SendinBlue vs Mad Mimi: The Best Email Marketing Tool for You

In the battle of email marketing tools, discover the perfect fit for you with SendinBlue vs Mad Mini in 2024. Choose the tool that ensures success for your campaigns

Hey there! Are you on the hunt for the perfect email marketing tool? You’re not alone. With so many options out there, it’s like trying to pick the best ice cream flavor at a gourmet shop – tough, but also exciting. Today, let’s dive deep into two popular choices: SendinBlue and Mad Mimi. We’ll dissect their features, quirks, and everything in-between to help you make an informed choice. No fluff, just the real scoop.

SendinBlueMad Mimi
sendinbluemad mimi
G2 Score – 4.5 out of 5 stars
G2 Score –  4.3 out of 5 stars
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Ease of Use: Getting Comfortable with Your Tool

Think about the first time you rode a bike. A bit wobbly, right? That’s how diving into a new email marketing tool can feel. The key is finding one that makes you feel like you’ve been riding it for years, even if it’s just day one.

SendinBlue: Like Riding a Bike with Training Wheels

SendinBlue is a dream for beginners and pros alike. Here’s why: it’s intuitive. From the moment you log in, you’re greeted with a dashboard that’s as welcoming as a friend. Creating an email campaign? It’s a breeze. You can choose from a variety of templates that are as easy to tweak as a Lego structure. Want to add a personal touch? Drag and drop features let you customize emails like you’re painting your masterpiece.

But it’s not just about looks. SendinBlue goes beyond that. Their segmentation tools are like having a GPS for your email list. You can target your audience based on their behavior, preferences, or even the weather in their city. This means your emails hit the mark, rather than getting lost in the email jungle.

Mad Mimi: Simplicity is Key

Mad Mimi takes a different approach. Picture a minimalist art piece – that’s Mad Mimi for you. It’s clean, simple, and does what it says on the tin. The interface is so straightforward, you could probably use it blindfolded (but please don’t try that).

Creating an email is as easy as pie. There are fewer templates than SendinBlue, but sometimes less is more. You get a clutter-free environment to craft your message. Plus, their editing tools are so user-friendly, it feels like you’re just writing an email to a friend.

But here’s the catch – simplicity also means fewer features. Mad Mimi’s segmentation tools are basic. You can still target your audience, but it’s more like casting a net than using a spear. It’s great for small businesses or those just starting out who need straightforward, effective email marketing without the bells and whistles.

Who Wins the Ease-of-Use Race?

It’s a tough call. SendinBlue offers more advanced features with an intuitive interface, making it a great all-rounder. Mad Mimi, on the other hand, wins for sheer simplicity and ease of use, especially for beginners or small businesses. Your choice depends on what you value more: a plethora of features or a no-frills, straightforward approach.

Customer Support: The Lifeline of Your Email Marketing Journey

Imagine you’re in a maze. Sometimes, you’ll find your way easily; other times, you’ll hit a dead end. That’s where customer support comes in, acting as your guide. In email marketing, having solid support can be the difference between a successful campaign and a frustrating experience.

SendinBlue’s Support: Your Email Marketing GPS

SendinBlue doesn’t just leave you with a map; they walk the path with you. Their customer support is like having a GPS for email marketing. Got a question? Their support team is there, ready to guide you through chat, email, or phone. They offer support in multiple languages, which is great if English isn’t your first language.

But it’s not just about being there. It’s about quality. SendinBlue’s support team is knowledgeable. They’re not just reading from a script; they understand email marketing and your challenges. This means you get solutions, not just answers.

Plus, their knowledge base is like an encyclopedia of email marketing. It’s filled with guides, tutorials, and FAQs. Whether you’re a night owl or an early bird, you can find help anytime.

Mad Mimi’s Support: The Friendly Neighborhood Helper

Mad Mimi takes a more personalized approach to customer support. It’s like having a neighbor who’s always there to lend a hand. Their support is primarily via email, which might seem limited, but the quality is top-notch. Responses are not just fast; they’re also friendly and personalized. It’s like chatting with a friend who knows a lot about email marketing.

The catch? No phone or live chat support. This can be a downside if you prefer talking to someone or need immediate assistance. However, Mad Mimi’s email support is so efficient that most of the time, you won’t miss the other channels.

Mad Mimi also offers a good range of resources, like FAQs and a blog with helpful tips. While it might not be as extensive as SendinBlue’s library, it’s well-curated and easy to navigate.

Choosing Your Support System

If you prefer a variety of support options and resources at your fingertips, SendinBlue is your go-to. Their multilingual support and comprehensive knowledge base are hard to beat. On the other hand, if personalized, friendly support is your priority, and you don’t mind the lack of immediate channels like phone or chat, Mad Mimi is a charming choice.

Analytics and Reporting: The Mirror to Your Campaign’s Soul

In the world of email marketing, data is king. It’s like having a mirror that reflects the soul of your campaigns. Understanding how your audience interacts with your emails can transform your strategy from guesswork to precision.

SendinBlue: The Data Scientist of Email Marketing

SendinBlue treats data like a seasoned data scientist. The analytics and reporting features are robust, giving you a 360-degree view of your campaign’s performance. You get real-time stats on opens, clicks, bounces, and more. But it doesn’t stop there. SendinBlue digs deeper.

Their advanced reporting tools allow you to track the performance of individual links, monitor the engagement of different audience segments, and even see how your emails are performing on different devices. This is crucial in an age where people switch from laptops to smartphones like they’re changing socks.

Furthermore, SendinBlue’s heat map feature is a game-changer. It visually shows you which parts of your email are getting the most attention. It’s like having X-ray vision for your email campaigns.

Mad Mimi: Keeping It Straightforward and Accessible

Mad Mimi approaches analytics with its signature style: simplicity. You won’t get lost in a sea of data here. Instead, you get straightforward, easy-to-understand reports. They cover the basics like opens, clicks, and unsubscribes. This is great for beginners or those who prefer a no-nonsense approach to data.

The simplicity of Mad Mimi’s analytics can be a double-edged sword. While it’s easy to understand and navigate, it lacks the depth of SendinBlue’s analytics. If you’re looking for detailed insights and advanced data segmentation, you might find Mad Mimi’s reporting a bit too basic.

Deciding on Your Data Partner

If you’re data-driven and crave detailed insights to fine-tune your campaigns, SendinBlue’s comprehensive analytics will impress you. It’s suited for those who want to dive deep into data. On the flip side, if you prefer a more straightforward, easy-to-digest approach to analytics, Mad Mimi keeps things simple and accessible, perfect for small businesses or email marketing newbies.

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Pricing and Plans: Balancing Cost and Features

When it comes to email marketing tools, pricing is often a deal-breaker. It’s like choosing a meal at a restaurant – you want the best value for your money without compromising on the quality.

SendinBlueFree Plan: Includes unlimited contacts with 300 emails per day.
Lite Plan: Starting around $25/month, this plan includes no daily sending limit and is suitable for smaller businesses.
Premium Plan: Starting from around $65/month, offering advanced features like marketing automation, Facebook ads, landing pages, and multi-user access.
Enterprise Plan: Custom pricing with advanced and custom features, dedicated account manager, and priority support.
Mad MimiPricing Structure: Based on the number of contacts.
Basic Plans:
Up to 500 contacts: Starting at around $10/month.
Up to 1,000 contacts: Starting at around $12/month.
Up to 2,500 contacts: Starting at around $16/month.
Higher Volume Plans:
Up to 5,000 contacts: Starting at around $27/month.
Up to 10,000 contacts: Starting at around $42/month.
Up to 15,000 contacts: Starting at around $59/month.
Enterprise Plans:
For larger lists (above 15,000 contacts), custom pricing is available.

SendinBlue: Flexible Pricing for Every Stage

SendinBlue’s pricing structure is like a buffet with something for everyone. They offer a free plan, which is great for testing the waters or for small businesses just starting out. This plan includes basic features, a generous number of emails per day, and no limit on the number of contacts.

As your appetite grows, you can move to their paid plans. These plans are based on the volume of emails rather than the number of contacts, which is a breath of fresh air in the email marketing landscape. It means you won’t be penalized for growing your contact list.

The higher-tier plans unlock more sophisticated features like advanced segmentation, landing pages, and Facebook ads integration. SendinBlue also offers custom pricing for businesses with specific needs, ensuring that you only pay for what you need.

Mad Mimi: Simple and Affordable

Mad Mimi keeps its pricing as simple as its interface. They offer a straightforward tier system based on the number of contacts. Their free plan is basic but usable, allowing small businesses and individuals to start their email marketing journey without upfront costs.

As you scale up, the prices increase based on the size of your contact list. The higher-tier plans unlock additional features, but the overall approach remains uncomplicated. There are no complex matrices to decode. What you see is what you get.

One of the highlights of Mad Mimi’s pricing is its affordability. It’s an attractive option for those on a tight budget or who need a simple, effective tool without advanced features.

Choosing the Right Price Tag

SendinBlue shines with its flexible pricing and feature-rich plans. It’s ideal for businesses of all sizes, especially if you foresee rapid growth or have a large contact list. Mad Mimi, on the other hand, is perfect if you’re looking for an affordable, straightforward tool without the need for advanced features.

Integration and Automation: Streamlining Your Marketing Efforts

In today’s fast-paced digital world, integration and automation are not just buzzwords; they’re necessities. They’re like the cogs and gears in a well-oiled machine, ensuring everything runs smoothly and efficiently.

SendinBlue: The Swiss Army Knife of Integrations

SendinBlue is like a Swiss Army knife when it comes to integration and automation. It’s packed with features that allow you to connect with a multitude of other tools and platforms. Whether it’s CRM software, eCommerce platforms, or social media tools, SendinBlue plays well with others.

Their automation capabilities are equally impressive. You can set up workflows based on user behavior, such as sending a welcome email when someone signs up or a follow-up email after a purchase. This level of automation helps create a personalized experience for your subscribers without extra work on your end.

What’s more, SendinBlue allows for advanced automation sequences. You can create complex workflows that trigger different actions based on specific conditions, helping to nurture leads and convert them into loyal customers.

Mad Mimi: Simplicity in Integration and Automation

Mad Mimi approaches integration and automation with its trademark simplicity. It offers a range of integration options, covering the basics like Google Analytics and webforms. While the list is not as extensive as SendinBlue’s, it covers most of the essential tools a small business might need.

In terms of automation, Mad Mimi keeps it straightforward. You can automate welcome emails and other basic sequences, but the options are somewhat limited compared to SendinBlue. It’s designed for those who need simplicity over complexity, focusing on executing a few tasks really well.

Weighing Your Integration Needs

If your marketing strategy involves a variety of tools and platforms, and you crave sophisticated automation capabilities, SendinBlue is your go-to choice. Its vast array of integrations and advanced automation options make it a powerhouse.

On the other hand, if your needs are more basic and you prefer an uncomplicated approach, Mad Mimi’s simplicity in integration and automation will serve you well, especially if you’re just starting out or running a small business.

Deliverability: Ensuring Your Messages Hit the Inbox

Deliverability is like the golden ticket of email marketing. It doesn’t matter how stunning your emails are; if they don’t reach the inbox, they’re as good as invisible. Let’s explore how SendinBlue and Mad Mimi fare in this critical arena.

SendinBlue: Your Email Postman

SendinBlue treats deliverability with the seriousness it deserves. They have robust infrastructure and practices in place to ensure your emails don’t end up in the dreaded spam folder. This includes maintaining strong relationships with internet service providers and following best email practices.

Additionally, SendinBlue provides tools to improve your email deliverability. You get features like A/B testing, which helps you understand what works best with your audience, and email validation to keep your list clean. Moreover, their detailed analytics aid in monitoring your deliverability rate and making necessary adjustments.

Mad Mimi: Delivering Simplicity

Mad Mimi, in line with its overall approach, keeps things simple in deliverability as well. They focus on the essentials, ensuring that your emails are compliant with spam regulations and using reputable sending servers.

While Mad Mimi might not offer as many bells and whistles as SendinBlue in this department, they still maintain a commendable deliverability rate. Their platform is designed to ensure that your emails are formatted and sent in a way that maximizes the chances of landing in the inbox.

Making the Inbox Your Home

If you’re looking for advanced tools and detailed analytics to maximize your email deliverability, SendinBlue is the way to go. Their comprehensive approach ensures that your emails have the best chance of reaching your audience.

However, if you prefer a more straightforward approach without the need for deep dives into analytics, Mad Mimi offers a reliable, no-fuss solution that gets the job done.


Choosing between SendinBlue and Mad Mimi is like deciding between a high-tech, feature-packed smartphone and a straightforward, easy-to-use flip phone. Both have their charms and serve different needs.

SendinBlue emerges as a robust, all-encompassing tool. Its strengths lie in its comprehensive features – from intricate automation and detailed analytics to a wide array of integrations and strong deliverability. It’s tailored for businesses of all sizes, especially those looking to scale and require a tool that can grow with them. Its user-friendly interface, combined with a flexible pricing structure, makes it a strong contender for anyone looking to get serious about email marketing.

Mad Mimi, on the other hand, wins hearts with its simplicity and ease of use. It’s the perfect match for small businesses or individuals who are new to email marketing. Mad Mimi’s approach to design, customer support, and pricing is straightforward. While it may not offer the depth of features that SendinBlue does, it covers the basics exceptionally well, making it an excellent choice for those who value simplicity and affordability over advanced functionality.

Your decision ultimately boils down to your specific needs and goals. If you’re aiming for a tool that offers a wide range of features and can handle complex marketing campaigns, SendinBlue is your go-to. But if you’re starting out or have simpler needs, and prefer a tool that’s easy to navigate and doesn’t overwhelm, Mad Mimi is a great choice.

Both SendinBlue and Mad Mimi have their unique advantages and can be the right tool for the right user. Consider what matters most to you in your email marketing journey – whether it’s the depth of features, ease of use, customer support, pricing, integration capabilities, or deliverability. By aligning your needs with what each tool offers best, you’ll find the perfect partner to help your business or project thrive in the dynamic world of email marketing.

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author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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