Campaign Monitor vs Mailigen: The Best Email Marketing Tool

Campaign Monitor vs Mailigen: The Best Email Marketing Tool for 2024

Welcome to the ultimate guide for choosing your email marketing champion in 2024! In a world where staying connected with your audience is key, picking the right tool can be a game-changer. Today, we’re putting two popular contenders in the ring: Campaign Monitor and Mailigen. Both have their strengths, but which one will emerge as the best fit for your email marketing needs? Let’s dive deep into a detailed comparison, starting with one of the most crucial aspects.

User Interface and Ease of Use: The Gateway to Efficient Email Marketing

First Impressions: Navigating the Platforms

The user interface (UI) of an email marketing tool is your command center. It’s where all the magic happens – from crafting emails to analyzing campaign success. Let’s compare how Campaign Monitor and Mailigen fare in terms of UI and overall user experience.

Campaign Monitor: Simplifying the Complex

Campaign Monitor is known for its sleek and intuitive interface. For those stepping into the world of email marketing, or even seasoned marketers looking for efficiency, Campaign Monitor’s UI is a breath of fresh air. It’s clean, uncluttered, and remarkably easy to navigate.

Creating your first campaign is straightforward. The platform guides you with a logical flow, from selecting templates to adding content, and finally launching your campaign. The drag-and-drop email builder is a standout feature, making it incredibly simple to design professional-looking emails without any design expertise.

Mailigen: Balancing Power with Usability

Mailigen takes a slightly different approach. While it offers a range of powerful features, it also manages to maintain a user-friendly interface. The dashboard is well-organized, giving quick access to various functionalities without overwhelming the user.

The platform shines in its versatility. Whether you’re a small business owner or a part of a large marketing team, Mailigen adapts to your needs. The email creation process is enriched with customizable templates and an intuitive editor that supports more advanced design options, catering to users who crave a bit more creative control.

Crafting Your First Campaign: A User Journey

Campaign Monitor: Effortless and Quick Campaign Creation

With Campaign Monitor, crafting your first email campaign feels like a walk in the park. The platform offers a host of pre-designed templates that you can customize to fit your brand. Adding elements such as text, images, and call-to-action buttons is just a matter of a few clicks. For marketers who value speed and simplicity, Campaign Monitor is a perfect ally.

Mailigen: Flexibility for Creative Exploration

In Mailigen, setting up your first campaign is also user-friendly, but it gives you more room for customization. The platform allows for a deeper level of personalization. You can experiment with different layouts, fonts, and colors, giving you the freedom to align your email design closely with your brand identity.

Email Design and Customization: Crafting Compelling Campaigns

The Art of Email Crafting

The design and customization of your emails are crucial in capturing and retaining your audience’s attention. In this arena, both Campaign Monitor and Mailigen bring unique strengths to the table, enabling users to create emails that are not only eye-catching but also effective.

Campaign Monitor: Design Made Simple

Campaign Monitor shines in providing a straightforward yet powerful email design experience. With its array of professionally designed templates, the platform makes it easy for anyone to create beautiful emails. These templates are more than just visually appealing; they are crafted to be responsive and engaging.

The drag-and-drop builder is a key feature here. It allows you to customize templates with ease, enabling you to add your content, brand colors, and images without needing any technical skills. This simplicity doesn’t come at the cost of quality. The final output is a polished, professional-looking email that resonates with your audience.

Mailigen: Versatility in Customization

Mailigen steps up the game with its robust customization capabilities. While it also offers a range of templates, where it truly stands out is in the flexibility it provides for design customization. If you’re someone who loves to tinker with details or has specific design requirements, Mailigen offers the tools to cater to your needs.

The platform allows for a more granular level of customization. You can adjust layouts, experiment with different fonts, and even incorporate dynamic content to make your emails more personalized and interactive. This level of detail makes Mailigen an excellent choice for marketers who have a clear vision of their email aesthetics or need to adhere to specific brand guidelines.

The Experience of Creating Your First Email

Campaign Monitor: Seamless and Guided Creativity

In Campaign Monitor, creating your first email is a seamless experience. The platform guides you through the design process, ensuring that you can craft an attractive email campaign without any prior design experience. The result is a visually appealing and effective email, created with minimal effort and time.

Mailigen: Empowering Detailed Customization

Creating your first email in Mailigen might feel like stepping into a creative studio. The platform offers the tools and flexibility to really get creative with your design. This might require a bit more time and experimentation, but the result is a highly customized email that aligns perfectly with your specific branding and marketing goals.

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Pricing and Value: Balancing Cost with Features

Campaign Monitor

  • Basic Plan: Starting at $9/month, includes basic email sending features, with a limit of 2,500 emails across your campaigns and automated emails.
  • Unlimited Plan: Starting at $29/month, offering unlimited sends, time zone sending, countdown timers, and more.
  • Premier Plan: Starting at $149/month, includes advanced features like pre-built engagement segments, send-time optimization, and advanced link tracking.
  • Custom enterprise solutions are also available with custom pricing.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.

Navigating the Economics of Email Marketing Tools

The pricing of an email marketing tool is a critical factor in decision-making for businesses. It’s about finding the right balance between cost and the features you receive. Both Campaign Monitor and Mailigen offer different pricing structures and value propositions, catering to varied budgetary needs and business sizes.

Campaign Monitor: Flexible Pricing for Diverse Needs

Campaign Monitor’s pricing model is designed with flexibility in mind, making it appealing for businesses of all sizes. Whether you’re a solo entrepreneur, a small business, or a larger enterprise, the platform offers various plans to suit your specific needs.

The entry-level plan of Campaign Monitor provides access to essential features like the email builder, basic automation, and analytics. As you move up the pricing tiers, more advanced features become available, including enhanced segmentation, integration options, and dedicated support. This tiered approach allows you to choose a plan that aligns with your current requirements, with the option to scale as your business grows.

Mailigen: Comprehensive Features at Competitive Prices

Mailigen positions itself with a pricing model that offers a comprehensive suite of features at competitive prices. The platform’s pricing is structured to provide value from the get-go, with even the basic plan offering a wide range of functionalities, including advanced automation and detailed analytics.

For businesses that need a robust set of features without a significant initial investment, Mailigen’s pricing structure can be a lucrative option. The all-inclusive nature of its plans means that even at lower tiers, you have access to a broad spectrum of tools, making it a cost-effective solution for businesses looking to maximize their email marketing capabilities.

Customer Support and Community Resources: Ensuring a Smooth Experience

The Role of Support in Email Marketing Success

In the world of email marketing, having access to reliable customer support and a robust community can significantly impact your experience and success. Both Campaign Monitor and Mailigen offer support systems, but they differ in approach and resources, catering to varied user needs.

Campaign Monitor: Personalized Support for Every Query

Campaign Monitor is known for its exceptional customer support. The platform provides various channels for assistance, including email support and a comprehensive knowledge base filled with helpful articles and tutorials. One standout feature of Campaign Monitor’s support is its personalized approach. Whether it’s a basic query or a complex issue, the support team is known for its responsiveness and thoroughness.

Additionally, Campaign Monitor has a strong online community forum. This forum is a valuable resource where users can share experiences, ask questions, and get advice from both peers and experts. The active participation in these forums creates a sense of community, offering a platform for learning and collaboration beyond the official support channels.

Mailigen: Comprehensive Resources and Direct Assistance

Mailigen takes a slightly different approach to customer support. Along with traditional support channels like email and phone, the platform offers an extensive library of resources. These include detailed guides, video tutorials, and FAQs that cover a wide range of topics, from basic setup to advanced campaign strategies.

Mailigen’s emphasis on self-help resources is complemented by its responsive direct support. For users who prefer speaking directly with a support representative, Mailigen provides efficient and knowledgeable assistance. This combination of self-help resources and direct support ensures that users can find the help they need in the format they prefer.

Deliverability and Reputation Management: Maximizing Email Reach

Ensuring Your Emails Land in the Inbox

Email deliverability and reputation management are crucial for the success of any email marketing campaign. It’s not just about sending emails; it’s about ensuring they reach the intended inbox and engage the audience. Campaign Monitor and Mailigen both place a strong emphasis on these aspects, but their approaches and tools vary.

Campaign Monitor: High Deliverability with a Focus on Best Practices

Campaign Monitor has built a reputation for its strong deliverability rates. This success is partly due to the platform’s commitment to following best practices in email marketing. Campaign Monitor guides users in crafting emails that are not only engaging but also compliant with various anti-spam laws and regulations, which is crucial for avoiding spam filters and maintaining a good sender reputation.

The platform also provides features to help manage your email lists effectively. This includes tools for easy unsubscription, list segmentation, and regular cleaning of your email lists to maintain a high engagement rate. By focusing on these key areas, Campaign Monitor ensures that your emails have the best chance of reaching your audience’s inbox.

Mailigen: Advanced Tools for Deliverability and Monitoring

Mailigen approaches email deliverability with a set of advanced tools and features. The platform offers robust spam testing and detailed analytics to track the performance of your emails. This includes insights into open rates, bounce rates, and other factors that can affect your email’s deliverability.

Mailigen also provides specialized support for deliverability issues, offering expert advice and solutions to help users overcome any hurdles they might face in getting their emails delivered. This level of specialized support and advanced tools make Mailigen an ideal choice for businesses that send large volumes of emails and need to closely monitor their deliverability rates.


Campaign Monitor stands out with its user-friendly interface, making it an excellent choice for those who are new to email marketing or prefer a straightforward, intuitive experience. It excels in providing a seamless design experience, straightforward analytics, and reliable deliverability, all wrapped in an accessible and clean user interface.

Mailigen, on the other hand, offers a more comprehensive feature set. It’s particularly well-suited for users who seek detailed customization, advanced deliverability tools, and in-depth analytics. Its robust integration capabilities and strong focus on advanced email marketing strategies make it ideal for businesses that require more complex and nuanced email marketing capabilities.

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