ActiveCampaign vs Zoho Campaigns: The Best Email Marketing Tool for 2024

Choosing between ActiveCampaign and Zoho Campaigns for 2024? Read our in-depth comparison on their email marketing capabilities and user experience.

Welcome to the ultimate showdown between ActiveCampaign and Zoho Campaigns, two giants in the email marketing arena as we step into 2024. If you’re here, you’re likely wondering, “Which one is the true champion for my email marketing needs?” Well, you’re in the right place. We’re diving deep into the nitty-gritty of these platforms, comparing them head-to-head, so you can make an informed decision. Let’s cut to the chase and find out which tool will help skyrocket your email marketing game this year.

ActiveCampaignZoho Campaigns
activecampaignZoho Campaigns
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Ease of Use: Getting Started with ActiveCampaign vs Zoho Campaigns

One of the first things you’ll notice when starting with any software is how easy (or difficult) it is to get going. Nobody likes to spend hours figuring out a new tool, right? So, let’s talk about setting up and ease of use.

ActiveCampaign: The Friendly Onboarding Experience

ActiveCampaign greets you with a user-friendly interface. It’s like walking into a well-organized room where everything is in its place. Starting with a guided setup, it helps you understand the basics without feeling overwhelmed. You’re greeted with a clean dashboard, intuitive menus, and helpful tooltips. This approach is fantastic for beginners and pros alike.

The platform is designed to help you get your first campaign off the ground quickly. With pre-made templates that are easy to customize, you can create a professional-looking email in minutes. Drag-and-drop functionality here is a blessing, especially if you’re not too tech-savvy.

But it’s not just about looks. ActiveCampaign is smart. It offers suggestions based on your goals, helping you make decisions without second-guessing. Need to set up an automated email sequence? The platform guides you through it step by step, making what could be a complex task feel like a breeze.

Zoho Campaigns: Simplifying the Technicalities

Zoho Campaigns takes a slightly different approach. When you first log in, you might notice that it looks a bit more business-like, a tad more ‘serious’. But don’t let that intimidate you. Once you get past the initial setup, you’ll find that Zoho Campaigns is surprisingly user-friendly.

The platform excels in simplifying complex features. For instance, creating a segmented mailing list or setting up a drip campaign is made straightforward with their clear instructions and logical layout. What’s unique about Zoho Campaigns is its integration with other Zoho products. If you’re already in the Zoho ecosystem, this is a big plus as it seamlessly connects with your CRM, customer support, and other tools.

Zoho also offers a range of templates, but they lean more towards customization. This is great if you have specific design ideas in mind or if you’re keen on tailoring your emails to match your brand perfectly. The drag-and-drop editor is robust, allowing for more detailed customization, which can be a double-edged sword – great for detailed marketers, but potentially overwhelming for beginners.

The Verdict on Ease of Use

Both ActiveCampaign and Zoho Campaigns have their strengths when it comes to getting started. ActiveCampaign shines with its user-friendly interface and guided approach, making it ideal for those new to email marketing or who prefer a more straightforward, guided experience. Zoho Campaigns, on the other hand, offers greater customization and deeper integration with other business tools, which might be more appealing to users who are already part of the Zoho ecosystem or who have more experience in email marketing.

So, who wins this round? It really comes down to your personal preference and needs. Are you looking for simplicity and guidance or customization and integration?

Deliverability: Ensuring Your Emails Reach Their Destination

Moving beyond the ease of use, let’s talk about something that’s at the heart of email marketing: deliverability. After all, what good is a well-crafted email if it ends up in the spam folder or, worse, doesn’t get delivered at all? Let’s see how ActiveCampaign and Zoho Campaigns stack up in this crucial arena.

ActiveCampaign: The Deliverability Champion

ActiveCampaign doesn’t just send emails; it makes sure they land right where you want them – in your recipients’ inbox. The platform is known for its high deliverability rates, and there’s a good reason for that. They have robust infrastructure and algorithms in place to ensure that your emails don’t get flagged as spam.

One of the standout features of ActiveCampaign is its predictive sending. This tool analyzes when your subscribers are most likely to open their emails and sends your messages at those times. It’s like having a personal assistant who knows the best time to contact each person on your list.

Moreover, ActiveCampaign provides detailed reports on your email performance. You can see not just who opened your emails and who clicked on links, but also how your emails are faring in terms of deliverability. This insight allows you to tweak your campaigns for optimal performance.

Zoho Campaigns: Focused on Reliable Delivery

Zoho Campaigns also takes deliverability seriously. They have set up their systems to ensure that your emails don’t fall into the dreaded spam traps. With Zoho, you get access to features like authentication protocols (like SPF and DKIM) and a reputation management system. These tools help in legitimizing your emails, which in turn improves deliverability.

What’s particularly noteworthy about Zoho Campaigns is its emphasis on compliance with email regulations. They make it easy to adhere to laws like GDPR, CAN-SPAM, and CASL, ensuring that your emails are not just reaching the inbox but also staying on the right side of the law.

Zoho also offers decent reporting features, though they might not be as detailed as ActiveCampaign’s. You can track opens, clicks, and bounces, which gives you a fair idea of how your campaigns are performing.

Weighing in on Deliverability

When it comes to deliverability, both ActiveCampaign and Zoho Campaigns are strong contenders. ActiveCampaign leads slightly with its predictive sending feature and more detailed reporting, which can be a game-changer for optimizing your email campaigns. Zoho Campaigns, while slightly behind in this aspect, scores points for its focus on compliance and reliability.

The bottom line is, if deliverability is your top priority, ActiveCampaign might be the way to go. However, if you’re looking for a balance between reliable delivery and compliance assurance, Zoho Campaigns won’t disappoint.

Automation Capabilities: Streamlining Your Email Marketing Workflow

In the world of email marketing, automation is like having a superpower. It’s about sending the right message, to the right person, at the right time, without lifting a finger each time. Let’s compare how ActiveCampaign and Zoho Campaigns handle automation, a feature that can significantly amplify your marketing efforts.

ActiveCampaign: The Automation Powerhouse

ActiveCampaign is often hailed as the king of automation, and it’s not hard to see why. Their automation tools are incredibly powerful and flexible. You can create complex automation workflows that do almost anything you can imagine: from sending a welcome series to new subscribers, re-engaging inactive customers, to segmenting your audience based on their interactions with your emails.

What makes ActiveCampaign stand out in this realm is its visual automation builder. It’s not only intuitive but also allows you to see your entire email sequence and the journey of your subscribers at a glance. You can easily set up triggers, conditions, and actions, making it straightforward to create a tailored experience for your audience.

The level of detail in ActiveCampaign’s automation is remarkable. For example, you can tag subscribers based on their behavior, like what links they click or how often they open your emails, and then send highly targeted messages based on those tags. This level of personalization can significantly boost your engagement rates.

Zoho Campaigns: Simplifying Automation

Zoho Campaigns also offers automation capabilities, but with a focus on simplicity and ease of use. Their automation features are straightforward, making it an excellent choice for those new to email automation or who prefer a more streamlined approach.

With Zoho Campaigns, you can set up basic automation workflows like welcome emails, thank you messages, or birthday greetings. While it might not have the depth of ActiveCampaign in terms of customization, it covers all the essential automation needs that a small to medium-sized business might have.

One of the highlights of Zoho Campaigns is its integration with Zoho CRM. This integration allows you to create more personalized and timely emails based on customer data from your CRM. It’s a powerful feature if you’re already using Zoho products and want to create a cohesive ecosystem for your marketing and sales efforts.

Automation Face-off

When it comes to automation, ActiveCampaign is in a league of its own. Its advanced capabilities and visual automation builder make it a top choice for businesses that want to create detailed, customized email sequences. If automation is a central part of your email marketing strategy, ActiveCampaign is a clear winner.

On the other hand, Zoho Campaigns is ideal for those who need basic automation functionality without the complexity. It’s great for businesses that are just starting with automation or who don’t need overly intricate workflows.

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Integration and Compatibility: Connecting Your Marketing Tools

In the digital age, where we use a plethora of tools for various aspects of our business, the ability of an email marketing platform to integrate seamlessly with other software is crucial. Let’s dive into how ActiveCampaign and Zoho Campaigns fare when it comes to integration and compatibility with other tools.

ActiveCampaign: The Integration Giant

ActiveCampaign boasts an impressive array of integrations. Whether it’s CRM software, e-commerce platforms, or even small niche tools, chances are ActiveCampaign can integrate with them. This broad range of integrations is a huge plus, as it allows you to connect and automate across various aspects of your business.

What makes ActiveCampaign’s integrations stand out is not just the quantity, but the quality. These integrations are deep and well-thought-out, ensuring that data flows seamlessly between ActiveCampaign and other tools. For example, integrating with an e-commerce platform like Shopify allows you to trigger emails based on customer behavior, like abandoning a cart or browsing specific products.

Furthermore, ActiveCampaign also offers Zapier integration, opening doors to thousands of other apps. This means even if a direct integration isn’t available, you can likely still connect ActiveCampaign to your favorite tools via Zapier.

Zoho Campaigns: The Ecosystem Synergy

Zoho Campaigns may not match ActiveCampaign in the sheer number of integrations, but it has a significant advantage for users who are already part of the Zoho ecosystem. The seamless integration with other Zoho products, such as Zoho CRM, Zoho Books, and Zoho Desk, creates a unified platform that can significantly enhance your workflow efficiency.

For businesses that use multiple Zoho products, this integration means that data can flow smoothly between your email campaigns and other business functions. This synergy allows for more personalized and effective email campaigns, leveraging data from your CRM or customer service interactions.

Zoho Campaigns also offers integration with major third-party applications and services, including social media platforms, and it supports Zapier as well, providing access to a wide range of additional tools.

Integration Showdown

ActiveCampaign is the clear winner if you’re looking for a platform with extensive integration capabilities across a wide variety of tools. Its ability to integrate deeply with numerous other applications makes it an excellent choice for businesses that use a diverse set of tools.

However, if your business primarily operates within the Zoho ecosystem, Zoho Campaigns provides unparalleled integration, allowing you to leverage data across different Zoho applications effectively. This makes Zoho Campaigns a more suitable choice for businesses heavily invested in other Zoho products.

Pricing and Value for Money: Balancing Cost and Features

In the world of email marketing tools, pricing can be a deciding factor. After all, you want a service that not only fits your needs but also your budget. Let’s compare ActiveCampaign and Zoho Campaigns in terms of their pricing structures and the value they offer for your investment.

ActiveCampaignLite Plan: Starting at $15/month (for up to 500 contacts), offering basic email marketing, marketing automation, and a customer CRM.
Plus Plan: Starting at $70/month, with additional features like landing pages, Facebook Custom Audiences integration, and lead scoring.
Professional Plan: Starting at $159/month, including site messaging, attribution, and predictive sending.
Enterprise Plan: Custom pricing, offering custom reporting, custom mailserver domain, and dedicated account rep.
Zoho CampaignsEmail-based Plan: Starting at approximately $3/month for up to 500 subscribers and unlimited emails. The price scales with the number of subscribers.
Subscriber-based Plan: Starting at around $5/month for up to 500 subscribers (with unlimited emails). The cost increases with more subscribers.
Pay by Email Credits: Suitable for infrequent senders. Purchase email credits that don’t expire; prices depend on the volume of credits bought.
High Volume Plans: Custom pricing for large volume senders, offering advanced features and dedicated support.

ActiveCampaign: Flexible Plans for Different Needs

ActiveCampaign offers a tiered pricing structure, which means you can choose a plan based on the size of your contact list and the features you need. Their plans start from a basic level, ideal for small businesses or beginners, and go up to more advanced plans that offer more in-depth features like CRM, advanced reporting, and custom branding.

One of the appealing aspects of ActiveCampaign’s pricing is its scalability. As your business grows and your needs become more sophisticated, you can move up to a higher plan without having to switch to a different platform. This makes it a good long-term investment for growing businesses.

However, it’s worth noting that some of the more advanced features are only available in the higher-tier plans. So, if you need those advanced capabilities, you might find yourself paying a bit more.

Zoho Campaigns: Competitive Pricing for Smaller Budgets

Zoho Campaigns is known for its competitive pricing, making it an attractive option for small businesses or those on a tighter budget. They offer both a pay-as-you-go model and a subscription-based model, giving you flexibility based on your email volume and frequency.

One of the strengths of Zoho Campaigns’ pricing is its affordability without sacrificing essential features. Even with the lower-tier plans, you get access to most of the key email marketing features, including automation, templates, and reporting. This makes Zoho Campaigns an excellent value-for-money option, especially for those just starting out or with limited email marketing needs.

However, similar to ActiveCampaign, some advanced features might be limited to higher-tier plans. Additionally, the integration capabilities and depth of features might not be as extensive as what ActiveCampaign offers in its higher-tier plans.

Assessing the Value for Money

ActiveCampaign, with its scalable plans, is ideal for businesses that anticipate growth and require a platform that can grow with them. Its higher-tier plans, though more costly, offer a comprehensive set of features that justify the price, especially for advanced users.

Zoho Campaigns, on the other hand, stands out for its affordability and is a great option for those looking for a cost-effective yet capable email marketing tool. It’s particularly suitable for small businesses or those who don’t need the extensive features and integrations offered by more expensive platforms.

Customer Support and Resources: Ensuring You Have the Help You Need

No matter how intuitive or feature-rich an email marketing platform is, there will be times when you need help. Whether it’s a technical issue, a question about a feature, or guidance on best practices, having access to responsive and knowledgeable customer support can make a big difference. Let’s examine how ActiveCampaign and Zoho Campaigns fare in this crucial area.

ActiveCampaign: Comprehensive Support and Learning Resources

ActiveCampaign is renowned not just for its powerful features but also for its excellent customer support. Users have access to a range of support options including email, live chat, and phone support. The response times are generally quick, and the support team is known for being knowledgeable and helpful.

Beyond direct support, ActiveCampaign offers an extensive library of resources. This includes detailed guides, video tutorials, and webinars that cover not only how to use the platform but also general email marketing strategies and best practices. For beginners and advanced users alike, these resources can be invaluable for maximizing the potential of their email marketing efforts.

ActiveCampaign also has a thriving community where users can exchange ideas, ask questions, and share strategies. This community aspect adds an extra layer of support, offering diverse perspectives and tips from other users.

Zoho Campaigns: Solid Support with an Emphasis on Self-Help

Zoho Campaigns also offers a good range of support options, including email, live chat, and phone support. Their support team is competent, although some users have noted that response times can vary.

Where Zoho Campaigns really stands out is in its self-help resources. The platform offers a comprehensive knowledge base with articles, how-to guides, and FAQs that cover most aspects of using the tool. For those who prefer to find answers on their own or learn at their own pace, these resources can be incredibly helpful.

Additionally, Zoho regularly hosts webinars and has a collection of video tutorials, which can be particularly useful for visual learners or those new to email marketing.

Comparing Customer Support and Resources

In the realm of customer support and educational resources, both ActiveCampaign and Zoho Campaigns offer robust options. ActiveCampaign edges ahead slightly with its quick response times and the added benefit of a user community. This makes it a great choice for businesses that prioritize having accessible and comprehensive support.

Zoho Campaigns, with its extensive self-help resources, is well-suited for those who prefer to troubleshoot issues on their own or who enjoy learning independently. Its support is reliable, though it may not be as quick as ActiveCampaign’s in some cases.


In conclusion, the choice between ActiveCampaign and Zoho Campaigns hinges on your specific email marketing needs and preferences. ActiveCampaign stands out with its advanced automation capabilities, extensive integrations, and robust customer support, making it ideal for businesses looking for a comprehensive, scalable solution. On the other hand, Zoho Campaigns shines with its user-friendly interface, affordability, and seamless integration within the Zoho ecosystem, appealing to small businesses or those just starting with email marketing. While ActiveCampaign might be the go-to for in-depth customization and advanced features, Zoho Campaigns offers simplicity and value for money, making it a strong contender for budget-conscious businesses. Ultimately, both platforms offer strong capabilities in their own right, and the best choice will depend on aligning their offerings with your business goals and marketing strategies as we move through 2024.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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