Omnisend vs SendinBlue: The Best Email Marketing Tool

Omnisend or SendinBlue for 2024? Dive into our comprehensive comparison to find the best email marketing solution for you.

As we step into 2024, the landscape of email marketing continues to evolve, presenting a pivotal question for digital marketers: Which email marketing tool is the best fit for my business? In the spotlight today are two powerful contenders – Omnisend and SendinBlue. Both have carved out their niches in the email marketing world, but how do they compare? This detailed exploration aims to dissect their features, usability, and overall value to help you make an informed decision.

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User Interface and Ease of Use

First Impressions: Navigating the Platforms

In the realm of email marketing tools, the user interface (UI) is more than just a pretty face. It’s about how intuitively you can navigate the platform and how quickly you can get your campaigns off the ground. Let’s see how Omnisend and SendinBlue stack up in this regard.

Omnisend: A Blend of Style and Substance

Omnisend greets you with a sleek, modern interface that’s not just about aesthetics; it’s designed for ease of use. The dashboard is thoughtfully laid out, ensuring that even the most advanced features are accessible. For beginners, this is a godsend, as it demystifies the complexities often associated with email marketing.

The drag-and-drop email editor is a highlight, allowing you to craft visually appealing emails with minimal effort. But Omnisend doesn’t stop there. Its automation features, a crucial part of any email marketing strategy, are also seamlessly integrated into the UI. This means setting up automated campaigns is straightforward, empowering users to create complex email sequences without feeling overwhelmed.

SendinBlue: Simplifying Email Marketing

SendinBlue takes a slightly different approach. It prides itself on simplicity and functionality, evident in its no-nonsense interface. This platform is all about making email marketing accessible, especially for those who might not have extensive experience in the field.

The dashboard is clean and user-friendly, with clearly labeled sections and a minimalistic design. This simplicity extends to their email editor as well, which offers a balanced mix of customization options and ease of use. You can create effective, professional-looking emails without getting bogged down in complex design options.

Automation: A Key Feature for Both

Both Omnisend and SendinBlue recognize the importance of automation in email marketing. Omnisend’s automation capabilities are integrated smoothly within its UI, making the creation of complex workflows surprisingly straightforward. On the other hand, SendinBlue’s automation features are also easy to access and use, though they might not offer the same level of depth as Omnisend’s.

User Interface: A Matter of Preference

In terms of UI and ease of use, it boils down to what you value more: Omnisend’s sleek, feature-rich interface or SendinBlue’s straightforward, no-frills approach. Both platforms have their merits, and the choice depends on your personal preference and the level of sophistication you need in your email marketing campaigns.

Features and Functionality

The Heart of Email Marketing Tools

When choosing between Omnisend and SendinBlue, understanding the range and depth of features each offers is crucial. It’s these features that determine how well the tool aligns with your marketing goals.

Omnisend: A Feature-Packed Powerhouse

Omnisend’s strength lies in its comprehensive feature set designed for the savvy marketer. It goes beyond basic email campaigns to offer an integrated approach to marketing. One of Omnisend’s standout features is its omnichannel capability, allowing you to connect with customers through not just email, but also SMS, push notifications, and social media channels.

The platform also excels in automation, with sophisticated tools to create detailed workflows based on customer behavior. Additionally, Omnisend offers advanced segmentation, allowing you to tailor your messages to different audience segments based on their interactions and preferences.

SendinBlue: Balancing Essentials with Innovation

SendinBlue, while not as extensive in its feature set as Omnisend, strikes a fine balance between essential features and innovative additions. It offers robust email marketing tools, including customizable templates and a responsive email design editor.

One area where SendinBlue shines is its transactional email capabilities, which are perfect for businesses that require reliable delivery for order confirmations, receipts, and other transaction-related communications. Furthermore, SendinBlue includes features like SMS marketing and a chat tool, adding versatility to its offerings.

Comparing the Two

Omnisend is the tool of choice for businesses that require a broad range of marketing features and are looking to implement an omnichannel strategy. Its advanced automation and segmentation capabilities make it a strong candidate for sophisticated marketing campaigns.

SendinBlue, on the other hand, is well-suited for businesses that need reliable email and transactional message delivery, along with a taste of additional marketing channels like SMS and chat. It offers a balance between comprehensive features and an easy-to-use interface.

Automation and Workflow Capabilities

Streamlining Marketing Efforts

Automation is a key feature that can make or break an email marketing tool, especially when dealing with large-scale campaigns or seeking to provide a personalized customer experience. Let’s delve into how Omnisend and SendinBlue handle automation and workflow capabilities.

Omnisend: Advanced Automation at Your Fingertips

Omnisend takes automation to the next level. Its platform allows for the creation of sophisticated, multi-step workflows that can be triggered by various customer behaviors. This means you can automate a series of emails based on actions like cart abandonment, browsing behavior, or past purchases.

The beauty of Omnisend’s automation lies in its integration with the omnichannel approach. You can create workflows that encompass not just email, but also SMS and other channels, ensuring a seamless experience for your customers. This level of detailed automation is ideal for businesses that seek to create highly personalized and engaging customer journeys.

SendinBlue: Simplified Yet Effective Automation

SendinBlue offers a more streamlined approach to automation. While it may not have the same level of complexity as Omnisend, it covers the essentials effectively. You can set up basic autoresponders, welcome emails, and behavioral trigger emails with ease.

For businesses that require straightforward automation without the need for intricate workflows, SendinBlue’s approach is more than sufficient. It’s particularly well-suited for small to medium-sized businesses that want to automate key aspects of their email marketing without getting into the complexities of multi-channel workflows.

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Analytics and Reporting

Measuring Success in Email Marketing

Analytics and reporting are vital for assessing the effectiveness of your email marketing campaigns. Both Omnisend and SendinBlue offer analytics features, but they differ in depth and presentation.

Omnisend: Detailed and Actionable Insights

Omnisend’s analytics are comprehensive, offering a deep dive into the performance of your campaigns. You can track a wide array of metrics, from open rates and click-through rates to more advanced insights like customer lifecycle stages and campaign ROI.

Omnisend’s reporting goes beyond just email, encompassing all channels in its omnichannel strategy. This holistic view allows you to measure the effectiveness of your marketing efforts across different platforms, providing a clearer picture of customer engagement and behavior. These insights are crucial for businesses looking to make data-driven decisions and refine their marketing strategies continuously.

SendinBlue: Clear and Concise Reporting

SendinBlue provides clear and straightforward analytics, focusing on the key metrics that matter to most businesses. You can easily track the performance of your campaigns, including open rates, click rates, and bounce rates. While it might not offer the same level of detail as Omnisend, SendinBlue’s reports are user-friendly and provide sufficient insights for most email marketing needs.

This straightforward approach is particularly appealing for small to medium-sized businesses that need quick and clear insights to guide their strategies without the need for extensive data analysis.

Pricing and Value for Money


  • Free Plan: Includes basic email marketing features, allowing up to 15,000 emails per month but with a daily limit.
  • Standard Plan: Starts around $16 per month for up to 500 subscribers, including automation workflows, SMS campaigns, and audience segmentation.
  • Pro Plan: Starting from around $99 per month for up to 500 subscribers, adding features like advanced reporting, web push notifications, and unlimited emails.
  • Enterprise Plan: Custom pricing for large-scale businesses, offering features like dedicated account management, deliverability support, and custom IP address.


  • Free Plan: Includes unlimited contacts with 300 emails per day.
  • Lite Plan: Starting around $25/month, this plan includes no daily sending limit and is suitable for smaller businesses.
  • Premium Plan: Starting from around $65/month, offering advanced features like marketing automation, Facebook ads, landing pages, and multi-user access.
  • Enterprise Plan: Custom pricing with advanced and custom features, dedicated account manager, and priority support.

Navigating the Cost-Benefit Landscape

Pricing is a critical aspect when choosing an email marketing tool. It’s not just about the cost, but also about what you get for your money. Let’s compare how Omnisend and SendinBlue stack up in terms of pricing and the value they offer.

Omnisend: Flexible Pricing with Rich Features

Omnisend’s pricing structure is designed to cater to a range of business sizes and needs. It offers a free plan, which is great for small businesses or those just starting out with email marketing. As your requirements grow, there are various tiered plans to choose from, each unlocking more advanced features.

What stands out about Omnisend’s pricing is the value you get at each tier. Even at lower-priced plans, you have access to a comprehensive set of features, including their advanced automation tools and omnichannel capabilities. For businesses looking for a feature-rich platform and are willing to invest a bit more, Omnisend offers a good balance of cost and functionality.

SendinBlue: Affordable and Transparent Pricing

SendinBlue is known for its straightforward and affordable pricing. It also offers a free plan, which is quite generous in terms of the features it includes. As you move to the paid tiers, the pricing remains competitive, making SendinBlue an attractive option for small to medium-sized businesses.

While SendinBlue’s feature set might not be as extensive as Omnisend’s, its pricing model is appealing for those who need a reliable, effective email marketing tool without a significant financial outlay. The platform provides good value for money, especially for businesses that are focused on core email marketing functionalities.


As we wrap up this comprehensive comparison between Omnisend and SendinBlue, it’s clear that both platforms offer unique strengths, making them suitable for different types of users and marketing needs.

Omnisend stands out as a multifaceted tool, perfect for businesses looking for an advanced, omnichannel approach to email marketing. Its extensive features, including sophisticated automation and detailed analytics, make it ideal for marketers aiming for a high level of personalization and engagement across various channels. While it may come at a higher cost, the value it offers in terms of features and capabilities is substantial.

SendinBlue, with its straightforward and user-friendly approach, caters well to small and medium-sized businesses or those new to email marketing. It balances essential email marketing features with affordability, making it a great option for those who seek efficiency and simplicity without a hefty price tag.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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