Omnisend vs Pure360: The Best Email Marketing Tool for 2024

Welcome to the ultimate showdown between Omnisend and Pure360, two of the leading email marketing tools as we step into 2024. Whether you’re a small business owner, a digital marketing guru, or just curious about the best ways to reach your audience via email, this article is your treasure trove of insights and comparisons. Let’s dive right in and explore which tool might be the best fit for your email marketing needs.

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Ease of Use: User Interface and Experience

Understanding the Basics: Omnisend and Pure360 User Interfaces

One of the most crucial aspects of any software, especially in the realm of email marketing, is its ease of use. A complex, non-intuitive tool can turn what should be a simple task into a frustrating chore. That’s why we’re kicking off our comparison with a look at the user interfaces of Omnisend and Pure360.

Omnisend: Simplifying Email Marketing

Omnisend is designed with simplicity in mind. When you first log in, you’re greeted by a dashboard that’s clean, modern, and easy to navigate. It’s clear that Omnisend understands that not everyone is a tech wizard, so they’ve made sure that their platform is accessible, even for beginners.

The main dashboard gives you a quick overview of your recent campaigns, audience growth, and performance metrics. This bird’s-eye view is incredibly helpful for getting a sense of your overall email marketing health without getting bogged down in details.

But when you do need to dive deeper, Omnisend makes it easy. Their campaign creation tool is a standout feature. With a drag-and-drop editor, you can design beautiful, responsive emails without needing to know a single line of code. This is a massive plus for small businesses or solo entrepreneurs who might not have the resources to hire a designer.

Pure360: Targeting the Tech-Savvy

Pure360, on the other hand, seems to cater more to the tech-savvy user. Its interface is a bit more detailed and offers more advanced options right off the bat. For someone familiar with email marketing tools, this can be a boon, as it puts a lot of power at your fingertips. However, for newcomers, this might feel a bit overwhelming.

Pure360’s strength lies in its segmentation and personalization capabilities. The platform offers a more granular approach to managing your audience, which is great if you’re looking to create highly targeted campaigns. The trade-off, however, is a steeper learning curve. You’ll likely spend more time getting the hang of all the features Pure360 offers.

So, Which is Easier to Use?

If you’re new to email marketing or prefer a more straightforward, user-friendly approach, Omnisend is likely your best bet. Its intuitive design and easy-to-use tools make it a great choice for those who want to get their campaigns up and running without a hassle.

Pure360, while more complex, is a powerful tool for those who have the know-how to use it to its full potential. Its advanced features are perfect for seasoned marketers who need more control and customization options.

Automation Capabilities: Streamlining Your Email Campaigns

The Power of Automation in Email Marketing

In the world of email marketing, automation is a game-changer. It’s all about sending the right message to the right person at the right time – without manually sending each email. Both Omnisend and Pure360 offer automation features, but how they do it and the extent of their capabilities can make a significant difference in your marketing strategy.

Omnisend: Making Automation Accessible

Omnisend shines in making automation accessible and easy to implement. Their platform offers a range of pre-built automation workflows that are intuitive to set up. Whether it’s a welcome series, cart abandonment emails, or a re-engagement campaign, Omnisend has templates that you can customize to fit your brand and audience.

One of the standout features of Omnisend’s automation is its segmentation capability. You can easily segment your audience based on their behavior, shopping patterns, and engagement levels. This means you can send highly personalized emails automatically, increasing the likelihood of conversion.

Furthermore, Omnisend allows for the integration of SMS and push notifications into your automation workflows. This omnichannel approach ensures that you’re reaching your customers where they are, increasing the effectiveness of your communication.

Pure360: Advanced Automation for the Experienced Marketer

Pure360 takes a more advanced approach to automation. It offers a higher level of customization and control, which can be incredibly powerful in the hands of an experienced marketer. With Pure360, you can create complex, multi-step automation workflows that cater to specific segments of your audience.

The platform’s strength lies in its ability to handle intricate, behavior-triggered campaigns. You can set up a series of emails based on real-time actions, such as a customer browsing a particular product category. This level of detail allows for highly targeted, relevant communication that can drive engagement and sales.

However, this sophistication comes with a need for a deeper understanding of email marketing principles and a willingness to spend more time setting up and fine-tuning your campaigns.

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Analytics and Reporting: Measuring Success in Email Marketing

The Importance of Data in Email Marketing

In email marketing, understanding the performance of your campaigns is crucial. This is where analytics and reporting come into play. Both Omnisend and Pure360 provide analytics features, but the depth and usability of these features can greatly influence your marketing decisions.

Omnisend: Comprehensive and User-Friendly Analytics

Omnisend’s analytics are designed to be comprehensive yet understandable, even for those who aren’t data experts. The platform provides a dashboard where you can easily track the performance of your campaigns and automation workflows. Metrics like open rate, click rate, conversion rate, and revenue generated are readily available.

What sets Omnisend apart is how it presents this data. The platform uses clear graphs and charts, making it easy to interpret the results of your campaigns at a glance. This user-friendly approach to data means you can quickly gauge the success of your strategies and make informed decisions on how to improve.

Additionally, Omnisend allows you to track the performance of not just emails, but also SMS and push notifications, offering a holistic view of your omnichannel strategy.

Pure360: Advanced Analytics for In-Depth Insights

Pure360 takes a more detailed approach to analytics. It offers a wide range of metrics and the ability to drill down into the data for more in-depth insights. This can be incredibly valuable for businesses that need to analyze every aspect of their email campaigns.

The platform allows you to segment your data, so you can see how different groups of customers are responding to your emails. This level of detail is excellent for fine-tuning your segmentation and targeting strategies.

However, the complexity of Pure360’s analytics might be overwhelming for some users. It requires a certain level of comfort with data analysis to fully leverage the insights it offers.

Pricing and Value for Money: Balancing Costs and Features


  • Free Plan: Includes basic email marketing features, allowing up to 15,000 emails per month but with a daily limit.
  • Standard Plan: Starts around $16 per month for up to 500 subscribers, including automation workflows, SMS campaigns, and audience segmentation.
  • Pro Plan: Starting from around $99 per month for up to 500 subscribers, adding features like advanced reporting, web push notifications, and unlimited emails.
  • Enterprise Plan: Custom pricing for large-scale businesses, offering features like dedicated account management, deliverability support, and custom IP address.


  • Pure360 offers personalized pricing based on the size and needs of the business.
  • Email Marketing Module: Includes customizable templates, reporting, and analytics.
  • Personalization Module: Offers advanced personalization and segmentation tools.
  • Marketing Automation Module: Provides automation features for more sophisticated campaigns.
  • Pricing details are not publicly listed, so interested users need to contact Pure360 for a custom quote.

Understanding the Investment in Email Marketing Tools

Choosing an email marketing tool isn’t just about features; it’s also about how much you’re willing to invest. Both Omnisend and Pure360 offer a range of pricing plans, but understanding the value you get for your money is key. Let’s break down their pricing structures and see how they stack up in terms of value.

Omnisend: Flexible Pricing for Growing Businesses

Omnisend’s pricing is structured to accommodate businesses of different sizes and needs. They offer a free plan, which is a great starting point for small businesses or those just dipping their toes into email marketing. This plan includes basic email marketing features, but its automation and segmentation capabilities are limited.

As you move up their pricing tiers, you gain access to more advanced features like omnichannel marketing (including SMS and push notifications), more sophisticated segmentation, and increased limits on emails sent. The pricing scales with your contact list size, making it a flexible option for growing businesses.

Omnisend’s approach to pricing is transparent, with no hidden fees. This makes it easier for businesses to budget and plan their marketing strategies without worrying about unexpected costs.

Pure360: Tailored Solutions for Larger Scale Operations

Pure360’s pricing is more tailored and caters primarily to medium to large businesses. They don’t offer a free plan, which might be a drawback for very small businesses or startups. Instead, their pricing is based on custom plans that are designed to fit the specific needs of each business.

The advantage of Pure360’s approach is that you get a package that’s precisely aligned with your requirements. This includes access to their advanced automation and segmentation features, in-depth analytics, and dedicated customer support.

However, this custom pricing can be a double-edged sword. While it ensures you get exactly what you need, it can also be more expensive, and the lack of transparent pricing can make it harder to compare costs at a glance.

Evaluating Cost Against Features

When choosing between Omnisend and Pure360, consider both the immediate and long-term costs against the features you need. If you’re a small business or just starting out, Omnisend’s flexible and transparent pricing may be more appealing. It offers a good balance of features and affordability, especially if you’re looking to scale up over time.

For larger businesses or those with more complex needs, Pure360’s tailored pricing could offer better value. While it might be a larger initial investment, the custom solutions and advanced features can provide significant returns for the right business.


As we wrap up this comprehensive comparison between Omnisend and Pure360, it’s clear that both platforms offer robust features for email marketing, but they cater to different audiences and needs.

Omnisend is an excellent choice for small to medium-sized businesses, entrepreneurs, or those new to email marketing. Its user-friendly interface, flexible pricing, and straightforward analytics make it accessible and effective for those looking to get started or scale their email marketing efforts without overwhelming complexity.

Pure360, on the other hand, is better suited for medium to large businesses or those with more experience in email marketing. Its advanced automation capabilities, detailed analytics, and tailored pricing plans make it ideal for businesses that require a more sophisticated approach to email marketing and have specific needs.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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