MailerLite vs Keap: The Best Email Marketing Tool

Keap vs MailerLite: Discover the leading email marketing tool for 2024 with a focus on features, ease of use, and overall value

Choosing the right email marketing tool can be a pivotal decision for businesses in 2024. With an array of options available, it’s essential to pick a tool that not only aligns with your marketing goals but also enhances your ability to connect with your audience effectively. In this comprehensive comparison, we’re putting two notable contenders, MailerLite and Keap, under the microscope. Let’s delve into their features, usability, and overall value to determine which platform could be your ideal partner in email marketing this year. We’ll start with a key aspect that often decides the game

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Pricing and Plans

Assessing the Financial Commitment


  • Free Plan: For up to 1,000 subscribers and 12,000 emails per month, including basic features.
  • Premium Plans: Starting at $10/month for up to 1,000 subscribers, with pricing increasing for more subscribers. Includes unlimited emails, autoresponders, advanced segmentation, and more.
  • The premium plan cost varies based on the number of subscribers and additional features chosen.


  • Keap Grow: Starting at approximately $79/month, offering basic CRM, email marketing, and automation capabilities.
  • Keap Pro: Starting at around $149/month, this plan includes more advanced CRM features, automation, and ecommerce functionalities.
  • Infusionsoft: Starting from $199/month, offering a comprehensive set of features for advanced business needs, including sales pipeline, advanced reporting, and ecommerce tools.

MailerLite: Affordability for Growing Businesses

MailerLite is often lauded for its budget-friendly approach, making it a go-to choice for small businesses and startups. The platform offers a free plan, which is perfect for those just dipping their toes into the email marketing waters. This plan, despite being free, includes a decent array of features like email campaigns, automation, and basic analytics. As your needs grow, MailerLite’s pricing scales up based on the number of subscribers. This clear, subscriber-based pricing structure is straightforward, making it easier for businesses to plan their budget as they expand.

Keap: Comprehensive Solutions at a Premium

Keap, formerly known as Infusionsoft, takes a more comprehensive approach to email marketing and CRM solutions, and its pricing reflects that. The platform does not offer a free plan, but its paid plans are designed to provide a more all-inclusive suite of tools. Keap’s pricing is generally higher than MailerLite’s, but it offers advanced features like detailed CRM capabilities, sales pipeline management, and more intricate automation options. This makes Keap a potential choice for businesses that are looking for an all-in-one solution and are willing to invest more in their marketing tools.

Evaluating Cost-Effectiveness

When assessing the cost-effectiveness of MailerLite and Keap, it’s important to consider not just the price tag, but what each platform offers in return. The value derived from these email marketing tools should align with your business needs and the goals you aim to achieve through your campaigns.

MailerLite: Maximizing Value with Essential Features

MailerLite’s appeal lies in its straightforward and budget-friendly pricing model, making it an attractive option for small businesses or those just starting their email marketing journey. The platform’s strength is in offering all the essential tools needed for effective email marketing at a competitive price. This includes a user-friendly interface, a variety of templates, basic automation capabilities, and essential analytics.

The cost-effectiveness of MailerLite becomes evident when you consider the return on investment for businesses that require a simple yet efficient email marketing solution. For these users, MailerLite provides everything needed to run successful campaigns without unnecessary complexities or extra features that they may not use. This makes it a sensible choice for businesses and marketers looking to get the most out of their limited budget.

Keap: Investing in Advanced Capabilities

Keap, while being on the higher end of the pricing spectrum, justifies its cost with a comprehensive set of features that go beyond standard email marketing. This includes advanced CRM capabilities, in-depth automation options, detailed reporting, and e-commerce integration. These features make Keap a more comprehensive solution for businesses that are not only looking to send emails but also to manage customer relationships and sales processes more effectively.

For businesses that need these advanced features, Keap offers substantial value. The platform can be seen as an investment that provides a range of tools necessary for scaling and managing complex marketing strategies. While the initial cost may be higher compared to MailerLite, the breadth of functionality and potential for increased sales and customer engagement can result in a higher overall return on investment for the right business.

Feature Comparison: Automation and Personalization

Enhancing Campaigns with Smart Tools

MailerLite: User-Friendly Automation for Effective Campaigns

MailerLite’s automation features are designed with simplicity in mind, yet they don’t compromise on effectiveness. The platform offers an intuitive automation builder that enables you to create workflows with ease, perfect for welcoming new subscribers or re-engaging dormant ones. The beauty of MailerLite’s automation lies in its ability to simplify complex marketing tasks, making them accessible even to those new to email marketing. In terms of personalization, MailerLite provides basic but powerful options, like custom fields and segmentation, that allow you to tailor your messages to different audience segments. This approach ensures that your emails are relevant and engaging, increasing the chances of conversion.

Keap: Advanced Automation for Comprehensive Engagement

Keap goes several steps further in the automation game. Its sophisticated automation capabilities are designed for businesses looking for in-depth customization and detailed campaign management. Keap allows for the creation of complex automation sequences that can be triggered by a variety of subscriber actions and behaviors. This level of detail enables a highly personalized approach to email marketing. Moreover, Keap’s strong CRM integration means that personalization can be based on rich customer data, leading to more targeted and impactful email interactions.

Balancing Simplicity with Advanced Needs

The balance between simplicity and advanced features is a crucial consideration when choosing an email marketing tool. MailerLite and Keap each offer distinct approaches to this balance, catering to different user preferences and business requirements.

MailerLite: Prioritizing User-Friendly Experiences

MailerLite has carved a niche for itself by offering a platform that’s easy to use while still being powerful enough to handle most email marketing needs. This focus on user-friendliness is evident in every aspect of the service, from the intuitive interface to the straightforward campaign creation process. For users who may not have extensive technical skills or for small businesses with limited resources, MailerLite provides a solution that doesn’t require a steep learning curve.

Despite its simplicity, MailerLite doesn’t skimp on the necessary features. Users have access to a robust set of tools including customizable email templates, basic automation workflows, and clear analytics. This makes it an ideal choice for businesses that want an effective email marketing platform without the complexity that sometimes comes with more advanced tools.

Keap: Offering Depth and Versatility

Keap, in contrast, leans towards providing a more feature-rich experience. It’s designed for users who need more than just basic email marketing, offering advanced functionalities like in-depth CRM integration, sophisticated automation capabilities, and detailed analytics. This makes Keap an attractive option for businesses that are scaling up and need a comprehensive tool to manage not just their email campaigns but also customer relationships and sales processes.

While Keap is more complex than MailerLite, it’s still designed to be accessible. The platform offers a range of resources to help users make the most of its features, including educational content and customer support. For businesses that require its advanced capabilities, Keap offers a level of depth and versatility that can significantly enhance their marketing and sales efforts.

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Feature Comparison: Integration and Scalability

Expanding Your Marketing Ecosystem

Integrating various tools and platforms into a cohesive marketing ecosystem is vital for modern businesses. MailerLite and Keap offer differing levels of integration capabilities, each serving distinct business needs in the expanding landscape of digital marketing.

MailerLite: Streamlining with Essential Integrations

MailerLite focuses on providing essential integrations that most businesses require for a seamless marketing experience. The platform supports a variety of integrations with popular e-commerce platforms, social media tools, and CRM systems. These integrations are designed to be straightforward, ensuring that even users with limited technical expertise can connect MailerLite with other tools they use.

This approach is particularly beneficial for small to medium-sized businesses that rely on a few key platforms for their operations. The ease with which MailerLite integrates with these platforms means that businesses can synchronize their marketing efforts without the need for complex setups. Whether it’s adding subscribers from your e-commerce platform to your mailing list or integrating with social media for broader campaign reach, MailerLite makes these connections hassle-free.

Keap: Comprehensive Integration for a Robust Ecosystem

Keap, with its broader focus on CRM and advanced marketing automation, offers a more extensive range of integrations. These integrations are not just limited to e-commerce and social media platforms but also include more specialized tools and advanced CRM systems. Keap’s integrations are designed to provide a more comprehensive marketing ecosystem that can manage a multitude of tasks and processes.

For businesses that require a more integrated approach, where email marketing is just one piece of a larger operational puzzle, Keap’s extensive integration capabilities offer significant advantages. The ability to seamlessly connect with a wide range of tools means businesses can automate more processes, maintain better data synchronization, and ensure a unified approach to customer relationship management and marketing.

Adapting to Business Growth

In the journey of a business, the ability of marketing tools to adapt and scale with growth is crucial. MailerLite and Keap, while both capable of scaling, offer distinct pathways in terms of how they adapt to the evolving needs of a growing business.

MailerLite: Accommodating Growth with Flexibility

MailerLite’s approach to growth is grounded in flexibility and user-friendliness. Designed to cater to the needs of small to medium-sized businesses, it offers a platform that is both easy to use and capable of handling increasing complexities as a business expands. This adaptability is evident in MailerLite’s scalable pricing structure, which allows businesses to incrementally increase their use of the platform’s features as their subscriber list grows.

As businesses evolve, so do their marketing strategies. MailerLite accommodates this evolution by providing a range of features that can be progressively adopted. For instance, a business can start with basic email campaigns and gradually move into more sophisticated automation and segmentation as its marketing strategies become more refined. This gradual scaling ensures that businesses do not have to invest heavily in advanced features before they are needed, making MailerLite a cost-effective solution throughout the growth process.

Keap: Advanced Scaling for Complex Needs

Keap takes a more comprehensive approach to business growth. It offers a platform that not only scales in terms of capacity but also in terms of the sophistication of its features. This makes it particularly well-suited for businesses that have complex needs from the outset or foresee a rapid scaling up of their operations.

Keap’s combination of advanced CRM capabilities with email marketing allows businesses to manage all aspects of their customer interactions and marketing efforts in one place. As a business grows, Keap’s robust system can handle increased demands without sacrificing performance. This includes managing larger customer databases, more complex sales funnels, and intricate marketing automations. The platform’s ability to integrate with a wide range of other business tools further supports this scalability, offering a seamless experience as the business’s needs evolve.


In the vibrant landscape of email marketing in 2024, choosing between MailerLite and Keap hinges on your specific business needs, the complexity of your marketing strategies, and your integration requirements.

MailerLite stands out as an excellent choice for small to medium-sized businesses or those at the beginning of their email marketing journey. With its user-friendly interface, straightforward automation, and essential integration capabilities, MailerLite provides an efficient and cost-effective solution for businesses looking to execute effective email campaigns without the complexities of more advanced tools.

Keap, on the other hand, is tailored for businesses that require a more comprehensive approach to not only email marketing but also CRM and sales automation. Its advanced features, extensive integration options, and robust automation capabilities make it ideal for businesses that are scaling up and need a sophisticated tool to manage complex customer journeys and marketing strategies.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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