Omnisend vs. Iterable: The Best Email Marketing Tool

2024's ultimate email marketing tool comparison: Omnisend vs Iterable. Learn which offers superior features and ROI for your marketing goals

In the fast-paced world of digital marketing, email remains an evergreen channel for connecting with your audience. As we step into 2024, choosing the right email marketing tool is more critical than ever. Two strong contenders in this arena are Omnisend and Iterable. This comprehensive guide will walk you through a detailed comparison of these platforms, helping you make an informed choice for your email marketing strategy in 2024.

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User-Friendly Interface

Let’s kick off our comparison by evaluating the user-friendliness of these email marketing platforms.

Omnisend’s User-Friendly Interface

Omnisend prides itself on offering a user-friendly interface that caters to both seasoned marketers and newcomers. Navigating through Omnisend’s dashboard is a breeze, thanks to its clean and intuitive layout. Whether you’re crafting your first email campaign or managing intricate automation sequences, Omnisend ensures you feel right at home.

One of Omnisend’s standout features is its drag-and-drop email builder. This intuitive tool empowers you to craft visually appealing emails without requiring a background in design. Simply choose from their range of templates, drag and drop elements, and customize to your heart’s content. It’s like assembling a puzzle, only much more enjoyable!

Iterable’s User-Friendly Approach

Iterable also places a strong emphasis on user-friendliness. Their platform is designed to be accessible for users of varying levels of expertise. You’ll find it easy to create and send emails, manage your contact lists, and track campaign performance.

Iterable offers a variety of templates to jumpstart your email marketing efforts, making it convenient for users who want to get started quickly. Their template editor is user-friendly, allowing for customization to align with your brand’s style.

Email Templates and Customization

Creating visually appealing and engaging emails is pivotal in email marketing success. Let’s take a closer look at how Omnisend and Iterable compare in terms of email templates and customization options.

Omnisend’s Email Templates

Omnisend boasts an extensive library of professionally designed email templates catering to various industries and occasions. Whether you’re sending newsletters, promotional offers, or cart abandonment reminders, you’ll find a template to match your needs. These templates not only look visually pleasing but are also designed to be responsive, ensuring your emails look great on any device.

Where Omnisend truly shines is in the realm of customization. The drag-and-drop editor empowers you to tailor each template to match your brand’s unique identity. You can effortlessly modify colors, fonts, and insert your logo. Additionally, Omnisend offers a selection of content blocks that you can easily integrate into your emails, simplifying the addition of product recommendations, social media links, or customer reviews.

Iterable’s Email Templates

Iterable also offers a range of email templates designed to engage your audience effectively. While their template library may not be as extensive as Omnisend’s, it covers the essentials, ensuring you have a solid foundation to create your email campaigns.

Customization in Iterable allows you to personalize emails with your branding elements and messaging. You can modify colors, fonts, and layout to align with your brand identity. Iterable’s focus is on simplicity and ease of use, making it suitable for users who want to create attractive emails without delving into intricate design elements.

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Automation and Workflow

Automation is the heartbeat of modern email marketing, allowing you to deliver targeted messages to the right people at precisely the right time. Let’s explore how Omnisend and Iterable handle automation and workflow management.

Omnisend’s Automation

Omnisend offers a robust automation platform featuring a user-friendly visual workflow builder. Whether you’re setting up a straightforward welcome series or a complex cart abandonment sequence, Omnisend makes it accessible.

A standout feature in Omnisend’s automation toolkit is its collection of pre-built automation templates. These templates cover common e-commerce scenarios, and you can easily tailor them to your brand’s unique requirements. This feature can save you significant time and effort while helping you launch effective campaigns swiftly.

Moreover, Omnisend seamlessly integrates with popular e-commerce platforms like Shopify and WooCommerce. This integration allows you to trigger automation based on specific customer actions, such as making a purchase or browsing particular product categories. It’s akin to having a virtual sales assistant working round the clock.

Iterable’s Automation

Iterable provides robust automation capabilities that empower you to create highly personalized and targeted email campaigns. Their visual workflow builder allows you to design intricate automation sequences tailored to your audience’s behavior and preferences.

One of Iterable’s standout features is its dynamic content capabilities. You can create content variations within a single email, and Iterable will automatically display the most relevant content to each recipient based on their profile and behavior. This level of personalization can significantly boost engagement.

Iterable also offers A/B testing for your automation workflows, enabling you to optimize your automation sequences continually. You can experiment with different subject lines, send times, and messaging to determine what resonates best with your audience.

Analytics and Reporting

Effective email marketing requires a keen eye on performance metrics to measure success and make data-driven decisions. Both Omnisend and Iterable offer analytics and reporting tools, but they differ in terms of depth and approach. Let’s explore how each platform handles this critical aspect.

Omnisend’s Analytics

Omnisend provides a user-friendly dashboard that offers a quick overview of your email campaign performance. Key metrics, such as open rates, click-through rates, conversion rates, and more, are presented in easy-to-understand charts and graphs.

One standout feature of Omnisend is its “Automation Reports.” These reports provide insights into how your automated campaigns are performing over time. You can see which automation workflows are driving the most engagement and revenue, enabling you to fine-tune your automation sequences for maximum effectiveness.

Moreover, Omnisend offers A/B testing capabilities, allowing you to experiment with different email elements such as subject lines, content, and sender names. The results of these tests are presented clearly, helping you make informed decisions to optimize your future campaigns.

Iterable’s Analytics

Iterable offers comprehensive reporting and analytics tools, providing a deeper level of data for those seeking more advanced insights. You can access detailed reports on individual subscribers, gaining insights into each subscriber’s journey and behavior.

One unique feature of Iterable is its “Smart Send Algorithm.” This tool helps you determine the best time to send your emails for maximum engagement, considering your subscribers’ historical behavior. It’s a valuable resource for increasing open and click-through rates.

In terms of A/B testing, Iterable enables you to conduct split tests on various elements of your emails to determine what resonates best with your audience. The detailed reporting on A/B tests helps you make data-driven decisions to continually improve your campaigns.

Pricing and Scalability: Omnisend vs. Iterable

Your choice of an email marketing platform is often influenced by your budget and the scalability of your business. Let’s compare the pricing structures and scalability options of Omnisend and Iterable.


  • Free Plan: Includes basic email marketing features, allowing up to 15,000 emails per month but with a daily limit.
  • Standard Plan: Starts around $16 per month for up to 500 subscribers, including automation workflows, SMS campaigns, and audience segmentation.
  • Pro Plan: Starting from around $99 per month for up to 500 subscribers, adding features like advanced reporting, web push notifications, and unlimited emails.
  • Enterprise Plan: Custom pricing for large-scale businesses, offering features like dedicated account management, deliverability support, and custom IP address.


  • Iterable does not publicly list its pricing, as it typically offers custom pricing based on the specific needs of a business.
  • The platform is designed for larger companies with advanced needs in cross-channel marketing campaigns, including email, SMS, push notifications, and more.
  • Features usually include workflow automation, segmentation, A/B testing, and personalized messaging.
  • Interested users need to contact Iterable directly for a customized quote based on their scale and requirements.

Omnisend’s Pricing

Omnisend offers a tiered pricing structure designed to accommodate businesses of all sizes. It includes a free plan with basic features, making it ideal for startups and small businesses looking to get started with email marketing without a significant financial commitment.

As your business grows, you can choose from Omnisend’s paid plans, which offer more advanced features and scalability. The pricing is based on the number of subscribers in your list, providing flexibility that aligns with businesses of varying sizes. It’s a pay-as-you-grow model, ensuring you’re only paying for what you use.

Furthermore, Omnisend provides a 14-day free trial of their paid plans, allowing you to test their premium features before committing.

Iterable’s Pricing

Iterable also offers a tiered pricing structure, starting with plans designed for small businesses and scaling up to accommodate larger enterprises. While Iterable does not provide a free plan, they do offer a free trial for you to explore their platform.

Iterable’s pricing may be better suited for businesses of various sizes, offering options for both smaller and more extensive email lists. Their transparent pricing structure ensures that you know what to expect without hidden fees.

Customer Support and Resources

Having access to reliable customer support and educational resources is essential when you encounter challenges or have questions about your email marketing efforts. Let’s see how Omnisend and Iterable stack up in this regard.


Omnisend places a strong emphasis on customer support and offers multiple avenues for assistance. They provide 24/7 email support, ensuring that you can reach out at any time with your inquiries. Additionally, Omnisend offers live chat support during business hours, providing quick responses to your questions.

Beyond direct support, Omnisend offers a wealth of resources to help you maximize your email marketing efforts. Their knowledge base is filled with articles, guides, and video tutorials, covering a wide range of topics from setting up your first campaign to advanced automation strategies. They also host webinars and provide downloadable resources to keep you informed and empowered.


Iterable offers customer support through email and chat, allowing you to reach out for assistance when you need it. They prioritize responsiveness and aim to address your queries promptly.

In terms of educational resources, Iterable provides a blog and a knowledge base with articles and guides covering various aspects of email marketing. While their resource library may not be as extensive as some other platforms, it provides valuable insights and tips to help you succeed.


As we wrap up our in-depth comparison between Omnisend and Iterable, it’s crucial to consider that both of these email marketing platforms have their unique strengths and can cater to different marketing needs. Let’s summarize the key takeaways to help you make an informed decision for your email marketing strategy in 2024.

Omnisend stands out with its user-friendly interface, extensive email template library, and robust automation capabilities. It is well-suited for users who seek an intuitive platform with comprehensive features. The availability of a free plan and flexible pricing options makes it accessible to businesses of all sizes.

Iterable offers a user-friendly interface with a focus on personalization and dynamic content. Its strength lies in its advanced automation capabilities and the ability to create highly personalized and targeted email campaigns. Iterable is suitable for users who prioritize personalization and in-depth analytics.

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