AWeber vs Sendy: The Best Email Marketing Tool

Sendy vs AWeber: Which is the top email marketing tool for 2024? We analyze their features, cost-effectiveness, and ease of use

As 2024 unfolds, the digital marketing world continues to evolve at an unprecedented pace, and email marketing remains a pivotal part of this landscape. With a plethora of tools available, making the right choice can be daunting. Amongst the leading contenders, AWeber and Sendy stand out, but which one truly deserves the title of the best email marketing tool for 2024? In this in-depth article, we will embark on a comprehensive journey to compare AWeber and Sendy across various dimensions such as features, usability, pricing, and more. Our goal is to provide you with a detailed, actionable, and engaging guide, all conveyed in a conversational tone for easy understanding. Let’s commence by examining a crucial aspect of these platforms

Automation Capabilities: The Heart of Email Marketing

In today’s fast-paced digital world, automation in email marketing is not just a luxury; it’s a necessity. It’s about sending the right message to the right person at the right time, automatically. Both AWeber and Sendy offer automation features, but they differ significantly in their approach and capabilities. Understanding these differences is key to determining which platform might best serve your business needs in 2024.

AWeber, a veteran in the email marketing space, is known for its robust and user-friendly automation tools. These tools are designed to cater to a wide range of marketing strategies, making AWeber a popular choice among businesses of all sizes. The platform’s automation features are geared towards ease of use, allowing even those with minimal technical skills to set up sophisticated email sequences effortlessly. This ease of use is particularly beneficial for businesses looking to quickly implement effective strategies without a steep learning curve.

AWeber’s automation capabilities include versatile campaign templates, which are a significant time-saver for busy marketers. These templates are customizable, allowing you to tailor them to your specific needs and brand identity. Whether it’s welcome emails, lead nurturing sequences, or customer engagement campaigns, AWeber provides a solid foundation for your automation needs.

However, businesses seeking highly advanced, multi-layered automation workflows might find AWeber’s capabilities a bit limited. While it excels in foundational email marketing needs, it may not fully cater to those looking for complex automation solutions.

In contrast, Sendy offers a different take on email marketing automation. Known for its affordability and integration with Amazon SES, Sendy provides a more hands-on approach to automation. It’s particularly favored by users who have a technical background and prefer a more granular control over their email marketing campaigns. Sendy’s automation features allow for a high degree of customization, but this might come with a steeper learning curve compared to AWeber.

Sendy’s focus on advanced customization makes it ideal for businesses that require specific, detailed automation workflows. It’s a perfect fit for marketers who are comfortable delving into the technicalities of email marketing and who seek to leverage the power of Amazon SES for their campaigns.

Pricing Structure

As we delve further into the comparison between AWeber and Sendy, the aspect of pricing structures comes into sharp focus. This is a crucial element in the decision-making process for any business, as the cost of an email marketing tool must align with its value and the budgetary constraints of the organization.


  • Free Plan: For up to 500 subscribers, offering basic features like email templates and automation.
  • Pro Plan: Pricing starts at $19.99/month for up to 500 subscribers and increases with the number of subscribers. Includes advanced features like split testing, behavioral automation, and detailed reporting.


  • Sendy is a self-hosted email newsletter application that integrates with Amazon SES (Simple Email Service) for sending emails.
  • One-Time Fee: A one-time purchase price of $69, which allows you to install Sendy on your own web server.
  • Amazon SES Costs: After purchasing Sendy, you’ll need an Amazon SES account. Amazon SES typically charges $0.10 per thousand emails sent, plus data transfer fees. This can be significantly cheaper than other email marketing services for large volumes of emails.

AWeber’s Pricing: A Balancing Act of Affordability and Features

AWeber is renowned for its straightforward and flexible pricing model, which is designed to accommodate the needs of a wide range of businesses, from solo entrepreneurs to larger enterprises. The platform offers a free plan, making it an attractive option for those just starting out or working with limited budgets. This plan includes basic functionalities, providing new users with the opportunity to explore email marketing without any upfront financial commitment.

As your business grows, AWeber’s pricing model adapts to this growth. The platform transitions to a tiered pricing structure based on the number of subscribers, which is a common approach in the email marketing industry. This scalability ensures that the costs are proportional to the size and needs of your business. One of the significant advantages of AWeber’s pricing structure is its inclusivity; regardless of the plan you choose, you have access to all the platform’s features. This eliminates concerns about additional costs for essential functionalities.

However, as your subscriber list expands, the costs associated with AWeber can increase significantly. For businesses with a large number of subscribers, this can become a considerable expense. Therefore, it’s important for growing businesses to weigh these costs against the benefits and ROI provided by the platform.

Sendy’s Pricing Strategy: Cost-Effectiveness Through Self-Hosting

Sendy presents a markedly different pricing model from AWeber. The platform is self-hosted, meaning you install it on your own server. This approach to email marketing software is less common but offers significant cost savings, particularly for businesses with a large number of subscribers. Sendy charges a one-time fee for the software, and then you pay for the emails sent through Amazon SES, which are typically much lower than traditional email marketing services.

This pricing model makes Sendy an extremely cost-effective solution, especially for those with the technical know-how to manage a self-hosted platform. The one-time fee and the low cost of sending emails can result in substantial savings over time. However, the self-hosting aspect does mean that you are responsible for the installation, maintenance, and any technical issues that arise.

For small businesses or those without technical expertise, the self-hosted nature of Sendy could be a significant hurdle. Additionally, while the upfront costs are low, you need to consider the potential costs associated with server maintenance and management.

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The User Interface: Ease of use

Moving on to the user interface and ease of use, these are key elements that can significantly influence your daily marketing operations and the overall effectiveness of your campaigns. A platform that is intuitive and easy to navigate can save valuable time and make the process of managing email campaigns more efficient. Let’s compare how AWeber and Sendy fare in terms of their user interfaces and overall user experience.

AWeber’s User Interface: User-Friendly and Intuitive

AWeber has always been recognized for its user-friendly interface, making it a popular choice among small businesses, startups, and individual marketers. The platform is designed to be intuitive, allowing users of all levels to navigate and manage their email marketing efforts with ease. The dashboard in AWeber is clean and well-organized, providing quick access to essential features such as campaign creation, list management, and performance analytics.

One of the most notable features of AWeber’s UI is its drag-and-drop email builder. This tool allows users to easily create visually appealing emails without the need for advanced design skills. Additionally, the campaign management tools are straightforward, simplifying the process of setting up, executing, and tracking email marketing campaigns.

However, for users who are looking for highly advanced customization options and a broader range of sophisticated features, AWeber’s interface might seem somewhat limited. While it excels in user-friendliness and simplicity, it may not cater to the needs of users who require more complex functionalities.

Sendy’s Interface: Simplicity with a Technical Edge

Sendy offers a different experience in terms of its user interface. Known for its self-hosted model, Sendy provides a more technical approach to email marketing. The platform is designed for users who are comfortable with a certain level of technical involvement. Sendy’s interface is straightforward and functional, focusing on delivering essential features without the frills of more advanced platforms.

The platform provides basic but effective tools for creating and managing email campaigns. While Sendy’s email builder might not offer the same level of sophistication as some of its competitors, it is sufficient for creating effective email campaigns. The platform’s focus is on efficiency and practicality, catering to users who prefer a no-nonsense approach to email marketing.

However, the technical nature of Sendy’s self-hosted model means that the overall ease of use might be less compared to fully managed services like AWeber. Users need to be comfortable with managing their own hosting and dealing with any technical issues that may arise.

The Realm of Email Marketing Tools

Exploring further into the realm of email marketing tools, integrations play a pivotal role in enhancing the functionality and efficiency of these platforms. Integrations allow for a seamless connection between your email marketing tool and other essential business applications, which can streamline processes and improve overall marketing effectiveness. Let’s examine the integration capabilities of AWeber and Sendy to see how they support and enhance email marketing strategies.

AWeber’s Integration Capabilities

AWeber offers a wide array of integrations, making it a versatile choice for businesses that use various digital tools. These integrations span across several categories, including CRM systems, eCommerce platforms, social media networks, and more, reflecting AWeber’s commitment to providing adaptable solutions for different business needs.

The platform ensures that integrating with other business tools is a straightforward process, making these capabilities accessible to users of all technical backgrounds. This is particularly beneficial for small businesses or solo entrepreneurs who need to efficiently connect their email marketing efforts with other digital tools without complex setup processes. However, while AWeber offers a broad spectrum of integrations, the depth of integration might not be as extensive as some businesses require, especially those looking for highly specialized functionality.

Sendy’s Approach to Integrations

Sendy takes a different approach to integrations. Being a self-hosted platform, the integration options with Sendy largely depend on the user’s ability to customize and integrate the platform with other tools. The platform offers basic integrations that cover essential functionalities, making it suitable for users with a certain level of technical expertise.

Sendy’s model allows for a high degree of customization, which can be a significant advantage for businesses with specific integration needs. However, this also means that setting up and managing integrations with Sendy might require more technical know-how compared to fully managed services like AWeber. Users need to be comfortable with managing the technical aspects of integrations, which can be a consideration for those with limited technical resources.


As we wrap up our comprehensive analysis of AWeber and Sendy, it’s clear that each platform brings its unique strengths to the table, addressing different needs in the email marketing landscape. Your choice between these two for your 2024 strategy will largely depend on a variety of factors, including the complexity of your email marketing campaigns, your technical expertise, and the specific functionalities you require from an email marketing tool.

AWeber stands out for its ease of use, making it an excellent choice for small businesses, startups, and individual marketers who are new to email marketing or prefer a straightforward approach. The platform offers a comprehensive set of features, robust automation capabilities, and a wide range of integrations, all complemented by a strong customer support system. This combination makes AWeber a practical and reliable choice for those looking to execute effective email marketing strategies without delving into the technicalities of more advanced platforms.

Sendy, in contrast, offers a more hands-on experience, catering to users who are technically savvy and prefer a more granular control over their email marketing campaigns. Its self-hosted model and integration with Amazon SES make it a highly cost-effective solution, especially for those with a large subscriber base. However, this cost-effectiveness comes with the need for a higher degree of technical involvement, making it more suitable for users who are comfortable with managing their own hosting and dealing with any technical issues that may arise.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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