Emma Email Marketing Tool vs Sendy: The Best Email Marketing Tool for You

Emma vs Sendy: Get an in-depth look at these email marketing tools to determine the right choice for your business

Welcome to the world of email marketing tools, where the power of effective communication with your audience can transform your business. In today’s digital landscape, email marketing is a cornerstone of successful marketing strategies. Two prominent players in the field are Emma and Sendy. In this comprehensive comparison, we’ll dive deep into these two platforms, dissecting their features, usability, pricing, and more, to help you make an informed choice and discover the best email marketing tool for your unique needs.

Emma Email Marketing ToolSendy
G2 Score – 4.0 out of 5 starsG2 Score – 4.4 out of 5 stars
TrustRadius Score – 8.6/10TrustRadius Score – 9/10

User-Friendly Interface

A user-friendly interface can make or break your email marketing experience. Let’s start by evaluating how Emma and Sendy stack up in terms of ease of use and accessibility.

Emma’s User-Friendly Interface

Emma prides itself on providing an intuitive and user-friendly interface. Regardless of whether you’re a seasoned email marketer or a newcomer, Emma’s dashboard is designed to be straightforward and easy to navigate. The menu options are clear, and the user-friendly drag-and-drop email editor makes creating emails a breeze.

One of Emma’s standout features is its customizable email templates. These templates come in various styles and designs, helping you create visually appealing emails that align with your brand. The flexibility of these templates saves you valuable time and effort when crafting engaging email campaigns.

Sendy’s User-Friendly Interface

Sendy also places a strong emphasis on user-friendliness. Its dashboard is clean and uncluttered, ensuring that users of all experience levels can navigate it easily. Sendy’s email editor is designed for simplicity, allowing you to create and edit emails with minimal effort.

While Sendy may not offer the same level of template customization options as Emma, it excels in simplicity and efficiency. The email editor is straightforward and user-friendly, making it easy to design emails even if you’re not a design expert.

Email Campaign Management

Effective email campaign management is the cornerstone of any successful email marketing strategy. It encompasses a range of tasks and features aimed at creating, optimizing, and measuring the performance of your email campaigns. In this section, we will delve deeper into how Emma and Sendy handle key aspects of email campaign management.

Emma’s Email Campaign Management

Emma offers a comprehensive suite of tools and features to facilitate efficient email campaign management. One of its standout features is list segmentation, a fundamental component of targeted marketing. Emma empowers you to segment your email list based on various criteria, including demographics, behavior, and engagement levels. This segmentation capability ensures that you can send highly targeted and personalized emails to different groups of subscribers, increasing the effectiveness of your campaigns.

Automation is another significant strength of Emma’s email campaign management. The platform allows you to create automated workflows triggered by specific actions or events. For instance, you can set up automated welcome emails for new subscribers, drip campaigns to nurture leads, or re-engagement campaigns for inactive subscribers. This automation simplifies the process of delivering timely and relevant content to your audience.

Emma’s analytics and reporting tools provide valuable insights into your email campaigns’ performance. You can track metrics such as open rates, click-through rates, conversion rates, and more. These insights help you understand how your audience interacts with your emails and enable data-driven decision-making. Emma also offers A/B testing capabilities, allowing you to experiment with different email elements and refine your campaigns for optimal results.

Sendy’s Email Campaign Management

Sendy offers essential email campaign management features with a focus on simplicity and efficiency. List management in Sendy is straightforward, allowing you to import and organize your subscribers efficiently. While it may not offer the same advanced segmentation options as Emma, it provides a solid foundation for managing your subscriber base.

Automation in Sendy is also present, although it may not be as extensive as Emma’s. Users can set up basic automated email sequences, making it suitable for straightforward automation needs. This can include sending welcome emails, follow-ups, and other automated responses triggered by subscriber actions.

In terms of analytics, Sendy provides essential metrics such as open rates and click-through rates. While it offers valuable insights into your email campaigns’ performance, it may not offer the same depth of analytics as Emma. However, these insights still play a crucial role in optimizing your email marketing efforts.

Pricing Models

Understanding the cost and level of customer support offered by an email marketing tool is crucial for making the right choice. Let’s take a closer look at how Emma and Sendy handle pricing and customer support.


  • Pricing is typically tiered based on features and list size:
  • Pro Plan: Offers automation, segmentation, and analytics. Pricing usually starts at around $89/month.
  • Plus Plan: Includes additional features like landing pages and A/B testing. Pricing is higher and usually requires a quote from Emma.
  • Enterprise Plan: Custom pricing for advanced needs like custom integrations and dedicated support.


  • Sendy is a self-hosted email newsletter application that integrates with Amazon SES (Simple Email Service) for sending emails.
  • One-Time Fee: A one-time purchase price of $69, which allows you to install Sendy on your own web server.
  • Amazon SES Costs: After purchasing Sendy, you’ll need an Amazon SES account. Amazon SES typically charges $0.10 per thousand emails sent, plus data transfer fees. This can be significantly cheaper than other email marketing services for large volumes of emails.

Emma’s Pricing

Emma employs a tiered pricing model based on the number of subscribers in your email list and the features you need. This approach ensures that businesses of all sizes can find a suitable plan tailored to their specific requirements and budget constraints.

For smaller businesses and startups, Emma offers competitive rates, making it accessible even to those with limited marketing budgets. As your subscriber list grows, the pricing scales accordingly. This scalability allows businesses to start with a cost-effective plan and upgrade as they expand their email marketing efforts.

One significant advantage of Emma’s pricing structure is its transparency. Users can easily calculate their costs using Emma’s pricing calculator, eliminating any surprises or hidden fees. Furthermore, Emma extends a generous 20% discount to nonprofit organizations, demonstrating its commitment to supporting socially impactful initiatives.

Sendy’s Pricing

Sendy follows a simplified pricing structure, characterized by a one-time purchase fee and separate charges for email sending via Amazon SES (Simple Email Service). This approach provides cost predictability and flexibility.

The initial cost of purchasing Sendy is a one-time expense, making it an attractive option for businesses seeking a budget-friendly solution. The charges for email sending via Amazon SES are based on the volume of emails you send, allowing you to control your email marketing costs based on your usage.

However, it’s essential to note that while Sendy’s one-time purchase cost is budget-friendly, the costs associated with Amazon SES can add up as your email volume increases.

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Customer Support

Customer support is a pivotal factor in ensuring a seamless and productive experience with an email marketing tool. It’s the safety net that users rely on when questions arise or issues need resolution. In this section, we will delve deeper into how Emma and Sendy approach customer support to assist users effectively.

Emma’s Customer Support

Emma understands the diverse needs of its user base and takes a multifaceted approach to customer support. This approach is designed to cater to users with varying preferences and requirements for assistance.

Email support is one of the primary channels of customer support offered by Emma. Users can reach out to Emma’s support team via email, enabling them to submit inquiries, report issues, or request guidance. Emma’s reputation for responsiveness shines through in the timely responses provided by its support staff.

For users seeking more immediate and direct assistance, Emma offers phone support during business hours. This additional support channel allows users to engage in real-time conversations with Emma’s support professionals, making it an ideal option for addressing urgent matters or seeking immediate guidance.

Emma also provides a comprehensive knowledge base, a rich repository of articles, guides, tutorials, and frequently asked questions. This knowledge hub empowers users to navigate the platform effectively, troubleshoot common issues independently, and explore best practices for optimizing their email marketing campaigns.

Sendy’s Customer Support

Sendy primarily relies on email support as its primary customer support channel. Users can contact the Sendy support team via email to seek assistance, report issues, or pose questions. While email support provides a valuable means of communication, it’s important to note that Sendy does not offer phone support.

Similar to Emma, Sendy provides a knowledge base as a self-help resource. This knowledge base houses a collection of articles and guides aimed at helping users navigate the platform efficiently. It serves as a reservoir of information, enabling users to find answers to frequently encountered queries and familiarize themselves with Sendy’s features and functionalities.

In the realm of customer support, Emma distinguishes itself by providing multiple channels of support, including email and phone support, along with a comprehensive knowledge base. This multifaceted approach ensures that users have various avenues for seeking assistance, accommodating different preferences and urgency levels.

Email Template Customization and Design

Email template customization and design capabilities are crucial for creating visually appealing and engaging email campaigns. In this section, we’ll dive deeper into how Emma and Sendy handle email template customization and design.

Emma’s Email Template Customization and Design

Emma offers a diverse and extensive library of customizable email templates, catering to various industries and purposes. These templates serve as a solid foundation for creating visually appealing emails that align with your brand. The true power of Emma’s customization capabilities comes to light when you explore its drag-and-drop email editor.

This intuitive editor allows you to effortlessly create and modify emails, even if you lack extensive design experience. With a user-friendly interface, you can add images, text, buttons, and dynamic content blocks to craft engaging emails that convey your brand’s identity effectively. Emma’s customization options extend to fonts, colors, and spacing, ensuring that you can maintain a consistent brand image across all your email communications.

Furthermore, Emma supports custom HTML coding for users who seek advanced customization. This flexibility allows you to implement unique design elements and structures, ensuring that your emails stand out and capture your audience’s attention.

Sendy’s Email Template Customization and Design

Sendy provides a straightforward approach to email template customization and design, focusing on simplicity and efficiency. While it may not offer the same diversity of templates as Emma, it caters to users who value a clean and minimalist design.

With Sendy, you can select from a collection of pre-designed templates or start with a blank canvas to build your email from scratch. While the template options may be more limited compared to Emma, they serve as a suitable foundation for crafting professional-looking emails.

The email editor in Sendy is user-friendly and easy to navigate. You can customize templates by adding text, images, buttons, and basic design elements. While the customization options may not be as extensive as Emma’s, they provide a straightforward and effective way to design emails.

For users comfortable with HTML coding, Sendy also supports custom HTML customization, although it may not offer the same level of advanced flexibility as Emma.

In terms of email template customization and design, Emma stands out for its extensive library of templates, user-friendly drag-and-drop editor, and support for custom HTML coding. It is an excellent choice for businesses that prioritize creativity and visually appealing email campaigns. Sendy, on the other hand, offers simplicity and efficiency, making it suitable for users who prefer a more straightforward and minimalist approach to email template design.


Selecting the right email marketing tool is a crucial decision for any business looking to harness the power of email marketing. Emma and Sendy are two prominent players in this arena, each with its own strengths and considerations.

Emma offers a user-friendly interface, advanced email campaign management features, extensive email template customization options, and comprehensive integration capabilities. Its robust automation and analytics make it an excellent choice for businesses seeking a versatile and creative email marketing solution.

Sendy, with its one-time purchase cost and Amazon SES-based email sending charges, provides a budget-friendly option, especially for startups and small businesses. Its simplicity and efficiency in email template customization and design make it suitable for users who prefer a straightforward approach to email marketing.

When making your final decision, consider your budget, subscriber list size, design preferences, and the level of complexity you require in your email marketing campaigns. Both Emma and Sendy offer free trials, allowing you to test their features and determine which aligns best with your email marketing goals.

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