Omnisend vs Mailshake: The Best Email Marketing Tool

2024's email marketing face-off: Omnisend vs Mailshake. Find out which platform offers superior features and functionality for your marketing needs

Welcome to the ultimate showdown in email marketing tools for 2024! If you’re torn between Omnisend and Mailshake, you’re in the right place. We’re diving deep into these tools, dissecting their features, and helping you make an informed decision. So, let’s roll up our sleeves and get started!

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Ease of Use: The First Point of Comparison

User Interface and Setup

Omnisend greets you with a user-friendly interface that feels welcoming, especially for beginners. The setup process is straightforward. You sign up, integrate your e-commerce platform (if you have one), and you’re ready to roll. Its dashboard is neatly organized, making navigation a breeze. This ease of access means you can start crafting your first campaign almost immediately.

Mailshake, on the other hand, takes a slightly different approach. It’s designed with simplicity in mind, but it leans more towards sales professionals and agencies. The setup is also simple, but it’s clear from the get-go that Mailshake expects you to have a basic understanding of email marketing. The dashboard is clean, but with more emphasis on campaign performance metrics, which is great for data enthusiasts.

Template Design and Customization

Omnisend shines in the template department. It offers a plethora of templates that are not just visually appealing but also customizable. The drag-and-drop editor makes it easy to tweak these templates to fit your brand. You can add elements like images, buttons, and social links without any hassle. This feature is particularly beneficial for marketers who want to maintain brand consistency without spending too much time on design.

Mailshake keeps it simple with templates. The focus here is more on the content rather than design. This doesn’t mean that Mailshake falls behind; it’s just more streamlined for users who prioritize content over design. The customization options are there, but they’re more limited compared to Omnisend. This approach suits users who prefer a straightforward, text-focused email setup.

Integration and Compatibility

One of Omnisend’s strengths is its ability to seamlessly integrate with a wide range of e-commerce platforms like Shopify, BigCommerce, and WooCommerce. This integration unlocks powerful features like automated cart abandonment emails and personalized product recommendations. For a business with a significant online store presence, these features can be game-changers.

Mailshake may not offer extensive e-commerce integrations like Omnisend, but it excels in integrating with CRM systems and sales tools. This focus on sales-oriented integrations makes Mailshake an ideal choice for B2B businesses or sales teams looking to streamline their outreach and follow -ups.

Feature Set: Diving into What They Offer

Automation and Workflow Capabilities

Omnisend truly excels in its automation capabilities, offering a level of sophistication that can transform how e-commerce businesses interact with their customers. The platform allows for the creation of multi-step workflows that are triggered by specific customer behaviors. For example, you can set up a workflow that sends a welcome email to new subscribers, followed by a series of personalized emails based on their browsing or purchasing history. These automated sequences can be incredibly complex, allowing for conditions, delays, and various triggers to be set, ensuring that each customer receives a highly personalized experience. This level of personalization not only enhances customer engagement but also drives conversions by delivering timely and relevant content.

The beauty of Omnisend’s automation lies in its flexibility and ease of use. Despite the complexity of the workflows you can create, the interface is intuitive, making it accessible even to those who are not tech-savvy. You can visualize your automation workflows in a clear, graphical format, making it easy to understand and modify your campaigns. This user-friendly approach, combined with powerful automation capabilities, makes Omnisend a standout choice for businesses looking to automate their email marketing efforts in a highly personalized and effective manner.

Mailshake approaches automation with a focus on simplicity and effectiveness, particularly in the realm of sales and lead generation. It excels in creating automated email sequences for cold outreach, follow-ups, and integrating phone calls, which are critical in sales processes. With Mailshake, you can automate entire email campaigns, schedule follow-up emails based on whether a recipient has opened an email, clicked a link, or replied. This ensures that potential leads are nurtured consistently and efficiently, increasing the chances of converting them into customers.

What sets Mailshake apart in its automation capabilities is the focus on personalization and human touch in automated emails. The platform provides tools to personalize emails at scale, ensuring that each recipient feels they are receiving a one-to-one communication. This is particularly important in sales, where building relationships and trust is key. Additionally, Mailshake’s integration with phone systems allows for a seamless transition from email to phone conversations, providing a more comprehensive approach to sales automation. This blend of

automation and personal touch is what makes Mailshake an attractive option for sales teams and professionals who need to manage large-scale outreach campaigns without losing the personal element that is so crucial in sales interactions.

Moreover, Mailshake’s ease of setting up and running these campaigns is a big plus. The platform guides you through creating your sequences, offering suggestions and best practices along the way. This guidance is invaluable for sales teams that need to streamline their outreach process but also want to maintain a high level of personalization and effectiveness in their communication. The ability to track the performance of each email and sequence in real-time allows for quick adjustments and optimization, ensuring that campaigns are as effective as possible.

Analytics and Reporting

Omnisend’s analytics and reporting features stand out for their depth and specificity, especially in the context of e-commerce. The platform offers a comprehensive suite of analytics tools that go beyond the basics of open rates and click-through rates. Users can delve into detailed metrics such as how much revenue each email campaign generates, which products are getting the most traction through email marketing, and customer lifecycle stages. This detailed analysis is crucial for e-commerce businesses as it directly ties email marketing efforts to sales and revenue.

Furthermore, Omnisend provides advanced segmentation in reporting, allowing users to see how different customer segments respond to various campaigns. This level of detail is invaluable for fine-tuning marketing strategies to different subsets of your audience. For instance, you can analyze the behavior of repeat customers versus new customers and tailor your campaigns accordingly. The ability to track the performance of automated workflows and individual emails within those workflows also stands out. This granular view helps in understanding which parts of your email sequence are performing well and which parts need tweaking.

Another significant aspect of Omnisend’s analytics is the visualization of data. The platform presents data in an easily digestible format, making it simple for users to understand and act upon. Whether you are a seasoned marketer or relatively new to the field, the clarity and depth of Omnisend’s reporting can significantly enhance your decision-making process.

Mailshake, while offering a different kind of analytics focus, excels in its domain. The platform provides robust analytics that are crucial for sales and outreach campaigns. Users can track the performance of their cold email campaigns with metrics

like open rates, click rates, reply rates, and link performance. This data is essential for understanding how recipients are interacting with your emails and which elements are driving engagement. For sales teams, this information is vital as it helps to identify the most effective messages and strategies for different segments of prospects.

Mailshake’s analytics also shine in the way they facilitate A/B testing. Users can test different versions of their emails to see which subject lines, content, or call-to-actions are more effective. This capability is incredibly useful for optimizing email campaigns for higher engagement and conversion rates. Sales teams can continuously refine their approach based on real data, ensuring that their outreach efforts are as effective as possible.

Another key feature of Mailshake’s reporting is its integration with external tools, especially Google Analytics. This integration allows users to track how their email campaigns contribute to their overall marketing goals and website traffic. Understanding the broader impact of email outreach on marketing and sales objectives is crucial for any business, and Mailshake makes this analysis accessible and straightforward.

Additionally, Mailshake’s focus on link performance within emails is particularly noteworthy. This feature helps users understand not just if their emails are being opened, but also which content within the email is driving action. For sales-focused email campaigns, this insight is invaluable as it helps to pinpoint the most compelling content and calls to action.

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Customer Support and Community

Omnisend offers a range of support options including email, live chat, and a comprehensive knowledge base. They also have a community forum where users can share tips and best practices. What makes Omnisend stand out is its proactive approach to customer

support. They offer regular webinars and training sessions to help users get the most out of their platform. This educational approach is especially beneficial for users who are new to email marketing or looking to advance their skills.

Mailshake Mailshake also provides excellent customer support, with options like email and live chat. They have a strong emphasis on educational resources, offering an extensive library of guides, case studies, and a blog packed with useful tips. What sets Mailshake apart is its focus on sales outreach education, providing specific insights and strategies for sales professionals. This targeted support makes Mailshake a valuable tool for users who are keen on improving their sales outreach tactics.

Pricing and Value for Money


  • Free Plan: Includes basic email marketing features, allowing up to 15,000 emails per month but with a daily limit.
  • Standard Plan: Starts around $16 per month for up to 500 subscribers, including automation workflows, SMS campaigns, and audience segmentation.
  • Pro Plan: Starting from around $99 per month for up to 500 subscribers, adding features like advanced reporting, web push notifications, and unlimited emails.
  • Enterprise Plan: Custom pricing for large-scale businesses, offering features like dedicated account management, deliverability support, and custom IP address.


  • Email Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
  • Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
  • Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.

Omnisend Omnisend’s pricing is structured to cater to businesses of different sizes. They offer a free plan with basic features, which is great for startups or small businesses. As your business grows, you can upgrade to their paid plans which offer more advanced features like segmentation and advanced reporting. The value for money with Omnisend lies in its e-commerce integrations and advanced automation capabilities, which can significantly boost your ROI.

Mailshake Mailshake’s pricing is straightforward, with a couple of paid plans that are focused on providing value for sales teams and agencies. While they don’t offer a free plan, their pricing is competitive considering the advanced sales automation and outreach capabilities they provide. For businesses focused on B2B sales and lead generation, the investment in Mailshake can yield substantial returns in terms of efficiency and effectiveness.


In conclusion, when choosing between Omnisend and Mailshake for your email marketing needs in 2024, the decision boils down to your specific business requirements and goals.

Omnisend is an exceptional choice for e-commerce businesses. Its strengths lie in advanced automation, detailed e-commerce-focused analytics, and a user-friendly interface that allows for personalized, visually appealing email campaigns. The platform’s ability to link email marketing efforts directly to sales and customer behavior makes it an invaluable tool for any e-commerce business looking to enhance customer engagement and boost sales.

Mailshake, on the other hand, stands out for sales teams and professionals focused on lead generation and outreach. Its simplicity in campaign setup, effectiveness in personalized cold emailing, and robust sales-oriented features make it a powerful tool for B2B businesses and agencies. The platform’s emphasis on personalization, even within the realm of automation, ensures that your outreach efforts retain a human touch, which is crucial in building relationships and trust in sales.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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