MailerLite vs Mailshake: The Best Email Marketing Tool

2024's definitive comparison of MailerLite vs Mailshake. See which email marketing tool stands out in features, ease of use, and business impact

In today’s fast-paced digital world, choosing the right email marketing tool can be as crucial as the content of your emails themselves. As we stride into 2024, two notable players, MailerLite and Mailshake, stand out in the email marketing arena. But which one is the best fit for your needs? This article dives deep into comparing these two tools, not in technical jargon, but in a simple, conversational style, making it easy to understand and actionable. Let’s embark on this journey and dissect their features, usability, and more to see which tool reigns supreme for 2024.

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User Experience: First Contact and Navigation

Getting Started: The Sign-Up Experience


Starting with MailerLite, the sign-up process is like walking into a friendly, welcoming room. It’s straightforward and quick, asking for just essential information. This simplicity is a boon for beginners and those who prefer a no-fuss start. Once inside, the dashboard greets you with its intuitive layout, making it easy to navigate even for the first-timers. It’s clear, uncluttered, and everything seems to be just a click away. The ease of finding features like campaign setup, subscriber management, or analytics makes MailerLite a favorite for those who appreciate simplicity and efficiency.


On the other hand, Mailshake offers a sign-up experience that’s more like stepping into a modern, high-tech workspace. The process is equally straightforward, but it hints at the advanced capabilities that await. Mailshake’s interface, designed with sophistication in mind, caters to users looking for in-depth control and customization. The dashboard might appear a bit overwhelming at first glance, especially for new users, due to the abundance of features. However, once you get accustomed to it, you’ll find that these features offer powerful capabilities for your email campaigns.

Crafting Your First Campaign

Creating your first email campaign is a pivotal step in leveraging the power of email marketing. How this experience unfolds with MailerLite and Mailshake can greatly influence your marketing strategy’s effectiveness and your comfort with the tool.


Starting your first campaign with MailerLite is like embarking on a guided journey through a scenic route. It’s simple, clear, and reassuring, especially for those new to email marketing. The platform offers a variety of templates, each designed to cater to different styles and objectives. Whether you’re crafting a newsletter, a promotional offer, or an event announcement, there’s likely a template that fits your needs.

The customization process in MailerLite is a standout feature. The drag-and-drop editor simplifies the design process, making it easy to personalize templates to fit your brand. This user-friendly approach extends to adding content like text, images, or call-to-action buttons. It’s all very intuitive, ensuring a smooth creation process from start to finish. For those who are not design experts or who prefer a straightforward tool, MailerLite’s campaign builder provides a perfect blend of simplicity and effectiveness.


Crafting your first campaign in Mailshake, on the other hand, feels like having a canvas where you are free to express your creativity, backed by a powerful set of tools. Mailshake may not offer as wide a variety of templates as MailerLite, but it excels in providing customization options. This is particularly beneficial for users who have specific visions for their campaigns or those who enjoy exploring and experimenting with different designs and layouts.

Mailshake’s platform is robust, offering advanced users flexibility and a range of features to create dynamic, personalized campaigns. You can experiment with different layouts, incorporate dynamic content, and use detailed segmentation for more targeted outreach. This level of customization offers greater control over your campaign’s look and feel, making Mailshake a powerful tool for those who want to dive deeper into the nuances of email campaign creation.

Pricing and Affordability: A Critical Comparison

The pricing of an email marketing tool is a key factor that can influence your decision. It’s not just about the numbers; it’s about finding the right balance between cost and the features you get. Let’s take a deeper dive into how MailerLite and Mailshake compare in this crucial aspect.


  • Free Plan: For up to 1,000 subscribers and 12,000 emails per month, including basic features.
  • Premium Plans: Starting at $10/month for up to 1,000 subscribers, with pricing increasing for more subscribers. Includes unlimited emails, autoresponders, advanced segmentation, and more.
  • The premium plan cost varies based on the number of subscribers and additional features chosen.


  • Email Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
  • Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
  • Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.


MailerLite’s pricing is akin to a straightforward, transparent approach, much like a clear-cut menu in a café. The platform offers a free plan, which is ideal for small businesses or solo entrepreneurs starting their email marketing journey. This free plan, while limited in features, still provides the basics you need to get started, such as email creation and basic automation, but with restrictions on subscriber numbers and email sends.

As your business scales and your marketing needs grow, MailerLite’s paid plans offer a logical next step. These plans are tiered based on the number of subscribers, a common pricing structure in the email marketing tool industry. What stands out about MailerLite is the transparency and predictability of its pricing. For businesses keeping a close eye on their budgets, MailerLite provides a cost-effective solution that grows with their needs, without any unexpected expenses.


Mailshake takes a different approach to pricing. It’s more akin to investing in a specialty service where the focus is on the value of advanced features. Unlike MailerLite, Mailshake does not offer a free plan, reflecting its emphasis on providing a comprehensive set of tools right from the start. Its pricing is tailored to businesses ready to fully embrace sophisticated email marketing tactics.

The plans offered by Mailshake are based on the range of features rather than just subscriber count. This includes advanced functionalities like social media integrations, phone dialer options, and detailed analytics – all of which cater to a more detailed and targeted email marketing approach. While Mailshake’s pricing might be higher compared to MailerLite, it aligns with the extensive capabilities it offers, making it a fitting choice for businesses that need a robust, feature-rich email marketing platform.

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Features and Capabilities: A Detailed Look

In the realm of email marketing, the richness of features and capabilities plays a pivotal role in determining the effectiveness of a tool. Let’s compare the features and capabilities of MailerLite and Mailshake to see how they meet different marketing needs.


MailerLite can be likened to a versatile multi-tool, offering a range of features that cater to various aspects of email marketing. The platform provides a suite of essential tools such as customizable templates, a user-friendly drag-and-drop email editor, and automation capabilities. These features are designed to be accessible even to those with minimal technical skills.

One of the standout features of MailerLite is its automation workflows. These allow for sending targeted emails based on subscriber actions, ensuring that your messages are relevant and timely. Additionally, MailerLite offers basic analytics to track the performance of your campaigns, subscriber management tools, and easy-to-create landing pages and pop-ups, making it a comprehensive tool for small to medium-sized businesses.


Mailshake, in contrast, is more like a high-tech toolkit, offering advanced features for those who need more than just the basics. The platform excels in providing tools for personalized email outreach, lead generation, and sales engagement. It’s particularly well-suited for businesses focused on B2B communications and sales-driven campaigns.

Among Mailshake’s key features are its robust automation capabilities, which allow for creating complex, multi-step email sequences. The platform also includes powerful tools for social media integrations and phone dialer options, making it ideal for omnichannel marketing strategies. Additionally, Mailshake offers detailed analytics and A/B testing capabilities, providing deeper insights into campaign performance and allowing for data-driven decision-making.

Automation and Integration: Streamlining Marketing Efforts

When it comes to maximizing efficiency and impact in email marketing, automation and integration capabilities play a crucial role. Let’s see how MailerLite and Mailshake stand in these areas.


MailerLite’s approach to automation is akin to having a reliable assistant who helps streamline your workflow. The platform offers straightforward automation tools that are easy to set up and manage. You can create basic automated sequences like welcome emails, follow-up messages, or birthday greetings with just a few clicks. This functionality is especially useful for businesses that want to maintain consistent engagement with their audience without constantly managing every step.

Moreover, MailerLite integrates well with various third-party applications, including eCommerce platforms and CRM systems. These integrations help ensure a seamless flow of information across different aspects of your business, enhancing the overall effectiveness of your marketing strategies.


Mailshake takes automation and integration to a more advanced level. The platform is like a sophisticated orchestra conductor, ensuring every part of your campaign works in harmony. Its automation features are more complex, allowing for the creation of intricate, multi-step email sequences based on detailed subscriber behavior and interactions.

In terms of integrations, Mailshake excels with its ability to connect with a wide range of tools, including CRM systems, social media platforms, and even phone systems. This extensive integration capability allows for a highly cohesive and comprehensive marketing approach, making Mailshake a powerful tool for businesses with complex marketing workflows.

Customer Support and Resources: Ensuring Smooth Operations

A critical aspect often overlooked in choosing an email marketing tool is the quality of customer support and the availability of resources. Let’s examine how MailerLite and Mailshake fare in this domain.


MailerLite’s approach to customer support is like having a friendly guide by your side. The platform offers various support channels, including email, live chat, and a comprehensive knowledge base. Their response times are generally quick, and the support team is known for being helpful and knowledgeable. For those new to email marketing or those who might need occasional guidance, this level of support is reassuring.

In addition to direct support, MailerLite provides an array of resources like tutorials, webinars, and a blog full of useful tips and best practices. These resources are great for self-learning and can help users maximize the potential of the platform.


Mailshake also takes customer support seriously, but it’s more like having a team of specialists at your disposal. The platform offers support through email and live chat, with a focus on providing detailed, technical assistance. Mailshake’s support team is well-equipped to handle complex queries, making it an excellent choice for businesses with intricate email marketing strategies.

Beyond traditional support, Mailshake provides extensive resources, including advanced tutorials, case studies, and a blog that delves into more sophisticated aspects of email marketing and sales. These resources are particularly valuable for users looking to deepen their knowledge and apply advanced tactics in their campaigns.


As we wrap up this detailed comparison between MailerLite and Mailshake, it’s clear that both platforms offer distinctive strengths, catering to different needs and preferences in the realm of email marketing for 2024.

MailerLite emerges as a user-friendly, straightforward tool, ideal for those new to email marketing or businesses that prefer simplicity and clarity in their marketing efforts. With its intuitive interface, easy-to-use features, and clear analytics, MailerLite is a great choice for small to medium-sized businesses or individuals seeking an efficient and cost-effective email marketing solution.

On the other hand, Mailshake offers a more sophisticated experience, suitable for users who need advanced features and deeper analytics. It caters to businesses with complex marketing strategies or those who prioritize data-driven decision-making. With its comprehensive toolset, including detailed reporting, advanced automation, and extensive integration capabilities, Mailshake is well-suited for larger businesses or those with a strong focus on personalized outreach and sales engagement.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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