty
  19. MeriTalk
  20. FCW: Federal Computer Week
  21. Spend Matters
  22. Contractor Talk
  23. Acquisition Talk
  24. StateScoop
  25. FedBizBeat
  26. BizTech Magazine
  27. The Business of Federal Technology
  28. SmallGovCon
  29. Fifth Domain
  30. Open Gov Asia
  31. Digital Government Institute
  32. TechWire
  33. Federal Soup
  34. Homeland Security Today
  35. Government Finance Officers Association
  36. Federal Technology Insider
  37. Security Magazine – Government
  38. FedSmith
  39. CityTech
  40. Public Technology
  41. Governing
  42. Federal Times – Opinions
  43. Homeland Security Digital Library
  44. Supply Chain Digital – Government
  45. GovCon Inc.
  46. Bloomberg Government
  47. Tech & Learning – Government
  48. Inside Defense
  49. In Public Safety
  50. Defense Systems

#3. Social Media Marketing Plan for Govly

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

  1. Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
  2. Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Govly

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Govly’s Traffic to 10k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

  1. Reverse HARO and get experts to share their thoughts with us for Govly’s blog,
  2. Run ads and grow your Facebook page and convert them into your Facebook group members,
  3. Use Javascript code to massively boost your twitter presence,
  4. Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy

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