Mailchimp vs Aritic Mail: The Best Email Marketing Tool for 2024

Analyzing 2024's best: Mailchimp vs Aritic Mail. Learn about their unique features, user experience, and value for money.

As we step into 2024, the email marketing landscape is more vibrant and competitive than ever. In this corner, we have Mailchimp, the renowned champion of email marketing, known for its user-friendly interface and robust features. And in the other corner, Aritic Mail, the rising star, acclaimed for its advanced automation and deep integration capabilities. This guide dives into the nitty-gritty of both tools, helping you decide which contender is best suited for your email marketing needs in 2024. So, buckle up and let’s explore these two giants in the world of email marketing!

Feature Comparison: The Core of Email Marketing

At the heart of any email marketing tool are its core features – the essentials that turn your strategies into actions.

Mailchimp is known for its comprehensive feature set that caters to businesses of all sizes. It offers a user-friendly drag-and-drop email builder, a wide array of customizable templates, and robust automation features. Moreover, Mailchimp’s segmentation capabilities and analytics are top-notch, providing users with the insights they need to refine their campaigns.

Aritic Mail, on the other hand, focuses on providing advanced automation and integration options. Its strength lies in its ability to handle complex email workflows and detailed segmentation, making it a powerful tool for marketers who need more than just basic automation. Additionally, Aritic Mail offers deep CRM integration, which is a boon for businesses looking to align their email marketing efforts with their overall customer relationship strategies.

Digging Deeper into Automation

Automation is where these two platforms really start to show their unique strengths.

Mailchimp’s automation tools are designed for ease of use. Setting up automated email sequences, such as welcome emails or follow-up emails, is straightforward. Mailchimp also offers pre-built workflows, which are great for users who want to implement automation without having to build everything from scratch.

Aritic Mail takes automation a few steps further. It allows for more complex automation workflows, which can be customized extensively based on subscriber behavior, engagement, and other triggers. For businesses with sophisticated email marketing strategies, Aritic Mail’s advanced automation capabilities offer the flexibility and depth needed for highly targeted campaigns.

Template Variety and Customization

The ability to create visually appealing emails quickly is crucial.

Mailchimp excels in this area with its extensive library of templates. These templates cover a wide range of styles and purposes, and they are easily customizable to fit your brand’s look and feel. The intuitive drag-and-drop editor makes it easy for anyone to design professional-looking emails.

Aritic Mail also offers a range of templates, but with a focus on customization and flexibility. The templates are more adaptable, catering to users who want more control over their email designs. Aritic Mail’s template editor provides more options for customization, making it suitable for businesses that require unique, brand-specific email designs.

Analytics and Reporting: Measuring Success

Both platforms offer robust analytics and reporting features, but they cater to different needs.

Mailchimp provides detailed reports that are easy to understand. You can track open rates, click-through rates, and other key performance indicators. These insights are invaluable for understanding your audience and improving your email campaigns.

Aritic Mail, while also offering comprehensive analytics, focuses more on the integration of these analytics with other business systems. The ability to combine email marketing data with CRM and other business intelligence tools makes Aritic Mail’s analytics particularly powerful for data-driven businesses.

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Pricing Models: Tailoring to Your Budget

Evaluating Cost-Effectiveness

Pricing is a critical factor when choosing an email marketing tool. Both Mailchimp and Aritic Mail offer different pricing plans, each tailored to meet various business needs and budgets.


  • Free Plan: Available with basic features, suitable for up to 2,000 contacts and 10,000 sends per month with a daily limit of 2,000.
  • Essentials Plan: Starting at around $9.99/month, this plan includes all email templates, A/B testing, custom branding, and support for up to 50,000 contacts.
  • Standard Plan: Starting at approximately $14.99/month, this offers additional features like retargeting ads, advanced insights, and automation tools, catering to up to 100,000 contacts.
  • Premium Plan: Starting from $299/month, aimed at larger businesses, offering advanced segmentation, multivariate testing, and unlimited seats and role-based access.

Aritic Mail

  • Pricing: Aritic Mail offers a range of plans based on sending volume:
  • Plans typically start for low volume senders and scale up to higher volumes, with pricing available on request from Aritic Mail.

Mailchimp adopts a tiered pricing strategy. This includes a free plan, ideal for small businesses or startups just dipping their toes into email marketing. As you scale up – to the Essentials, Standard, and Premium plans – the features become more advanced, and the prices increase accordingly. The cost is largely based on the number of contacts, making it a scalable option as your business grows.

Aritic Mail, on the other hand, approaches pricing with a focus on the depth of features and scalability. It does not offer a free plan but starts with a basic plan that is reasonably priced. As businesses require more sophisticated features and higher sending limits, Aritic Mail’s pricing scales up. This approach makes Aritic Mail a potentially more cost-effective solution for medium to large businesses or those with specific needs right from the start.

Decoding the Pricing Plans

Understanding the pricing plans of Mailchimp and Aritic Mail is key to making an informed decision that aligns with both your budget and your email marketing requirements. Each platform approaches pricing differently, reflecting their distinct features and target audiences.

Mailchimp’s pricing model is designed to be flexible and scalable, catering to a wide range of users from solo entrepreneurs to large enterprises. At the core of its pricing strategy is a tiered system, which begins with a free plan. This free plan is a major draw for small businesses or individuals just starting out, offering basic email marketing capabilities without any upfront investment. As your needs grow, Mailchimp provides several paid options – Essentials, Standard, and Premium – each unlocking additional features and capabilities. The cost of these plans increases with the number of contacts in your mailing list, making it a scalable solution that grows with your business. However, it’s important to note that some of the more sophisticated features, like advanced segmentation and multivariate testing, are reserved for the higher-tier plans. This means that as your email marketing strategies become more complex, you may need to upgrade to more expensive plans to access these advanced features.

Aritic Mail, in contrast, takes a slightly different approach to pricing. It doesn’t offer a free tier, which means businesses need to commit financially from the outset. However, this initial investment gives access to a more comprehensive set of features even at the lower levels. Aritic Mail’s basic plan, while more expensive than Mailchimp’s entry-level paid plans, includes advanced automation and integration capabilities that are typically found in higher-tier plans of other platforms. As businesses scale and require more sophisticated features, Aritic Mail’s higher-tier plans provide increased sending limits and deeper CRM integration, among other advanced features. This pricing structure makes Aritic Mail a potentially more cost-effective option for medium to large businesses or for those who are certain about leveraging email marketing extensively from the start.

In essence, Mailchimp’s pricing is designed to accommodate businesses as they grow, starting from a free, basic plan and moving up to more feature-rich options. This makes it an attractive choice for those who are just starting out or have a limited budget for email marketing. On the other hand, Aritic Mail’s pricing structure, while lacking a free entry point, offers a more feature-intensive experience from its lowest tier, positioning it as a viable option for businesses that are ready to invest in more advanced email marketing capabilities from the beginning.

Integrations: Enhancing Your Marketing Stack

Expanding Your Toolset

In today’s digital marketing world, the ability to integrate with other tools and software is crucial. Both Mailchimp and Aritic Mail offer integrations, but their focus and range differ.

Mailchimp boasts a wide array of integrations with various CRM platforms, eCommerce tools, and social media platforms. This extensive range makes Mailchimp highly adaptable to different business ecosystems and workflows.

Aritic Mail offers a more focused set of integrations, primarily aimed at deep CRM integration and advanced automation workflows. Its integrations are particularly beneficial for businesses that need a seamless flow of data between their email marketing tool and other core business systems.

Custom Integration Capabilities

Both platforms offer API access for custom integrations, catering to businesses with specific needs. Mailchimp provides a well-documented and robust API, allowing for a wide range of custom integrations.

Aritic Mail also offers comprehensive API access, with a focus on deeper integration capabilities. This is especially useful for businesses that require tight integration between their email marketing efforts and other aspects of their customer relationship management.

Customer Support: Ensuring a Seamless Experience

The Backbone of User Satisfaction

Effective customer support is crucial in navigating any email marketing tool. Both Mailchimp and Aritic Mail provide various support channels, each with its own strengths.

Mailchimp offers a comprehensive support system that includes email support, an extensive knowledge base, and community forums. For the higher-tier plans, 24/7 live chat and phone support are available. Mailchimp’s extensive library of tutorials and resources is particularly beneficial for self-service problem-solving and learning.

Aritic Mail emphasizes personalized customer service. It provides direct email and phone support across all its plans, ensuring that users can get help when they need it. For larger businesses or those on higher-tier plans, Aritic Mail offers more personalized support, including account management and strategic consultation, which can be invaluable for more complex email marketing campaigns.

Proactive vs. Reactive Support Models

Mailchimp is known for its proactive approach to support, offering a wealth of online resources and guides that enable users to troubleshoot issues independently. This approach is ideal for users who prefer self-service options.

Aritic Mail, in contrast, adopts a more reactive but personalized approach. Its direct and hands-on support system ensures that users receive tailored assistance, which can be particularly beneficial for businesses with specific or complex requirements.

User Experience and Ease of Use: Catering to Different Users

Navigating the Platforms

The user experience, especially for those crafting and managing email campaigns, is a critical aspect of any marketing tool.

Mailchimp is renowned for its user-friendly interface. Its intuitive design, straightforward navigation, and easy-to-use drag-and-drop email builder make it an excellent choice for beginners and those who value simplicity and efficiency in their marketing tools.

Aritic Mail offers a more sophisticated interface that caters to users with more advanced email marketing needs. While it may have a steeper learning curve than Mailchimp, it provides greater flexibility and a wider range of features for creating and managing complex email campaigns.

Customization and Flexibility

In the world of email marketing, the ability to customize your campaigns to reflect your brand’s unique voice and style is paramount. Both Mailchimp and Aritic Mail offer customization options, but their approaches cater to different types of users and needs.

Starting with Mailchimp, the platform has established a reputation for its user-friendly customization features. It provides a rich array of templates that users can easily adapt to match their brand identity. What makes Mailchimp stand out in this area is its intuitive drag-and-drop editor. This tool allows even those without any technical background to create visually appealing and professional-looking emails. The customization process is designed to be straightforward and accessible, ensuring that users can quickly modify templates to include their brand colors, logos, and content without needing in-depth design skills.

The customization journey with Mailchimp is not just about simplicity; it’s also about providing enough flexibility to cater to a wide range of styles and preferences. Whether it’s a newsletter, a promotional email, or an event invitation, Mailchimp’s template library and editing tools ensure that you can craft emails that resonate with your audience while maintaining a consistent brand aesthetic.

On the flip side, Aritic Mail approaches customization with a focus on providing a higher degree of flexibility and control. This platform is ideal for those who already have a strong grasp of email design or have specific requirements that go beyond the basics. Aritic Mail’s customization capabilities are extensive, offering more advanced options in terms of layout, design elements, and dynamic content. This level of customization is particularly beneficial for businesses that want their emails to stand out or require more sophisticated branding and personalization.


As we reach the end of our comprehensive exploration of Mailchimp and Aritic Mail, it’s clear that both platforms bring unique strengths to the table, each catering to different needs and preferences in the email marketing domain.

Mailchimp stands as a versatile and user-friendly platform, ideal for small to medium-sized businesses, startups, or those just beginning their email marketing journey. Its tiered pricing model, starting with a free plan, makes it accessible for businesses with varying budgets and scales up as your subscriber list grows. The platform excels in user experience with its intuitive design and drag-and-drop editor, making the creation of professional-looking emails a breeze for anyone. Moreover, Mailchimp’s wide range of integrations with other tools and platforms ensures that it fits seamlessly into most business ecosystems.

Aritic Mail, on the other hand, positions itself as a robust tool for medium to large businesses or those that require more advanced email marketing features from the get-go. Although it lacks a free tier, its basic plan comes packed with comprehensive features, including advanced automation and deep CRM integration. This makes Aritic Mail a cost-effective choice for businesses that need these sophisticated capabilities early on. The platform’s focus on advanced customization and flexibility caters to users who desire a higher degree of control over their email marketing campaigns and those who prioritize integration with other business systems for a more cohesive approach.

In the ever-evolving landscape of digital marketing, having the right tools can set the stage for your business’s success. Both Mailchimp and Aritic Mail offer compelling features and capabilities, but the best choice depends on your unique business goals, the complexity of your email marketing strategies, and the level of investment you’re prepared to make.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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