Mailigen vs MoonMail: The Best Email Marketing Tool for You

Choosing the right email marketing platform is crucial. Compare Mailigen vs MoonMail for your business success

In today’s digital age, email marketing is a pivotal aspect of any successful business strategy. Whether you’re a small startup or a well-established corporation, reaching out to your audience effectively through email can make a significant difference in your brand’s visibility and revenue. But with the plethora of email marketing tools available, choosing the right one for your business can be a daunting task. Let’s dive right in and explore the first area of comparison.

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User-Friendliness and Ease of Use

Mailigen: Streamlined and Intuitive

Mailigen prides itself on its user-friendly interface. Right from the get-go, you’ll notice its clean, modern design, which makes navigation a breeze. The dashboard provides a clear overview of your campaigns, subscribers, and other vital statistics.

Creating email campaigns with Mailigen is straightforward. The drag-and-drop editor allows even beginners to craft professional-looking emails without a hitch. You can choose from a variety of templates and customize them to fit your brand’s style. Plus, Mailigen offers a responsive design, ensuring your emails look great on any device.

Managing your subscriber lists is a walk in the park with Mailigen’s list management tools. You can segment your audience based on various criteria, making it easy to send targeted emails that resonate with your recipients. The automation features are also user-friendly, allowing you to set up drip campaigns and autoresponders with ease.

MoonMail: Simplistic and Efficient

MoonMail, on the other hand, boasts a minimalist design that focuses on efficiency. If you prefer a no-frills approach, you’ll appreciate MoonMail’s straightforward interface. The dashboard is uncluttered, offering quick access to essential features.

Creating emails with MoonMail is a quick process. The editor is intuitive and doesn’t overwhelm you with too many options. You can easily import your own HTML code if you have a custom design in mind. MoonMail also offers responsive templates to ensure your emails look good on all devices.

Managing subscribers and lists is uncomplicated with MoonMail. You can import contacts from various sources and segment your audience as needed. MoonMail’s automation capabilities are robust, allowing you to set up complex workflows and triggers.

Pricing and Plans


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


  • Free Plan: Includes limited features for up to 2,000 subscribers and 300 emails per day.
  • Starter Plan: Typically starts around $23.99/month for up to 10,000 subscribers.
  • Growing Business Plan: For larger lists, priced around $79/month for up to 50,000 subscribers.
  • Enterprise solutions: Custom pricing based on the business’s specific requirements.

Mailigen: Transparent and Scalable

Mailigen offers a transparent pricing structure that’s based on the number of subscribers in your list. They provide a free plan with limited features for small businesses and startups. As your subscriber base grows, you can choose from several paid plans to suit your needs.

One of the strengths of Mailigen’s pricing is its scalability. You only pay for the number of subscribers you have, which is excellent for businesses with fluctuating email lists. Additionally, they offer a pay-as-you-go option for occasional senders.

Mailigen’s paid plans come with features like automation, A/B testing, and advanced reporting. The pricing is competitive and provides good value for the features offered.

MoonMail: Cost-Efficient and Predictable

MoonMail follows a pay-as-you-go pricing model, making it cost-efficient for businesses of all sizes. You purchase email credits, and the cost per credit decreases as you buy more. This approach allows you to have better control over your email marketing expenses.

The free plan is available for small senders, but it has limitations compared to the paid plans. MoonMail’s paid plans offer more features, including automation, advanced analytics, and priority support.

When it comes to pricing, MoonMail can be an attractive option for businesses on a budget, as it allows you to manage your expenses more predictably.

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Email Deliverability

When it comes to email marketing, one of the primary concerns is ensuring that your messages actually reach your intended recipients’ inboxes. Both Mailigen and MoonMail understand the significance of email deliverability and have implemented strategies to enhance this critical aspect of email marketing.

Mailigen: Reliable Deliverability

Mailigen takes a proactive approach to guaranteeing reliable email deliverability. Their commitment to maintaining a stellar sender reputation is evident through several features and practices.

Firstly, Mailigen provides users with a list cleaning tool. This tool enables you to remove invalid or inactive email addresses from your lists, ensuring that your emails only reach engaged and interested recipients. Clean lists are a fundamental component of achieving high deliverability rates.

Moreover, Mailigen offers a spam score checking feature. This tool analyzes your email content and identifies potential elements that might trigger spam filters. By proactively identifying and rectifying these issues, you can significantly reduce the chances of your emails ending up in the spam folder.

To bolster your sender reputation further, Mailigen incorporates email authentication protocols such as DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework). These protocols verify the authenticity of your emails, making it less likely for ISPs (Internet Service Providers) to flag your messages as spam.

For businesses with high email volume, Mailigen provides the option of a dedicated IP address. This feature isolates your email traffic from other senders, reducing the risk of being associated with potential spam activities that could occur on shared IPs. A dedicated IP can be a valuable asset for maintaining the highest level of email deliverability.

MoonMail: Strong Emphasis on Deliverability

MoonMail shares Mailigen’s strong emphasis on email deliverability. They recognize that reaching the inbox is paramount for the success of email marketing campaigns. Here are some of the strategies MoonMail employs to ensure your messages get delivered:

List hygiene is a top priority for MoonMail. They offer tools to help you manage your subscriber lists effectively. Removing bounced or unsubscribed contacts, as well as identifying and handling spam complaints, are key aspects of maintaining a clean list, which in turn, contributes to better deliverability.

MoonMail’s bounce management feature automatically handles hard bounces by removing invalid email addresses from your lists. This proactive approach prevents you from repeatedly sending emails to addresses that no longer exist or are invalid.

Engagement tracking is another integral part of MoonMail’s deliverability strategy. By monitoring how recipients engage with your emails, such as opens and clicks, MoonMail helps you understand the quality of your list and adjust your strategies accordingly. High engagement rates typically correlate with better deliverability.

To provide flexibility and control, MoonMail offers both shared and dedicated IP options. Depending on your sending volume and requirements, you can choose the level of IP management that aligns with your deliverability goals.

Customer Support

When you embark on your email marketing journey with either Mailigen or MoonMail, having reliable customer support at your disposal can be the difference between a smooth experience and potential frustrations. Both platforms recognize the importance of assisting users when they encounter challenges or need guidance. Here, we’ll delve into the customer support offerings of both Mailigen and MoonMail.

Mailigen: Responsive Support

Mailigen stands out for its responsive and accessible customer support channels. They understand that users may have questions or require assistance at various stages of their email marketing campaigns.

One of the primary support channels available through Mailigen is email support. You can reach out to their support team via email, and they are typically prompt in responding to queries and resolving issues. Whether you need assistance with campaign setup, list management, or troubleshooting technical matters, Mailigen’s support team is there to help.

For those who prefer real-time assistance, Mailigen offers live chat support. This feature allows you to engage in instant messaging with a support agent, making it convenient to get answers to your questions without delays.

In addition to direct support, Mailigen provides users with a comprehensive knowledge base. This resource is filled with articles, guides, and tutorials that cover a wide range of topics related to the platform. Whether you’re looking for step-by-step instructions or best practices, the knowledge base can be a valuable self-help tool.

MoonMail: Robust Support Options

MoonMail takes a multifaceted approach to customer support, offering a range of support options to cater to different user preferences and needs.

Like Mailigen, MoonMail provides email support, ensuring that you can submit your questions or issues via email and receive timely responses from their support team.

For those who prefer real-time communication, MoonMail takes it a step further by offering live chat support as well as phone support for certain plans. Live chat allows you to engage with a support representative in a chat format, enabling immediate interaction and resolution of inquiries. Phone support adds an extra layer of convenience for users who prefer speaking directly with a support agent.

In addition to direct support channels, MoonMail offers an extensive documentation library. This library contains a wealth of information, including guides, tutorials, and frequently asked questions. Whether you need guidance on setting up your first campaign or troubleshooting a technical issue, you can find resources to assist you.

To enhance user knowledge and proficiency, MoonMail periodically hosts webinars. These webinars provide users with insights into email marketing best practices and platform-specific tips. Participating in these webinars can help you optimize your email marketing efforts and leverage the full potential of the MoonMail platform.

Reporting and Analytics

An essential aspect of successful email marketing is the ability to measure and analyze the performance of your campaigns. Both Mailigen and MoonMail recognize the significance of providing robust reporting and analytics tools to help users make data-driven decisions and refine their email marketing strategies.

Mailigen: Detailed Reporting

Mailigen offers users a comprehensive suite of reporting and analytics tools that empower them to gain deep insights into their email campaigns. The platform’s reporting capabilities are designed to help you track and evaluate the effectiveness of your email marketing efforts.

One of the key metrics you can monitor in Mailigen is open rates. This metric allows you to see how many recipients have opened your emails, providing valuable insights into the appeal of your subject lines and email content.

Click-through rates (CTR) are another crucial data point available in Mailigen’s reporting. CTR measures how many recipients clicked on links within your emails, helping you assess the relevance and engagement level of your content.

To refine your campaigns, Mailigen offers A/B testing functionality. This feature allows you to experiment with different email variations, such as subject lines, content, or images, and determine which versions perform better. By analyzing the results, you can optimize your future campaigns for higher engagement and conversion rates.

The reporting dashboard in Mailigen provides clear and visually appealing graphs and charts that summarize key metrics. These visual representations make it easier to grasp the performance of your campaigns at a glance, and you can drill down into the details for more in-depth analysis.

MoonMail: Comprehensive Analytics

MoonMail is equally committed to providing users with comprehensive analytics tools to help them gain insights into their email marketing efforts. The platform’s analytics capabilities are designed to facilitate data-driven decision-making.

Like Mailigen, MoonMail allows you to track open rates, providing valuable data on how many recipients have opened your emails. This metric can give you a sense of the effectiveness of your subject lines and the overall appeal of your email content.

MoonMail also offers click-through rate (CTR) tracking, enabling you to measure recipient engagement by monitoring the number of clicks on links within your emails. This information helps you assess the effectiveness of your calls to action and the relevance of your content.

One distinctive feature of MoonMail is its heatmaps. These visual representations show you how recipients interact with your emails, highlighting which parts of your messages receive the most attention. Heatmaps can be invaluable for optimizing the design and layout of your emails for better engagement.

In addition to these metrics, MoonMail provides insights into bounce rates and unsubscribe rates, giving you a complete picture of your email campaign’s performance and list health.


In this detailed comparison between Mailigen and MoonMail, we’ve explored several critical aspects of these email marketing platforms, including user-friendliness, pricing and plans, email deliverability, customer support, and reporting and analytics.

Mailigen stands out with its user-friendly interface and streamlined email marketing experience. It offers transparent pricing and scalable plans, making it a good fit for businesses of varying sizes. Mailigen prioritizes email deliverability through list cleaning, spam score checking, and authentication protocols. Its responsive customer support and detailed reporting tools further enhance its appeal.

MoonMail, on the other hand, offers a simplistic yet efficient approach to email marketing. With a pay-as-you-go pricing model, it caters to cost-conscious users. MoonMail also emphasizes email deliverability through list hygiene, bounce management, and engagement tracking. Its robust support options, including live chat and phone support, offer flexibility, and convenience. MoonMail’s unique heatmap feature adds a valuable dimension to its analytics capabilities.

Your choice between Mailigen and MoonMail ultimately depends on your specific needs and priorities. Consider factors such as user interface preferences, pricing models, desired levels of customer support, and the type of analytics insights you require to make an informed decision.

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