AWeber vs Mailigen: The Best Email Marketing Tool for 2024

AWeber or Mailigen: Find out which is the ultimate email marketing tool for 2024 in our thorough and informative comparison guide.

As we usher in 2024, the digital marketing landscape continues to evolve, and with it, the need for effective email marketing tools becomes more pronounced than ever. In this dynamic space, AWeber and Mailigen emerge as two noteworthy contenders, each offering unique features and capabilities. In this detailed comparison, we aim to dissect these platforms, helping you determine which tool might be the best fit for your email marketing needs in the upcoming year.

User Interface and Ease of Use: Navigating the Tools

AWeber: User-Friendly and Intuitive

AWeber has long been celebrated for its user-friendly interface, making it a preferred choice for both beginners and experienced marketers. The platform is designed with a focus on simplicity and efficiency, ensuring that users can navigate through its features with ease.

The dashboard of AWeber is cleanly laid out, with clear labels and an intuitive structure. This design allows for easy access to all its features, including email campaign creation, list management, and analytics. The simplicity of the interface does not compromise its functionality, as AWeber offers a comprehensive suite of tools to cater to various email marketing needs.

The platform’s email builder is a standout feature, known for its ease of use. It offers a drag-and-drop functionality along with a wide array of pre-designed templates, enabling users to create visually appealing emails without needing extensive design skills. This ease extends to list management and segmentation, allowing marketers to effectively target their audience without the need for complex procedures.

Mailigen: Streamlined and Efficient

Mailigen steps up as a platform that emphasizes streamlined efficiency in email marketing. It caters to users who seek a straightforward yet effective approach to managing their email campaigns, focusing on core functionalities without overcomplication.

Mailigen offers an intuitive user interface that simplifies the email marketing process. The dashboard is well-organized, making it easy for users, even those new to email marketing, to navigate and utilize its features. This focus on streamlined usability is particularly beneficial for small businesses or marketers who prefer a more direct approach to their email marketing efforts.

The email creation tools in Mailigen are designed for efficiency. The platform provides customizable templates and an easy-to-use editor, allowing users to create professional-looking emails quickly. While it may not offer as wide a range of templates as AWeber, it covers the essentials effectively, making it suitable for most standard email marketing needs.

Features and Functionalities: Delving Deeper

AWeber: Comprehensive Feature Set for Diverse Campaigns

AWeber stands out for its extensive range of features, making it a robust tool for various email marketing needs. It’s particularly suited for businesses that require a comprehensive suite of tools to manage and execute sophisticated email campaigns.

The platform’s email builder is a key highlight, offering a vast array of templates and customization options. This feature allows for the creation of visually appealing and responsive emails, catering to different styles and preferences. Furthermore, AWeber’s automation tools are highly advanced. You can set up complex email sequences based on subscriber actions, ensuring personalized and timely communication.

List management and segmentation in AWeber are top-notch. The platform allows for intricate segmentation, enabling businesses to target their emails with precision and relevance. This level of customization is essential for maximizing engagement and conversion rates.

Analytics and reporting in AWeber are comprehensive, providing deep insights into campaign performance. This includes detailed metrics like open rates, click-through rates, and subscriber activities, crucial for refining your strategies and understanding your audience’s preferences.

Mailigen: Streamlined for Efficiency and Effectiveness

Mailigen offers a more streamlined approach, focusing on essential features to efficiently conduct email marketing campaigns. It’s a great choice for businesses that need an effective, straightforward email marketing solution.

Mailigen’s email builder, while simpler than AWeber’s, provides sufficient customization options to create engaging emails. The platform offers a range of templates that are easy to edit, making it possible to craft professional-looking emails quickly.

In terms of automation, Mailigen provides essential tools that allow for effective subscriber engagement. This includes basic autoresponders and simple automation workflows, suitable for standard email marketing needs.

Mailigen also offers solid analytics and reporting features. While not as extensive as AWeber’s, the platform provides key metrics and insights that are easy to understand and act upon. This simplicity in data presentation is ideal for businesses that need quick and actionable insights from their campaigns.

Pricing and Affordability: Comparing Costs and Value


  • Free Plan: For up to 500 subscribers, offering basic features like email templates and automation.
  • Pro Plan: Pricing starts at $19.99/month for up to 500 subscribers and increases with the number of subscribers. Includes advanced features like split testing, behavioral automation, and detailed reporting.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.

AWeber: Flexible Pricing for Diverse Budgets

AWeber offers a pricing structure designed to accommodate businesses of all sizes. It starts with a free plan, ideal for small businesses or beginners in email marketing. This plan, although limited in some advanced features, provides essential tools for basic email marketing needs.

As businesses grow and their needs become more complex, AWeber’s tiered pricing becomes more relevant. The pricing tiers are based on the number of subscribers, with costs increasing as your subscriber list grows. This scalable approach aligns the cost with the growth of your email marketing efforts, making it a cost-effective solution for expanding businesses.

A key advantage of AWeber’s pricing model is the inclusivity of features across all plans. Regardless of the plan you choose, you have access to the full suite of AWeber’s tools, from automation to advanced analytics. This all-access feature eliminates the need for upgrades solely for additional capabilities.

Mailigen: Cost-Effective Solutions for Streamlined Marketing

Mailigen presents a budget-friendly pricing model, offering straightforward plans that cater to businesses looking for efficient email marketing solutions. The platform provides a free trial to start, allowing businesses to test its features before committing financially.

Following the trial, Mailigen’s pricing is based on the volume of emails sent rather than the number of subscribers. This model is advantageous for businesses with larger subscriber lists but who send emails less frequently. It allows for greater flexibility and control over marketing expenses.

Mailigen’s plans include access to its core email marketing tools, including automation features and basic analytics. While the platform may not offer as extensive a feature set as AWeber, its pricing reflects the streamlined nature of its services, making it an appealing choice for businesses seeking a simple yet effective email marketing tool.

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Integration and Automation: Enhancing Marketing Efficiency

The integration and automation capabilities of an email marketing tool can significantly streamline marketing efforts, enhancing efficiency and effectiveness. Both AWeber and Mailigen offer these features, but their approaches cater to different business needs and strategies.

AWeber: Expansive Integration and Sophisticated Automation

AWeber excels in offering a wide range of integration options, essential for businesses using a variety of digital marketing tools. This extensive integration network allows AWeber to seamlessly connect with numerous third-party applications, including eCommerce platforms, CRM systems, and social media tools. Such integrations enable efficient data synchronization and workflow automation, enhancing the overall effectiveness of your marketing strategies.

In the realm of automation, AWeber stands out with its sophisticated and versatile tools. The platform allows businesses to create complex, automated email sequences that respond dynamically to subscriber actions. This level of automation is invaluable for crafting personalized subscriber journeys, improving engagement, and streamlining communication processes.

Mailigen: Targeted Integration and Streamlined Automation

Mailigen, while offering a narrower range of integrations compared to AWeber, focuses on providing essential connections that are most beneficial for streamlined email marketing efforts. Its integrations, though fewer, cover the critical third-party tools needed for efficient email marketing.

In terms of automation, Mailigen offers a streamlined approach. The platform provides basic yet effective automation features, enabling businesses to set up autoresponders and simple email sequences. This approach is ideal for businesses seeking efficiency and simplicity in their email marketing automation, allowing them to maintain effective subscriber engagement without the complexity of more intricate systems.

Analytics and Reporting: Gaining Insights for Better Campaigns

In the competitive field of email marketing, the power of analytics and reporting cannot be overstated. Both AWeber and Mailigen offer these capabilities, but they approach them differently, catering to various business needs and preferences.

AWeber: In-Depth Analytics for Comprehensive Understanding

AWeber’s commitment to detailed analytics provides businesses with a comprehensive understanding of their email marketing campaigns. This extensive data analysis is critical for those who rely on nuanced insights to guide their strategies.

The platform offers a broad spectrum of metrics that go beyond basic open and click-through rates. Users can track subscriber behavior in depth, such as which links are clicked most frequently and how different segments of the audience interact with emails. This granular level of detail allows for a sophisticated understanding of audience engagement, essential for refining email strategies.

Additionally, AWeber’s A/B testing analytics are a notable feature. They enable users to compare different elements of their emails, understand what resonates best with their audience, and make data-driven decisions to optimize future campaigns. The ability to segment and analyze specific audience groups further adds to the strategic value of AWeber’s analytics.

Mailigen: Streamlined Reporting for Quick Insights

Mailigen’s approach to analytics and reporting is streamlined and focused, designed for quick insights and ease of use. This is particularly beneficial for businesses that require a straightforward view of their campaign performance without the complexity of extensive data analysis.

Mailigen provides key metrics that are fundamental to understanding email campaign effectiveness. These include open rates, click-through rates, and basic engagement metrics. The reporting is presented in a user-friendly format, making it accessible to all users, regardless of their expertise in data analysis.

While Mailigen’s analytics may not offer the depth found in AWeber, they provide sufficient information for businesses to assess the success of their campaigns and make informed decisions quickly. This focus on essential data without overwhelming detail makes Mailigen an attractive option for small to medium-sized businesses or those with more straightforward email marketing strategies.


In conclusion, the decision between AWeber and Mailigen as your email marketing tool for 2024 hinges on a detailed understanding of your specific business needs, marketing goals, and operational preferences.

AWeber stands out with its extensive feature set, offering comprehensive tools for businesses seeking depth in their email marketing strategies. Its robust suite of features, including advanced automation, extensive integration options, and detailed analytics, make it an ideal choice for businesses aiming for a versatile and scalable email marketing solution. AWeber’s user-friendly interface, combined with its powerful capabilities, ensures that businesses can manage complex campaigns effectively, making it suitable for a wide range of users, from beginners to seasoned marketers.

Mailigen, with its focus on streamlined efficiency and ease of use, caters to businesses looking for a straightforward and effective email marketing solution. Its more focused approach to features, including streamlined automation and essential integrations, appeals to small to medium-sized businesses or those who prefer simplicity in their marketing efforts. While it may not offer the breadth of features that AWeber does, Mailigen’s straightforward interface and practical tools make it an attractive option for businesses seeking efficiency and simplicity.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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