Emma Email Marketing Tool vs Gist: The Best Email Marketing Tool for You

Emma vs Gist: Navigate the pros and cons of each platform to decide which email marketing tool suits your company's needs

Welcome to the world of email marketing, where the art of connecting with your audience through well-crafted emails can make all the difference. In today’s digital landscape, email marketing remains a powerful tool for businesses to engage, nurture, and convert leads into loyal customers. Two notable players in the email marketing arena are Emma and Gist. In this comprehensive comparison, we’ll dive deep into these two platforms, dissecting their features, ease of use, pricing, and more. Our goal is to help you make an informed decision and determine which is the best email marketing tool for your unique needs.

Emma Email Marketing ToolGist
G2 Score – – 4.0 out of 5 starsG2 Score – 4.6 out of 5 stars
TrustRadius Score – 8.6/10TrustRadius Score – 9.6/10

User-Friendly Interface

A user-friendly interface can significantly impact your experience with an email marketing tool. Let’s begin by evaluating how Emma and Gist stack up in terms of ease of use and accessibility.

Emma’s User-Friendly Interface

Emma prides itself on providing an intuitive and user-friendly interface. Whether you’re a seasoned email marketer or just starting, Emma’s dashboard is designed to be straightforward and easy to navigate. The menu options are clear, and the user-friendly drag-and-drop email editor makes creating emails a breeze.

One of Emma’s standout features is its customizable email templates. These templates come in various styles and designs, helping you create visually appealing emails that match your brand’s identity. The flexibility of these templates saves you valuable time and effort when crafting engaging email campaigns.

Gist’s User-Friendly Interface

Gist also places a strong emphasis on user-friendliness. Its dashboard is clean and uncluttered, ensuring that users of all experience levels can navigate it effortlessly. Gist’s email editor is designed for simplicity, allowing you to create and edit emails with minimal effort.

While Gist may not offer the same level of template customization options as Emma, it excels in simplicity and efficiency. The email editor is straightforward and user-friendly, making it easy to design emails even if you’re not a design expert.

Email Campaign Management

Effective email campaign management is the heart of any email marketing tool. It includes features like list management, automation, and analytics. Let’s dive into how Emma and Gist handle email campaign management.

Emma’s Email Campaign Management

Emma offers robust email campaign management features. One of its strengths is list segmentation, allowing you to target specific groups of subscribers with personalized content. You can create dynamic segments based on user behavior, demographics, and more.

Automation is another area where Emma excels. You can set up automated email workflows triggered by various actions, such as a subscriber joining your list or making a purchase. These workflows can nurture leads, welcome new subscribers, or re-engage inactive ones.

In terms of analytics, Emma provides detailed reports on your email campaigns’ performance. You can track open rates, click-through rates, conversion rates, and more. These insights help you refine your email marketing strategy for better results. Emma also offers A/B testing capabilities, allowing you to experiment with different email elements and refine your campaigns for optimal results.

Gist’s Email Campaign Management

Gist provides essential email campaign management features with a focus on simplicity and efficiency. List management is straightforward, allowing you to import and organize your subscribers. However, it may not offer the same advanced segmentation options as Emma.

Automation in Gist is also present, although it may not be as extensive as Emma’s. You can set up basic automated email sequences, making it suitable for straightforward automation needs.

In terms of analytics, Gist provides essential metrics such as open rates and click-through rates. While it offers valuable insights, it may not offer the same depth of analytics as Emma.

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Pricing and Customer Support

Understanding the cost and level of customer support offered by an email marketing tool is crucial for making an informed decision. Let’s take a closer look at how Emma and Gist handle pricing and customer support.


  • Pricing is typically tiered based on features and list size:
  • Pro Plan: Offers automation, segmentation, and analytics. Pricing usually starts at around $89/month.
  • Plus Plan: Includes additional features like landing pages and A/B testing. Pricing is higher and usually requires a quote from Emma.
  • Enterprise Plan: Custom pricing for advanced needs like custom integrations and dedicated support.


  • Gist offers a range of tools including email marketing, live chat, and marketing automation.
  • Free Plan: Includes basic features with limits on the number of contacts and emails.
  • Professional Plan: Starting at $29/month when billed annually, includes full marketing automation, live chat, and other advanced features.
  • Premium Plan: Custom pricing based on the specific needs of a business, offering additional customization and dedicated support.

Emma’s Pricing

Emma employs a tiered pricing model based on the number of subscribers in your email list and the features you need. This approach ensures that businesses of all sizes can find a suitable plan tailored to their specific requirements and budget constraints.

For smaller businesses and startups, Emma offers competitive rates, making it accessible even to those with limited marketing budgets. As your subscriber list grows, the pricing scales accordingly. This scalability allows businesses to start with a cost-effective plan and upgrade as they expand their email marketing efforts.

One significant advantage of Emma’s pricing structure is its transparency. Users can easily calculate their costs using Emma’s pricing calculator, eliminating any surprises or hidden fees. Furthermore, Emma extends a generous 20% discount to nonprofit organizations, demonstrating its commitment to supporting socially impactful initiatives.

Gist’s Pricing

Gist offers a pricing model that is designed to be budget-friendly and straightforward. It operates on a tiered subscription model based on the number of contacts you have in your email list. Gist provides a free plan for users with up to 500 contacts, making it an attractive option for small businesses and startups looking to get started with email marketing at no cost.

As your email list grows, Gist offers affordable paid plans that include additional features and support. The pricing remains transparent and predictable, allowing you to budget effectively for your email marketing expenses.

One notable aspect of Gist’s pricing model is its “Pay As You Grow” approach. This means that you only pay for the contacts you have, making it cost-effective for businesses that may have fluctuating subscriber numbers.

Customer Support

Customer support plays a pivotal role in ensuring a smooth and productive experience with an email marketing tool. Both Emma and Gist offer customer support options, but they differ in their approach.

Emma’s Customer Support

Emma provides a range of support options, including email support, phone support during business hours, and an extensive knowledge base. This multifaceted approach aims to cater to users’ diverse needs and preferences.

Email support allows users to submit inquiries and receive timely responses from Emma’s support team. The inclusion of phone support during business hours provides an additional avenue for users to seek immediate assistance or resolve urgent issues.

Emma’s knowledge base is a valuable resource, offering a wealth of articles, guides, and tutorials. This knowledge hub serves as a self-help center, empowering users to find answers to common questions and navigate the platform effectively.

Gist’s Customer Support

Gist primarily relies on email support for customer assistance. Users can reach out via email to seek help, report issues, or pose questions. While this channel provides a means of support, it’s important to note that Gist does not offer phone support.

In the realm of customer support, Emma’s multifaceted approach with email and phone support, coupled with a comprehensive knowledge base, ensures that users have various avenues for seeking assistance. Gist, while providing email support, focuses primarily on online self-help resources.

Email Template Customization and Design

Email template customization and design capabilities are crucial for creating visually appealing and engaging email campaigns. In this section, we’ll delve deeper into how Emma and Gist handle email template customization and design.

Emma’s Email Template Customization and Design

Emma offers a diverse and extensive library of customizable email templates, catering to various industries and purposes. These templates serve as a solid foundation for creating visually appealing emails that align with your brand. The true power of Emma’s customization capabilities comes to light when you explore its drag-and-drop email editor.

This intuitive editor allows you to effortlessly create and modify emails, even if you lack extensive design experience. With a user-friendly interface, you can add images, text, buttons, and dynamic content blocks to craft engaging emails that convey your brand’s identity effectively. Emma’s customization options extend to fonts, colors, and spacing, ensuring that you can maintain a consistent brand image across all your email communications.

Furthermore, Emma supports custom HTML coding for users who seek advanced customization. This flexibility allows you to implement unique design elements and structures, ensuring that your emails stand out and capture your audience’s attention.

Gist’s Email Template Customization and Design

Gist provides a straightforward approach to email template customization and design, focusing on simplicity and efficiency. While it may not offer the same diversity of templates as Emma, it caters to users who value a clean and minimalist design.

With Gist, you can select from a collection of pre-designed templates or start with a blank canvas to build your email from scratch. While the template options may be more limited compared to Emma, they serve as a suitable foundation for crafting professional-looking emails.

The email editor in Gist is user-friendly and easy to navigate. You can customize templates by adding text, images, buttons, and basic design elements. While the customization options may not be as extensive as Emma’s, they provide a straightforward and effective way to design emails.

For users comfortable with HTML coding, Gist also supports custom HTML customization, although it may not offer the same level of advanced flexibility as Emma.

Integration and Third-Party Compatibility

The ability to integrate with other tools and services is crucial for streamlining your email marketing efforts and creating a seamless workflow. In this section, we’ll examine how Emma and Gist handle integration and third-party compatibility.

Emma’s Integration and Third-Party Compatibility

Emma offers a wide range of integrations with popular third-party applications and platforms. This extensive integration ecosystem allows you to connect Emma with the tools you already use, enhancing your email marketing capabilities.

Whether you need to integrate with customer relationship management (CRM) software, e-commerce platforms, or analytics tools, Emma likely has an integration available. This seamless connectivity ensures that you can automate data transfers, segment your audience more effectively, and track your email campaigns’ impact with precision.

Furthermore, Emma provides an open API (Application Programming Interface), enabling developers to create custom integrations tailored to your specific needs. This level of flexibility makes Emma a versatile solution for businesses looking to create a unified marketing technology stack.

Gist’s Integration and Third-Party Compatibility

Gist also offers a range of integrations with popular third-party applications, albeit with a focus on essential tools to complement your email marketing efforts. While the integration options may not be as extensive as Emma’s, Gist ensures compatibility with key platforms such as WordPress, Shopify, and Zapier.

The integration with Zapier is particularly valuable, as it opens the door to connecting Gist with a vast array of other applications. This versatility allows you to automate workflows, sync data, and expand your email marketing capabilities.

Gist’s commitment to simplicity is evident in its approach to integrations, focusing on essential partnerships that streamline your marketing efforts without overwhelming you with options.


Choosing the right email marketing tool is a critical decision for any business aiming to engage their audience effectively through email campaigns. Emma and Gist are two prominent players in this field, each offering its own set of strengths and considerations.

Emma impresses with its user-friendly interface, advanced email campaign management features, comprehensive email template customization, and extensive integration capabilities. Its robust automation and analytics make it an excellent choice for businesses seeking a versatile and creative email marketing solution.

Gist, with its budget-friendly pricing, straightforward interface, and a focus on simplicity, is a suitable option for small businesses, startups, and those who prefer an uncomplicated approach to email marketing. Gist’s customer support primarily revolves around email support and online self-help resources.

Your decision should be based on your unique needs, budget, and preferences. Consider factors such as the complexity of your email campaigns, your existing tech stack, and the level of support you require.

Both Emma and Gist offer free trials, allowing you to test their features and determine which aligns best with your email marketing goals. Take advantage of these trials to gain hands-on experience and make an informed choice.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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