MailerLite vs Klaviyo: The Best Email Marketing Tool

Klaviyo vs MailerLite: Compare their 2024 email marketing strengths, automation features, and pricing to choose the best solution.

As we step into 2024, the landscape of email marketing continues to evolve, becoming more integral to a successful digital marketing strategy. In this competitive field, two tools have emerged as frontrunners: MailerLite and Klaviyo. Both offer unique features and capabilities, but which one is the best fit for your business needs? This comprehensive article aims to delve deep into each platform, comparing them across various features and functionalities to help you make an informed decision.

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User Interface and Ease of Use: A Gateway to Effective Campaigns

In the realm of email marketing, the efficiency and effectiveness of your campaigns often hinge on the user interface (UI) and ease of use of the chosen platform. Let’s explore how MailerLite and Klaviyo fare in these crucial aspects.

MailerLite: Intuitive and User-Friendly

MailerLite is acclaimed for its straightforward and intuitive interface, making it a preferred choice, especially for small to medium-sized businesses or those just beginning their email marketing journey. The platform offers a clean, uncluttered user interface, ensuring that navigating through various features is hassle-free.

At the core of MailerLite’s user experience is its drag-and-drop email editor. This tool facilitates the creation of professional-looking emails without needing extensive design knowledge. You can easily customize templates to fit your brand, add images, and create engaging content effortlessly. Moreover, managing email lists and analyzing campaign performance is straightforward with MailerLite, making the process of email marketing smooth and approachable for all users.

Klaviyo: Sophistication Meets Functionality

Klaviyo, on the other hand, is known for offering a more sophisticated set of tools, catering to businesses with more complex email marketing needs. While it offers a comprehensive suite of features, Klaviyo has managed to maintain a relatively user-friendly interface. This balance makes Klaviyo a strong contender for businesses looking to leverage advanced email marketing tactics.

The platform’s email editor is rich in features, providing advanced customization options for crafting detailed and intricate email designs. Though this might involve a slight learning curve, Klaviyo offers extensive resources and support to help users maximize the platform’s capabilities. Klaviyo excels in segmentation, automation, and providing detailed analytics, making it a robust tool for those aiming to run comprehensive and data-driven email marketing campaigns.

Integration Capabilities: Connecting Your Marketing Ecosystem

In today’s interconnected digital marketing environment, the ability of an email marketing tool to integrate seamlessly with other software is crucial for creating a comprehensive marketing strategy. Let’s look at how MailerLite and Klaviyo perform in this domain.

MailerLite: Focused and Essential Integrations

MailerLite offers a range of integrations that are essential for most email marketing activities. The platform focuses on providing streamlined integrations with popular CRM systems, e-commerce platforms, and other critical marketing tools. This ensures that businesses can easily synchronize their email marketing efforts with other aspects of their digital strategy.

For businesses relying on e-commerce platforms like Shopify or WooCommerce, MailerLite’s integrations enable automated emails based on customer behavior, enhancing the shopping experience. Additionally, CRM integrations facilitate better audience segmentation and personalized emails, which are key to effective email marketing. MailerLite’s integrations are designed for ease of use, ensuring that businesses can effortlessly connect their various marketing tools.

Klaviyo: Extensive Integrations for Advanced Marketing

Klaviyo takes a broader approach to integrations, offering an extensive array of options to connect with various business tools and services. This is particularly beneficial for businesses looking to create a more interconnected and automated marketing ecosystem.

With Klaviyo, you can integrate with a wide range of services, including advanced CRM systems, e-commerce solutions, social media platforms, and more. These integrations allow for more sophisticated marketing strategies, including detailed segmentation, personalized customer journeys, and automated workflows. For businesses that utilize a variety of tools in their marketing efforts, Klaviyo’s vast integration options provide the flexibility and depth needed for comprehensive campaign management.

Analytics and Reporting: Driving Data-Driven Decisions

In email marketing, the power of analytics and reporting cannot be overstated. These features provide critical insights that inform strategy and improve campaign effectiveness. Let’s compare MailerLite and Klaviyo in this vital aspect.

MailerLite: Clear and Actionable Insights

MailerLite provides clear and straightforward analytics that allow users to easily understand their campaign performance. Key metrics like open rates, click-through rates, and subscriber growth are readily accessible. The platform offers visual representations of data, making it easy to digest and act upon.

Beyond basic metrics, MailerLite also provides insights into subscriber behavior and engagement patterns. These analytics are invaluable for optimizing content and ensuring that your emails resonate with your audience.

Klaviyo: Advanced Analytics for In-Depth Understanding

Klaviyo offers a more advanced set of analytics and reporting tools, designed for in-depth analysis of email campaigns. The platform provides detailed data on various aspects of campaign performance, including granular insights into subscriber behavior and advanced segmentation analysis.

Klaviyo’s strength in analytics lies in its ability to offer deep dives into data, which is particularly beneficial for businesses that base their marketing strategies on detailed data analysis. The platform’s comprehensive reporting tools are ideal for fine-tuning campaigns for maximum effectiveness.

Deliverability: Ensuring Your Emails Land in the Inbox

In the competitive landscape of email marketing, deliverability plays a pivotal role in the success of your campaigns. It’s essential for your emails not only to be sent but to successfully land in your recipients’ inboxes. Let’s explore how MailerLite and Klaviyo address this crucial aspect of email marketing.

MailerLite: Focused on Reliable Inbox Placement

MailerLite places a high priority on email deliverability. The platform implements advanced technologies and follows industry best practices to maximize the chances of your emails reaching the inbox. One key aspect of MailerLite’s approach is its strict adherence to email sending regulations and standards, which aids in maintaining a strong sender reputation.

To further enhance deliverability, MailerLite provides users with tools to optimize their email content. This includes features for testing how emails will perform against spam filters and ensuring that designs are compatible across various email clients. The platform also actively manages email lists to keep them clean and engaged, which is a critical factor in maintaining high deliverability rates.

Klaviyo: Data-Driven Strategies for Optimal Delivery

Klaviyo approaches deliverability with a data-driven mindset, utilizing analytics and machine learning to understand and improve how emails are received. The platform continuously monitors sending patterns and recipient engagement to optimize deliverability rates.

Klaviyo offers robust infrastructure and leverages its relationships with internet service providers to ensure that emails are delivered successfully. The platform’s focus on data and analytics extends to deliverability, providing users with detailed insights into their email performance. This includes tracking open rates, bounce rates, and understanding factors that affect deliverability, enabling users to make informed adjustments to their strategies.

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Pricing and Plans: Finding a Balance

In the competitive world of email marketing tools, pricing and plans play a significant role in decision-making for businesses. It’s essential to find a balance between the cost and the features offered. Let’s take a closer look at how MailerLite and Klaviyo match up in terms of pricing and what they bring to the table.


  • Free Plan: For up to 1,000 subscribers and 12,000 emails per month, including basic features.
  • Premium Plans: Starting at $10/month for up to 1,000 subscribers, with pricing increasing for more subscribers. Includes unlimited emails, autoresponders, advanced segmentation, and more.
  • The premium plan cost varies based on the number of subscribers and additional features chosen.


  • Free Plan: Allows up to 250 contacts and 500 email sends, with Klaviyo branding on emails.
  • Email Plans: Pricing starts based on the number of contacts. For example, for up to 500 contacts, the cost is around $20 per month. Includes email and SMS capabilities, segmentation, and automation. Pricing scales with the number of contacts.
  • SMS and Email Combined Plans: Offers combined packages for businesses that want to use both email and SMS marketing. Pricing is based on the number of contacts and SMS messages sent.

MailerLite: Affordability for All Business Sizes

MailerLite stands out for its affordability, making it a particularly attractive option for small to medium-sized businesses and startups. The platform’s pricing structure is simple and transparent, with plans primarily based on the number of subscribers. This approach allows businesses to easily select a plan that aligns with their size and budget.

Despite its lower price points, MailerLite does not compromise on the quality of features offered. Even the basic plans include a comprehensive range of functionalities, including automation, advanced segmentation, and detailed analytics. This makes MailerLite a value-for-money option, providing essential email marketing tools without a hefty investment.

Klaviyo: Tailored Plans for Growth and Scalability

Klaviyo offers a pricing model that is designed to cater to a diverse range of business needs, from small startups to large enterprises. The platform’s pricing is also based on the number of subscribers but includes additional features and capabilities at higher tiers.

This scalable approach makes Klaviyo an ideal choice for businesses that are experiencing growth and require more advanced features to match their expanding needs. While Klaviyo might represent a higher investment compared to MailerLite, the platform justifies its price with a robust set of advanced features, including extensive e-commerce integrations, sophisticated segmentation tools, and in-depth analytics.

Customer Support: Ensuring a Seamless Experience

Effective customer support is a key element that can enhance your experience with an email marketing tool. Let’s compare the customer support services offered by MailerLite and Klaviyo to see how they assist their users.

MailerLite: Responsive and Helpful Support

MailerLite is renowned for its responsive and helpful customer support. The platform offers various channels for assistance, including email, live chat, and a comprehensive knowledge base. This multi-channel approach ensures that users can get help in the way that suits them best, whether they prefer direct contact or self-service options.

The strength of MailerLite’s customer support lies in its quick response times and the quality of support provided. The support team is knowledgeable and friendly, making the process of troubleshooting issues much smoother and less time-consuming. The extensive online resources, including guides and tutorials, are also a valuable asset for users looking to solve problems independently or learn more about the platform’s features.

Klaviyo: In-Depth Support for Complex Queries

Klaviyo offers robust customer support, characterized by its focus on providing in-depth assistance for more complex queries. While the platform primarily offers support via email, the quality of assistance is tailored to address each user’s specific needs and challenges.

Klaviyo’s support team is well-versed in all aspects of email marketing and can provide comprehensive guidance, not just on technical issues but also on strategy and best practices. This level of detailed support is especially beneficial for businesses with sophisticated email marketing strategies or those looking to explore the advanced features of the platform.


In the quest for the best email marketing tool for 2024, both MailerLite and Klaviyo emerge as strong contenders, each catering to different aspects of email marketing with unique strengths.

MailerLite is celebrated for its user-friendly interface, making it an ideal choice for small to medium-sized businesses or those new to email marketing. It offers a straightforward approach with essential features, efficient deliverability, and responsive customer support, all wrapped in an affordable pricing structure. MailerLite stands out as a cost-effective solution that doesn’t compromise on functionality, ensuring businesses can execute effective email marketing campaigns without a hefty investment.

Klaviyo, on the other hand, presents a more sophisticated platform, suited for businesses with complex email marketing needs, particularly in the e-commerce sector. It excels in offering comprehensive integration options, advanced analytics for in-depth campaign analysis, and robust deliverability backed by a data-driven approach. Klaviyo’s scalable pricing model and in-depth customer support make it a go-to choice for businesses looking to leverage detailed data insights and extensive functionality in their email marketing strategies.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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