HubSpot Email Marketing vs Sender: The Best Email Marketing Tool for 2024

Choose the top email marketing platform for 2024. We compare HubSpot and Sender for features, ease of use, and ROI.

In the fast-paced world of digital marketing, email remains a timeless and powerful tool for reaching your audience. But with a plethora of email marketing platforms available, which one should you choose for success in 2024? That’s the question we’re here to answer in this comprehensive comparison between two heavyweights: HubSpot Email Marketing and Sender.

HubSpot Email MarketingSender
HubSpot Email Marketing toolsender
G2 Score – 4.4 out of 5 stars
G2 Score –  4.4 out of 5 stars
TrustRadius Score – 8.5 out of 10TrustRadius Score –  5.2 out of 10

Features and Capabilities: Unleashing the Power of Email Marketing

When it comes to email marketing, having the right set of features and capabilities at your fingertips can make all the difference. Let’s dive into how HubSpot Email Marketing and Sender stack up in this crucial aspect.

HubSpot Email Marketing: The Swiss Army Knife of Marketing

HubSpot Email Marketing is like a Swiss Army knife for marketers, offering a wide array of features to meet diverse marketing needs. HubSpot goes beyond email marketing, offering integration with a powerful CRM system. This integration enables deep personalization and segmentation of emails. Features like A/B testing, detailed analytics, and automated workflows empower you to create campaigns that resonate with your audience. HubSpot also provides content creation tools, social media management, and SEO features, making it a one-stop-shop for your marketing needs.

One of HubSpot’s standout features is its seamless integration with its CRM. This integration allows marketers to create highly personalized email campaigns by leveraging customer data. Marketers can segment their audience based on behavior, demographics, and interactions, allowing for targeted messaging that resonates with recipients. HubSpot’s automation capabilities extend beyond email marketing. Marketers can set up intricate workflows that trigger emails based on user behavior, lead scoring, and other criteria. This level of automation streamlines marketing operations, ensuring that the right messages reach the right audience at the right time.

Creating visually appealing and engaging emails is made easy with HubSpot’s drag-and-drop email builder. Marketers can select from a range of templates and customize them to align with their brand. The platform also offers content optimization tools to improve email deliverability and engagement.

Sender: A Focused Approach

Sender, while not as all-encompassing as HubSpot, provides a focused set of features designed to simplify email marketing. Sender offers an intuitive email editor that allows for the creation of visually appealing emails. Marketers can choose from a variety of templates and customize them to match their brand identity. While it may not have the extensive content creation features of HubSpot, it provides the essentials for crafting compelling emails.

Sender emphasizes list management and segmentation to target the right audience. Marketers can create and manage contact lists, ensuring that emails reach the most relevant recipients. The platform’s segmentation capabilities allow for personalized messaging based on recipient attributes and behavior. Sender provides automation features that enable marketers to set up autoresponders and trigger-based emails. While it may not offer the same level of complexity as HubSpot, it streamlines email marketing tasks and ensures timely communication with subscribers.

The Verdict on Features and Capabilities

The choice between HubSpot Email Marketing and Sender in terms of features and capabilities depends on your specific marketing requirements. If you’re seeking a comprehensive solution that covers a wide spectrum of marketing activities beyond email, HubSpot is your go-to choice. It’s ideal for businesses with complex marketing strategies. Sender, with its focused approach, is a strong contender for those who prioritize email marketing as their primary channel and seek a simplified yet effective platform.

Both platforms bring substantial firepower to your email marketing arsenal; your decision should align with your marketing strategies and objectives. In the realm of features and capabilities, the extent of your campaigns and the level of personalization you seek will determine your choice.

User Interface and Ease of Use: The Gateway to Successful Email Campaigns

In the realm of email marketing, an intuitive and user-friendly interface is the foundation upon which successful campaigns are built. The user interface (UI) of an email marketing tool determines how efficiently marketers can create, manage, and optimize their email campaigns. In this section, we’ll delve deeply into how both HubSpot Email Marketing and Sender approach UI and ease of use.

HubSpot Email Marketing: Intuitive and Accessible

HubSpot’s email marketing interface has been designed with the user’s experience in mind. It’s akin to stepping into a well-organized workspace where everything you need is within easy reach. HubSpot prioritizes simplicity and accessibility, making it an excellent choice for both beginners and experienced marketers.

One of HubSpot’s standout features is its drag-and-drop email builder. This tool simplifies the process of creating visually appealing emails, even for individuals without design experience. The platform guides users through each step, from selecting templates to crafting compelling content. This user-friendly approach minimizes the learning curve, allowing marketers to quickly create and launch campaigns.

HubSpot’s UI is designed for ease of navigation. The dashboard presents essential information in a clear and concise manner, making it effortless to access campaign analytics, track performance, and monitor key metrics. This streamlined approach ensures that marketers can focus on crafting effective campaigns rather than struggling with the tool itself.

Personalization is a crucial aspect of modern email marketing, and HubSpot makes it accessible to all users. The platform provides straightforward options for inserting dynamic content, customizing email templates, and tailoring messages based on recipient data. Marketers can easily create personalized campaigns without the need for advanced technical skills.

Sender: Streamlined and Efficient

Sender’s UI follows a streamlined and efficient approach, catering to users who want a simplified yet effective email marketing experience. Sender’s email editor is user-friendly, offering a straightforward interface for creating and customizing emails. While it may not have the same level of design customization as HubSpot, it provides essential tools for crafting effective email content.

The platform’s dashboard provides an overview of email campaigns, making it easy to monitor performance and track key metrics. Sender’s UI is designed for efficiency, ensuring that users can quickly navigate and execute tasks without unnecessary complexity. Sender’s approach to list management and segmentation is straightforward, enabling users to create and manage contact lists effortlessly. Marketers can segment their audience for targeted messaging, ensuring that emails reach the right recipients.

The Verdict on User Interface and Ease of Use

In the domain of user interface and ease of use, both HubSpot Email Marketing and Sender offer compelling solutions. HubSpot stands out for its simplicity, accessibility, and beginner-friendly approach. It’s an excellent choice for those who want to get started quickly without grappling with a steep learning curve.Sender, with its streamlined interface, caters to users who seek a focused and efficient email marketing tool. It’s a strong option for those who prioritize ease of use and straightforward campaign management.

Ultimately, the choice between these platforms hinges on your team’s familiarity with email marketing tools and your specific customization needs. Consider your skill level, the complexity of your campaigns, and your desire for personalization when making your decision. In the realm of email marketing, ease of use is a vital factor that directly impacts productivity and campaign success. Both HubSpot and Sender have made significant strides in this regard, ensuring that marketers have the tools they need to create, manage, and optimize their email campaigns efficiently.

Pricing and Support: Balancing Your Budget and Needs

When choosing an email marketing tool, finding the right balance between pricing and the level of support can significantly impact your marketing strategy’s success. In this section, we’ll explore how HubSpot Email Marketing and Sender approach pricing and support, helping you make an informed decision that aligns with your budget and support requirements.

HubSpot Email MarketingHubSpot’s email marketing tool is part of the HubSpot Marketing Hub, which offers the following plans:
Free Tools: Basic email marketing features with HubSpot branding.
Starter Plan: Starting at $45/month, includes email marketing, ad management, landing pages, forms, and more.
Professional Plan: Starting at $800/month, offers advanced marketing automation, smart content, and A/B testing.
Enterprise Plan: Starting at $3,200/month, adds features like adaptive testing, advanced reporting, and custom event triggers.
SenderFree Plan: Up to 2,500 subscribers and 15,000 emails per month. Includes basic features like newsletters and subscription forms.
Standard Plan: Starting at $11/month for up to 5,000 subscribers and 60,000 emails. Includes advanced features like autoresponders and transactional emails.
Professional Plan: Custom pricing based on higher volumes of subscribers and emails, including additional features like dedicated IP and webhooks.

HubSpot Email Marketing: Premium Features with a Price Tag

HubSpot’s pricing model reflects its robust and feature-rich offerings, making it essential to understand the costs associated with this platform. HubSpot offers various plans, catering to businesses of different sizes and needs. These plans include a free version with basic functionalities and advanced premium packages. While the free plan is an attractive option for smaller businesses, the higher-tier plans come with a premium price tag. These plans provide a comprehensive suite of tools that can handle nearly all aspects of digital marketing, including email marketing. With its premium pricing, HubSpot offers premium support. Customers gain access to a vast repository of resources, including a detailed knowledge base, dedicated support teams, and community forums. This extensive support system ensures that users have the assistance they need to harness the full potential of the platform.

Sender: Budget-Friendly Options with Competitive Support

Sender takes a different approach by offering budget-friendly pricing options while maintaining competitive support. Elastic Email’s pricing structure revolves around a pay-as-you-go model, where users pay based on the number of emails sent. This flexibility is particularly appealing to businesses looking to optimize their budget and scale their email marketing efforts gradually. Sender provides responsive support options, including email and chat support. While it may not offer the same extensive resources as HubSpot, it is known for being accessible and helpful. Users can expect assistance when they encounter issues or have questions about the platform.

The Verdict on Pricing and Support

Your choice between HubSpot Email Marketing and Sender in terms of pricing and support depends on your budget and the level of support you require. HubSpot is the ideal choice for businesses willing to invest in a comprehensive tool with extensive support resources. Its premium pricing reflects the breadth of features and support available, making it suitable for enterprises with complex marketing strategies.

Sender, with its budget-friendly pricing and responsive support, is an attractive option for businesses seeking a cost-effective email marketing solution without compromising on support quality. It’s particularly well-suited for smaller to mid-sized businesses that want to optimize their budget while still receiving quality support. Both platforms offer the tools and support necessary for successful email marketing; your decision should align with your budgetary constraints and the level of support you require for your marketing endeavors.

WinSavvy helps VC-Funded Startups scale their digital marketing with a focus on SEO and social media retargeting.
Click here to learn more!

Reporting and Analytics: Gaining Insights for Optimization

Effective email marketing goes beyond sending messages; it’s about understanding your audience, measuring performance, and optimizing campaigns. In this section, we’ll delve into how HubSpot Email Marketing and Sender handle reporting and analytics, helping you make data-driven decisions to enhance your email marketing strategy.

HubSpot Email Marketing: Data-Driven Decision Making

HubSpot Email Marketing empowers users with comprehensive reporting and analytics tools, providing valuable insights into campaign performance. HubSpot’s reporting dashboard offers a bird’s-eye view of your email campaigns. It presents key metrics such as open rates, click-through rates, bounce rates, and conversion rates in an easy-to-understand format. Marketers can quickly assess campaign effectiveness and identify areas for improvement.

What sets HubSpot apart is its ability to track user interactions beyond email. It provides insights into website visits, page views, and even lead conversion data, all tied back to specific email campaigns. This level of granularity enables marketers to understand the full customer journey. HubSpot Email Marketing allows for A/B testing of email campaigns, enabling marketers to experiment with different subject lines, content, and designs. The platform provides actionable recommendations for optimization based on test results, helping users fine-tune their campaigns for better results.

Sender: Essential Insights for Campaign Enhancement

Sender offers essential reporting and analytics features to monitor and evaluate campaign performance. Sender provides core reporting metrics, including open rates, click-through rates, and bounce rates. Marketers can track the success of their email campaigns and identify areas that may require attention. The platform offers insights into email delivery, ensuring that messages reach recipients’ inboxes. Additionally, Sender provides engagement tracking to monitor user interactions with email content. While Sender may not offer the same depth of analytics as HubSpot, it equips users with essential data to optimize their campaigns. Marketers can make informed decisions based on campaign performance metrics.

The Verdict on Reporting and Analytics

In the realm of reporting and analytics, HubSpot Email Marketing takes the lead with its comprehensive data insights and advanced tracking capabilities. It provides marketers with a holistic view of their email campaigns and their impact on website visits and conversions. Sender offers fundamental reporting metrics and tracking to monitor campaign performance, making it a suitable choice for users who seek essential insights without the complexity of advanced analytics.

Your choice between these platforms should align with your data analysis needs. HubSpot Email Marketing is the go-to option for businesses that prioritize in-depth reporting and optimization based on comprehensive data. Sender caters to users who require essential campaign performance insights to enhance their email marketing efforts. In the realm of email marketing, data is your ally. Leveraging insights from reporting and analytics enables you to refine your strategies, optimize campaigns, and ultimately achieve better results.

Integrations: Expanding Possibilities

Integrations play a crucial role in enhancing the capabilities of an email marketing tool. They allow you to connect your email marketing platform with other essential tools and systems, expanding your possibilities and streamlining your workflow. In this section, we’ll explore how both HubSpot Email Marketing and Sender handle integrations.

HubSpot Email Marketing: A Multifaceted Ecosystem

HubSpot Email Marketing thrives in the realm of integrations, offering a wide range of possibilities to enhance your marketing efforts. One of HubSpot’s standout features is its seamless integration with its CRM system. This integration enables deep personalization and segmentation of emails. Marketers can sync customer data, track interactions, and automate processes, creating a cohesive marketing ecosystem.

HubSpot provides integrations with various marketing automation tools, allowing for seamless campaign management and lead nurturing. Marketers can automate workflows, schedule social media posts, and track user interactions across multiple channels. For content-centric marketers, HubSpot offers integrations with popular content management systems (CMS) like WordPress. This integration simplifies content creation, management, and publishing, ensuring that your email campaigns align with your content strategy.

Sender: Focused Connections

Sender offers a more focused approach to integrations, providing essential connections to enhance email marketing. Sender offers integrations with e-commerce platforms, enabling businesses to sync product catalogs, track purchases, and send personalized product recommendations. This integration is valuable for e-commerce businesses looking to drive sales through email marketing.

Sender provides web tracking integrations that allow marketers to monitor user behavior on their websites. This data can be used to send targeted email campaigns based on user interactions, ensuring relevant messaging. Sender offers integrations with CRM systems and contact management tools to streamline contact list management. Marketers can sync customer data and segment their audience effectively.

The Verdict on Integrations

The choice between HubSpot Email Marketing and Sender in terms of integrations depends on your specific needs and the tools you use in your marketing stack. HubSpot’s extensive ecosystem of integrations is ideal for businesses with diverse marketing requirements. It offers the flexibility to connect with various tools and systems, creating a unified marketing environment.

Sender’s focused integrations cater to businesses seeking specific enhancements for their email marketing efforts. It’s particularly well-suited for e-commerce businesses looking to leverage product catalog synchronization and web tracking. Consider your existing tech stack and the tools you rely on for your marketing strategies when making your decision. The right integrations can significantly streamline your email marketing workflows and expand your possibilities.

Deliverability and Compliance: Ensuring Your Emails Reach the Inbox

Deliverability and compliance are critical aspects of email marketing. Your emails need to reach recipients’ inboxes, and your campaigns must adhere to legal regulations. In this section, we’ll examine how both HubSpot Email Marketing and Sender address deliverability and compliance, ensuring your emails are both effective and lawful.

HubSpot Email Marketing: Deliverability Assurance

HubSpot places a strong emphasis on email deliverability, ensuring that your messages reach the intended recipients. HubSpot uses email authentication protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to verify the authenticity of emails sent through its platform. This authentication helps prevent spoofing and enhances deliverability.

HubSpot actively monitors email lists to identify and remove invalid or inactive email addresses. This list hygiene practice ensures that your emails are sent to engaged and legitimate recipients, improving deliverability rates. HubSpot Email Marketing complies with email marketing regulations, including CAN-SPAM and GDPR. The platform provides features to help users manage subscriber consent, unsubscribe requests, and data protection compliance.

Sender: Deliverability Focus

Sender prioritizes deliverability to ensure that your emails successfully land in recipients’ inboxes. Sender offers email verification services to help users verify the validity of email addresses in their lists. This practice reduces bounce rates and improves deliverability by ensuring that emails are sent to active addresses. The platform includes spam testing features that analyze email campaigns for potential issues that could trigger spam filters. Users can address these issues before sending their campaigns, increasing the likelihood of inbox placement. Sender provides tools to help users comply with email marketing regulations, such as managing unsubscribe requests and maintaining a clean list. Users can also enable double opt-in confirmation to ensure subscriber consent.

The Verdict on Deliverability and Compliance

Both HubSpot Email Marketing and Sender prioritize email deliverability and compliance, providing features and practices to help users achieve high inbox placement rates. HubSpot’s comprehensive approach to deliverability includes email authentication, list hygiene, and compliance with regulations. It’s an excellent choice for businesses that prioritize email marketing success and compliance with legal requirements.

Sender’s focus on deliverability is evident through its email verification, spam testing, and compliance features. It’s a suitable option for users who seek a streamlined email marketing tool that ensures their messages reach the inbox. When deciding between these platforms, consider the importance of deliverability and compliance in your email marketing strategy. Both HubSpot and Sender offer solutions to help you maintain a positive sender reputation and adhere to legal regulations.


In the world of email marketing, choosing the right tool is paramount to success. HubSpot Email Marketing and Sender are two formidable contenders, each with its strengths and unique offerings. HubSpot Email Marketing shines with its intuitive user interface, robust features, and comprehensive reporting. It’s an ideal choice for businesses looking to harness the power of inbound marketing and automation, even if it comes at a premium price. Sender, on the other hand, offers a streamlined approach with budget-friendly pricing. Its focus on deliverability, responsive support, and essential integrations makes it a solid option for businesses seeking simplicity without sacrificing effectiveness.

Ultimately, your choice depends on your specific needs and priorities. If you value a multifaceted ecosystem, in-depth analytics, and are willing to invest in premium features, HubSpot is your ally. However, if budget-conscious simplicity, deliverability, and focused integrations are your objectives, Sender is a reliable partner. In this match-up, both contenders have their merits, and the winner is determined by your unique marketing requirements and goals. Consider your budget, team’s expertise, and the complexity of your campaigns when making your decision. Now, armed with insights into HubSpot Email Marketing and Sender, you’re ready to embark on your email marketing journey with confidence. Choose wisely, and may your email campaigns be ever successful.

Read Next

Scroll to Top