ConvertKit vs EmailOctopus: The Best Email Marketing Tool for 2024

Choosing between ConvertKit and EmailOctopus for 2024? Our guide compares features and benefits to help you decide on the best email tool.

Welcome to the ultimate guide where we pit two popular email marketing tools against each other: ConvertKit and EmailOctopus. If you’re on a mission to discover which tool will catapult your email marketing into success in 2024, you’ve come to the right place. Let’s dive in, comparing these two powerhouses in every aspect that matters to you as a marketer.

ConvertKitemail octopus
G2 Score – 4.4 out of 5 stars
G2 Score –   4.2 out of 5 stars

TrustRadius Score – 8.8 out of 10TrustRadius Score – Nil

Pricing: Balancing Cost with Features

In the world of email marketing, getting the most bang for your buck is crucial. Let’s start by comparing ConvertKit and EmailOctopus based on their pricing structures.

ConvertKitFree Plan: Offers basic features for up to 1,000 subscribers, including email broadcasts, landing pages, and forms.
Creator Plan: Starting at $29/month for up to 1,000 subscribers, including automation and third-party integrations. The price increases with more subscribers.
Creator Pro Plan: Starting at $59/month for up to 1,000 subscribers, adding advanced features like newsletter referral system, subscriber scoring, and advanced reporting.
EmailOctopusFree Plan: Offers basic features for up to 2,500 subscribers and 10,000 emails per month.
Pro Plan: Pricing starts based on the number of subscribers, beginning at $20 per month for up to 5,000 subscribers, with unlimited emails. The price increases as the number of subscribers grows.
The Pro Plan also includes more advanced features like enhanced reporting, priority support, and access to more detailed analytics.

ConvertKit: A Focus on Value

ConvertKit has a reputation for being a bit pricier than some of its competitors, but there’s a good reason for that. Their pricing is structured in tiers based on the number of subscribers, starting with a free plan for beginners. As you climb the tiers, more features become available, such as advanced automations and premium support.

The beauty of ConvertKit’s pricing lies in its transparency and the value it offers at each level. Even at the lower tiers, you gain access to a suite of powerful tools designed to enhance your email marketing efforts, including customizable templates and detailed analytics.

EmailOctopus: Affordability Meets Functionality

EmailOctopus, on the other hand, positions itself as a more budget-friendly option. It also operates on a tiered pricing model, but the costs are generally lower compared to ConvertKit. Notably, EmailOctopus offers a very competitive free plan, which includes basic email marketing features suitable for small-scale marketers or those just starting out.

While EmailOctopus is more affordable, it’s important to note that some of the advanced features available in ConvertKit might not be present or as comprehensive in EmailOctopus. This makes EmailOctopus an attractive option for those who need essential email marketing functionalities without the hefty price tag.

Making the Right Choice for Your Budget

When it comes to pricing, the choice between ConvertKit and EmailOctopus boils down to your specific needs and budget constraints. If you’re looking for a tool that offers advanced features and can scale with your growing subscriber list, ConvertKit is a worthy investment. However, if you’re just starting out or have a limited budget, EmailOctopus offers a cost-effective solution with all the necessary features to kickstart your email marketing campaigns. Pricing is a critical factor in choosing the right email marketing tool. ConvertKit offers value and scalability for growing businesses, while EmailOctopus stands out for its affordability and essential features.

User Interface and Ease of Use

After pricing, the next big question is: how easy are these tools to use? A good email marketing tool should be intuitive and not require a steep learning curve. Let’s delve into the user interfaces of ConvertKit and EmailOctopus.

ConvertKit: Intuitive and Creator-Friendly

ConvertKit is celebrated for its clean, intuitive interface. It’s designed with creators in mind, making it a hit among bloggers, podcasters, and small business owners. The dashboard is straightforward, presenting all the essential information and actions front and center.

Creating emails in ConvertKit feels almost effortless. The email editor is a simple, drag-and-drop affair that lets you put together attractive emails without needing to know a lick of HTML. Plus, setting up automations is a breeze, thanks to their visual automation builder that lets you see the flow of your campaigns.

EmailOctopus: Simplicity and Streamlining

EmailOctopus also scores high on ease of use. Its interface is clean, uncluttered, and easy to navigate, making it a great choice for beginners or those who prefer a more streamlined experience. The platform offers a straightforward approach to creating campaigns, managing contacts, and viewing reports.

While EmailOctopus is user-friendly, it might lack some of the advanced customization features found in ConvertKit. However, its simplicity is its strength, as it allows you to focus on crafting your messages without getting bogged down by overly complex features.

Choosing Based on Usability

In the usability department, both ConvertKit and EmailOctopus are strong contenders, but they appeal to slightly different audiences. ConvertKit offers an intuitive experience with more advanced features, ideal for users who want both simplicity and depth in their tool. EmailOctopus, with its straightforward and no-frills interface, is perfect for those who prioritize ease of use and a quick setup. User interface and ease of use are crucial for a smooth email marketing experience. ConvertKit shines with its creator-friendly design and robust features, while EmailOctopus offers simplicity and an uncluttered interface for efficient campaign management.

Automation and Workflow Management

Automation is the backbone of effective email marketing, saving time and ensuring personalized communication with your audience. Let’s compare how ConvertKit and EmailOctopus handle automation and workflow management.

ConvertKit: Advanced Automation Made Simple

ConvertKit excels in providing advanced automation capabilities while keeping them user-friendly. Its visual automation builder is a standout feature, allowing you to create sophisticated email sequences based on subscriber actions or milestones. This means you can set up a series of emails triggered by specific events, like a subscriber joining a list or purchasing a product.

The platform also offers a variety of pre-made automation templates, making it easy to implement best practices without having to start from scratch. ConvertKit’s automation tools are not only powerful but also intuitive, making them accessible even to those who are new to email marketing automation.

EmailOctopus: Simplified Automation for Essential Needs

EmailOctopus offers a more simplified approach to automation. While it may not have the depth of ConvertKit’s automation capabilities, it covers all the essential bases. You can create time-based sequences, such as welcome emails or drip campaigns, which are crucial for nurturing your subscribers.

The platform’s simplicity in automation is a double-edged sword. It’s great for those who need basic automation without complexity, but it might fall short for users looking for more advanced and customizable automation options.

Deciding on Automation Needs

Your choice between ConvertKit and EmailOctopus in terms of automation will depend on the complexity of your email marketing strategy. ConvertKit is the better option if you need detailed, customizable automation workflows. On the other hand, if your needs are more straightforward and you prefer an easier learning curve, EmailOctopus is a solid choice. Effective automation and workflow management can significantly impact your email marketing effectiveness. ConvertKit offers more advanced and customizable options, while EmailOctopus provides basic, easy-to-use automation features.

Integration Capabilities

A crucial aspect of any email marketing tool is its ability to integrate seamlessly with other apps and services. This integration extends the functionality and efficiency of your email marketing efforts. Let’s examine how ConvertKit and EmailOctopus stack up in terms of integration capabilities.

ConvertKit: Wide Range of Integrations

ConvertKit offers a broad spectrum of integrations with various third-party applications and services. This range includes popular e-commerce platforms, CRM systems, webinar tools, and more. ConvertKit’s integrations are designed to be straightforward, enabling you to connect your email marketing efforts with other aspects of your business easily.

One of the significant benefits of ConvertKit’s integrations is the ability to automate workflows between different platforms. For example, you can set up an integration with an e-commerce platform to automatically send targeted emails based on purchase history or customer behavior.

EmailOctopus: Essential Integrations with Flexibility

EmailOctopus provides a solid range of integrations as well, though it may not be as extensive as ConvertKit’s. It covers the essential integrations needed for most email marketing campaigns, including connections with e-commerce platforms and CRM systems.

A unique feature of EmailOctopus is its integration with Zapier, which opens up possibilities to connect with thousands of other apps. While this adds an extra step compared to direct integrations, it significantly expands the potential to automate and streamline your marketing workflows.

Choosing Based on Integration Needs

When deciding between ConvertKit and EmailOctopus based on integration capabilities, consider the complexity and variety of tools you use. ConvertKit is ideal if you need a wide array of direct integrations for a seamless experience. EmailOctopus, with its Zapier compatibility, offers flexibility and is a strong choice if you’re comfortable using Zapier to bridge integration gaps. Integration capabilities are key to a cohesive and efficient marketing strategy. ConvertKit shines with its extensive range of direct integrations, while EmailOctopus offers essential integrations with the added flexibility of Zapier connections.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Deliverability and Email Performance

Deliverability is a critical factor in email marketing. It doesn’t matter how well-crafted your emails are if they don’t reach your subscribers’ inboxes. Let’s explore how ConvertKit and EmailOctopus fare in terms of deliverability and overall email performance.

ConvertKit: High Deliverability Rates

ConvertKit takes deliverability seriously and has established a strong reputation in this area. They actively manage their sending infrastructure to maintain high deliverability rates. This includes monitoring for spam complaints, managing bounces effectively, and providing users with best practices to avoid spam filters.

ConvertKit also offers features like A/B testing and reporting tools that allow you to track open rates, click rates, and other vital metrics. These tools help you optimize your emails for better engagement and, consequently, better deliverability.

EmailOctopus: Reliable Performance with Amazon SES

EmailOctopus’s deliverability hinges on its use of Amazon SES (Simple Email Service), known for its robust infrastructure and high deliverability. This means that EmailOctopus users benefit from the reliability and scalability that come with Amazon’s technology.

While EmailOctopus provides less direct control over deliverability factors compared to ConvertKit, its integration with Amazon SES offers a dependable foundation for reaching your subscribers’ inboxes. They also provide essential tools for tracking your email campaign performance, helping you make necessary adjustments.

Evaluating Deliverability Needs

Your choice between ConvertKit and EmailOctopus should consider your requirements for deliverability and email performance. ConvertKit is well-suited for users who want detailed control and support to maintain high deliverability rates. EmailOctopus, with its Amazon SES backbone, offers a reliable and scalable solution, especially if you’re comfortable with the basics of email deliverability.

In summary, both ConvertKit and EmailOctopus provide solid deliverability, but with different approaches. ConvertKit offers a hands-on approach with robust support and tools, while EmailOctopus leverages Amazon’s technology for dependable email performance.

Analytics and Reporting: Gauging Success

Effective email marketing relies heavily on understanding your campaign’s performance. Analytics and reporting features in email marketing tools help you track success and make data-driven decisions. Let’s compare the analytics capabilities of ConvertKit and EmailOctopus.

ConvertKit: Detailed and User-Friendly Analytics

ConvertKit offers comprehensive analytics that are both detailed and easy to navigate. You can track key metrics like open rates, click rates, subscriber growth, and more. These insights are presented in a user-friendly format, making it easy to understand your campaign’s performance at a glance.

Additionally, ConvertKit provides more nuanced analytics like subscriber engagement scores, which can help you segment and target your audience more effectively. Their A/B testing feature also allows you to experiment with different email elements to see what resonates best with your audience.

EmailOctopus: Essential Analytics with Simplicity

EmailOctopus provides essential analytics that cover the basics of email campaign performance. This includes open rates, click rates, and unsubscribe rates. The platform’s analytics are straightforward, offering a no-frills approach to understanding how your emails are performing.

While EmailOctopus might not offer the depth of analytics found in ConvertKit, it still provides enough data for most email marketing needs. For users who prefer simplicity and only need basic analytics, EmailOctopus fits the bill.

Making the Right Choice for Analytics

The decision between ConvertKit and EmailOctopus in terms of analytics depends on the depth of data you need. ConvertKit is ideal for those who want detailed insights and the ability to delve deep into subscriber behavior. EmailOctopus, on the other hand, is suitable for users who need basic analytics in a straightforward, easy-to-understand format. Analytics and reporting are vital for refining your email marketing strategy. ConvertKit excels with its detailed and nuanced analytics, while EmailOctopus offers essential metrics in a user-friendly package.

Email Design and Template Options

The visual appeal and design of your emails can significantly impact engagement rates. Let’s look at how ConvertKit and EmailOctopus approach email design and the variety of templates they offer.

ConvertKit: Focus on Content-Driven Design

ConvertKit’s approach to email design is heavily focused on content. Their templates are generally minimalist and clean, emphasizing the message rather than elaborate design elements. This makes ConvertKit a great choice for creators, bloggers, and businesses that want their words and content to stand out.

While ConvertKit’s design options might seem limited compared to more visually-oriented platforms, their simplicity is by design. The platform provides enough customization to create visually appealing emails without overwhelming users with too many choices.

EmailOctopus: Diverse Templates with Creativity

EmailOctopus offers a wider variety of templates compared to ConvertKit, catering to those who prefer more creative and design-heavy emails. Their templates range from simple and straightforward to more elaborate designs, giving you more flexibility to match the template with your brand’s aesthetic.

Additionally, EmailOctopus allows for more customization within each template. You can tweak layouts, colors, fonts, and more, making it possible to craft emails that are both unique and engaging.

Choosing the Right Design Approach

The choice between ConvertKit and EmailOctopus in terms of email design depends on your design needs and preferences. If you favor a content-first approach with simple, clean designs, ConvertKit is the way to go. However, if you want more creative control and a broader range of design options, EmailOctopus might be more suitable. Email design and template options are crucial for crafting engaging and effective emails. ConvertKit offers a content-focused approach with minimalist designs, while EmailOctopus provides a wider variety of templates and greater customization.


In conclusion, both ConvertKit and EmailOctopus present compelling options for email marketing in 2024, each catering to different needs and preferences. ConvertKit stands out with its user-friendly interface, advanced automation features, detailed analytics, and content-focused email designs, making it ideal for creators and businesses prioritizing content and seeking a blend of simplicity and depth. EmailOctopus, on the other hand, offers affordability, a straightforward approach with essential features, a variety of creative templates, and the reliability of Amazon SES for deliverability, appealing to those who need a budget-friendly tool with sufficient functionality and design flexibility.

Ultimately, your choice between ConvertKit and EmailOctopus should align with your specific marketing goals, budget constraints, and the level of complexity you desire in your email marketing campaigns. Whether you prioritize detailed analytics and advanced features or cost-effectiveness and design variety, both platforms provide robust solutions to enhance your email marketing effectiveness in 2024.

Read Next

author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
Scroll to Top