SendPulse vs Mailshake: The Best Email Marketing Tool for You

Choosing between SendPulse and Mailshake? Our expert comparison highlights key features to determine the best email tool for you.

Hey there! In the bustling world of email marketing, choosing the right tool can feel like finding a needle in a haystack. Today, we’re pitting two popular contenders against each other: SendPulse and Mailshake. Both have their fans, but which one will be the champion for your business needs? Let’s find out by delving into their features, one by one, starting with a critical aspect of any email marketing tool: user experience and ease of use.

SendPulse Mailshake
G2 Score – 4.6 out of 5 stars
G2 Score –   4.7 out of 5 stars
TrustRadius Score -7.9 out of 10TrustRadius Score – 8.6 out of 10

User Experience and Ease of Use: A Key Differentiator

When it comes to email marketing, the last thing you need is a platform that’s as complicated as rocket science. The ease of use and overall user experience can significantly impact your daily operations and efficiency. Let’s see how SendPulse and Mailshake stack up in this regard.

SendPulse: Simplifying Email Marketing

SendPulse is known for its straightforward, user-friendly interface. Right from the get-go, you’re greeted with a clean, intuitive dashboard that makes navigating through various features a walk in the park. Even if you’re new to email marketing, SendPulse won’t make you feel lost.

The platform excels in simplifying complex tasks. Its drag-and-drop email editor is a prime example, allowing you to create beautiful emails without needing a degree in design. This ease of use extends to its automation features, which let you set up sophisticated campaigns with just a few clicks.

Mailshake: A Focus on Streamlined Outreach

Mailshake takes a slightly different approach, focusing primarily on cold email outreach and follow-ups. Its interface is designed with simplicity in mind, making it easy to launch campaigns quickly. The platform guides you through each step, ensuring that even those new to cold emailing can get started without a hitch.

Mailshake’s strength lies in its streamlined process for creating and managing email outreach campaigns. The platform provides templates and customization options that make it easy to craft personalized emails, track responses, and manage follow-ups, all from a single dashboard.

Comparing User Experiences

In the battle of user experiences, both SendPulse and Mailshake offer environments that are easy to navigate and use. SendPulse is your ally if you’re looking for a more all-rounded email marketing solution with a user-friendly interface and versatile features. Its simplicity doesn’t come at the cost of functionality, making it suitable for a wide range of marketing activities.

Mailshake, on the other hand, is the go-to tool for businesses focused on cold email outreach. Its specialized approach makes it an efficient tool for sales teams and individuals looking to streamline their cold emailing process without getting bogged down by overly complex features.

Your choice between SendPulse and Mailshake in this arena will depend on your specific email marketing needs. Do you value an all-in-one, easy-to-use platform, or are you looking for a tool that excels in the simplicity and efficiency of cold outreach?

Automation and Customization: Tailoring Your Email Campaigns

Moving beyond the initial interface, a crucial component of any email marketing tool is its ability to automate and customize campaigns. Both SendPulse and Mailshake offer these capabilities, but let’s explore how they differ in enriching your marketing outreach.

SendPulse: Mastering the Art of Automation

SendPulse stands out with its advanced automation features. It’s not just about sending emails on a schedule; it’s about creating a journey for your audience. You can set up complex triggers based on user actions like opening an email, clicking a link, or even visiting your website. This level of detail allows for highly personalized customer experiences.

What makes SendPulse particularly appealing is the ease with which you can set up these automation flows. The platform uses a visual builder, letting you map out the customer journey with drag-and-drop simplicity. Additionally, the ability to segment your audience within these flows enhances the relevance of your communications, potentially boosting engagement and conversion rates.

Mailshake: Focused Automation for Outreach

Mailshake, while not as extensive in automation as SendPulse, excels in automating cold email outreach. It allows you to create sequences that automatically send follow-up emails based on recipient actions, like whether they’ve opened an email or clicked a link. This focus is particularly useful for sales and outreach campaigns where follow-ups are crucial.

Mailshake also offers personalization features, but these are more tailored towards outreach efficiency. You can easily personalize emails in bulk using simple variables, ensuring that each recipient feels like they’re receiving a one-on-one message, even when you’re sending hundreds of emails.

Automation and Customization Showdown

In the realm of automation and customization, SendPulse and Mailshake cater to different needs. SendPulse is a powerhouse for businesses looking to create detailed, behavior-driven email campaigns. Its visual automation builder and segmentation capabilities make it a versatile tool for nurturing leads and engaging customers across various touchpoints.

Mailshake, on the other hand, is the tool of choice for sales teams and professionals focused on outreach. Its streamlined approach to automation is designed to increase the efficiency and effectiveness of cold emailing and follow-up processes.

Your choice between these two will largely depend on the nature of your email campaigns. Are you looking for a tool that offers comprehensive, behavior-based automation, or do you need a platform that specializes in optimizing outreach and follow-up processes?

Deliverability and Email Performance: Ensuring Your Messages Hit the Mark

A key factor that often decides the fate of your email marketing campaigns is deliverability. It’s crucial that your chosen platform not only sends out emails but also ensures they reach the intended inboxes. Let’s compare how SendPulse and Mailshake perform in this vital area.

SendPulse: Maximizing Inbox Placement

SendPulse takes deliverability seriously, employing advanced technologies and best practices to ensure high inbox placement rates. They focus on maintaining a strong sender reputation, which is crucial for avoiding spam filters and getting your emails seen by your audience.

One of the standout features of SendPulse in this aspect is its AI-driven system that optimizes send times. This system studies recipient behaviors and preferences, determining the best time to send out emails to increase the likelihood of them being opened and read. Moreover, SendPulse provides detailed reports on deliverability metrics, allowing you to track and improve your email performance.

Mailshake: Focused on Outreach Success

Mailshake, while also strong in deliverability, tailors its approach more towards the needs of outreach campaigns. They ensure reliable delivery of cold emails, which is often a challenging task given the nature of such emails. Mailshake’s platform is designed to handle the nuances of cold email deliverability, offering features like automated bounce handling and spam filter checks.

In addition, Mailshake provides users with actionable tips and best practices for improving open rates and engagement, which are particularly valuable for sales and marketing professionals focused on cold outreach.

Deciding on Deliverability and Performance

In the realm of deliverability and email performance, both SendPulse and Mailshake offer robust solutions, but with different focal points. SendPulse is a great option if you’re looking for an all-encompassing email marketing tool with strong deliverability capabilities, particularly if you’re concerned about optimizing send times and understanding detailed deliverability analytics.

Mailshake, on the other hand, stands out for those who prioritize outreach. Its features are tailored to the unique challenges of cold emailing, making it an ideal choice for sales teams and professionals who need to ensure their outreach emails are not only delivered but also effective.

Your choice between SendPulse and Mailshake in terms of deliverability should align with the type of email campaigns you run most often. Are comprehensive deliverability features and analytics more critical for you, or do you need a platform that excels in the specific area of cold email outreach?

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Analytics and Reporting: Measuring Success and Optimizing Campaigns

In the world of email marketing, the ability to measure and understand campaign performance is not just helpful – it’s essential. Both SendPulse and Mailshake offer analytics and reporting features, but let’s dive into how they differ in providing insights that can drive your marketing decisions.

SendPulse: Comprehensive Data for Informed Decisions

SendPulse offers a robust analytics suite that provides a wealth of data about your email campaigns. You can track standard metrics like open rates, click-through rates, and unsubscribes, but it goes beyond that. SendPulse allows you to dive deep into subscriber behavior, offering insights into how different segments interact with your emails.

What’s more, SendPulse’s reporting tools include detailed geographical and device data, giving you a clear picture of where your audience is and how they access your emails. This information is invaluable for tailoring your campaigns to fit your audience’s preferences and behaviors. Plus, the real-time data feature means you can quickly adapt and tweak your campaigns for maximum effectiveness.

Mailshake: Targeted Reporting for Outreach Campaigns

Mailshake, keeping in line with its focus on outreach, provides reporting features tailored to sales and lead generation activities. You get all the necessary metrics to track the performance of your outreach campaigns, including open rates, click rates, and response rates.

A key strength of Mailshake’s analytics is its simplicity and clarity. The platform makes it easy to understand the effectiveness of your campaigns at a glance, which is crucial for fast-paced sales environments. Also, Mailshake includes features like link tracking, allowing you to see which content is driving engagement and conversions.

Choosing the Right Tool for Analytics

When it comes to analytics and reporting, both SendPulse and Mailshake have their unique strengths. SendPulse is ideal if you need a comprehensive overview of your email marketing campaigns, with detailed insights into subscriber behavior and interactions. It’s particularly useful for marketers who base their strategies on deep data analysis.

Mailshake, on the other hand, is perfect for those who need focused and easy-to-digest reporting for outreach campaigns. Its straightforward analytics are great for quickly gauging the success of your sales and lead generation efforts and making necessary adjustments on the fly.

Your decision between SendPulse and Mailshake in this area will depend on the depth of analytics you require and the nature of your email campaigns. Do you need extensive, detailed reporting for a broad range of email marketing activities, or are you looking for targeted analytics specifically for outreach?

Template Availability and Customization: Crafting Engaging Emails

A compelling email not only delivers your message but also captures the attention of your audience. This is where the availability and customization of email templates become key. Both SendPulse and Mailshake offer a range of templates, but let’s see how they cater to your creative needs.

SendPulse: A Rich Library of Templates

SendPulse boasts a substantial library of email templates, covering a wide array of themes and purposes. Whether you’re crafting a newsletter, promotional offer, or a holiday greeting, there’s likely a template that fits the bill. These templates are not only diverse but also highly customizable.

With SendPulse’s intuitive drag-and-drop editor, personalizing these templates is straightforward and enjoyable. You can easily add images, text blocks, and brand elements to make each email uniquely yours. This level of customization allows you to maintain brand consistency while also experimenting with different designs and layouts to see what resonates best with your audience.

Mailshake: Tailored Templates for Outreach

Mailshake, aligning with its outreach focus, offers templates that are geared towards sales and lead generation. These templates are designed to facilitate engagement and responses, which are crucial for cold emailing and sales campaigns.

While the range of templates in Mailshake might not be as vast as in SendPulse, they are finely tuned for their purpose. The platform also provides customization options, enabling you to personalize emails with ease. However, the customization features are more streamlined, reflecting Mailshake’s focus on efficiency and simplicity in outreach efforts.

Template Selection: A Strategic Choice

In the realm of templates and customization, your choice between SendPulse and Mailshake should align with your primary email marketing objectives. SendPulse is a great option if you need a wide variety of templates for different types of email marketing campaigns. Its extensive library and customization capabilities allow for creative freedom and brand alignment.

Mailshake, on the other hand, is ideal if your focus is on outreach and sales. Its templates are optimized for engagement and responses, which is key in cold emailing scenarios. The platform provides enough customization to add a personal touch while keeping the process efficient and straightforward.

Ultimately, the decision boils down to the nature of your email campaigns. Are you looking for diverse and customizable templates for a broad range of marketing activities, or do you need specialized templates that drive responses and sales?

Pricing and Value: Balancing Your Budget with Your Email Marketing Needs

When it comes to choosing an email marketing tool, pricing is often a deciding factor. It’s not just about how much it costs, but also about the value you get for your investment. Let’s examine how SendPulse and Mailshake stack up in terms of pricing and the overall value they offer.

SendPulseFree Plan: Allows up to 2,500 subscribers and 15,000 emails per month.
Standard Plan: Starts around $6.40/month for up to 500 subscribers, with unlimited emails, and scales up with more subscribers.
Pro Plan: For larger businesses, with advanced features. Pricing starts at higher rates and varies based on the number of subscribers.
MailshakeEmail Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.

SendPulse: Flexible and Scalable Pricing

SendPulse offers a versatile pricing structure that caters to a range of budgets and needs. They provide a free plan, which is great for small businesses or beginners who are just dipping their toes into email marketing. This plan includes basic features and a generous subscriber limit, allowing you to get a good feel for the platform.

As your needs grow, SendPulse has various pricing tiers based on the number of subscribers and emails you plan to send. This scalability is beneficial as it allows you to start small and upgrade as your business and email marketing needs expand. The higher tiers offer more advanced features, aligning with the growth of your strategies.

Mailshake: Targeted Pricing for Outreach

Mailshake’s pricing is straightforward and specifically tailored to businesses focused on sales and outreach. Their plans are priced based on the features and the level of outreach activity, making it a suitable choice for sales teams and professionals.

Although Mailshake does not offer a free plan, their entry-level plan is reasonably priced and includes all the essential features needed for effective email outreach campaigns. For businesses that require more advanced features, such as A/B testing and higher sending limits, Mailshake offers higher-tier plans.

Making the Right Investment

In choosing between SendPulse and Mailshake based on pricing, consider the nature and scale of your email marketing activities. SendPulse offers a more flexible and scalable pricing model, making it a suitable option for businesses of varying sizes and needs. Its free plan is an attractive starting point for those testing the waters of email marketing.

Mailshake, with its targeted pricing structure, is ideal for businesses and professionals who are focused on outreach and sales. While it doesn’t offer a free tier, its plans are tailored to provide the tools necessary for successful outreach campaigns at a reasonable cost.

Your decision will depend on what you prioritize in your email marketing tool – scalability and a wide range of features, or a focused, outreach-oriented platform with straightforward pricing.


In conclusion, both SendPulse and Mailshake offer compelling features tailored to different email marketing needs. SendPulse stands out as a versatile and user-friendly platform, suitable for a wide range of marketing activities. Its flexible pricing and scalability make it an excellent choice for businesses of all sizes, especially those looking to grow their email marketing efforts over time.

Mailshake, on the other hand, shines in its targeted approach to sales and outreach. With its streamlined and efficient tools for cold emailing and follow-ups, it’s ideal for sales teams and professionals who prioritize outreach in their strategies. While its pricing lacks a free tier, it offers value through specialized features tailored to outreach success.

Your final choice between SendPulse and Mailshake should hinge on your specific marketing goals and needs. Whether you require a broad, all-encompassing email marketing tool or a focused platform for sales-driven campaigns, both these tools stand ready to elevate your email marketing to new heights.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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