Sendy vs EmailOctopus: The Best Email Marketing Tool for You

Looking for the best email marketing solution? Compare Sendy vs EmailOctopus on features, usability, and price to decide which fits your needs

In the digital age, email marketing remains a cornerstone of successful business strategies, offering unparalleled reach and engagement. Two standout tools in this arena, Sendy and EmailOctopus, offer unique features and benefits. But which one is the best fit for your marketing needs? Let’s dive into an in-depth comparison, starting with a key area

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User Experience and Ease of Use

Sendy: The Technical Challenger

Sendy, being a self-hosted solution, presents a steeper learning curve right from the installation process. You’ll need a basic understanding of web servers and email protocols to get Sendy up and running. However, once past the initial setup, Sendy offers a straightforward user interface that simplifies the process of managing your email campaigns.

The dashboard is clean and uncluttered, providing quick access to key features like creating campaigns, managing subscriber lists, and viewing reports. Sendy also integrates with popular CMS platforms and offers an API for custom integrations, which can be a significant advantage for businesses with the technical know-how to leverage these capabilities.

However, it’s worth noting that the self-hosted nature of Sendy can introduce complexities when it comes to maintaining the software, updating it, and ensuring deliverability. These responsibilities, which are typically handled by a cloud-based service provider, fall on you or your team. For some, this level of control is a boon, allowing for deep customization and optimization. For others, it could be seen as an additional burden.

EmailOctopus: The User-Friendly Contender

EmailOctopus shines in its commitment to simplicity and user-friendliness. The platform offers a straightforward setup process, with no technical expertise required to get started. Its interface is intuitive, making it easy for users of all skill levels to create, send, and track email campaigns.

One of EmailOctopus’s standout features is its drag-and-drop campaign editor, which allows you to design beautiful emails without needing to know HTML or CSS. This tool, combined with a range of pre-designed templates, makes it simple to create professional-looking emails that resonate with your audience.

Moreover, EmailOctopus provides clear analytics and reporting tools, giving you insight into campaign performance, subscriber engagement, and more. These features are accessible within a user-friendly dashboard, making it easy to assess your campaigns’ effectiveness and make data-driven decisions.

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Features and Functionality

Sendy: Advanced Capabilities with a Technical Edge

Sendy’s feature set is robust, catering to businesses that require advanced email marketing capabilities. Beyond the basics of sending newsletters, Sendy offers detailed analytics, autoresponders, list segmentation, and more. These features allow for highly targeted campaigns that can significantly improve engagement and conversion rates.

One of Sendy’s standout features is its integration with Amazon SES, which not only makes it cost-effective but also ensures high deliverability rates. This is crucial for businesses that prioritize reaching their audience’s inbox over landing in the spam folder.

Furthermore, Sendy supports custom fields for subscriber data, enabling personalized and dynamic content within emails. This level of customization is key for businesses looking to send highly relevant and engaging content to their subscribers.

However, leveraging the full extent of Sendy’s features requires a certain level of technical proficiency. For instance, setting up autoresponders and segmenting lists might not be as intuitive for someone without a technical background. Additionally, because Sendy is self-hosted, any add-ons or custom integrations require manual setup, which can be a barrier for less tech-savvy users.

EmailOctopus: Streamlined Features for Maximum Ease of Use

EmailOctopus, on the other hand, focuses on providing a streamlined user experience without sacrificing essential email marketing capabilities. Its feature set includes customizable templates, campaign analytics, list segmentation, and automated emails. These tools are designed to be user-friendly, allowing even beginners to create and manage effective email marketing campaigns efficiently.

One of EmailOctopus’s key advantages is its simplicity in setting up automation workflows. These can be configured with a few clicks, making it easy to send welcome emails, follow-up messages, and other automated responses based on subscriber actions.

Additionally, EmailOctopus offers integration with third-party apps through Zapier, opening up a wide range of possibilities for automating your email marketing with other tools and services. This can significantly enhance your marketing stack’s capabilities without the need for complex setup processes.

Integration and Scalability

Sendy: Tailored for the Technically Savvy and AWS Ecosystem

Sendy presents a powerful proposition for those who are technically inclined or have access to development resources. Its capacity for custom integration is a significant advantage, particularly for businesses that demand a high degree of customization or are entrenched in the AWS ecosystem. Utilizing Amazon SES, Sendy users benefit from a robust, scalable infrastructure capable of handling vast volumes of email at a fraction of the cost of traditional email marketing services. This integration with AWS not only ensures reliability and scalability but also opens the door to leveraging other AWS services to enhance your email marketing campaigns.

The scalability of Sendy is virtually unmatched, given its model allows for an unlimited number of subscribers and sends across multiple brands or domains from a single installation. This feature is particularly attractive for businesses with rapid growth trajectories or those managing campaigns for multiple clients. However, it’s crucial to acknowledge that achieving this level of scalability with Sendy requires a foundational understanding of server management and the technical aspects of email delivery systems.

Despite these advantages, the challenge with Sendy lies in its requirement for manual setup for third-party integrations not directly supported by the platform. While its API facilitates custom connections, realizing these integrations often necessitates programming skills, potentially putting it out of reach for businesses without dedicated IT support.

EmailOctopus: Streamlining Integration for Broad Accessibility

EmailOctopus, in contrast, emphasizes ease of integration and use, making it an appealing choice for a broad range of businesses. Its seamless connectivity with over 2,000 web services via Zapier dramatically simplifies the process of integrating your email marketing efforts with the rest of your business tools. Whether you’re looking to connect with CRM platforms, e-commerce solutions, or form builders, EmailOctopus’s integration capabilities allow for a streamlined workflow that can automate and synchronize data across your entire marketing ecosystem.

Scalability is another key strength of EmailOctopus. The platform is built to accommodate businesses as they grow, offering flexible plans that scale with your subscriber base and email volume. This scalability ensures that businesses can expand their email marketing operations smoothly, without the need for significant adjustments or migrations to more expensive plans. Moreover, being a cloud-based platform, EmailOctopus users benefit from automatic updates and enhancements, reducing the burden of technical maintenance and ensuring that the platform evolves alongside your business needs.

The ease of scaling and integrating with EmailOctopus positions it as an ideal solution for businesses that prioritize quick setup, simplicity, and the ability to grow without technical constraints. This approach contrasts with Sendy’s more hands-on, customizable model, offering a different set of advantages that cater to businesses with distinct needs and resources.

Pricing and Cost-Effectiveness

SendySendy is a self-hosted email newsletter application that integrates with Amazon SES (Simple Email Service) for sending emails.
One-Time Fee: A one-time purchase price of $69, which allows you to install Sendy on your own web server.
Amazon SES Costs: After purchasing Sendy, you’ll need an Amazon SES account. Amazon SES typically charges $0.10 per thousand emails sent, plus data transfer fees. This can be significantly cheaper than other email marketing services for large volumes of emails.
EmailOctopusFree Plan: Offers basic features for up to 2,500 subscribers and 10,000 emails per month.
Pro Plan: Pricing starts based on the number of subscribers, beginning at $20 per month for up to 5,000 subscribers, with unlimited emails. The price increases as the number of subscribers grows.
The Pro Plan also includes more advanced features like enhanced reporting, priority support, and access to more detailed analytics.

Sendy: The Cost-Conscious Choice

Sendy positions itself as a highly cost-effective solution for email marketing, primarily appealing to small to medium-sized businesses looking to maximize their marketing dollars. The platform operates as a self-hosted software, which means you’ll need your web server to run it. This setup might sound daunting, but it’s a game-changer in terms of cost.

The pricing model of Sendy is straightforward: a one-time fee to purchase the software, with no recurring monthly charges. As of my last check, this fee stands at $59, a steal when you consider the long-term savings. After installation, Sendy leverages Amazon SES (Simple Email Service) to send emails, which costs $1 per 10,000 emails sent. This pricing is significantly lower than most cloud-based email marketing services, making Sendy an attractive option for those with a tight budget.

But what does this mean for you? If you’re a business that regularly sends out tens of thousands of emails, the savings can be substantial. Compared to traditional email marketing services, which often charge based on the number of subscribers or emails sent, Sendy’s model can slash your email marketing costs by a significant margin.

However, it’s essential to consider the initial setup cost and the need for a bit of technical know-how or the budget to hire someone to manage it for you. While the upfront cost and effort might be higher, the long-term savings are undeniable, making Sendy a compelling choice for cost-conscious marketers.

EmailOctopus: Simplifying Email Marketing

On the flip side, EmailOctopus offers a cloud-based solution that prides itself on simplicity and user-friendliness. Its pricing model is more traditional, with a free tier and several paid plans based on the number of subscribers. This makes it an accessible option for startups and small businesses just dipping their toes into email marketing.

EmailOctopus’s free plan is particularly attractive for those just starting, allowing up to 2,500 subscribers and 10,000 emails per month. For many small businesses, this plan is more than sufficient to get started with email marketing. When your needs grow, upgrading to a paid plan is straightforward and still relatively affordable. The paid plans offer increased limits and additional features, like enhanced analytics and automation capabilities.

One of EmailOctopus’s strengths is its simplicity and ease of use, making it an excellent choice for those who may not have the technical expertise or resources to manage a self-hosted platform like Sendy. The trade-off, of course, is a higher long-term cost compared to Sendy’s model, particularly as your subscriber list grows.


In concluding our comprehensive comparison of Sendy and EmailOctopus, we’ve explored several key areas that are critical to making an informed decision about the best email marketing tool for your business needs. From pricing and cost-effectiveness to user experience, features, functionality, integration, and scalability, both platforms offer distinct advantages tailored to different types of users and business requirements.

Sendy emerges as a highly cost-effective, customizable solution, best suited for businesses with a degree of technical savvy or those that require advanced email marketing capabilities at a fraction of the cost. Its integration with Amazon SES ensures high deliverability rates and scalability, making it an ideal choice for businesses with growing subscriber lists or those deeply integrated into the AWS ecosystem. However, the initial setup and ongoing management require a certain level of technical expertise, making Sendy more suitable for those with access to IT resources.

EmailOctopus, on the other hand, stands out for its simplicity, ease of use, and seamless third-party integrations. It offers a user-friendly platform that allows businesses of all sizes to quickly set up and manage their email marketing campaigns without needing extensive technical knowledge. With its flexible pricing plans, EmailOctopus caters to startups and small businesses looking to grow their operations without facing steep learning curves or integration challenges. Its cloud-based nature ensures that the platform remains up-to-date and scalable according to business needs.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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