How to use AWeber: An Explainer

What is Aweber and how to use this email marketing software? What are its unique features and USPs and how can you use it best?

If you’re here, it means you’re about to embark on an exciting journey with AWeber, one of the industry’s top email marketing tools. Fear not, for we’ve got you covered. This guide will teach you how to navigate AWeber’s many features like a pro. So, ready to become an AWeber aficionado? Let’s dive in!

Welcome to AWeber

Step into the world of AWeber—an email marketing powerhouse. Whether you’re a small business owner or an e-commerce giant, AWeber has all the tools you need to make your email marketing campaigns shine.

Setting Up Your AWeber Account

Getting started with AWeber is as easy as pie. Once you’ve signed up and logged in, start by filling out your company information. The platform will guide you through each step—so no stress, it’s a breeze.

Building Your Email List

Your email list is your golden ticket in email marketing. In AWeber, these are known as “Subscribers”. To create a list, navigate to the “Manage Lists” tab and click “Create a List”. From there, fill in the necessary details, and you’re good to go!

Creating Your First Email Campaign with AWeber

With your account setup out of the way, it’s time to create your very first email campaign. A thrilling endeavor, wouldn’t you agree?

Initiating a Campaign

Under the “Messages” tab, choose “Campaigns” to start crafting your first campaign. Choose whether you want a standard campaign or an automated series—let’s keep it simple and choose a standard campaign for now.

Designing Your First Email

Here’s where you get to let your creative juices flow. Select a template or, if you’re feeling adventurous, start from scratch. Use the drag-and-drop builder to customize your email to your heart’s content. Remember, consistency is key—keep your design in line with your brand’s style and aesthetic.

Tracking Your Success with AWeber Analytics

What’s an email campaign without some good ol’ data analysis, right? AWeber offers robust analytics to help you gauge the success of your email campaigns.

Understanding Your Analytics

Under the “Reports” tab, you’ll find all your campaign analytics. From open rates to click rates, you can see it all. Use these insights to tweak and perfect your future campaigns.

Maximizing AWeber’s Features

Mastered the basics? Great! Now let’s take a look at some of the advanced features AWeber has to offer.

Autoresponders and Automated Campaigns

Wish your campaigns could run themselves? With AWeber, they can! Set up autoresponders and automated campaigns that trigger based on specific actions or events.


As your list grows, segmentation will become your best friend. Group your subscribers based on their actions, preferences, or demographics. This enables you to send more personalized and targeted emails—boosting engagement and conversions.

Wrapping Up

Well, that’s all folks! You’re now armed and ready to take on email marketing with AWeber. As you become more comfortable with the platform, don’t be afraid to experiment and use the wide range of features available.

Remember, email marketing is a game of persistence and creativity—keep at it, and you’re sure to succeed. Happy emailing with AWeber!

Scroll to Top