SendGrid vs Mailigen: The Best Email Marketing Tool

Comparing SendGrid and Mailigen for 2024's best email marketing tool? Our analysis offers key insights for your decision

Hello there, fellow marketers and business enthusiasts! As we dive into 2024, the digital marketing landscape continues to evolve, and email marketing remains a cornerstone of effective digital strategies. Today, we’re going to tackle a common dilemma: choosing between SendGrid and Mailigen, two prominent players in the email marketing arena. Both have their unique strengths, but which one will be your ally in conquering the inbox world this year? Let’s find out!

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Ease of Use: The Starting Block of Email Marketing Mastery

First Impressions and User Experience

When you’re picking an email marketing tool, the ease of use is a big deal. It’s like choosing a new car – you want something that feels right as soon as you get behind the wheel. So, let’s kick off our journey by comparing the user interfaces and overall usability of SendGrid and Mailigen.

SendGrid: The Professional’s Choice

SendGrid is like the sophisticated sports car of email marketing tools. It’s powerful and feature-packed, designed with the professional marketer in mind. When you first log into SendGrid, you’ll notice its clean, professional interface. It’s sleek, efficient, and means business.

However, this sophistication comes with a bit of complexity. SendGrid is packed with advanced features and settings, which is fantastic for the tech-savvy marketer but might be a bit overwhelming for beginners or small business owners who are new to the email marketing world. The setup process involves some technical steps, but once you get the hang of it, it’s a smooth ride.

Mailigen: User-Friendly and Accessible

Mailigen, on the other hand, is like the reliable family car – easy to drive, comfortable, and accessible to everyone. From the moment you sign up, Mailigen welcomes you with an intuitive interface that’s straightforward and easy to navigate.

The platform is designed with user-friendliness in mind. Setting up is a breeze, with helpful guides and a clear process that walks you through each step. It’s perfect for those who aren’t as tech-savvy or for businesses that need to get their email campaigns up and running with minimal fuss.

Crafting Your Emails: Tools and Templates

Mastering the Art of Email Design

Creating the perfect email is a blend of art and science. It’s about capturing the essence of your message in a format that resonates with your audience. Both SendGrid and Mailigen offer tools and templates to craft your emails, but their approaches cater to different creative needs. Let’s delve deeper into how these platforms equip you for email creation.

SendGrid: A Canvas for the Creative Professional

SendGrid offers a range of templates and a sophisticated email builder, providing a versatile canvas for the creative professional. It’s like having an artist’s studio at your fingertips, where you can either start from a blank canvas or modify existing templates to suit your unique style.

The true power of SendGrid lies in its customization capabilities. If you’re comfortable with HTML and CSS, you can dive deep into the code and tweak your emails to the smallest detail. This level of control is a boon for marketers who have a specific vision or complex requirements for their email designs.

However, this freedom to create comes with a complexity that might not be ideal for everyone. If you prefer a more guided approach or if you’re short on time, the depth of options in SendGrid could be more than you need. It requires a certain level of skill and time investment to fully utilize its capabilities.

Mailigen: Streamlining the Creative Process

Mailigen takes a more streamlined approach to email creation. With its intuitive drag-and-drop editor and a wide array of templates, creating a professional-looking email is quick and easy. This tool is perfectly suited for small businesses or individuals who want to create attractive emails without investing hours in design work.

The templates in Mailigen are designed to cater to various business needs and occasions. They provide enough flexibility to ensure your emails feel personal and on-brand, without overwhelming you with too many options. It’s about striking a balance between simplicity and effectiveness.

This approach doesn’t just save time; it makes the process of creating emails more accessible, especially for those who are new to email marketing or have limited design resources. Mailigen focuses on making the email creation process as straightforward as possible, allowing you to focus more on your message and less on the technicalities of email design.

Features and Functionalities: The Core of Email Marketing Tools

Diving Deeper into What Each Tool Offers

After exploring the ease of use, it’s time to delve into the features and functionalities of SendGrid and Mailigen. This is where we really start to see the differences between these two platforms. It’s like comparing two chefs; they might both make delicious meals, but their ingredients and techniques can be quite different.

SendGrid: A Powerhouse of Features

SendGrid is like a gourmet kitchen stocked with every tool and gadget you could imagine. It’s packed with features that cater to a wide array of email marketing needs. From transactional emails to full-scale marketing campaigns, SendGrid has you covered.

One of the standout features of SendGrid is its powerful API, which allows for extensive customization and integration with other systems and applications. This is particularly beneficial for larger businesses or those with complex email marketing strategies that need to integrate with other tools or databases.

Additionally, SendGrid offers detailed analytics and reporting, enabling you to track the performance of your campaigns with precision. This level of detail is invaluable for adjusting your strategy and improving your results over time.

Mailigen: Focused on Simplicity and Efficiency

Mailigen, while not as feature-heavy as SendGrid, focuses on providing the essential tools you need in a more streamlined package. It’s like a home kitchen that has all the necessary equipment to create delicious meals without the complexity of professional-grade gadgets.

Mailigen offers a solid set of features for creating, sending, and managing email campaigns. This includes an intuitive email builder, list management tools, and basic automation capabilities. For small to medium-sized businesses, these tools are often more than sufficient to create effective email marketing campaigns.

A notable aspect of Mailigen is its focus on simplicity and user experience. The platform makes it easy to create attractive emails, segment your audience, and analyze the results of your campaigns without overwhelming you with too many options or complex functionalities.

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Integration with Other Tools

The Significance of Seamless Integration in Today’s Marketing Landscape

In the digital marketing world, the ability of your email marketing tool to integrate with other software can greatly amplify your marketing efforts. It’s akin to having a well-oiled machine where every part works in harmony with the others. Let’s take a deeper look at how SendGrid and Mailigen handle integration with other marketing tools and platforms.

SendGrid: The Hub of Your Marketing Ecosystem

SendGrid positions itself as a central hub in your marketing ecosystem, offering extensive integration capabilities. Its strength lies in its powerful API, which acts as a bridge, connecting different systems and applications. This is particularly beneficial for businesses that have a complex set of tools and need their email marketing platform to fit seamlessly into this existing setup.

The range of integrations available with SendGrid is impressive. From CRM systems to e-commerce platforms, and various other marketing tools, SendGrid ensures that your email marketing campaigns can be effortlessly synced with your broader marketing strategies. This level of integration is ideal for businesses that rely on a diverse set of tools and need a high degree of customization in their workflows.

Mailigen: Streamlining Essential Connections

Mailigen takes a more focused approach to integration. While it may not offer the same breadth of integration options as SendGrid, it covers the essentials. Mailigen ensures that its platform can connect with key marketing tools and services that are most commonly used by its core user base – mainly small to medium-sized businesses.

This approach is about providing streamlined and efficient integration options that enhance the core functionalities of Mailigen. The integrations are designed to be straightforward, focusing on enhancing the user experience and making the email marketing process more efficient. For businesses that don’t require complex integration setups, this approach can simplify their marketing efforts while still providing the necessary connectivity with other key tools.



  • Free Plan: Offers up to 100 emails per day forever.
  • Essentials Plan: Starting at $14.95 per month for 50,000 emails per month, with no daily sending limit. Includes basic email features.
  • Pro Plan: Starting at $89.95 per month for 100,000 emails per month, includes advanced features like dedicated IP addresses and sub-user management.
  • Premier Plan: Custom pricing for high-volume senders needing advanced features and customization.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.

Deliverability: Ensuring Your Message Reaches the Inbox

The Importance of Getting Your Emails Seen

No matter how well-crafted your emails are, they won’t make an impact if they don’t reach the inbox. Deliverability is a key factor in choosing an email marketing tool. It’s like ensuring your letters aren’t just sent but also delivered to the right mailbox. Let’s compare how SendGrid and Mailigen handle this crucial aspect.

SendGrid: A Trusted Guide in Email Deliverability

SendGrid is renowned for its strong deliverability rates. They’ve built a solid reputation for getting your emails where they need to go – the inbox. With a sophisticated infrastructure and a focus on maintaining healthy sender reputations, SendGrid ensures that your emails have the best chance of avoiding the spam folder.

They provide tools for email authentication, like SPF and DKIM, and detailed reporting, so you can track your email performance and make necessary adjustments. For businesses that send large volumes of emails, this level of attention to deliverability is crucial.

Mailigen: Focusing on Best Practices for Deliverability

Mailigen may not have the same level of advanced infrastructure as SendGrid, but it takes deliverability seriously. They focus on best practices in email marketing to help ensure good deliverability rates. This includes advising on email content, list management, and engagement strategies to maintain a healthy sender reputation.

Mailigen’s approach is about guiding you to create emails that are not just attractive but also optimized for deliverability. For small to medium-sized businesses, this level of guidance can be incredibly valuable, especially if you’re still learning the ropes of email marketing.

Staying Compliant and Avoiding Spam Traps

Navigating the Complex World of Email Regulations

In the intricate dance of email marketing, staying compliant with various regulations and avoiding spam traps is like ensuring your dance moves are both elegant and according to the rules. Both SendGrid and Mailigen place a strong emphasis on these aspects, but they approach them in different ways. Let’s explore how they help you stay on the right side of email laws and maintain the health of your email campaigns.

SendGrid: The Vigilant Guardian of Your Email Reputation

SendGrid takes a proactive stance in helping its users maintain compliance and avoid spam traps. Recognizing the complexities of email regulations like GDPR and CAN-SPAM, SendGrid provides a suite of tools designed to ensure that your email campaigns adhere to these laws. They understand that compliance is not just about avoiding legal pitfalls but also about building and maintaining trust with your audience.

SendGrid’s features for managing subscriber lists and permissions are particularly noteworthy. They help ensure that your email lists are clean and comprised of engaged subscribers, which is crucial for avoiding spam traps and maintaining a good sender reputation. By focusing on list hygiene and proper consent management, SendGrid helps you cultivate a healthy email marketing practice.

Additionally, SendGrid offers resources and guidance on best practices in email marketing. This includes advice on crafting your emails in ways that are less likely to trigger spam filters, ensuring that your valuable content reaches your audience’s inbox.

Mailigen: Simplifying Compliance for Marketers

Mailigen approaches compliance and spam avoidance with a focus on simplicity and user-friendliness. They offer tools and features that help you easily manage subscriber consents and preferences, making it straightforward for businesses of all sizes to stay compliant with email laws.

Mailigen’s platform is designed to guide you through the process of creating compliant email campaigns. This includes built-in features for managing opt-ins and opt-outs, segmenting lists based on subscriber preferences, and maintaining clean email lists. Their approach is less about overwhelming you with technicalities and more about integrating compliance seamlessly into your email marketing process.

Mailigen also educates its users on best practices for email marketing. This education is key for businesses that might not have a dedicated legal team or extensive knowledge of email regulations. By providing this guidance, Mailigen helps you create emails that not only look great but also respect the rules of the email marketing game.


In our journey through the features and functionalities of SendGrid and Mailigen, it’s clear that both platforms offer distinct advantages, catering to different needs and preferences in the email marketing space.

SendGrid emerges as a robust and versatile tool, ideal for those who seek in-depth customization, advanced features, and have the technical expertise to leverage such capabilities. Its strong deliverability, comprehensive analytics, and extensive integration options make it a top choice for larger businesses or those with complex email marketing strategies.

Mailigen, on the other hand, shines with its user-friendly approach, focusing on simplicity and ease of use. It’s perfect for small to medium-sized businesses or those new to email marketing. With its intuitive interface, streamlined email creation tools, and focused compliance features, Mailigen offers an efficient and straightforward solution for your email marketing needs.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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