Elastic Email vs SalesHandy: The Best Email Marketing Tool for You

In today’s digital marketing arena, selecting the right email marketing tool is more than a choice—it’s a strategic decision that can significantly impact your business’s communication and growth. With a plethora of options available, sifting through to find the one that aligns with your needs can be daunting. Two notable contenders in this space are Elastic Email and SalesHandy. Both platforms offer unique strengths, but how do they stack up against each other in terms of features, usability, and overall value? Let’s dive into a critical comparison to help you navigate this decision

Elastic Email	SalesHandy
G2 Score – 4.4 out of 5 stars	G2 Score – 4.6 out of 5 stars
TrustRadius Score – 8/10	TrustRadius Score –  9/10

Ease of Use

Sailing Smoothly Through Campaign Creation

The ease of use of an email marketing platform is the rudder that steers your marketing strategy; it’s crucial for ensuring that your journey from drafting to dispatching campaigns is as smooth as possible. Here’s how Elastic Email and SalesHandy fare in offering a user-friendly experience that empowers marketers.

Elastic Email: The Intuitive Navigator

Elastic Email is celebrated for its straightforward and intuitive interface, designed to make email marketing accessible and efficient for marketers of all skill levels. From the get-go, users are greeted with a clean, well-organized dashboard that simplifies navigation and makes it easy to access all necessary features. Whether you’re crafting a new campaign, managing your contacts, or analyzing the results of your latest send-out, Elastic Email ensures that the tools you need are just a few clicks away.

One of the platform’s standout features is its drag-and-drop email editor, which allows users to easily design visually appealing emails without needing extensive graphic design knowledge. This user-friendly approach extends to Elastic Email’s automation features, enabling marketers to set up complex email sequences with minimal effort. For businesses looking for a platform that combines simplicity with powerful capabilities, Elastic Email emerges as a compelling choice.

SalesHandy: The Efficient Communicator

SalesHandy takes a slightly different approach, focusing on efficiency and functionality to cater to businesses looking for streamlined email marketing solutions. While it may not boast the same level of intuitive design as Elastic Email, SalesHandy offers a straightforward user experience that focuses on the essentials of email marketing and communication. Its platform facilitates direct email campaigns and follow-up strategies, making it a potent tool for sales teams and marketers alike.

SalesHandy’s strength lies in its email tracking and analytics features, which are designed to be easily understandable, providing valuable insights into recipient engagement. This focus on actionable data makes SalesHandy an attractive option for businesses that prioritize simplicity and effectiveness in their email marketing efforts, especially when direct communication and follow-ups are key components of their strategy.

Deliverability and Performance Monitoring

Steering Towards Inbox Success

In the vast ocean of email marketing, deliverability is your compass, guiding your messages through the complex currents of internet service providers (ISPs) and spam filters to reach the safe harbor of your audience’s inbox. Performance monitoring is the map that reveals the effectiveness of your journey, showing how recipients interact with your messages. Let’s assess how Elastic Email and SalesHandy equip you with these navigational tools.

Elastic Email: The Diligent Sentinel

Elastic Email places a strong emphasis on deliverability, employing a multifaceted approach to ensure your emails sail smoothly into inboxes. With robust authentication protocols like SPF, DKIM, and DMARC, Elastic Email fortifies your emails’ credibility, enhancing their chances of bypassing spam filters and winning ISPs’ trust. The platform also offers dedicated IP options, allowing high-volume senders to further solidify their sender reputation and deliverability rates.

On the performance monitoring front, Elastic Email provides a comprehensive analytics dashboard that tracks opens, clicks, bounces, and unsubscribe rates, offering valuable insights into the effectiveness of your campaigns. This data is crucial for adjusting your sails, allowing you to refine your strategies for better engagement and conversions. Elastic Email’s commitment to deliverability and insightful analytics makes it a vigilant sentinel, ensuring your email marketing efforts reach their full potential.

SalesHandy: The Strategic Analyst

SalesHandy approaches deliverability with a keen focus on direct email communication and follow-up strategies, particularly benefiting sales teams and marketers who prioritize lead engagement and conversion. While it might not offer the same breadth of deliverability tools as Elastic Email, SalesHandy ensures reliable delivery through its integration with your existing email service provider, leveraging the deliverability strengths of platforms like Gmail or Outlook.

Where SalesHandy truly shines is in its performance monitoring capabilities. The platform excels at providing detailed engagement analytics, including open and click tracking, response rates, and more. This focus on actionable insights allows users to measure the effectiveness of their communication strategies precisely, optimizing follow-ups and engagement tactics based on real-time data. SalesHandy positions itself as a strategic analyst, offering the intelligence sales teams need to navigate the competitive waters of email marketing effectively.

Related: Check out our free SEO suite

Automation and Personalization Capabilities

Crafting Tailored Journeys

In the vast sea of digital communication, the ability to deliver messages that speak directly to an individual’s interests and behaviors is akin to navigating by the stars—it requires precision, insight, and the right tools. Here’s how Elastic Email and SalesHandy equip you to automate communications and personalize them to each subscriber’s unique journey.

Elastic Email: The Customized Navigator

Elastic Email excels in providing a suite of automation tools that empower marketers to create sophisticated, trigger-based email sequences with ease. The platform’s intuitive automation editor allows for the crafting of workflows that respond dynamically to subscribers’ actions, such as opening an email, clicking a link, or completing a purchase. This level of automation ensures that your marketing messages are timely, relevant, and highly personalized, increasing the likelihood of engagement and conversion.

Beyond automation, Elastic Email offers robust personalization features, enabling you to tailor every aspect of your email, from content to subject lines, based on rich subscriber data. This capability ensures that each email sent feels personal and relevant to the recipient, fostering a deeper connection between your brand and your audience. Elastic Email’s commitment to personalization and automation makes it a powerful tool for marketers seeking to navigate the complexities of subscriber engagement with sophistication and ease.

SalesHandy: The Direct Engagement Conductor

SalesHandy positions itself differently, focusing on the power of direct email communication and engagement tracking. While it might not offer the same breadth of automation features as Elastic Email, SalesHandy provides essential tools for automating follow-up emails and personalizing communication based on recipient engagement. This focus on direct engagement is particularly beneficial for sales teams and marketers who prioritize lead nurturing and conversion.

The platform’s strength lies in its ability to track opens, clicks, and replies, enabling users to personalize their follow-up strategies based on recipient behavior. SalesHandy’s analytics provide actionable insights, allowing for the optimization of communication tactics to improve engagement and drive conversions. For those who value direct interaction and the strategic personalization of sales communications, SalesHandy offers the tools needed to conduct a highly focused and effective email marketing strategy.

Integration Capabilities

Weaving Your Marketing Ecosystem Together

In the intricate tapestry of digital marketing, each tool and platform is a thread. The ability of your email marketing platform to integrate seamlessly with other elements of your marketing stack is akin to weaving these threads into a cohesive and effective marketing strategy. Here’s how Elastic Email and SalesHandy enable you to create a unified marketing ecosystem.

Elastic Email: The Seamless Weaver

Elastic Email stands out for its robust integration capabilities, designed to connect effortlessly with a broad range of platforms and services. This ease of integration ensures that data flows smoothly between your email marketing platform and other tools in your marketing tech stack, from CRM systems to e-commerce platforms and social media tools. By automating data exchanges and enabling actions in one application to trigger responses in another, Elastic Email helps marketers create highly efficient and cohesive workflows.

At the core of Elastic Email’s integration prowess is its comprehensive API, which offers developers the flexibility to craft custom integrations tailored to specific needs. Whether syncing subscriber lists from a CRM, triggering email sequences from e-commerce actions, or incorporating analytics data to refine campaign strategies, Elastic Email’s API ensures a high degree of customization and control over how different tools in your marketing stack work together.

SalesHandy: The Focused Connector

SalesHandy takes a more focused approach to integration, emphasizing direct email communication and engagement tracking. Its primary strength lies in seamlessly integrating with major email service providers like Gmail and Outlook, enhancing the deliverability and tracking capabilities of direct email communications. While SalesHandy may not offer the wide array of native integrations that Elastic Email does, it focuses on ensuring that its core functionalities—email tracking, scheduling, and follow-up automation—integrate flawlessly with the tools that sales teams and marketers use daily.

For more specialized needs, SalesHandy also provides access to an API, allowing for the development of custom integrations. This ensures that businesses can still achieve a level of connectivity between SalesHandy and other critical tools in their marketing and sales tech stacks, even if the platform emphasizes a narrower set of integration points.

Pricing

Conclusion

Concluding our in-depth comparison between Elastic Email and SalesHandy, we’ve navigated through the key features and capabilities that define an effective email marketing tool. From ease of use, deliverability, and performance monitoring to automation, personalization, integration capabilities, and customer support, both platforms have shown distinct strengths tailored to different marketing objectives and organizational needs.

Elastic Email emerges as a comprehensive suite ideal for businesses seeking an all-encompassing email marketing solution. Its intuitive interface, coupled with robust deliverability and detailed performance analytics, ensures that your campaigns reach their intended audience with measurable impact. Elastic Email’s extensive automation and personalization tools empower marketers to craft highly targeted campaigns that resonate with their audience, enhancing engagement and conversions. Furthermore, its broad integration capabilities enable a seamless flow of data across your marketing tech stack, making Elastic Email a versatile tool that can adapt to a wide range of marketing strategies.

SalesHandy positions itself as a precision tool, particularly suited for sales teams and marketers focused on direct communication and lead management. Its streamlined approach to email marketing, emphasizing email tracking, scheduling, and follow-up automation, provides essential functionalities that enhance the efficiency of sales processes. While it may offer a narrower set of features compared to Elastic Email, SalesHandy excels in its core functionalities, offering detailed engagement analytics that allow sales professionals to optimize their outreach and follow-up strategies effectively.

Read Next:

• Digital Marketing for Financial Services: Building Trust and Credibility
• The Power of User-Generated Content in Digital Marketing
• Digital Marketing in the Food and Beverage Sector: Engaging Foodies Worldwide
• The Role of Gamification in Enhancing Digital Marketing Efforts
• Digital Marketing for the Fashion Industry: Trends and Strategies

Ritu Dey

Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.

See Full Bio