SendGrid vs BenchmarkONE: The Best Email Marketing Tool

In the quest for 2024's best email marketing tool, see how SendGrid stacks up against BenchmarkONE in our comprehensive review

Hey there, savvy marketers and business wizards! Are you grappling with the decision of choosing between SendGrid and BenchmarkONE for your email marketing needs in 2024? Well, you’re in the right place. In this comprehensive and engaging guide, we’ll deep dive into the features, quirks, and all the crucial aspects of these two platforms. Let’s unravel this in a simple, conversational, and actionable way. No jargon, no fluff – just straight-up, useful insights to help you make an informed decision. Ready to find out which tool is your ticket to email marketing success this year? Let’s jump in!

G2 Score – 4.0 out of 5 starsG2 Score – 4.5 out of 5 stars
TrustRadius Score – 7.6/10TrustRadius Score – 3.3/10

Feature Set: The Core of the Comparison

Exploring What Each Platform Brings to Your Marketing Table

In the world of email marketing, the range of features offered by a platform can be the make or break factor for your campaigns. It’s like choosing the right spices for your signature dish. Let’s dissect the feature sets of SendGrid and BenchmarkONE to see which one spices up your email marketing efforts just right.

SendGrid: The Versatile Powerhouse

SendGrid steps up as a veteran in the email marketing game, much like a seasoned chef in a well-stocked kitchen. It brings to the table a robust array of features designed to cater to various aspects of email marketing.

Let’s talk deliverability first – a crucial ingredient. SendGrid ensures your emails reach their intended inboxes with precision. It’s like having a secret sauce that makes sure your dish is always a hit with the guests.

Next up, scalability. Whether you’re whipping up a small, intimate dinner or catering to a large banquet, SendGrid has the capacity to handle it. Its scalability is perfect for businesses that experience fluctuating email volumes.

Integration is another strong suit of SendGrid. It seamlessly connects with a plethora of other platforms, making your email marketing efforts a part of a well-oiled machine. Imagine having a kitchen where every gadget works in harmony with the others.

BenchmarkONE: The Focused and Personalized Approach

BenchmarkONE, formerly known as Hatchbuck, enters the scene like a boutique café known for its personalized touch. It focuses on providing a user-friendly experience and is particularly renowned for its CRM integration.

Personalization is where BenchmarkONE shines. It allows you to tailor your emails to different segments of your audience, making each message feel personal and targeted. It’s akin to a chef who remembers your favorite dish and how you like it cooked.

The ease of use is another highlight. For those who are new to the world of email marketing or prefer a more straightforward approach, BenchmarkONE is like a friendly barista who makes sure your coffee is just right, without overwhelming you with options.

Furthermore, BenchmarkONE offers insightful analytics and reporting, although it might not be as extensive as SendGrid’s. It gives you a clear picture of how your campaigns are performing, helping you make informed decisions for future strategies.

Pricing and Affordability: Weighing the Cost


  • Free Plan: Offers up to 100 emails per day forever.
  • Essentials Plan: Starting at $14.95 per month for 50,000 emails per month, with no daily sending limit. Includes basic email features.
  • Pro Plan: Starting at $89.95 per month for 100,000 emails per month, includes advanced features like dedicated IP addresses and sub-user management.
  • Premier Plan: Custom pricing for high-volume senders needing advanced features and customization.


  • Starter Plan: Typically starts around $79/month, includes basic CRM and email marketing features, suitable for smaller businesses.
  • Standard Plan: Priced around $139/month, this plan offers more advanced features, such as sales automation and lead scoring.
  • Professional Plan: Starting at approximately $239/month, includes all features in the Standard plan plus additional capabilities like advanced reporting and API access.
  • Note: The prices and features might vary based on the number of contacts and the specific needs of the business.

Decoding the Investment: What’s the Real Price Tag?

When navigating the world of email marketing tools, understanding the pricing and what you get for your money is as important as a captain understanding the tides. Both SendGrid and BenchmarkONE offer unique pricing structures, and it’s essential to understand how these fit with your budget and marketing needs. Let’s take a closer look at the pricing models of these two platforms and what they mean for your business in 2024.

SendGrid: A Range of Options

SendGrid’s pricing structure is reminiscent of a restaurant with a diverse menu catering to different tastes and appetites. Starting off, SendGrid offers a free plan, a welcoming appetizer for those just starting in email marketing or with minimal needs. As your appetite – or in this case, your business and email marketing needs – grows, so does the range of plans SendGrid offers.

Moving to the main course, the paid plans of SendGrid, you’ll find more sophisticated and feature-rich options. These plans are designed for businesses ready to scale up their email marketing efforts, offering higher sending limits and more advanced tools. It’s akin to choosing a gourmet meal; you’re investing more for a richer, more refined experience.

However, as with any premium offering, the cost can be a significant factor, especially for smaller businesses or startups. The higher-tier plans of SendGrid, while packed with features, come with a price tag that might be beyond the reach of those on a tight budget. It’s like looking at a fine dining menu and wondering whether the experience justifies the expense.

BenchmarkONE: Tailored to Your Budget

BenchmarkONE approaches pricing with the ethos of a boutique – quality and personalization at a reasonable price. While it doesn’t offer a free tier, the pricing structure of BenchmarkONE is designed to be accessible, especially for small to medium-sized businesses.

This approach is perfect for those who need a robust email marketing tool with CRM capabilities but are also mindful of their spending. BenchmarkONE’s pricing tiers offer a balance, providing essential features without the need for a large investment. It’s comparable to dining at a restaurant that offers a great culinary experience at a price that doesn’t leave your wallet empty.

For businesses that are budget-conscious but still in need of effective and efficient email marketing tools, BenchmarkONE’s pricing structure presents a viable option. It’s like finding a place that offers a great meal at a value-for-money price, satisfying your needs without overindulgence.

WinSavvy helps grow VC-funded startups digitally

Integration and Compatibility: The Connectivity Factor

How Well Do They Play with Others?

In the diverse and interconnected world of digital marketing, the ability of an email marketing tool to integrate seamlessly with other applications is crucial. It’s similar to being part of a well-coordinated orchestra where each instrument plays in harmony with the others. Let’s take a deeper dive into how SendGrid and BenchmarkONE perform in terms of integration and compatibility with other tools and systems.

SendGrid: The Universal Adapter

SendGrid’s integration capabilities are extensive and diverse, much like a universal adapter in the world of digital marketing tools. It boasts the ability to connect with a wide array of platforms, catering to various business needs. This includes integrations with popular CRM systems, e-commerce platforms, and other essential marketing tools.

The benefit of such a wide range of integrations is the ability to create a seamless workflow, where data and processes flow effortlessly between different applications. It’s like having an orchestra where every instrument is tuned to complement the others, creating a symphony of coordinated effort.

However, harnessing the full power of SendGrid’s integrations often requires a certain level of technical expertise. While basic integrations are straightforward, making the most of complex integrations can be akin to a conductor understanding the intricacies of each instrument to create perfect harmony.

BenchmarkONE: The Specialized Connector

In contrast, BenchmarkONE takes a more focused approach with its integration capabilities. It may not have the vast array of integrations that SendGrid offers, but it excels in seamless connectivity with the platforms it does support. This includes effective integration with CRM systems, which is a core feature of BenchmarkONE.

This targeted approach ensures that BenchmarkONE integrates deeply and effectively with key platforms, enhancing its core functionalities and providing a streamlined experience. It’s like a jazz band that may have fewer instruments than a full orchestra but excels in its specific genre.

The emphasis on CRM integration makes BenchmarkONE particularly suitable for businesses that prioritize customer relationship management as part of their email marketing strategy. It’s akin to having a specialized musician who may not play every instrument but is a master of the ones they do play.

Customer Support: Navigating Through Challenges

The Support System: How Responsive and Helpful Are They?

In the journey of email marketing, encountering occasional storms is inevitable. Having robust customer support in such scenarios is like having an experienced captain and crew ready to navigate you through rough waters. Let’s assess how SendGrid and BenchmarkONE stand in terms of customer support and assistance.

SendGrid: The Experienced Helmsman

SendGrid’s customer support system is akin to a seasoned helmsman steering a large ship. They offer a comprehensive range of support options, including email, phone, and chat support, ensuring that assistance is readily available in various formats.

Their rich repository of resources, including detailed guides, FAQs, and forums, serves as a valuable compass for users. This extensive knowledge base allows users to navigate through common issues independently, much like having a detailed map and guidebook during a voyage.

However, the level of personalized support can differ based on the plan you’re on. Higher-tier plans tend to receive more immediate and in-depth assistance, similar to having exclusive access to the captain and his top officers. Users on lower-tier plans may rely more on the general crew – the self-help resources and community support.

BenchmarkONE: The Approachable Crew

BenchmarkONE’s approach to customer support can be likened to a friendly and approachable crew on a smaller vessel. Known for their responsiveness and personalized attention, they ensure that users feel supported and valued.

Their direct support channels are often praised for being responsive and helpful, providing quick and effective solutions to queries. This level of attentive support is like having a crew member always ready to assist you with any challenges you face.

Though BenchmarkONE might not offer as extensive a range of self-service resources as SendGrid, the quality and promptness of their direct support more than make up for it. It’s like having a smaller crew but one that’s more personally invested in every passenger’s comfort.


As we conclude our comprehensive comparison of SendGrid and BenchmarkONE, it’s clear that both platforms bring distinct advantages to the table, each capable of catering to different aspects of email marketing in 2024. Your choice between the two should be guided by your unique business needs, marketing objectives, and budget considerations.

SendGrid stands out as a robust, feature-rich platform, ideal for businesses looking for a comprehensive email marketing solution. Its extensive range of features, scalability, and diverse integration capabilities make it a powerful tool for larger enterprises or businesses with complex, high-volume email marketing campaigns. Think of SendGrid as the seasoned sailor, capable of navigating the vast and sometimes turbulent waters of email marketing with expertise and reliability.

BenchmarkONE, with its more budget-friendly approach, user-friendly interface, and focused CRM integration, is an excellent choice for small to medium-sized businesses. It’s particularly suited for those who prioritize a streamlined, efficient approach to email marketing and CRM management. BenchmarkONE is like a nimble and agile vessel, perfect for navigating smaller, more targeted waters with precision and ease.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top