AWeber vs Mailshake: The Best Email Marketing Tool for 2024

Comparing AWeber and Mailshake for 2024's email marketing: Discover their strengths in automation, analytics, and user experience.

As we sail into 2024, the digital marketing landscape continues to evolve, and email marketing remains a cornerstone of effective digital strategies. Amidst a sea of choices, AWeber and Mailshake have emerged as popular tools, but which one reigns supreme as the best email marketing tool for this year? This article aims to dive deep into a detailed comparison between AWeber and Mailshake, covering their features, usability, pricing, and more. We’re committed to providing you with insightful, actionable information, all penned in a conversational tone that’s easy to digest. Let’s embark on this journey by focusing on one of the most critical aspects of these platforms

Automation Capabilities: Streamlining Email Marketing Efforts

In the world of email marketing, automation is not just a feature; it’s a necessity. It’s about more than just sending out emails; it’s about crafting timely, relevant, and personalized communication with minimal manual effort. Both AWeber and Mailshake offer automation features, but with different approaches and capabilities. Let’s delve into what each platform offers in this domain to determine which might best serve your business needs in 2024.

AWeber’s Automation: A Synthesis of Power and Simplicity

AWeber has long been a trusted name in the email marketing sphere, known for its blend of powerful features and user-friendly interfaces. Its automation tools are designed to be both efficient and accessible, making it a go-to choice for businesses of various sizes. Here’s what AWeber brings to the table in automation:

  • Intuitive Automation Tools: AWeber’s automation features stand out for their ease of use. The platform allows even those with minimal technical expertise to set up sophisticated email sequences. This simplicity is a boon for businesses looking to implement effective strategies swiftly.
  • Versatile Campaign Templates: AWeber offers a range of pre-designed automation templates, catering to various campaign goals. These templates are a time-saver and can be easily customized to align with your brand, making your campaign setup process smoother and quicker.
  • Robust for Diverse Marketing Needs: While AWeber might not boast the most intricate automation features, its offerings are substantial enough to cater to a wide array of marketing strategies. The platform strikes a balance between functional depth and user-friendliness, suitable for businesses that need reliable and uncomplicated automation.

However, AWeber’s automation capabilities might seem limited to those seeking highly advanced, multi-layered automation workflows. It’s ideal for foundational email marketing needs but may not satisfy the requirements of businesses looking for complex automation solutions.

Mailshake’s Automation: Customization and Advanced Functionality

Mailshake steps into the ring with a focus on advanced automation capabilities, appealing to businesses and marketers looking for depth and customization in their email marketing strategies. Mailshake’s automation tools are designed for flexibility and sophistication, enabling the creation of detailed, personalized email campaigns. Here’s a glimpse of what Mailshake offers:

  • Advanced Automation Workflows: Mailshake allows the building of complex automation workflows, enabling highly personalized and targeted email experiences. This capability is key for businesses aiming to enhance engagement and conversion rates through intricate, behavior-driven email sequences.
  • Dynamic Segmentation and Personalization: A standout feature of Mailshake is its dynamic segmentation within automation workflows. This allows for precise targeting based on real-time interactions, ensuring that your messages are consistently relevant and impactful.
  • Powerful and Intuitive Automation Builder: Despite its advanced capabilities, Mailshake’s automation builder is designed to be user-friendly. This facilitates the easy design and execution of complex email sequences, particularly beneficial for sophisticated campaigns requiring detailed journey mapping.

While Mailshake offers a richer set of features compared to AWeber, it might come with a slightly steeper learning curve. It’s best suited for businesses and marketers who are familiar with email marketing nuances and are looking to leverage detailed, data-driven automation strategies.

Pricing Structures: AWeber vs Mailshake

When it comes to choosing the right email marketing tool, understanding the pricing structure is a key factor in making an informed decision. AWeber and Mailshake, each with their own pricing models, cater to different market segments, and it’s essential to gauge which offers the best value for your investment in 2024.


  • Free Plan: For up to 500 subscribers, offering basic features like email templates and automation.
  • Pro Plan: Pricing starts at $19.99/month for up to 500 subscribers and increases with the number of subscribers. Includes advanced features like split testing, behavioral automation, and detailed reporting.


  • Email Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
  • Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
  • Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.

AWeber known for its transparent and scalable pricing structure, making it an attractive option for a broad range of users. The platform offers a free plan, a great advantage for those starting out or working within tight budgets. This plan includes basic features, allowing new users to begin their email marketing without initial financial strain.

As business needs grow, AWeber’s pricing shifts to a tiered model based on the number of subscribers, which is beneficial as it aligns costs with business growth. AWeber’s inclusive pricing means access to all features within your plan without additional charges for essential functionalities. However, as subscriber numbers increase, so does the cost, which can become significant for businesses with large lists.

On the other side, Mailshake takes a different approach with its pricing, offering a flexible model designed to cater to various business needs. Unlike AWeber, Mailshake doesn’t provide a free plan, but its paid plans are structured to offer a range of features, including advanced automation and detailed analytics. These plans are aimed at delivering value at different levels, accommodating the evolving needs of businesses.

Mailshake’s pricing is structured to be competitive, offering advanced features at different pricing tiers. However, accessing the full suite of features and higher sending limits requires subscribing to higher-tier plans, which might be a consideration for budget-conscious businesses.

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User Interface and Ease of Use: AWeber vs Mailshake

In the world of email marketing, the efficiency and effectiveness of your campaigns can be significantly impacted by the user interface and ease of use of the chosen platform. A user-friendly interface can save valuable time and make the process of managing email campaigns more efficient. Let’s explore how AWeber and Mailshake stack up in terms of their user interfaces and overall usability.

AWeber has long been recognized for its commitment to a user-friendly experience, making it a favored choice among small businesses and individual marketers. The platform is designed with simplicity in mind, ensuring that users of all levels can navigate and manage their email marketing efforts with ease. The dashboard is clean and organized, providing quick access to essential features like campaign creation, list management, and analytics. A key aspect of AWeber’s UI is its drag-and-drop email builder, which allows users to easily create professional-looking emails. Furthermore, AWeber’s campaign management tools are straightforward, making it simple for users to set up, execute, and monitor their email marketing efforts.

Mailshake, on the other hand, also places a strong emphasis on a simplistic and user-centric interface. The platform is designed for users who prefer an uncomplicated approach to email marketing. Mailshake interface is characterized by its straightforward design, which allows users to quickly grasp the platform’s functionalities. The email builder, while not as advanced as some other tools in the market, provides enough functionality for creating effective email campaigns. Additionally, Mad Mimi’s approach to campaign management is user-friendly, catering to those who need an efficient and hassle-free email marketing experience.

Integrations: Expanding the Reach of Email Marketing

In the realm of email marketing, the ability to integrate seamlessly with other business tools and applications is a critical feature. It can enhance the functionality of the email marketing platform and streamline various aspects of a business’s marketing strategy. Both AWeber and Mailshake offer integration capabilities, but they approach these integrations differently and cater to distinct needs.

AWeber offers a comprehensive range of integrations, encompassing various business applications including CRM systems, eCommerce platforms, and social media networks. This wide selection reflects AWeber’s commitment to versatility and adaptability, ensuring that it can meet the diverse needs of businesses in different sectors. The platform has designed these integrations to be straightforward and user-friendly, making them accessible to users regardless of their technical expertise. This is particularly beneficial for small businesses or solo entrepreneurs who need to integrate their email marketing with other digital tools efficiently. However, while AWeber’s range of integrations is broad, it may not provide the depth or specialized functionality required by businesses with more complex integration needs.

Mailshake, in comparison, takes a more focused approach to integrations. The platform provides essential integration options designed to enhance its core functionality. These integrations include key connections with major business tools and applications, chosen to complement the platform’s email marketing capabilities. Mailshake’s integrations are centered around improving the functionality of its email marketing tool, making it easier for users to manage their campaigns in conjunction with other key business operations. For users who rely on a wide array of tools or have specific niche software needs, Mailshake’s integration offerings might seem limited. However, for those who need strong, fundamental integrations that complement basic to intermediate email marketing activities, Mailshake’s approach can be quite beneficial.

Customer Support

Customer support is an essential aspect of any email marketing tool, playing a significant role in a user’s overall experience and success with the platform. Effective customer support can be the deciding factor for businesses when choosing between different email marketing services. Let’s examine how AWeber and Mailshake compare in terms of their customer support offerings.

AWeber is known for its strong commitment to customer support. The platform offers a variety of channels through which users can seek assistance, including email, live chat, and phone support. This multi-channel approach ensures that users can get help in a way that suits their preferences and needs. Additionally, AWeber provides a rich knowledge base filled with helpful articles, video tutorials, and FAQs. This extensive resource allows users to quickly find answers to common questions and learn best practices for using the platform. The responsiveness and expertise of AWeber’s customer support team are often highlighted positively by its users.

Mailshake, on the other hand, also places a high emphasis on customer support. The platform offers support primarily via email, with a focus on providing detailed and helpful responses to user queries. While Mailshake may not offer the breadth of support channels like AWeber, it is known for the quality and depth of support provided. Mailshake also features a comprehensive knowledge base, offering users a wealth of information on how to use the platform effectively. This includes guides, how-to articles, and resources aimed at helping users maximize their use of the email marketing tool.


As we conclude our detailed comparison of AWeber and Mailshake, it’s clear that each platform offers unique strengths and caters to different needs in the email marketing landscape. The choice between these two for your 2024 strategy hinges on a variety of factors, including your business size, marketing objectives, preferred level of customer support, and the specific functionalities you require from an email marketing tool.

AWeber stands out for its user-friendly interface, making it an excellent choice for small businesses, startups, and individual marketers who are either new to email marketing or prefer a straightforward approach. The platform offers a comprehensive set of features, robust automation capabilities, and a wide range of integrations, all supported by a strong customer support system. This combination makes AWeber a practical and reliable choice for those looking to execute effective email marketing strategies with ease.

Mailshake, on the other hand, offers a more focused experience, catering to users who prioritize advanced automation features and a streamlined approach to email marketing. While its customer support is primarily email-based, it is known for being thorough and helpful. Mailshake’s simplified approach and powerful automation tools make it ideal for users who want to concentrate on crafting targeted, personalized email campaigns.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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