Omnisend vs Mad Mimi: The Best Email Marketing Tool

Choosing between Omnisend and Mad Mini for 2024? Our comprehensive guide compares their features and efficiency for your email marketing needs

Hey there! If you’re tangled in the web of choosing between Omnisend and Mad Mimi for your email marketing needs in 2024, you’re in the right place. Both tools have their fanbase, but which one is the real MVP for your email campaigns this year? Let’s cut through the noise and dive into a head-to-head comparison, starting with one of the most crucial aspects.

OmnisendMad Mimi
G2 Score – 4.5 out of 5 starsG2 Score – 4.3 out of 5 stars
TrustRadius Score – 6.1/10TrustRadius Score – 10/10

User Interface and Ease of Use: The First Impression

In the world of email marketing, the user interface (UI) isn’t just a pretty face; it’s the gateway to your marketing success. Let’s break down how Omnisend and Mad Mimi stack up in terms of ease of use.

Omnisend: The Smooth Operator

Right off the bat, Omnisend greets you with a sleek, modern interface. It’s like walking into a well-organized office – everything is right where you expect it to be. The dashboard is intuitive, guiding you effortlessly through campaign creation, audience segmentation, and analytics. It’s designed to make life easy, especially for e-commerce businesses. Whether you’re a newbie or an email marketing ninja, Omnisend’s interface won’t leave you scratching your head.

Mad Mimi: The Straightforward Charm

Mad Mimi takes a different approach. Picture a cozy, no-frills café where you feel at home instantly. It’s straightforward and uncluttered, making it incredibly user-friendly, especially for beginners. While it might not boast the sleekness of Omnisend, Mad Mimi’s simplicity is its superpower. You won’t find yourself lost in a maze of features; instead, you get a clear path from creating to sending out your emails. It’s email marketing without the bells and whistles, and sometimes, that’s all you need.

Automation Capabilities: Setting Your Emails on Autopilot

In the fast-paced digital world, automation is not just a luxury; it’s a necessity. Let’s see how Omnisend and Mad Mimi fare when it comes to putting your email marketing on autopilot.

Omnisend: The Automation Powerhouse

Omnisend steps up the game with its robust automation features. It’s like having a personal assistant who knows exactly when to send emails based on customer behavior. Omnisend allows you to set up sophisticated workflows that trigger emails based on specific actions, like cart abandonment or a completed purchase. This level of automation is a game-changer for e-commerce businesses looking to send targeted, timely messages without constantly being hands-on. The best part? Setting up these automations is surprisingly straightforward, thanks to Omnisend’s user-friendly interface.

Mad Mimi: Keeping It Simple and Sweet

Mad Mimi, in its typical style, keeps automation simple and sweet. It doesn’t overwhelm you with complex workflows or numerous triggers. Instead, it offers basic automation that’s perfect for those who are new to email marketing or businesses that prefer a straightforward approach. You can easily set up drip campaigns to nurture your leads over time. While Mad Mimi’s automation features might not be as advanced as Omnisend’s, they do the job effectively for small-scale campaigns and businesses that don’t require intricate automation sequences.

Analytics and Reporting: The Insightful Storytellers

Understanding the impact of your email campaigns is crucial. It’s like having a compass that guides your marketing ship. Let’s dive into how Omnisend and Mad Mimi fare in the world of analytics and reporting.

Omnisend: The Data-Driven Navigator

Omnisend is like a seasoned captain with a high-tech compass. It offers detailed analytics and reporting features that give you a deep dive into how your campaigns are performing. With Omnisend, you can track opens, clicks, conversions, and even the revenue generated by each campaign. The platform provides visually appealing and easy-to-understand reports, allowing you to quickly grasp your campaign’s effectiveness and adjust your strategies accordingly. For e-commerce businesses, these insights are gold, helping you to fine-tune your campaigns for maximum impact and ROI.

Mad Mimi: Simplifying Email Analytics

Mad Mimi, true to its nature, simplifies analytics. Think of it as a friendly guide in your marketing journey. It provides basic reporting features that cover the essentials like open rates, click rates, and unsubscribes. While Mad Mimi’s analytics might not offer the depth that Omnisend does, it’s more than sufficient for small businesses or those just starting out. The platform presents data in an uncomplicated, straightforward manner, making it easy for anyone to understand how their campaigns are performing without getting bogged down in data overload.

Pricing and Affordability: The Cost of Quality Email Marketing

In the world of email marketing, finding a tool that fits your budget while meeting your needs is like striking gold. Let’s compare the pricing structures of Omnisend and Mad Mimi to see which offers the best bang for your buck.


  • Free Plan: Includes basic email marketing features, allowing up to 15,000 emails per month but with a daily limit.
  • Standard Plan: Starts around $16 per month for up to 500 subscribers, including automation workflows, SMS campaigns, and audience segmentation.
  • Pro Plan: Starting from around $99 per month for up to 500 subscribers, adding features like advanced reporting, web push notifications, and unlimited emails.
  • Enterprise Plan: Custom pricing for large-scale businesses, offering features like dedicated account management, deliverability support, and custom IP address.

Mad Mimi

  • Pricing Structure: Based on the number of contacts.
  • Basic Plans:
  • Up to 500 contacts: Starting at around $10/month.
  • Up to 1,000 contacts: Starting at around $12/month.
  • Up to 2,500 contacts: Starting at around $16/month.
  • Higher Volume Plans:
  • Up to 5,000 contacts: Starting at around $27/month.
  • Up to 10,000 contacts: Starting at around $42/month.
  • Up to 15,000 contacts: Starting at around $59/month.
  • Enterprise Plans:
  • For larger lists (above 15,000 contacts), custom pricing is available.

Omnisend: Flexible Pricing for Growing Businesses

Omnisend’s pricing model is like a tailored suit – it fits your business at various stages of growth. Starting with a free plan, which is great for small businesses or those just dipping their toes into email marketing, it scales up to more advanced plans as your needs grow. The paid plans offer enhanced features like advanced segmentation, more automation, and additional integrations. The pricing is based on the number of subscribers, making it a scalable solution for businesses as they expand their email marketing efforts. For e-commerce businesses, investing in Omnisend can mean a significant boost in ROI, making it a worthwhile investment.

Mad Mimi: Affordability Meets Simplicity

Mad Mimi’s charm lies in its affordability and simplicity. It’s like a cozy, budget-friendly café that offers just what you need without the frills. The platform offers a free plan, ideal for those starting out or with a small email list. As your list grows, you can upgrade to one of their reasonably priced plans. Mad Mimi’s pricing is straightforward and without hidden costs, making it an attractive option for small businesses or individuals on a tight budget. While the features in the higher plans aren’t as extensive as Omnisend’s, they provide good value for the price you pay.

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Integration Capabilities: Connecting Your Marketing Tools

The ability to integrate with other tools and platforms can transform your email marketing strategy, creating a more cohesive and efficient workflow. Let’s explore how Omnisend and Mad Mimi stack up in terms of integration capabilities.

Omnisend: The Integration Powerhouse

Omnisend is like the central hub of a bustling city, where different routes converge seamlessly. It offers a wide array of integration options with popular e-commerce platforms, CRM systems, and other marketing tools. This extensive integration network allows for smooth data synchronization and automation across various aspects of your marketing strategy. Particularly for e-commerce businesses, Omnisend’s integrations with platforms like Shopify, WooCommerce, and Magento are invaluable, enabling a unified approach to customer engagement and analytics.

Mad Mimi: Focused, Yet Limited Integration

Mad Mimi, in its signature style, keeps integrations focused and straightforward. It offers essential integrations with a select number of platforms, including popular CRM systems and social media tools. While the range of integrations isn’t as extensive as Omnisend’s, it covers the basics that small businesses and individual marketers commonly need. Mad Mimi’s approach to integration is about simplicity and ease, ensuring even those with limited technical expertise can connect their email marketing with other business tools effectively.

Campaign Creation and Design Capabilities

Bringing Your Brand to Life

Omnisend: Creative Freedom with Ease

Omnisend’s campaign creation tools are designed to empower users with creative freedom while maintaining ease of use. The platform offers a wide range of customizable templates that can be easily adapted to fit your brand’s aesthetic. The drag-and-drop editor simplifies the process of designing visually appealing emails, making it accessible even to those with limited design skills.

Furthermore, Omnisend allows for dynamic content blocks and advanced personalization within emails, enabling you to create more engaging and relevant content for your audience.

Mailify: Advanced Design with Detailed Customization

Mailify takes a slightly more advanced approach to email design. It offers a comprehensive set of design tools that cater to users looking for more detailed customization options. With its advanced editor, you can create unique and sophisticated email designs that fully represent your brand.

Mailify also provides a variety of templates, but with a focus on giving users the ability to fine-tune every aspect of their campaign design. This is particularly beneficial for businesses with specific branding requirements or those looking to stand out in their audience’s inbox.

Customer Support and Resources

Ensuring You Have the Help You Need

The quality of customer support and the availability of resources can significantly impact your experience with an email marketing tool. Let’s assess how Omnisend and Mailify fare in this regard.

Omnisend: Comprehensive Support and Learning Resources

Omnisend provides robust customer support alongside a wealth of learning resources. Users have access to a responsive support team available via email, live chat, and phone, ensuring that assistance is readily available when needed. This level of support is particularly valuable for businesses that may require immediate help with their campaigns or platform issues.

In addition to direct support, Omnisend offers extensive online resources, including detailed guides, how-to articles, and video tutorials. These resources are invaluable for users looking to self-educate and get the most out of the platform’s features.

Mailify: Dedicated Support with a Personal Touch

Mailify also places a strong emphasis on customer support. The platform offers personalized support, ensuring that users receive tailored assistance for their specific queries or challenges. The availability of direct support via email and phone adds a personal touch, making the user experience more reassuring.

Moreover, Mailify provides a range of online resources, including tutorials, FAQs, and a knowledge base. These resources are designed to help users navigate the platform efficiently and optimize their email marketing strategies.


Navigating the choice between Omnisend and Mad Mimi for your email marketing needs in 2024 is no small feat. We’ve journeyed through their key features, dissecting aspects from user interface and automation to analytics, pricing, and integration capabilities. Here’s the final showdown:

  • Omnisend: This platform is a powerhouse, particularly for e-commerce businesses. Its strengths lie in its sophisticated automation, comprehensive analytics, extensive integration with e-commerce platforms, and a flexible pricing model that scales with your business. Omnisend is ideal if you’re looking for an all-encompassing tool that offers advanced features and can grow with your evolving email marketing needs.
  • Mad Mimi: The epitome of simplicity and ease, Mad Mimi is perfect for small businesses or individual marketers who prioritize affordability and straightforward functionality. Its user-friendly interface, basic yet effective automation, and focused integration capabilities cater to those who need an uncomplicated, efficient email marketing solution without the complexities of more advanced platforms.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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