Mailshake vs BenchmarkONE: The Best Email Marketing Tool for You

Mailshake or BenchmarkONE? Read our comprehensive comparison to discover the best email marketing software that aligns with your goals.

Choosing the right email marketing tool can feel like searching for a needle in a haystack. With so many options available, it’s easy to get lost in the sea of features, pricing plans, and user interfaces. Today, we’re diving deep into a comparison between two popular tools in the email marketing arena: Mailshake and BenchmarkONE. Whether you’re a small business owner, a marketer, or an entrepreneur looking to streamline your email campaigns, this comparison is for you. We’ll break down the features, benefits, and potential drawbacks of each, to help you decide which tool is the perfect fit for your email marketing needs. Let’s get started.

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Ease of Use and User Interface

One of the first things you’ll notice when adopting a new tool is how easy it is to navigate and use. The user interface (UI) plays a crucial role in your daily operations, affecting not just your productivity but also your team’s ability to adopt and utilize the tool effectively.

Mailshake: Simplified Outreach

Mailshake is lauded for its user-friendly interface and straightforward approach to email outreach. From the get-go, you’ll find that setting up campaigns is a breeze. The dashboard is intuitive, with clear instructions guiding you through each step of creating and launching your email sequences. This simplicity is one of Mailshake’s strongest suits, making it an excellent choice for those who might not be tech-savvy or for teams looking for a tool that won’t require a steep learning curve.

Campaign customization in Mailshake is notably robust. You can easily personalize emails, add follow-up sequences, and even include variables that make each email feel handcrafted for its recipient. This level of personalization is key to breaking through the noise in your contacts’ inboxes.

However, the simplicity of Mailshake’s UI doesn’t mean it lacks depth. Under the hood, you’ll find a suite of features designed to optimize your email outreach. These include A/B testing, which allows you to compare different versions of your emails to see what resonates best with your audience, and detailed analytics that track opens, clicks, and replies.

BenchmarkONE: All-in-One Solution

BenchmarkONE takes a slightly different approach, offering an all-in-one platform that combines email marketing with CRM (Customer Relationship Management) capabilities. This integration means you’re not just sending emails; you’re also tracking interactions, sales, and customer data all within the same tool. For businesses looking for a comprehensive solution, this can be a significant advantage.

The UI in BenchmarkONE is designed to accommodate its broader range of features. While this means there’s a bit more to learn initially, the interface is still user-friendly, with a focus on providing a seamless experience. Navigation is logical, with each section of the tool clearly labeled and accessible from the main dashboard.

Setting up email campaigns in BenchmarkONE involves a few more steps than Mailshake, due to its integrated CRM features. However, these additional steps are what allow for more targeted, informed email campaigns. You can segment your audience based on their interactions with your business, ensuring your emails are highly relevant and likely to convert.

BenchmarkONE also shines in its automation capabilities. You can set up triggers based on customer actions or milestones, automating parts of your email marketing and sales processes. This not only saves time but also ensures you’re engaging with your audience at the most opportune moments.

The Verdict

Both Mailshake and BenchmarkONE offer compelling features in terms of ease of use and user interface, but they cater to slightly different needs. Mailshake is ideal for users looking for a straightforward, focused tool for email outreach, with an emphasis on simplicity and personalization. BenchmarkONE, on the other hand, is better suited for businesses that want an integrated email marketing and CRM solution, offering more complexity but also more capability for managing customer relationships.

Pricing and Plans

When it comes to choosing an email marketing tool, pricing is often a decisive factor. Both Mailshake and BenchmarkONE offer various plans to suit different needs and budgets, but the way they structure their pricing and what’s included in each plan can greatly influence your decision.

MailshakeEmail Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.
BenchmarkONEStarter Plan: Typically starts around $79/month, includes basic CRM and email marketing features, suitable for smaller businesses.
Standard Plan: Priced around $139/month, this plan offers more advanced features, such as sales automation and lead scoring.
Professional Plan: Starting at approximately $239/month, includes all features in the Standard plan plus additional capabilities like advanced reporting and API access.
Note: The prices and features might vary based on the number of contacts and the specific needs of the business.

Mailshake: Straightforward Pricing for Outreach

Mailshake’s pricing is as straightforward as its user interface. It offers a simple tiered pricing model based on the features you need and the volume of emails you plan to send. The beauty of Mailshake’s pricing structure lies in its transparency. You know exactly what you’re getting with each plan, making it easier to decide which one fits your needs and budget.

The basic plan is quite accessible for small businesses or individual marketers just starting with email outreach. As you move up the tiers, you gain access to more advanced features like A/B testing, advanced analytics, and integrations with other tools. Mailshake also emphasizes the value of their higher-tier plans by including personalized coaching sessions and priority support, which can be a boon for businesses looking to ramp up their email marketing efforts quickly.

Mailshake does not charge based on the number of contacts in your database, which is a significant advantage for businesses with large contact lists but moderate email sending needs. This approach allows for more flexibility in managing your contacts and scaling your outreach efforts without worrying about steep increases in costs.

BenchmarkONE: Value Beyond Email Marketing

BenchmarkONE’s pricing structure is designed to reflect its all-in-one nature, combining email marketing with CRM and sales automation. This means that while the starting price might be higher than Mailshake’s, you’re also getting a lot more functionality out of the box. The plans are tiered, with each level offering an increase in the number of contacts, emails, and additional features like landing pages, lead scoring, and advanced reporting.

One of the key considerations with BenchmarkONE’s pricing is how well it scales with the growth of your business. As your contact list grows and your marketing needs become more sophisticated, BenchmarkONE’s higher-tier plans offer the advanced features and capacity needed to support that growth. This includes unlimited users on all plans, which is particularly beneficial for growing teams.

Additionally, BenchmarkONE offers a unique blend of features across marketing and sales, which can justify the higher cost for businesses looking for a comprehensive platform. The integration of CRM features means you’re not only sending emails but also tracking customer interactions and managing your sales pipeline within the same tool.

The Verdict

Choosing between Mailshake and BenchmarkONE based on pricing comes down to your specific needs. If your primary focus is email outreach and you prefer a simple, straightforward pricing model, Mailshake offers great value. Its plans are tailored to suit different levels of email marketing activity, with clear benefits as you move up the tiers.

On the other hand, if you’re looking for a tool that goes beyond email marketing and integrates CRM and sales automation into your workflow, BenchmarkONE presents a compelling option. While the initial investment might be higher, the breadth of features and scalability of the plans make it a worthwhile consideration for businesses aiming to consolidate their tools into a single platform.

This comparison between Mailshake and BenchmarkONE in terms of pricing and plans highlights the importance of considering not just the cost but also the value and scalability of the tools you choose for your business.

Features and Capabilities

Beyond ease of use and pricing, the features and capabilities of an email marketing tool are what truly determine its value to your business. Let’s dive into what Mailshake and BenchmarkONE offer in this domain, focusing on their core functionalities, unique features, and overall capability to support your email marketing strategies.

Mailshake: Powerhouse for Email Outreach and Sales Engagement

Mailshake is primarily designed for sales professionals, marketers, and anyone looking to conduct outreach at scale. Its features are tailored to optimize the process of sending personalized cold emails, follow-ups, and managing responses efficiently.

Email Personalization and Automation: Mailshake shines with its robust email personalization features. You can easily customize emails with merge fields, ensuring each recipient feels like they’re receiving a one-on-one message. The platform also allows for the automation of follow-up emails, which can be triggered based on recipient actions, such as opening an email or clicking a link, enhancing the chances of engagement.

A/B Testing and Analytics: Understanding what works and what doesn’t is crucial in email marketing. Mailshake offers A/B testing capabilities, allowing you to test different subject lines, email content, and sending times to see what yields the best results. Coupled with detailed analytics on opens, clicks, and responses, Mailshake gives you the insights needed to refine your strategy continually.

Sales Integration: For sales teams, Mailshake’s integration with CRM platforms and its built-in lead capture and management tools make it a powerful ally. It streamlines the outreach process, making it easier to track interactions with prospects and move them through the sales funnel.

BenchmarkONE: Comprehensive Marketing and CRM Solution

BenchmarkONE goes beyond email marketing to offer a suite of features designed for businesses looking for an integrated marketing and customer relationship management solution. Its capabilities are centered around not just reaching out to prospects but also managing and nurturing those relationships over time.

Email Marketing with CRM Integration: At its core, BenchmarkONE offers robust email marketing tools, including customizable templates, segmentation, and automation. What sets it apart is the seamless integration with its CRM system, allowing for a more targeted approach based on detailed customer profiles and interaction history. This integration ensures that your email campaigns are informed by comprehensive customer insights, leading to higher engagement and conversion rates.

Automation and Lead Scoring: BenchmarkONE offers advanced automation features, enabling you to trigger emails and other actions based on specific customer behaviors. Combined with lead scoring, which prioritizes leads based on their engagement and likelihood to convert, BenchmarkONE helps streamline your marketing and sales efforts, ensuring you focus on the most promising prospects.

Reporting and Analytics: With BenchmarkONE, you get detailed reports on your email campaigns, customer interactions, and sales pipeline. This comprehensive view not only helps you measure the success of your email marketing efforts but also provides insights into the overall health of your customer relationships and sales process.

The Verdict

When it comes to features and capabilities, the choice between Mailshake and BenchmarkONE largely depends on your specific needs and goals.

Mailshake is the go-to option for businesses focused on outbound email campaigns, especially for sales outreach. Its features are designed to maximize the efficiency and effectiveness of cold emailing, with a strong emphasis on personalization, follow-up automation, and analytics.

BenchmarkONE, with its integrated CRM and marketing automation features, is ideal for businesses looking for a more holistic approach to managing and nurturing customer relationships. Its comprehensive suite of tools supports not just email marketing but also sales and customer management, making it a versatile platform for businesses aiming to consolidate their tools.

Both platforms offer unique strengths, and the best choice for you will depend on whether your priority lies in enhancing your email outreach capabilities or in managing comprehensive customer relationships alongside your email marketing efforts.

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Customer Support and Community

In the world of email marketing tools, the quality of customer support and the strength of the user community can significantly impact your overall experience. Whether you’re encountering a technical glitch, seeking advice on best practices, or looking for inspiration from fellow marketers, having access to responsive support and a vibrant community is invaluable. Let’s see how Mailshake and BenchmarkONE stack up in these areas.

Mailshake: Responsive Support and Resource-Rich Community

Mailshake is known for its high level of customer support, offering multiple channels through which users can seek assistance, including email support, a comprehensive knowledge base, and live webinars. The responsiveness of their support team is frequently highlighted by users, with many appreciating the quick turnaround on inquiries and issues. This is particularly beneficial for businesses that rely heavily on their email outreach campaigns and cannot afford long downtimes.

Additionally, Mailshake has cultivated a rich community of users. Through its blog, webinars, and case studies, Mailshake not only provides a platform for learning and improvement but also fosters a sense of community among its users. This resource-rich environment is a boon for both novice and experienced marketers looking to stay on top of email outreach trends and best practices.

BenchmarkONE: Integrated Support and a Focus on Education

BenchmarkONE offers a different but equally valuable support experience. Given its broader range of features, BenchmarkONE places a strong emphasis on educational content to help users maximize the use of its platform. This includes a detailed knowledge base, training videos, and scheduled webinars that cover both the basics and more advanced features of the tool.

Customer support is available through email and live chat, providing users with direct access to help when they need it. The quality of support is generally well-regarded, with users noting the helpfulness and expertise of the support team. For businesses that use BenchmarkONE as an all-in-one solution, this level of support is crucial in ensuring smooth operations across their marketing and sales activities.

Another aspect where BenchmarkONE shines is in its efforts to educate and engage its user base through comprehensive guides and industry reports. These resources are invaluable for businesses looking to not just use the platform but also understand the broader context of their marketing and sales strategies.

The Verdict

Both Mailshake and BenchmarkONE excel in providing their users with the support and resources needed to succeed. Mailshake’s approach is particularly suited to those looking for responsive support and a wealth of practical resources to improve their email outreach efforts. Its community-oriented resources are ideal for users who value continuous learning and engagement with fellow marketers.

BenchmarkONE, with its integrated support and strong focus on education, offers a comprehensive support experience that goes hand in hand with its all-in-one platform. Its resources are designed not just to solve problems but to enhance the user’s understanding and capabilities within the broader scope of marketing and CRM.

In conclusion, the choice between Mailshake and BenchmarkONE in terms of customer support and community resources depends on your preferences for support responsiveness and the type of educational content that best fits your business needs. Whether you prioritize quick support responses for your email campaigns or a comprehensive educational approach to using an integrated marketing and CRM platform, both tools offer strong support systems to help you achieve your goals.

Integration and Scalability

In today’s digital ecosystem, the ability to integrate with other tools and platforms is not just a convenience—it’s a necessity for scaling your operations and ensuring a seamless workflow. Both Mailshake and BenchmarkONE offer integration capabilities, but their approaches and the extent to which they can scale with your business differ significantly. Let’s explore how each platform stands in terms of integration and scalability, providing a clearer picture of which tool might be the best fit as your business grows.

Mailshake: Seamless Integration for Outreach Efficiency

Mailshake’s integration capabilities are designed with a focus on enhancing its core functionalities of email outreach and sales engagement. The platform integrates smoothly with a wide range of CRMs, like Salesforce and HubSpot, and productivity tools such as Slack and Zapier. These integrations are crucial for ensuring that your outreach efforts are in sync with your broader sales and marketing strategies. For example, by connecting Mailshake with your CRM, you can automatically update contact records based on the interactions within your email campaigns, ensuring that your sales team has the most current information at their fingertips.

Another key aspect of Mailshake’s integration capability is its compatibility with LinkedIn via Zapier, allowing for a more holistic approach to outreach by combining email and social media efforts. This can significantly enhance the efficiency of lead generation and nurturing campaigns, making Mailshake a potent tool for businesses looking to scale their outreach operations.

However, while Mailshake’s integrations are robust in the context of sales and marketing, businesses requiring deeper integrations with e-commerce platforms or specialized tools might find the options somewhat limited.

BenchmarkONE: Broad Integration for a Unified Business Ecosystem

BenchmarkONE takes a broader approach to integration, reflecting its all-in-one platform philosophy. It offers integrations with a wide variety of systems, including e-commerce platforms like Shopify, payment processing tools such as Stripe, and a range of CRM and productivity tools. This extensive integration ecosystem is designed to support not just your email marketing efforts but your entire business operation, from sales and customer management to billing and e-commerce.

The depth of BenchmarkONE’s integrations means that it can play a central role in your business’s technology stack, facilitating a unified flow of information across all your tools and platforms. This capability is essential for scaling businesses, as it ensures that growth in one area of the business can be supported and enhanced by the tools and processes in other areas.

Furthermore, BenchmarkONE’s scalability is not just in terms of integrations but also in how it manages growing customer databases and increasingly complex marketing and sales activities. The platform is built to grow with your business, offering advanced features like segmentation, automation, and lead scoring that become increasingly valuable as your operations expand.

The Verdict

When it comes to integration and scalability, the choice between Mailshake and BenchmarkONE depends largely on the scope of your needs and the complexity of your business ecosystem.

Mailshake offers targeted integrations that enhance its core functionalities of email outreach and sales engagement, making it a strong choice for businesses focused on scaling their outreach efforts. Its integrations with CRMs and productivity tools ensure that your outreach campaigns can be seamlessly integrated into your broader sales and marketing strategy.

BenchmarkONE, with its broad range of integrations, is ideally suited for businesses looking for a tool that can serve as a central hub for their entire operation. Its capacity to integrate with a wide variety of platforms and tools, combined with features designed to support growth, make it a compelling option for businesses aiming to scale up their operations across the board.

Ultimately, the decision between Mailshake and BenchmarkONE on integration and scalability will hinge on your specific business needs—whether you’re looking for a tool that specializes in optimizing your email outreach or a comprehensive solution that can grow and adapt with every aspect of your business.

Analytics and Reporting

In the realm of email marketing, the ability to track performance, understand audience behavior, and make data-driven decisions is paramount. Both Mailshake and BenchmarkONE offer analytics and reporting features, but the depth, usability, and focus of these capabilities can greatly influence their value to your marketing strategy. Let’s compare how each platform handles analytics and reporting, shedding light on which might serve your needs better, especially when it comes to optimizing campaigns and understanding your audience.

Mailshake: Tailored Analytics for Email Outreach Success

Mailshake’s analytics are designed to provide clear insights into the performance of your email outreach campaigns. The platform offers detailed reports on key metrics such as open rates, click-through rates, response rates, and bounce rates. These metrics are crucial for evaluating the effectiveness of your emails and understanding how recipients engage with your content. Mailshake’s dashboard presents this information in an accessible, easy-to-understand format, allowing you to quickly gauge the success of your campaigns and make necessary adjustments.

One of the standout features of Mailshake’s analytics is its focus on A/B testing results. The platform allows you to test different aspects of your emails, including subject lines and message content, and provides clear comparisons of their performance. This capability is invaluable for refining your email strategy and ensuring that your messages resonate with your audience.

Additionally, Mailshake provides insights into the success of your follow-up sequences, a key component of any outreach strategy. Understanding how follow-ups contribute to engagement and conversions can help you optimize these sequences for better results.

BenchmarkONE: Comprehensive Reporting Across Marketing and Sales

BenchmarkONE offers a broader scope of analytics and reporting features, reflective of its all-in-one platform approach. Beyond email marketing metrics, BenchmarkONE provides detailed reports on customer interactions, sales pipeline progress, and overall marketing campaign effectiveness. This comprehensive view is incredibly beneficial for businesses looking to understand the full impact of their marketing and sales efforts.

The platform’s reporting capabilities extend to CRM data, offering insights into how email marketing campaigns influence sales activities and customer relationships. For example, you can track how specific email campaigns contribute to lead generation, qualification, and conversion, providing a more nuanced view of your marketing ROI.

BenchmarkONE also excels in segmentation and behavior tracking, allowing you to create detailed reports based on specific audience segments or customer actions. This level of detail supports more targeted marketing strategies and helps identify high-value opportunities within your customer base.

The Verdict

When it comes to analytics and reporting, both Mailshake and BenchmarkONE offer strong capabilities, but their focus and breadth differ to cater to different needs.

Mailshake is particularly strong in providing detailed, actionable insights specifically for email outreach campaigns. Its analytics are tailored to help you refine your email strategies, with a strong emphasis on A/B testing and follow-up effectiveness. This makes Mailshake an excellent choice for businesses whose primary focus is on optimizing their email outreach and sales engagement processes.

BenchmarkONE, on the other hand, offers a more comprehensive analytics suite that covers not just email marketing but also sales and customer relationship metrics. Its broader focus is ideal for businesses seeking a holistic view of their marketing and sales efforts, enabling them to make informed decisions that span across their entire customer journey.

Ultimately, the choice between Mailshake and BenchmarkONE for analytics and reporting will depend on whether you need specialized insights into email outreach performance or a broader set of analytics that integrate marketing and sales data. Both platforms offer powerful tools to help you understand and improve your campaigns, but the best fit for you will depend on your specific goals and how you plan to use data to drive your marketing strategy.


In conclusion, choosing between Mailshake and BenchmarkONE hinges on your specific needs, focusing on whether you prioritize specialized email outreach or require a comprehensive solution that integrates email marketing with CRM capabilities. Mailshake excels with its user-friendly interface, targeted outreach features, and detailed analytics tailored for email campaigns, making it ideal for sales-focused teams. On the other hand, BenchmarkONE offers a broader suite of features, including CRM integration and extensive analytics across marketing and sales, suited for businesses seeking a holistic approach to customer engagement.

Both platforms provide robust support and resources, ensuring you have the tools and knowledge to succeed. Ultimately, your decision should align with your business goals, the complexity of your marketing strategies, and the level of integration you need with other tools. Whether you choose Mailshake for its precision in email outreach or BenchmarkONE for its all-encompassing capabilities, both tools offer powerful solutions to enhance your email marketing efforts and drive your business forward.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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