Mad Mimi vs Campaigner: The Best Email Marketing Tool for You

Choose wisely between Mad Mimi & Campaigner with our in-depth comparison on email marketing features, pricing, and performance.

Choosing the right email marketing tool can be a game-changer for your business. It’s like picking a new member for your team; you want someone who gets the job done, fits in with the rest, and doesn’t break the bank. Today, we’re comparing two popular players in the email marketing field: Mad Mimi and Campaigner. Both have their strengths and quirks, so let’s find out which one might be the MVP (Most Valuable Platform) for your marketing strategy.

Mad MimiCampaigner
mad mimi campaigner
G2 Score – 4.6 out of 5 stars
G2 Score –  4.8 out of 5 stars
TrustRadius Score -7.9 out of 10TrustRadius Score – 8.5 out of 10

User-Friendly Design: Which Platform is Easier to Navigate?

Email marketing shouldn’t require a degree in rocket science, right? Your platform of choice needs to be something you can navigate with ease, allowing you to create, send, and analyze without wanting to pull your hair out. So, how do Mad Mimi and Campaigner stack up when it comes to user experience?

Mad Mimi: The Simple, Streamlined Approach

Mad Mimi prides itself on simplicity. Its interface is as clean as a whistle, making it incredibly approachable for beginners or those who value efficiency over complexity. Setting up an email campaign with Mad Mimi feels like a walk in the park. You choose your template, tweak it with your content, and you’re pretty much ready to roll. It’s this straightforward approach that endears Mad Mimi to its users. You won’t find yourself lost in a maze of menus or scratching your head over what button does what. For small businesses or solo entrepreneurs who need to get their email campaigns out without fuss, Mad Mimi is like a breath of fresh air.

Campaigner: Power in Your Hands

Campaigner, on the other hand, approaches the user experience with a Swiss Army knife philosophy. It’s packed with features, from advanced automation options to intricate segmentation capabilities. This might sound daunting, but Campaigner has done a commendable job of making these features accessible without overwhelming users. The interface is more detailed than Mad Mimi’s, with more menus and options, but it’s all in the service of customization and control.

With Campaigner, you have the tools to craft highly targeted emails that speak directly to your audience’s needs and interests. The platform offers a wealth of templates, but where it really shines is in how it allows you to segment your audience, test your campaigns, and analyze the results. It’s a bit like having a marketing lab at your fingertips, where you can experiment and refine your approach with precision.

Making the Choice: Simplicity vs. Sophistication

Deciding between Mad Mimi and Campaigner comes down to what you value most in your email marketing journey. If you’re looking for a tool that gets you from A to B with minimal fuss, Mad Mimi’s streamlined approach is your best bet. It’s perfect for those who want to spend more time on their business and less time figuring out their email marketing platform.

However, if you’re aiming to dive deep into the data, tailor your messages to specific segments of your audience, and leverage advanced marketing techniques, Campaigner might just be the powerhouse you need. It’s suited for marketers who crave control and detail in their campaigns, and who are willing to spend a bit more time mastering the platform to unlock its full potential.

Integration Capabilities: Expanding Your Marketing Ecosystem

In the digital age, your email marketing tool shouldn’t be an island unto itself—it needs to connect seamlessly with other applications and services you use to run your business. Whether it’s CRM software, social media platforms, or e-commerce solutions, integration capabilities can significantly enhance the effectiveness and efficiency of your marketing efforts.

Mad Mimi: Keeping It Simple but Effective

Mad Mimi’s approach to integration mirrors its overall philosophy: simplicity. The platform may not boast an exhaustive list of integrations, but it covers the essentials well. You can connect Mad Mimi with popular services like Google Analytics for tracking email performance, social media platforms for sharing your campaigns, and e-commerce platforms like Shopify to drive sales directly from your emails.

What Mad Mimi lacks in quantity, it makes up for in quality and ease of use. Setting up these integrations is straightforward, requiring minimal technical skills. This makes Mad Mimi an attractive option for small businesses or individuals who need basic but functional integration without the complexity or the need for a developer.

Campaigner: A Wide Net of Possibilities

Campaigner takes a more is more approach to integrations, offering a wide array of connections with CRM systems, e-commerce platforms, social media, and more. This extensive integration ecosystem makes Campaigner a powerful ally for businesses looking to automate and streamline their marketing workflows across multiple channels.

One of Campaigner’s strengths is its ability to integrate deeply with CRM platforms, allowing for sophisticated segmentation and personalization based on customer data. This means you can tailor your email campaigns with precision, targeting subscribers based on their behavior, purchase history, and preferences.

Moreover, Campaigner’s API offers the flexibility to create custom integrations, providing an avenue for businesses with unique needs to tailor the platform to their specific requirements. This level of integration capability is particularly beneficial for larger businesses or those with a tech-savvy team capable of leveraging these advanced features.

Choosing Your Path: Integration Depth vs. Simplicity

When it comes to integration capabilities, the choice between Mad Mimi and Campaigner boils down to your business’s size, technical resources, and the complexity of your marketing stack. Mad Mimi offers a more streamlined, user-friendly approach that covers the basics well, making it ideal for those who prefer simplicity and ease of use.

Campaigner, with its broad and deep integration capabilities, is suited for businesses looking to leverage a comprehensive marketing ecosystem. Its ability to connect with a wide range of services and platforms makes it a versatile tool for those aiming to create highly personalized and automated marketing workflows.

Pricing Models and Value for Money: Finding the Right Fit for Your Budget

Choosing an email marketing platform isn’t just about the features; it’s also about how well it fits into your budget and the value it delivers for the price. Let’s compare how Mad Mimi and Campaigner stack up in terms of their pricing strategies and what you get for your investment.

Mad MimiPricing Structure: Based on the number of contacts.
Basic Plans:
Up to 500 contacts: Starting at around $10/month.
Up to 1,000 contacts: Starting at around $12/month.
Up to 2,500 contacts: Starting at around $16/month.
Higher Volume Plans:
Up to 5,000 contacts: Starting at around $27/month.
Up to 10,000 contacts: Starting at around $42/month.
Up to 15,000 contacts: Starting at around $59/month.
Enterprise Plans:
For larger lists (above 15,000 contacts), custom pricing is available.
CampaignerStarter Plan: Begins around $59 per month for up to 5,000 contacts, including basic email marketing features and 24/7 support.
Essential Plan: Priced around $179 per month for up to 25,000 contacts, adding features like advanced segmentation and A/B testing.
Advanced Plan: Starting from around $649 per month for up to 50,000 contacts, offering advanced automation, reporting, and integrations.
eCommerce Plan: Designed specifically for eCommerce businesses with custom pricing, including features like purchase behavior tracking and predictive analytics.

Mad Mimi: Affordability Meets Simplicity

Mad Mimi is known for its straightforward and affordable pricing structure. The platform offers a tiered pricing model based on the number of contacts in your list, making it easy to scale your email marketing efforts as your business grows. Starting with a very basic free plan for those with small lists, Mad Mimi’s pricing scales up to accommodate businesses with tens of thousands of subscribers.

The appeal of Mad Mimi’s pricing lies in its simplicity and the inclusivity of core features across all plans. Even at lower price points, users have access to the platform’s essential email marketing tools, including a decent selection of templates, basic analytics, and customer support. This makes Mad Mimi an attractive option for small businesses or solo entrepreneurs who need a cost-effective solution that covers the basics without unnecessary complexity.

Campaigner: Comprehensive Features for Scaling Businesses

Campaigner positions itself at a slightly higher price point, reflecting its extensive feature set and advanced capabilities. Like Mad Mimi, Campaigner offers a tiered pricing model, but with a focus on providing a comprehensive suite of tools that cater to more sophisticated email marketing strategies.

Campaigner’s plans are designed to accommodate businesses of all sizes, from small startups to large enterprises. Even at its entry-level, Campaigner provides access to powerful features such as advanced segmentation, automation workflows, A/B testing, and a robust template library. As you move up the tiers, additional features like more detailed analytics, dedicated IP addresses, and higher levels of customer support become available.

The value proposition of Campaigner is centered around its ability to deliver a full-featured email marketing platform that can grow and adapt to the changing needs of your business. For businesses that are scaling quickly or have complex marketing needs, Campaigner offers a compelling mix of depth and breadth in its features, justifying its higher price point.

Making the Decision: Balancing Cost and Features

When it comes to choosing between Mad Mimi and Campaigner based on pricing and value, the decision largely depends on your specific needs, budget constraints, and long-term marketing goals. Mad Mimi is the go-to choice for those who prioritize affordability and simplicity, offering a no-frills approach that gets the job done without breaking the bank.

Campaigner, with its emphasis on advanced features and scalability, is better suited for businesses willing to invest a bit more in their email marketing platform to access a wider range of capabilities and support their growth over time.

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Customer Support and Resources: Navigating Challenges with Confidence

The true test of an email marketing tool’s commitment to its users often lies in its customer support and the educational resources it offers. Both Mad Mimi and Campaigner understand the importance of support, but they approach it in ways that reflect their overall service philosophies.

Mad Mimi: Friendly and Approachable Support

Mad Mimi has always emphasized simplicity and user-friendliness, and this extends to its customer support. The platform offers direct email support, backed by a team known for being approachable and helpful. While it may not boast 24/7 live chat or phone support, the quality of personalized attention users receive is often highlighted as a strong point.

Additionally, Mad Mimi provides a selection of guides and FAQs that cover the basics of email marketing and how to use the platform. These resources are geared towards getting users up and running quickly, reflecting Mad Mimi’s commitment to simplicity and ease of use.

Campaigner: Comprehensive Support for Complex Needs

Campaigner, with its broader array of features and capabilities, offers a more layered approach to customer support. This includes 24/7 live chat and phone support, ensuring that users can get help whenever they need it, regardless of their timezone or schedule. This level of availability is particularly valuable for businesses running time-sensitive campaigns or those in regions outside typical North American business hours.

Beyond direct support, Campaigner boasts an extensive library of tutorials, guides, and webinars designed to not only help users troubleshoot issues but also to educate them on advanced email marketing strategies. This commitment to education reflects Campaigner’s focus on providing a platform that can grow with its users, catering to both beginners and seasoned marketers alike.

Choosing the Right Support for Your Business

Deciding between Mad Mimi and Campaigner based on customer support and resources depends on what level of support you anticipate needing and how you prefer to learn and solve problems. If you value straightforward, personalized support and need help with basic functionalities, Mad Mimi’s approachable team and simple guides might be all you need.

However, if you’re looking for a platform that can support more complex needs with a wide range of learning resources and round-the-clock support, Campaigner’s comprehensive offering could be a better fit. Its commitment to providing detailed educational content and immediate assistance can be especially beneficial as you delve into more advanced email marketing tactics.

Analytics and Reporting: Gaining Insights into Campaign Performance

A deep dive into analytics and reporting reveals much about an email marketing tool’s capacity to provide actionable insights. These features are the compass that guides your email marketing ship, helping you navigate through the vast ocean of data towards your desired outcomes.

Mad Mimi: Streamlined and Simplified Insights

True to its overarching theme of simplicity, Mad Mimi offers basic yet functional analytics features. Users can easily track opens, clicks, bounces, and unsubscribes directly from their dashboard. This straightforward approach is designed to give you a quick overview of how your campaigns are performing without overwhelming you with data.

While Mad Mimi’s analytics provide essential insights, businesses looking for more detailed data or advanced reporting capabilities might find them limiting. The platform’s focus is on delivering an easy-to-use service for users who prioritize simplicity and may not require deep analytical dives.

Campaigner: Comprehensive Data for Informed Decision-Making

Campaigner steps up the game with a robust suite of analytics and reporting tools that cater to marketers seeking granular insights into their campaigns. Not only can you track the basics like opens and clicks, but Campaigner also offers detailed reports on conversions, geolocation tracking, and heatmap analysis to see where recipients are clicking within your emails.

Furthermore, Campaigner’s ability to segment data and create detailed reports based on specific criteria allows for a level of analysis that can significantly enhance the targeting and effectiveness of your campaigns. This depth of information is invaluable for businesses looking to optimize every aspect of their email marketing efforts based on data-driven decisions.

Evaluating Your Needs: Surface-Level vs. Deep Dives

The decision between Mad Mimi and Campaigner in terms of analytics and reporting ultimately hinges on your specific needs for campaign analysis. If you’re after a tool that provides a clear, straightforward overview of your campaign’s performance with minimal fuss, Mad Mimi’s analytics will likely serve you well. It offers the essential metrics needed to gauge the basic success of your emails, suited for small businesses or those new to email marketing.

On the other hand, if your strategy involves leveraging data to fine-tune your campaigns, personalize content, and understand subscriber behavior in depth, Campaigner’s comprehensive analytics features offer the insights needed to make informed decisions. This level of detail supports more advanced email marketing strategies, making it a better fit for businesses with a strong focus on data-driven marketing.

Template Design and Email Customization: Crafting Compelling Campaigns

The design of your email campaigns is not just about aesthetics; it’s about communication. Effective email design improves readability, engagement, and conversions. Let’s dive into the capabilities of Mad Mimi and Campaigner in providing the tools necessary to craft compelling email communications.

Mad Mimi: Simplicity in Design

Consistent with its overall approach, Mad Mimi offers a straightforward path to email design. Its template selection is modest but focused on clean, simple designs that cater to a wide range of needs. Users can easily customize these templates with their content, colors, and images, making it possible to create professional-looking emails without needing a background in design.

Mad Mimi’s strength lies in its no-fuss approach, allowing users to quickly put together emails that look good on any device. While the options for customization are not as extensive as on some other platforms, the available tools are more than sufficient for creating effective, straightforward email campaigns. This simplicity is a boon for users who prioritize ease of use and speed in their email marketing efforts.

Campaigner: Rich Customization for Unique Campaigns

Campaigner, in contrast, offers a rich library of email templates designed to meet a variety of marketing needs, from newsletters and promotions to event announcements and more. These templates are not only numerous but also highly customizable, giving users the freedom to tweak nearly every aspect of their design to align with their brand identity and campaign objectives.

Beyond basic customization, Campaigner provides advanced design features such as dynamic content blocks, which allow for personalization at the subscriber level, and interactive elements to increase engagement. The platform caters to both users who prefer a drag-and-drop interface for simplicity and those who wish to dive into the HTML and CSS for complete control over their email designs.

Making Your Choice: Design Flexibility vs. Ease of Use

The choice between Mad Mimi and Campaigner in terms of template design and email customization will largely depend on your specific needs for creativity, brand expression, and personalization in your email campaigns. If you value simplicity and speed, with a need to send out clean, responsive emails without requiring deep customization, Mad Mimi’s approach will likely suit you well.

Conversely, if your strategy involves creating unique, highly customized emails that stand out in your subscribers’ inboxes, Campaigner’s extensive template library and advanced customization features provide the tools necessary to bring your creative visions to life. This platform is particularly suited for businesses that see email design as a critical component of their marketing strategy and are looking for a tool that offers both flexibility and depth in customization.


Selecting the right email marketing tool between Mad Mimi and Campaigner boils down to understanding your unique needs, priorities, and the nature of your business. If simplicity, ease of use, and getting your email campaigns up and running quickly are your top criteria, Mad Mimi is an excellent choice. It provides a straightforward, no-frills approach that’s perfect for beginners or those who prefer to keep things simple yet effective. On the other hand, Campaigner is the go-to for businesses seeking a more robust platform with advanced features, customization options, and comprehensive analytics to dive deep into email marketing strategies. It suits marketers who want to leverage detailed insights and create highly personalized, engaging emails. Ultimately, both platforms have their merits, and the best choice depends on the balance you wish to strike between simplicity and advanced functionality in your email marketing endeavors.

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