Iterable vs MailUp: The Best Email Marketing Tool for You

Our comparison of Iterable vs MailUp highlights the strengths and weaknesses to help you choose the best email marketing tool

Choosing the right email marketing tool is like finding the perfect pair of shoes for a marathon. You need something that fits just right, supports you every step of the way, and helps you cross the finish line with confidence. In the race to win your audience’s attention, Iterable and MailUp are two contenders vying for the title of your go-to email marketing platform. But which one will be the best fit for your business’s unique journey? Whether you’re sprinting towards rapid growth or pacing yourself for steady engagement, picking the right tool can make all the difference. Let’s lace up and explore, starting with a critical aspect that often decides the race from the start

G2 Score – – 4.4 out of 5 starsG2 Score – 3.7 out of 5 stars
TrustRadius Score – 8.6/10TrustRadius Score – 6/10

Ease of Use

In today’s fast-paced digital world, the ease of use of an email marketing platform can either propel you to the front of the pack or leave you struggling to keep up. Here’s how Iterable and MailUp stack up when it comes to getting you off the starting block without any unnecessary hurdles.

Iterable: The Advanced Runner’s Choice

Iterable is like the high-tech running gear designed for experienced marathoners. It offers a powerful suite of features, including sophisticated automation, dynamic content, and detailed segmentation capabilities, making it a potent tool in personalized email marketing campaigns. However, with great power comes a steeper learning curve. New users may find Iterable’s interface and vast array of options a bit overwhelming at first glance.

But don’t let that deter you. Iterable is built with scalability in mind, and once you get the hang of its functionalities, the platform’s potential to drive highly personalized and effective campaigns is nearly limitless. With comprehensive documentation, responsive customer support, and an array of educational resources, Iterable ensures that users have the support they need to navigate its robust system.

MailUp: The Crowd-Pleaser for Every Runner

On the other side of the track, MailUp is like the comfortable, all-around running shoe that’s a great fit for beginners and seasoned marketers alike. It prides itself on its user-friendly interface, making it easy for businesses of all sizes to craft, manage, and analyze their email campaigns. MailUp offers a straightforward approach to email marketing, with drag-and-drop editors, pre-designed templates, and intuitive automation workflows that simplify the process of engaging your audience.

While it might not boast the same level of advanced features as Iterable, MailUp’s strength lies in its simplicity and effectiveness. It’s an ideal platform for businesses looking for a no-fuss solution that still offers the flexibility to create impactful email marketing campaigns. Plus, with helpful customer service and a wealth of tutorial resources, MailUp ensures that even the newest marketers can start their email marketing journey on the right foot.

Integration Capabilities

The ability of your email marketing tool to integrate seamlessly with your existing technology ecosystem can be a game-changer. It’s like having a well-oiled relay team where each runner knows exactly when to pass the baton for maximum efficiency and performance. Let’s see how Iterable and MailUp perform in this relay.

Iterable: The Integration Powerhouse

Iterable functions as the experienced runner who knows the course inside out and can handle any baton passed their way. The platform boasts a robust set of integration capabilities with a wide range of CRMs, e-commerce platforms, social media networks, and analytics tools. This extensive integration network is powered by Iterable’s flexible and powerful API, which allows for deep customization and automation across your marketing stack.

Whether you’re looking to trigger email campaigns based on user behavior captured in your CRM, personalize messages with data from your e-commerce platform, or analyze email engagement alongside other channels in your analytics software, Iterable can make it happen. This level of integration is particularly valuable for businesses that rely heavily on data-driven strategies and need their marketing tools to work in concert seamlessly.

MailUp: Streamlined for Efficiency

MailUp approaches the relay with a focus on efficiency and ease of use. The platform offers a solid range of integration options with key e-commerce, CRM, and analytics services that are crucial for most email marketing strategies. While the list of direct integrations might not be as extensive as Iterable’s, MailUp covers the essentials well, ensuring that businesses can connect their email marketing efforts with other critical operations without much hassle.

For additional flexibility, MailUp supports integration via Zapier, opening the door to hundreds of potential software connections without needing custom development. This approach is well-suited for small to medium-sized businesses looking for a straightforward way to integrate their email marketing platform with their broader technology stack without the need for extensive IT resources.

Automation and Workflow Capabilities

Automation is the wind in your sails in email marketing. It propels your campaigns forward, ensuring that each subscriber receives the right message at the right time. Here’s how Iterable and MailUp enable you to set your campaigns on autopilot, each with its unique strengths.

Iterable: The Seasoned Navigator

Iterable is like a seasoned navigator, skilled in charting complex courses through the open sea. Its automation capabilities are extensive and sophisticated, designed for marketers who seek granular control over their campaigns. Iterable allows you to create detailed, multi-step workflows that can be triggered by a variety of subscriber actions, data points, and behaviors, ensuring highly personalized and timely email communications.

The platform shines in its ability to segment audiences dynamically and trigger campaigns based on real-time interactions across channels. Whether it’s a welcome series tailored to individual interests, cart abandonment emails triggered by inactivity, or re-engagement campaigns designed around past behaviors, Iterable offers the tools to map out a detailed journey for each segment of your audience. This level of customization and automation complexity is well-suited for businesses that have a deep understanding of their audience and a desire to leverage that knowledge in sophisticated, data-driven campaigns.

MailUp: The Efficient Co-Navigator

MailUp approaches automation like an efficient co-navigator, guiding your campaigns with a steady hand and a focus on achieving results with simplicity and speed. The platform provides a user-friendly interface for setting up automation workflows, making it accessible for businesses of all sizes and marketers of all skill levels. MailUp’s automation features include the essentials needed to engage subscribers effectively: welcome emails, anniversary or birthday messages, follow-ups based on engagement, and more.

While MailUp may not offer the same depth of customization as Iterable in automation workflows, its strength lies in its ability to quickly implement campaigns that address the core needs of email marketing. For businesses looking for straightforward automation capabilities that still offer a degree of personalization and timeliness, MailUp is a reliable and efficient choice.


IterableIterable does not publicly list its pricing, as it typically offers custom pricing based on the specific needs of a business.
The platform is designed for larger companies with advanced needs in cross-channel marketing campaigns, including email, SMS, push notifications, and more.
Features usually include workflow automation, segmentation, A/B testing, and personalized messaging.
Interested users need to contact Iterable directly for a customized quote based on their scale and requirements.
MailUpPay Per Speed Plans: MailUp’s pricing is based on sending speed rather than the number of contacts. Starts at around $65/month for the slowest sending speed.
Monthly Plans: Also offers traditional monthly plans based on the number of emails sent, with prices starting at around $85/month for up to 400,000 sends.
Prepaid Credits: Alternatively, you can buy prepaid credits for sending emails without a monthly fee.
All plans include features like email automation, transactional emails, and analytics.
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Analytics and Reporting

In the vast ocean of email marketing, the tools you use to chart your course are as crucial as the winds that drive your campaigns. Let’s examine how Iterable and MailUp equip you with the navigational tools needed for a successful voyage.

Iterable: The Master Cartographer

Iterable acts as a master cartographer, offering detailed maps and tools to chart your marketing journey’s every twist and turn. The platform provides a comprehensive analytics suite that goes beyond basic metrics like open rates and click-through rates. With Iterable, you can dive into advanced analytics, including conversion tracking, campaign performance over time, and detailed cohort analyses. This allows you to see not just how your campaigns are performing in isolation, but how they influence customer behavior and contribute to your overall marketing objectives.

Iterable’s reporting tools are highly customizable, enabling you to create dashboards that focus on the metrics most relevant to your goals. Whether you’re optimizing for engagement, conversions, or another key performance indicator, Iterable gives you the insights needed to refine your strategies with precision. For businesses that thrive on data and seek to make informed decisions based on comprehensive analytics, Iterable offers the depth and flexibility required to navigate the complex waters of email marketing successfully.

MailUp: The Practical Navigator

MailUp approaches analytics and reporting as a practical navigator, providing clear and concise tools to guide your marketing efforts. The platform offers a solid foundation of analytics, covering essential metrics that allow you to monitor the health and performance of your email campaigns efficiently. MailUp’s reporting features are designed to be accessible, ensuring that marketers can quickly gather insights and make data-driven decisions without the need for extensive analysis.

With MailUp, you can easily track open rates, click-through rates, and unsubscribe rates, among other key metrics. The platform also includes features for A/B testing, enabling you to compare campaign variants directly within the reporting interface. This streamlined approach to analytics is ideal for businesses looking for straightforward, actionable insights that can be quickly applied to optimize campaign performance.

Customer Support and Community

Iterable: The Guiding Beacon

Iterable stands out as a guiding beacon for its users, offering comprehensive customer support that shines through even the murkiest waters. With a multi-tiered approach to support, Iterable ensures that every user has access to the help they need, when they need it. From detailed documentation and an extensive knowledge base that allow users to self-navigate through common questions and challenges, to direct support via email, live chat, and phone for more complex issues, Iterable is committed to guiding its users towards success.

Moreover, Iterable fosters a strong sense of community among its users. Through forums, user groups, and dedicated events, marketers can connect, share insights, and learn from one another’s experiences. This community engagement not only helps users solve immediate problems but also fosters a collaborative environment where innovative strategies and best practices are shared. For businesses that value continuous learning and networking within the marketing community, Iterable provides a vibrant ecosystem.

MailUp: The Compassionate Crew

MailUp approaches customer support with the warmth and dedication of a compassionate crew, ensuring that every user feels supported and valued. The platform offers personalized support through email and live chat, focusing on resolving issues efficiently and effectively. MailUp understands that not every business has a vast technical team, and their approach to support is designed to be accessible and helpful, regardless of the user’s expertise level.

In addition to direct support, MailUp provides a wealth of resources aimed at educating and empowering its users. From webinars and tutorials to a comprehensive blog filled with marketing tips and best practices, MailUp ensures that users have the knowledge they need to navigate the complexities of email marketing successfully. While MailUp’s community might not be as extensive as some larger platforms, it offers quality engagement and resources, making it a valuable support system for its users.


In navigating the complex and dynamic world of email marketing tools, our journey through the features, capabilities, and support systems of Iterable and MailUp has provided a detailed map to help you chart your course. Each platform, with its unique strengths and offerings, caters to different types of voyagers on the email marketing sea, from seasoned navigators to those just setting sail.

Iterable stands out as the choice for advanced navigators, offering a sophisticated set of tools designed for deep customization, intricate automation, and comprehensive data analysis. Its extensive integration capabilities make it a powerful central hub in your marketing tech stack, enabling seamless data flow and highly personalized campaigns. Coupled with robust customer support and a vibrant community, Iterable is well-suited for businesses ready to leverage complex, data-driven strategies to engage their audience across multiple channels.

MailUp, with its focus on efficiency and accessibility, offers a streamlined approach to email marketing. It provides a user-friendly platform that simplifies campaign creation, automation, and analysis without overwhelming users with complexity. MailUp’s practical set of features, combined with personalized support and a wealth of educational resources, makes it an excellent choice for small to medium-sized businesses or those new to email marketing, seeking to achieve effective engagement through straightforward and actionable strategies.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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