ActiveCampaign vs SalesHandy: The Best Email Marketing Tool for 2024

Discover if ActiveCampaign or SalesHandy leads in email marketing for 2024. Our comparison focuses on their features, usability, and value.

In the bustling digital arena of 2024, picking the right email marketing tool is like choosing the perfect partner for a dance. It needs to move with your rhythm, understand your steps, and help you shine on the floor. In this scenario, ActiveCampaign and SalesHandy emerge as two prominent contenders. But which one truly leads the waltz of email marketing? Let’s embark on a detailed exploration, starting with a crucial aspect of both tools.

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User Experience and Interface: Navigating the Platforms

In email marketing, the user interface (UI) and overall experience are akin to the first steps in a dance – they set the tone for your entire performance. Let’s compare how ActiveCampaign and SalesHandy fare in offering an accessible and efficient journey to their users.

ActiveCampaign: Intuitive and Streamlined

ActiveCampaign welcomes you with an interface that’s both intuitive and sophisticated, much like a well-choreographed dance routine. It’s designed to be user-friendly, making it accessible even to those new to the email marketing dance floor.

The platform’s dashboard is a testament to its commitment to simplicity and functionality. It offers a clear overview of your campaigns, automation, and contacts, all neatly organized. Crafting an email in ActiveCampaign is like following a rhythm you already know – smooth and familiar. The drag-and-drop email builder, complemented by a variety of templates, makes the process of creating professional and appealing emails a breeze.

ActiveCampaign also excels in its automation features, which are easy to navigate and yet powerful. Setting up automation workflows is straightforward, allowing you to design complex email sequences without getting tangled in technicalities. It’s like knowing the right dance moves instinctively, allowing you to focus on the performance rather than the steps.

SalesHandy: Functional but Requires a Learning Curve

SalesHandy, in contrast, is like a dance that requires some practice before you can truly shine. The platform offers a range of functionalities geared towards email outreach and follow-up. However, new users might find that it takes some time to get accustomed to the interface.

While SalesHandy provides effective tools for email tracking, scheduling, and automated follow-ups, navigating these features might not be as intuitive as ActiveCampaign. It’s akin to learning a new dance genre – initially challenging but rewarding once you get the hang of it.

SalesHandy’s email templates and campaign creation tools are efficient, but they cater more to users who are familiar with email marketing tactics. For those who are used to more hands-on customization and detailed analytics, SalesHandy’s straightforward approach might seem a bit limiting.

ActiveCampaign offers a user-friendly experience, making it ideal for both beginners and seasoned marketers looking for an efficient and intuitive platform. SalesHandy, while robust in its functionalities, is better suited for users who are comfortable with a steeper learning curve and focus more on email outreach and follow-ups.

Automation Capabilities: Enhancing Efficiency and Personalization

Automation in email marketing is like having a skilled assistant who knows exactly when to send out the right message to the right person. It’s essential for efficiency and personalization. Let’s delve into how ActiveCampaign and SalesHandy manage this critical aspect.

ActiveCampaign: Sophisticated and Versatile Automation

ActiveCampaign is renowned for its sophisticated automation capabilities, akin to a well-oiled machine that knows exactly what to do and when. The platform offers a highly intuitive visual automation builder, allowing you to craft complex, multi-step workflows with relative ease.

Imagine setting up a series of automated emails that are triggered by specific actions taken by your subscribers. With ActiveCampaign, this process is not only possible but also straightforward. You can create sequences that respond to user behavior, such as email opens, clicks, or even interactions on your website. This level of automation ensures that your audience receives personalized and timely content, enhancing engagement and the overall effectiveness of your campaigns.

The platform also excels in segmentation within automation workflows. You can tailor your automated emails to specific segments of your audience, ensuring that each message is as relevant and impactful as possible. It’s like having a personal assistant who knows your contacts intimately and can send them customized messages on your behalf.

SalesHandy: Streamlined Automation for Outreach

SalesHandy focuses on streamlining the email outreach process through its automation features. While it may not offer the breadth of automation capabilities found in ActiveCampaign, it provides efficient tools for automating key aspects of email communication.

The platform allows you to automate follow-up emails, ensuring that your prospects or subscribers receive timely reminders or additional information. This feature is particularly useful for sales and lead generation campaigns, where consistent follow-up can significantly increase conversion rates.

SalesHandy’s automation tools are more focused and less complex than ActiveCampaign’s, making them suitable for users who need straightforward, no-frills automation for their email outreach. It’s like having a simple but effective routine that ensures all your letters are sent out on time.

ActiveCampaign offers advanced and customizable automation options, ideal for businesses looking to create highly personalized and responsive email marketing campaigns. SalesHandy, on the other hand, provides more basic but efficient automation tools, geared towards streamlining email outreach and follow-ups.

Analytics and Reporting: Measuring Success and Gaining Insights

In the realm of email marketing, analytics and reporting are like the compass and map guiding your strategy. They help you understand the performance of your campaigns and make informed decisions. Let’s compare the analytical prowess of ActiveCampaign and SalesHandy.

ActiveCampaign: Comprehensive and Insightful Analytics

ActiveCampaign provides a rich suite of analytics and reporting tools, offering deep insights into the performance of your email campaigns. It’s akin to having a detailed feedback system that not only tells you how far you’ve traveled but also shows the quality of your journey.

With ActiveCampaign, you can delve into metrics such as open rates, click-through rates, and conversion rates, giving you a clear picture of how your audience interacts with your emails. The platform goes a step further by offering insights into the customer journey, allowing you to track user behavior across different touchpoints. This holistic view is invaluable for understanding the overall impact of your email marketing efforts.

Additionally, ActiveCampaign’s segmentation capabilities extend into its analytics, enabling you to dissect campaign performance for different segments of your audience. This level of detail allows for targeted improvements and more strategic planning.

SalesHandy: Focused Analytics for Outreach Optimization

SalesHandy’s approach to analytics is more focused, primarily catering to email outreach and follow-up activities. The platform offers essential metrics that provide you with a clear understanding of how your emails are performing in terms of opens, clicks, and replies.

One of the strengths of SalesHandy’s analytics is its real-time tracking feature. You can see when your emails are opened and how recipients interact with them, which is particularly useful for sales and lead generation activities. This immediate feedback can help you fine-tune your follow-up strategy and improve your engagement rates.

While SalesHandy’s reporting features may not be as comprehensive as ActiveCampaign’s, they offer valuable insights for users whose primary focus is on email outreach and lead generation. It’s like having a specialized tool that gives you exactly what you need to optimize your direct communication efforts.

ActiveCampaign offers a more comprehensive analytics toolset, making it ideal for businesses that require in-depth insights into their email marketing performance. SalesHandy, with its focused and real-time analytics, is well-suited for users who need to track and optimize their email outreach campaigns.

Pricing and Affordability: Finding the Right Fit for Your Budget

Choosing an email marketing tool often involves balancing feature richness with affordability. It’s about getting the best value for your investment. Let’s compare the pricing structures of ActiveCampaign and SalesHandy to see which offers the best fit for your budget in 2024.

ActiveCampaignLite Plan: Starting at $15/month (for up to 500 contacts), offering basic email marketing, marketing automation, and a customer CRM.
Plus Plan: Starting at $70/month, with additional features like landing pages, Facebook Custom Audiences integration, and lead scoring.
Professional Plan: Starting at $159/month, including site messaging, attribution, and predictive sending.
Enterprise Plan: Custom pricing, offering custom reporting, custom mailserver domain, and dedicated account rep.
SalesHandyFree Plan: Basic features including email tracking and scheduling.
Regular Plan: Priced at $9 per user per month, offering unlimited email tracking and templates, and mail merge features.
Plus Plan: At $22 per user per month, includes advanced features like team reports, team templates, and document tracking.
Enterprise Plan: At $49 per user per month, adding features like dedicated account manager and custom integration.

ActiveCampaign: Flexible Pricing with Scalable Options

ActiveCampaign offers a flexible pricing model that caters to a wide range of users, from small businesses to large enterprises. Think of it as a restaurant with a diverse menu, providing options for different appetites and budgets.

The platform’s pricing tiers are based on the number of contacts and the level of features you need, allowing businesses to choose a plan that best fits their scale and requirements. Starting with a basic plan for smaller businesses, ActiveCampaign scales up to more comprehensive packages that include advanced features like CRM, deep data analytics, and enhanced automation capabilities.

This scalable approach means you can start small and upgrade as your business grows, ensuring you’re only paying for what you need at each stage of your growth. It’s like having an outfit that you can accessorize differently for various occasions.

SalesHandy: Cost-Effective Solutions for Specific Needs

SalesHandy positions itself as a cost-effective solution, particularly appealing to small businesses and individuals who focus on email outreach and follow-up. The platform offers a straightforward pricing model that aligns well with its focused feature set.

SalesHandy’s plans are generally more affordable than ActiveCampaign’s, making it an attractive option for those on a tighter budget or who require a more focused set of tools. The platform provides essential features like email tracking, scheduling, and automated follow-ups, which are crucial for effective email-based communication and lead generation.

While SalesHandy may not offer the extensive range of features and scalability of ActiveCampaign, its pricing model is tailored to its core functionalities, providing good value for users who need efficient email outreach tools without the additional complexity of more comprehensive marketing platforms.

ActiveCampaign offers a more flexible and scalable pricing structure, suitable for a wide range of business sizes and needs, while SalesHandy provides a more budget-friendly solution with a focus on essential email outreach features. Your choice will depend on the specific requirements of your business and the scale of your email marketing initiatives.

Customer Support: Navigating Through Your Email Marketing Journey

The quality and availability of customer support can significantly influence your experience with an email marketing tool. It’s like having a trusted guide on your journey, ensuring you stay on the right path and overcome any obstacles. Let’s evaluate the customer support offerings of ActiveCampaign and SalesHandy.

ActiveCampaign: Comprehensive and Responsive Support

ActiveCampaign provides a comprehensive support system designed to assist users at every stage of their email marketing journey. It’s akin to having a responsive and knowledgeable team ready to help whenever you need it.

The platform offers various channels of support, including email, live chat, and an extensive knowledge base. The live chat feature stands out for its promptness, allowing you to get quick solutions to your queries. It’s like having an expert sitting next to you, ready to jump in whenever you hit a snag.

ActiveCampaign’s knowledge base is a treasure trove of information, filled with articles, guides, video tutorials, and webinars. This resource is particularly useful for users who prefer to troubleshoot issues themselves or learn at their own pace. It’s like having a detailed map and guidebook at your disposal.

SalesHandy: Focused Support for Specific Needs

SalesHandy takes a more focused approach to customer support, catering specifically to the needs of users who prioritize email outreach and follow-up functionalities. The platform offers dedicated support channels, including email and live chat, ensuring that users can access help when needed.

While SalesHandy’s support system might not be as extensive as ActiveCampaign’s, it is well-tailored to the platform’s functionalities. Users can expect to receive competent assistance on features like email tracking, scheduling, and automation. It’s like having a specialized guide who is an expert in the specific terrain you are navigating.

SalesHandy also provides a range of online resources, such as FAQs and blog articles, which users can access for quick tips and best practices related to the platform’s primary features.

ActiveCampaign offers a more robust and varied customer support experience, suitable for a wide range of user queries and learning preferences. SalesHandy, on the other hand, provides focused support that aligns well with its core offerings, making it efficient for users who need assistance with specific email marketing functionalities.

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Integration Capabilities: Expanding Your Marketing Ecosystem

In today’s interconnected digital marketing environment, the ability of your email marketing tool to integrate with other software is essential. It’s like having a team where each member’s skills complement and enhance the others. Let’s compare the integration capabilities of ActiveCampaign and SalesHandy.

ActiveCampaign: Extensive Integration for a Seamless Experience

ActiveCampaign stands out with its extensive range of integration capabilities, akin to a central hub that connects with numerous spokes. The platform supports over 850 integrations, encompassing a diverse array of applications from CRM systems and e-commerce platforms to social media tools and beyond.

This vast array of integrations means that ActiveCampaign can easily fit into almost any marketing technology stack. Whether you need to sync customer data across platforms, automate workflows, or enhance your analytics, ActiveCampaign’s integrations make these tasks seamless and efficient. It’s like having a multi-purpose tool that adapts to various needs, ensuring your marketing ecosystem operates smoothly.

SalesHandy: Focused Integrations for Email Outreach

SalesHandy, while not offering as extensive a range of integrations as ActiveCampaign, provides focused integration options that enhance its core functionalities. The platform’s integrations are particularly geared towards email outreach and communication efficiency.

Key integrations include CRM systems, which facilitate the seamless flow of contact information and interaction data. This focus ensures that SalesHandy integrates well with the tools most relevant to its primary use cases, such as lead generation and sales processes. It’s like having a set of specialized tools that are perfectly suited for specific tasks, ensuring efficiency in those areas.

While SalesHandy’s integration capabilities may not be as broad as ActiveCampaign’s, they are strategically chosen to support the platform’s strengths in email outreach and follow-ups, making it a practical choice for users with specific integration needs in these areas.

ActiveCampaign offers a broad and diverse range of integrations, making it an ideal choice for businesses looking for a versatile email marketing tool that can integrate with a wide variety of other platforms. SalesHandy, with its more targeted integration options, is well-suited for users who need efficient integrations that specifically enhance email outreach and sales processes.

Deliverability: Ensuring Your Emails Reach Their Intended Audience

Email deliverability is crucial in the effectiveness of your email marketing campaigns. It’s like ensuring your message not only leaves your outbox but also lands successfully in the recipient’s inbox. Let’s compare how ActiveCampaign and SalesHandy handle this vital component.

ActiveCampaign: Mastering the Art of Inbox Placement

ActiveCampaign places a strong emphasis on email deliverability, employing several best practices to ensure your messages reach their intended destination. The platform acts like a skilled navigator, guiding your emails through the complex landscape of spam filters and ISP regulations.

ActiveCampaign’s deliverability strengths lie in its robust infrastructure and sender reputation management. The platform continually monitors and optimizes its sending practices to maintain high deliverability rates. It offers tools like spam testing and email previews to help you optimize your emails for better inbox placement.

Moreover, ActiveCampaign provides insights and analytics on deliverability metrics, such as open rates and bounce rates. These data points allow you to diagnose and address deliverability issues proactively. It’s like having a feedback mechanism that helps you continuously improve your email performance.

SalesHandy: Ensuring Consistent Delivery

SalesHandy also focuses on ensuring reliable email deliverability, particularly for its core functionality of email outreach and follow-ups. The platform adopts essential deliverability practices to keep your emails landing in inboxes consistently.

SalesHandy offers features like email tracking, which not only informs you when an email is opened but also helps in understanding how different email formats and contents perform in terms of deliverability. While SalesHandy may not provide as extensive deliverability analytics as ActiveCampaign, it covers the fundamental aspects needed for effective email campaigns.

The platform’s streamlined approach to email sending and tracking ensures that your outreach efforts are not hindered by deliverability issues. It’s like having a trusted courier who ensures your parcels are delivered promptly and accurately.

ActiveCampaign offers a comprehensive approach to email deliverability, backed by a strong infrastructure and detailed analytics, making it suitable for businesses that prioritize high deliverability rates. SalesHandy, while more focused on email outreach, provides reliable deliverability that supports its core functionalities effectively.

Email Campaign Customization: Crafting Engaging and Relevant Content

Customization in email marketing is essential for creating engaging and relevant content for your audience. It’s about tailoring your messages to resonate with your subscribers. Let’s compare how ActiveCampaign and SalesHandy enable you to personalize your email campaigns.

ActiveCampaign: High Customization for Personalized Campaigns

ActiveCampaign offers an impressive level of customization in its email campaigns, making it akin to an artist’s studio where every color and brush is at your disposal. The platform’s email builder is user-friendly and versatile, allowing you to craft emails that are not only visually appealing but also highly personalized.

You can use a variety of templates and design elements to create professional-looking emails. Beyond aesthetics, ActiveCampaign allows you to personalize your content based on user data. This means you can send targeted messages based on user behavior, preferences, or past interactions.

ActiveCampaign’s strength in segmentation and dynamic content capabilities enables you to create email campaigns that feel tailor-made for each recipient. It’s like having a conversation where every word is chosen to engage and delight the listener.

SalesHandy: Functional Customization for Effective Outreach

SalesHandy’s approach to customization is more focused on functionality and efficiency, particularly in the context of email outreach and follow-ups. The platform offers a range of templates and basic customization options that cater to the needs of users primarily engaged in sales and lead generation.

While SalesHandy may not offer the breadth of design customization as ActiveCampaign, it excels in its ability to create personalized, template-based emails quickly. This is particularly useful for sales teams looking to send out bulk emails that still feel personal and relevant.

SalesHandy’s template management feature allows for the easy creation and use of personalized templates, saving time and maintaining consistency in your outreach efforts. It’s like having a set of pre-written letters, each designed for a specific purpose or audience.

ActiveCampaign offers extensive customization options, ideal for businesses seeking to create highly personalized and visually appealing email campaigns. SalesHandy, with its focus on template-based customization, is well-suited for users who prioritize efficiency and functionality in their email outreach.


In conclusion, ActiveCampaign and SalesHandy each present distinct strengths in the realm of email marketing for 2024, catering to different user needs and preferences. ActiveCampaign shines with its highly intuitive interface, sophisticated automation capabilities, and extensive customization options. It stands out as a versatile tool suitable for a broad spectrum of users, from small businesses to large enterprises, looking for comprehensive email marketing solutions.

On the other hand, SalesHandy offers a more focused approach, excelling in email outreach and follow-up functionalities. Its streamlined and efficient template-based customization, combined with reliable deliverability, makes it a practical choice for sales teams and professionals who prioritize functionality and efficiency in their email campaigns. Ultimately, the choice between ActiveCampaign and SalesHandy should be based on your specific business requirements, the complexity of your email marketing strategies, and the level of personalization and automation you seek. Both platforms offer robust capabilities, but the best fit will depend on your unique objectives and operational needs in the dynamic landscape of 2024 email marketing.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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