Mailchimp vs eSputnik: The Best Email Marketing Tool for 2024

eSputnik vs Mailchimp: Who's the email marketing leader for 2024? Explore their features, pricing, and overall efficiency.

In the dynamic world of digital marketing, choosing the right email marketing tool can be a game-changer for your business. As 2024 unfolds, two names often spark debate among marketers: Mailchimp and eSputnik. Let’s embark on a comprehensive journey to compare these tools, focusing on key areas that matter most to marketers.

User Interface and Ease of Use

In the realm of email marketing, the user interface (UI) and ease of use of a platform can significantly impact your marketing efficiency and effectiveness. Let’s start by comparing Mailchimp and eSputnik in these crucial aspects.

Mailchimp: The Benchmark of User-Friendliness

Mailchimp has long set the standard for user-friendly email marketing platforms. Its intuitive design is tailored for ease of use, making it an ideal choice for both beginners and seasoned marketers. The platform boasts a straightforward dashboard, a drag-and-drop email builder, and easy navigation that makes managing email campaigns a breeze.

Navigating through Mailchimp’s features, whether it’s setting up campaigns, managing subscriber lists, or analyzing campaign performance, is straightforward. This user-friendly approach is particularly beneficial for small businesses or individual marketers who need to launch campaigns quickly and efficiently without a steep learning curve.

eSputnik: Advanced Features with a Learning Curve

eSputnik, while offering a robust set of email marketing features, comes with a steeper learning curve compared to Mailchimp. It’s designed with a focus on advanced functionality, catering to users who require more sophisticated email marketing solutions.

The platform offers powerful tools for automation, segmentation, and personalization, but leveraging these features to their full potential may require a deeper understanding of email marketing techniques. This makes eSputnik a more fitting choice for experienced marketers or larger businesses with complex email marketing needs.

Choosing Based on User Experience

When it comes to the user interface and ease of use, the choice between Mailchimp and eSputnik depends on your experience level and the complexity of your email marketing campaigns.

Mailchimp is the go-to option if you value a platform that is user-friendly, straightforward, and quick to get started with, especially if you are new to email marketing or prefer a hassle-free experience.

On the other hand, if you are looking for advanced features and are comfortable navigating a more complex platform, eSputnik offers a range of sophisticated tools suited for more intricate email marketing strategies.

Pricing and Affordability

A key aspect in the decision-making process for choosing an email marketing tool is undoubtedly the pricing and overall affordability. Let’s take a closer look at how Mailchimp and eSputnik stack up in terms of their pricing structures.


  • Free Plan: Available with basic features, suitable for up to 2,000 contacts and 10,000 sends per month with a daily limit of 2,000.
  • Essentials Plan: Starting at around $9.99/month, this plan includes all email templates, A/B testing, custom branding, and support for up to 50,000 contacts.
  • Standard Plan: Starting at approximately $14.99/month, this offers additional features like retargeting ads, advanced insights, and automation tools, catering to up to 100,000 contacts.
  • Premium Plan: Starting from $299/month, aimed at larger businesses, offering advanced segmentation, multivariate testing, and unlimited seats and role-based access.


  • eSputnik operates on a pay-as-you-go model, where you pay for the number of emails sent.
  • Email Marketing: Charges per email sent, starting at around $1.5 per 1,000 emails.
  • SMS Marketing: Charges per SMS sent, with prices varying based on the country.
  • Viber Messaging: Also offers Viber messaging services, with prices depending on the volume.
  • The platform also provides advanced features like automation, segmentation, and personalization, with prices varying based on usage.

Mailchimp: A Range of Options for Different Budgets

Mailchimp is known for its flexible pricing plans, designed to accommodate a wide spectrum of users, from individuals and small businesses to large corporations. It starts with a free plan, which is quite generous and perfect for those just starting out or with minimal requirements. As your needs grow, Mailchimp offers several paid plans that scale up in features and capabilities.

Each tier in Mailchimp’s pricing model adds more advanced features, like enhanced automation, segmentation, and analytics, allowing businesses to choose a plan that aligns with their growth trajectory. However, it’s important to note that as your subscriber base grows, so will your costs. For businesses with a large number of subscribers, the price can escalate, making it a significant consideration.

eSputnik: Competitive Pricing for Advanced Features

eSputnik, on the other hand, tends to offer a more competitively priced solution, especially considering the advanced features it provides. Its pricing model is structured to cater to businesses of all sizes, with a particular focus on offering high-value features at an affordable cost.

The platform is known for its sophisticated automation and segmentation tools, and despite these advanced features, the pricing remains relatively accessible compared to some of its high-end competitors. This makes eSputnik an attractive option for businesses that require a comprehensive email marketing solution without a hefty investment.

Evaluating the Best Value for Your Needs

When comparing Mailchimp and eSputnik based on pricing, it’s crucial to consider the value you’re getting for your money. Mailchimp offers flexibility and a broad range of features at different price points, making it a solid choice for businesses that need to scale their operations over time.

eSputnik, with its competitive pricing and advanced capabilities, presents a compelling choice for businesses that need sophisticated features at a more accessible price point. It’s particularly suitable for those who want to delve into more complex email marketing strategies without breaking the bank.

Integration Capabilities

In the digital marketing ecosystem, a tool’s ability to integrate seamlessly with other software and services can significantly enhance its effectiveness. Let’s compare the integration capabilities of Mailchimp and eSputnik to determine which platform might better suit your needs.

Mailchimp: A Wide Range of Integration Options

Mailchimp offers an extensive range of integration options, making it a highly versatile tool for various business environments. It can connect with numerous e-commerce platforms, CRM systems, social media networks, and other marketing tools. This wide range of integrations allows for more synchronized marketing strategies, ensuring data consistency and streamlined workflows across various channels.

The benefit of Mailchimp’s integrations is not just in their quantity, but also in their quality and ease of use. Each integration is designed to enhance the platform’s functionality, enabling users to leverage data from other platforms for more targeted and effective email marketing campaigns.

eSputnik: Focused Integrations for Specific Needs

eSputnik, while offering fewer integrations compared to Mailchimp, focuses on providing high-quality, strategic integrations that complement its advanced features. These integrations are tailored to support its strong suits, particularly in automation, segmentation, and personalized messaging.

eSputnik’s integrations are especially beneficial for businesses that require specific, high-level integrations, particularly those focusing on e-commerce and data-driven marketing strategies. The platform ensures that each integration adds significant value, allowing for a seamless flow of data and effective utilization of customer information.

Choosing Based on Integration Requirements

The choice between Mailchimp and eSputnik based on integration capabilities depends largely on the specific needs of your business.

If your marketing strategy involves a variety of tools and platforms, and you need a marketing platform that can easily integrate with a wide range of services, Mailchimp is a great option. Its extensive integration ecosystem is suitable for businesses that use a variety of tools and services in their marketing efforts.

On the other hand, if you are looking for a platform with focused integrations that align with specific advanced features, eSputnik might be more suitable. Its strategic approach to integrations supports businesses that require a more integrated and data-driven marketing approach.

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Automation and Personalization Features

Automation and personalization are at the heart of modern email marketing, playing a pivotal role in enhancing engagement and conversion rates. Let’s compare how Mailchimp and eSputnik approach these critical features.

Mailchimp: Streamlined Automation with Effective Personalization

Mailchimp is renowned for its user-friendly automation tools. The platform offers a variety of automated email options, such as welcome series, birthday emails, and customer re-engagement sequences. These tools are designed for ease of use, allowing even those new to email marketing to set up effective automated campaigns.

In terms of personalization, Mailchimp provides a range of options to tailor content to individual subscribers. This includes basic personalization, like inserting a recipient’s name, to more complex segmentation based on subscriber behavior or purchase history. The platform’s robust segmentation tools enable you to send highly targeted emails, improving the relevance and effectiveness of your campaigns.

eSputnik: Advanced Automation for Sophisticated Campaigns

eSputnik takes automation to a more advanced level, offering sophisticated tools for creating complex, multi-step email sequences. These capabilities are ideal for businesses with intricate marketing strategies that require detailed, behavior-based automation workflows.

The platform also excels in personalization, leveraging detailed subscriber data to create highly targeted content. eSputnik’s personalization extends beyond basic demographics, allowing for dynamic content customization based on a range of subscriber actions and preferences. This level of personalization is essential for businesses aiming to deliver highly relevant and engaging email experiences.

Evaluating Automation and Personalization Capabilities

When choosing between Mailchimp and eSputnik based on automation and personalization features, consider the complexity and sophistication of your email marketing strategies.

For businesses seeking a straightforward, user-friendly platform with effective automation and personalization capabilities, Mailchimp is a strong choice. Its tools are well-suited for a wide range of users, from beginners to more experienced marketers who need to create impactful, yet manageable, email campaigns.

Conversely, if your marketing needs demand advanced automation and deep personalization, eSputnik offers the requisite sophistication. It caters to businesses with more complex needs, where the focus is on leveraging detailed subscriber data for creating highly customized marketing communications.

Analytics and Reporting

Effective email marketing relies heavily on the ability to analyze campaign performance and make data-driven decisions. Let’s evaluate how Mailchimp and eSputnik fare in terms of their analytics and reporting capabilities.

Mailchimp: Comprehensive Analytics for Data-Driven Strategies

Mailchimp offers a comprehensive suite of analytics and reporting tools that allow users to track and understand the performance of their email campaigns. With Mailchimp, you can easily monitor key metrics such as open rates, click-through rates, and subscriber activity. This data is crucial for gauging the effectiveness of your campaigns and identifying areas for improvement.

Beyond basic metrics, Mailchimp provides more in-depth insights like audience growth, campaign engagement, and revenue reports. These advanced analytics are particularly useful for businesses looking to delve deeper into their email marketing performance and optimize their strategies based on solid data.

eSputnik: Targeted Reporting with Advanced Insights

eSputnik’s approach to analytics and reporting is geared towards providing targeted insights for sophisticated email marketing strategies. The platform offers a range of analytical tools that help in tracking detailed performance metrics of email campaigns.

One of eSputnik’s strengths in analytics is its ability to provide granular data on subscriber behavior. This includes detailed tracking of how individuals interact with your emails, enabling a deeper understanding of audience preferences and behaviors. Such insights are invaluable for businesses focusing on highly personalized and behavior-driven email marketing strategies.

Making an Informed Choice Based on Analytics

The decision between Mailchimp and eSputnik in terms of analytics and reporting should be based on your specific needs for data analysis and the level of detail you require in your reports.

If you need a platform that offers a broad range of analytics features that are both comprehensive and user-friendly, Mailchimp is an excellent choice. Its analytics tools are suitable for businesses of all sizes that require actionable insights to refine their email marketing strategies.

On the other hand, if your focus is on advanced, detailed analytics that can provide deep insights into subscriber behavior and campaign performance, eSputnik is a formidable option. Its analytical capabilities are well-suited for businesses that prioritize data-driven decision-making and require detailed reporting to guide their email marketing efforts.


In conclusion, when weighing the merits of Mailchimp and eSputnik as your go-to email marketing tool for 2024, it’s clear that both platforms have distinct strengths that cater to different needs and preferences.

Mailchimp emerges as a highly user-friendly platform, ideal for small to medium-sized businesses and those new to email marketing. Its strengths lie in its intuitive interface, flexible pricing, comprehensive analytics, and a broad range of integrations, making it a versatile choice for various marketing strategies. Mailchimp’s ease of use, coupled with effective automation and personalization features, makes it a reliable and accessible choice for businesses looking to launch and manage email campaigns with ease.

eSputnik, on the other hand, offers a more advanced suite of features, particularly suited for businesses with more complex email marketing needs. It stands out with its sophisticated automation capabilities, detailed personalization options, and targeted analytics. eSputnik is ideal for larger businesses or those requiring a high degree of customization and in-depth analysis of their email marketing campaigns. Its focus on delivering advanced functionalities makes it a strong contender for businesses aiming to leverage detailed subscriber data and intricate marketing strategies.

Ultimately, the choice between Mailchimp and eSputnik should be guided by your specific business requirements, the complexity of your marketing strategies, and the level of expertise within your team. Whether you opt for the streamlined simplicity and broad appeal of Mailchimp or the advanced, feature-rich capabilities of eSputnik, both platforms offer valuable tools to support your email marketing endeavors and help you achieve your marketing goals in 2024.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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