In the fast-paced world of e-commerce, staying ahead of the competition requires constant innovation and adaptation. One area where e-commerce businesses can gain a significant edge is through the use of marketing automation tools. These powerful platforms can streamline and optimize marketing efforts, helping you reach your target audience more effectively, improve customer engagement, and ultimately boost sales.
With so many options available, finding the right marketing automation tool for your e-commerce business can be a daunting task. That’s why we’ve created this comprehensive guide to the 19 best marketing automation tools for e-commerce, designed to help you make an informed decision and maximize the potential of your online store.
In this deep dive, we’ll explore the unique features, benefits, and use cases of each tool, equipping you with the knowledge you need to enhance your marketing strategy and drive growth for your e-commerce business.
Let’s get started!
What Is Marketing Automation?
Marketing automation is the process of automating the marketing process and making it more efficient. It automates the process of collecting, storing, and analyzing customer data records, or customer information.
Marketing automation platforms use data to send personalized emails and other types of messages to customers. The goal is to deliver more relevant content that increases conversions and sales.
Types Of Marketing Automations
Various types of marketing automation include:
- Social media automation;
- Email marketing;
- Content marketing automation;
- Lead Management Automation;
- Paid advertising automation.
Why Does Your e-Commerce Businesses Need a Marketing Automation Tool?
Marketing automation allows businesses to automate repetitive tasks such as lead generation, lead nurturing, and follow-up emails. Marketing automation tools help marketers to automate these tasks so that they can spend less time on manual work and focus more on other activities.
Marketing automation tools allow you to automate various aspects of your marketing efforts, including:
- Automated email campaigns – Send automated emails based on triggers such as a user’s behavior or events such as a purchase or product review. You can also personalize each message based on the recipient’s interests or location.
- Social media management – Save time by scheduling social media posts ahead of time and tracking how well they perform with metrics like clicks or shares.
- Lead scoring & nurturing – Use lead scoring to prioritize leads based on their interest level in your product or service. Then nurture those leads through an automated series of emails until they become customers.
- It saves time – By automating repetitive tasks such as lead nurturing, leads follow up and email campaigns, you can save hours every day for more important tasks.
- It increases productivity – With marketing automation software you can scale your marketing efforts easily without adding more people to your team. This also allows you to measure ROI better since you will know exactly how much time is spent on which marketing activity by each member of your team. Plus, you can track how much each activity contributes to the growth of your e-commerce business.
- It improves ROI – By automating tedious tasks like lead generation and prospecting with automated email campaigns or using drip campaigns, you can improve your conversion rates significantly while spending less time on manual work.
Best Marketing Automation Tools for e-Commerce
There are lots of marketing automation tools out there. But which one is the best?
In this article, we’re going to highlight 19 best marketing automation tools in the market today and help you decide which one is right for your business.
#1. Salesforce Sales Cloud: Best for Its Slack Native Integration
Salesforce Sales Cloud is an advanced marketing automation platform that provides a complete solution for marketing, sales and service teams. The platform is built on the Salesforce1 Platform and delivers the most complete set of capabilities for managing your entire sales process.
Sales Cloud offers advanced features to help you close more deals, including lead management, opportunity management and forecasting. It also provides features to help you drive demand generation through lead nurturing, email campaigns, social media engagement and more.
Email Marketing Automation – Create automated email campaigns that can be sent to your customers based on their behavior or stage in the buying cycle. You can also send triggered emails based on new social media updates or events happening in their company.
Lead Management – You can create a lead profile for each person who shows interest in your product or service. This helps you track all activities related to each lead from creation until closure.
Social Media Marketing – Create engaging content for social media channels like Facebook, Twitter and LinkedIn based on your audience interests using this tool. You can also monitor social media activity for mentions about your brand and respond quickly with relevant content on social networks like Facebook and Twitter directly from the application dashboard.
Why Is It Known For Its Slack Native Integrations?
Slack Native Integration is an integration that you can use to integrate your Slack account with Salesforce. There are many reasons why you should use this option and why it’s best known for:
- You can get notifications from your CRM in Slack. The notification will be sent to the user who created the record. The notification will also include information about the record, such as its name, status, and even attachments if there are any.
- You can create custom fields that will be automatically populated with data from your CRM. This allows you to see information like customer names and email addresses without having to search through your database or navigate through multiple pages on your website.
- You can trigger actions on both sides of the integration automatically when certain events occur (such as creating new leads or opportunities). This gives users a way to automate their processes so they don’t have to do everything manually by hand anymore!
The tool provides with four different plans:
- Essentials: Paid plans start at $25/user/month. A 14 days free trial is offered too. It provides with the most basic features to ease your work i.e., account, lead, opportunity management, and email integration with Gmail or Outlook.
- Professional: Paid plans start at $75/user/month. A 30 days free trial is offered too. It includes all the features of the essentials plan along with pipeline and forecast management.
- Enterprise: Paid plans start at $150/user/month. A 30 days free trial is offered too. Other than the features of the Professional plan, it offers workflow and approval automation.
- Unlimited: Paid plans start at $300/user/month. A 30 days free trial is offered too. Along with the features provided by the Enterprise plan, it offers Sales Engagement and Insights, Sales Insights, and Premier Success Plan.
#2. ActiveCampaign: Best For Its Event Tracking Options
ActiveCampaign is a marketing automation platform that empowers small and mid-sized businesses to send personalized emails, nurture leads, and measure results. With this tool, you can automate your marketing so you can spend more time doing the things that matter most.
This is the easiest and most affordable way to scale your business growth. It’s the perfect solution for agencies, consultants, and freelancers who need powerful tools at an affordable price.
This tool offers all of the features small businesses need without any of the costly extras that have no value to them. It’s also designed for agencies, consultants, and freelancers who need powerful tools at an affordable price.
- Event Tracking Options: ActiveCampaign offers a number of event tracking options, which can be used to measure the length of your sales funnel or customer journey. The event tracking options available in ActiveCampaign: Emails sent, Forms submitted, Leads added to a campaign, Leads added to a list, Leads added to an automation (e.g., triggered emails), and Lead score increases (e.g., from “warm” leads to “hot” leads).
- Email Marketing Automation: ActiveCampaign’s email marketing automation tools make it easy for you to create campaigns and autoresponders, as well as segment your subscribers based on their behavior and interests.You can also use the platform to run multi-step campaigns that include multiple steps, such as an opt-in form followed by a welcome email and then an order confirmation email. To help you craft the best possible experience for your customers, ActiveCampaign lets you personalize each step of your campaign with fields like name and email address.
- Automatic Campaigns: With ActiveCampaign’s automatic campaigns tool, you can set up rules that automatically trigger emails based on certain conditions — such as when someone signs up for a webinar or purchases a product from your website.
The tool provides with four different plans:
- Lite: Paid plans start at $9/user/month. It provides with the features of email marketing, marketing automation, 24/7 chat & email support. It is limited to be used by 1 user.
- Plus: Paid plans start at $49/user/month. A 30 days free trial is offered too. It features include everything in Lite along with landing pages, Facebook custom audiences & lead ads, lead scoring, pop up & modal forms, and is limited to use by 3 users.
- Professional: Paid plans start at $149/user/month. A 30 days free trial is offered too. Other than the features of the Plus plan, it offers predictive sendingsplit automations, automations map, Salesforce & Microsoft Dynamics 365 Integrations. It allows 5 users to avail the functionalities.
- Enterprise: This is a customized plan. Along with the features provided by the Professional plan, it offers custom reporting, custom objects, single sign-on, enterprise security and limits the usage to 10 users.
#3. MailChimp: Best for Free Marketing Tools
The MailChimp software is a simple and easy to use solution for your business. It allows you to track all leads, manage your contacts and automate the process of sending marketing emails.
This marketing automation software has been designed specifically for small businesses who want to automate their sales and marketing activities.
MailChimp is the best free marketing tool for businesses of all sizes. It is a powerful email marketing solution that helps you create, send and track your emails. The best thing about MailChimp is that it offers you a free account which has all the features you need to start creating effective email campaigns right away.
This also offers paid plans so if you require more advanced features like automation, multiple user accounts etc., then you can upgrade to one of the paid plans.
The MailChimp software comes with two main features:
- Contact Tracking – This feature allows you to keep track of all your leads through their lifecycle (or journey) from signup to purchase. You can also see when they open your emails or click on links in them. This feature includes an email template designer so that you can create custom designs for each stage of their journey.
- Automated Emails – If you are using MailChimp as your email marketing platform then this feature will help you send out automated messages based on specific events such as when a user signs up or purchases something from your store (via an affiliate link).
The plans that the MailChimp marketing automation software include are discussed below.
- Free Plan: There is a free version of Mailchimp Marketing that provides the best features and multi-channel tools you need for your business. It provides best free tools when compared to other CRM software when it comes to marketing.
- Essentials Plan: It starts at $9.24. This plan is great for email-only senders as it provides with around-the-clock-support.
- Standard Plan: This plan starts at $13.80. It offers data-driven automation and optimization and intelligence tools for businesses that want a boost in their growth.
- Premium Plan: The pricing start at $275.99. This plan is for the pros who need more advanced features and tools.
#4. HubSpot Marketing Hub: Best Known For Its Visual Workflow Editor
HubSpot is also a great tool if you’re looking to get started with inbound marketing. The platform offers a ton of features that make it easy to create content, build websites, collect leads, and measure your results.
Some key features of HubSpot include:
- Workflow Editor: The HubSpot Marketing Hub brings together all of your marketing tools in one place. HubSpot’s visual editor is what makes their marketing platform unique and allows marketers to create high-quality content on their own without any technical expertise.
- Contact Management: Allows businesses to store and organize customer data, such as contact information, interactions, and notes.
- Lead Capture: Enables businesses to capture and manage leads from various sources, such as forms, website visitors, and social media.
- Email Integration: Allows businesses to send, track, and analyze email communications with customers.
- Sales Pipeline Management: Helps businesses track and manage sales opportunities and deals through the sales process.
- Marketing Automation: Enables businesses to automate marketing tasks, such as email campaigns and social media posting.
The HubSpot marketing hub provides various plans as stated below:
- Free Plan: The free plan offers basic features of HubSpot CRM. Some features offered by this plan are:
- A contact list and a lead list that you can organize into groups, milestones, or campaigns
- Contact records with basic information (name, email address, phone number, social profiles)
- Lead records with basic information (name, email address, phone number)
- Starters Plan: It is designed for small businesses. The pricing starts at $45/mo. This plan offers contact management, marketing automation, analytics and reporting, lead capture forms and integrations with popular business tools.
- Professional Plan: It is designed for medium-sized businesses. The pricing starts at $800/mo. The plan includes all the features of the starters plan along with advanced tools for automation, integration, the ability to create and manage high-converting landing pages, and customer service tools such as live chat and chatbots.
- Enterprise Plan: It is designed for larger businesses. The pricing starts at $3,600/mo. This plan includes all the features of the professional plan along with advanced customer service tools, and lead management tools such as lead scoring and lead routing.
#5. Moosend: Best Known For Its Easy-To-Set-Up Automated Workflows
Moosend marketing automation software is a powerful tool that allows you to automate your email campaigns and maximize the effectiveness of your marketing efforts. It processes all your data in real-time, so you can accurately predict your customers’ behavior and make better decisions based on the information at hand.
One of the main features of Moosend is its extensive suite of integrations with other applications. It integrates with third-party services like MailChimp, Shopify and PayPal to help you automate your email campaigns and sales funnels.
Moosend also comes with some advanced features that help you build better customer relationships and grow your business faster:
- Email Automation: Send personalized emails automatically based on different actions taken by your customers
- Email Marketing: Create beautiful email templates for your email campaigns that look great on any device
- Customer Surveys: Conduct surveys to understand how satisfied your customers are with your products or services
- Free Plan: This is a free trial based plan which is available for 30 days. This plan offers features such unlimited emails, automation workflows, and 1x Landing Page/1x Form.
- Pro: This plan is available for $9 per month. It includes all the features of the free plan along with the SMTP server. It allows 0-500 subscribers.
- Enterprise Plan: This is the custom plan offered by Moosend. The features included here are the account manager, priority support, SSO & SAML, and dedicated IP.
#6. Constant Contact: Best For Its Event Invitation Management
Constant Contact is a marketing automation tool that helps you build relationships with your customers. With Constant Contact, you can send emails, manage social media, create landing pages and more. The Constant Contact API gives developers access to the functionality of the service, letting them integrate it into their own applications.
This tool provides an API that allows developers to access and integrate the functionality of Constant Contact with other applications. Some example API methods include managing contacts, sending email, accessing customer data and sending SMS messages.
Constant Contact offers a variety of features for automating email marketing campaigns, including:
- Automated welcome email series: Allows businesses to send a series of automated welcome emails to new subscribers, introducing them to the brand and encouraging them to take specific actions.
- Automated birthday and anniversary emails: Allows to trigger an email on the subscriber’s birthday or anniversary.
- Abandoned cart email: Allows to trigger an email when a customer leaves an item in their online shopping cart without completing the purchase.
- Re-engagement email campaigns: Allows to trigger an email campaign to re-engage inactive subscribers.
- Automated product or category follow-up: Allows to trigger an email when a customer purchases a specific product or product category.
- Advanced personalization: Allows to add personalization tags to emails, like first name and the last purchase item.
- Tracking and reporting: Allows users to track open and click-through rates, as well as revenue generated from each campaign.
- Email list segmentation: Allows to segment their contact list based on specific criteria such as location, purchase history, and more, to send targeted email campaigns.
Constant Contact offers an all-in-one marketing automation platform which starts at $449 per month.
It helps in converting more leads and retain more customers. Other features offered marketing automation and advanced workflows, lead scoring, opportunity management, sales automation, customer relationship management (CRM), tracking & analytics, and dedicated onboarding expert.
#7. Sendinblue: Best For Its SMS Autoresponder Option
Sendinblue is a popular all-in-one marketing automation platform that helps businesses and organizations communicate with their customers and subscribers. It offers a range of features to help businesses automate their marketing efforts and reach customers with more relevant and timely communications.
Sendinblue is known for its SMS autoresponder option for a few reasons:
- SMS is a highly effective communication channel: SMS has a high open and response rate compared to other communication channels, making it an effective way for businesses to reach their customers.
- Sendinblue’s SMS autoresponder option allows for a wide range of use cases: businesses can use it for transactional messages such as order confirmations and shipping updates, as well as for promotional messages, appointment reminders, and more.
- Sendinblue’s SMS autoresponder option is easy to set up: businesses can use templates and segments to send SMS messages to specific groups of people, and also track the success of each SMS campaign.
- SMS autoresponder option is a great complement to other channels: SMS autoresponder campaigns can be triggered by specific actions or events, like email campaigns or web form submissions, which is great to maximize the potential of a customer journey.
- Integration with other tools: Sendinblue’s SMS autoresponder option can be integrated with other tools such as e-commerce platforms and CRMs, which makes it an efficient way for businesses to manage their marketing efforts across multiple channels.
Some other features offered by Sendinblue’s automation tool include:
- Automated email campaigns: Allows businesses to set up targeted email campaigns that are triggered by specific events or actions taken by the recipient, such as clicking on a link in a previous email.
- Lead scoring: Allows to score leads based on their behavior and activity, to better understand which leads are most engaged and ready to buy.
- Lead nurturing: Allows to set up a series of automated emails and SMS campaigns to nurture leads and move them through the sales funnel.
- Reporting and analytics: Allows to track the results of each campaign, including open and click-through rates, revenue generated, and more.
Overall, Sendinblue’s automation features make it a useful tool for businesses looking to streamline their marketing efforts and reach customers with more relevant and timely communications across various channels.
- Free Plan: The free plan offers features such as 300 emails/day, customizable email templates, drag & drop editor, transactional emails, and SMS & WhatsApp campaigns.
- Starter Plan: The pricing starts at $25 per month and offers all the features of the free plan. Other features offered are 20k emails/month with no daily sending limit, no Sendinblue logo (add-on), and basic reporting & analytics and email support.
- Business Plan: The pricing starts at $65 per month and includes all the features offered by the Starter plan. Other features are 20k emails/month, advanced statistics, multi-user access, send time optimization and phone support.
- Enterprise Plan: This is a custom based plan which offers all the features of the Business plan. Other than those features, it also allows enterprise-grade security, advanced integrations, sub-account management, tailored onboarding, personalized support and flexible contract.
#8. Pardot: Best For The Integrations With The Salesforce CRM
Pardot is an automation marketing tool that is designed to help businesses and organizations generate and nurture leads, and align sales and marketing efforts. It is part of Salesforce Marketing Cloud, which is a suite of digital marketing tools offered by Salesforce. Pardot allows businesses to create and execute marketing campaigns, track customer behavior, and generate leads.
Pardot is an automation marketing tool that is particularly well-suited for integration with the Salesforce CRM for a few reasons:
- Pardot is built on the Salesforce platform: Pardot is a Salesforce product, so it is designed to seamlessly integrate with the Salesforce CRM. This makes it easy to share data between the two systems and align sales and marketing efforts.
- Advanced automation capabilities: Pardot provides advanced automation capabilities, such as lead scoring and lead nurturing that can be integrated with the Salesforce CRM. This allows sales and marketing teams to work together to identify and nurture the most promising leads.
- Lead management: Pardot has a built-in lead management feature that allows businesses to easily manage leads and track their behavior, which can be synced with Salesforce CRM to have a complete view of the customer journey.
- Marketing analytics: Pardot has advanced analytics capabilities that allow businesses to measure the ROI of marketing campaigns, which can be integrated with Salesforce CRM.
- Single database: Pardot allow teams to work with a single database and not have to transfer leads and customer data between multiple systems.
- Growth Plan: The price of this plan starts at $1250. Its features include lead generation, qualification, and management email marketing and personalization.
- Plus Plan: The price of this plan starts at $2500. It includes all the features of the growth plan. Other features are advanced automation, personalization, and qualification, and advanced analytics and reporting.
- Advanced Plan: The price of this plan starts at $4000. It includes all the features of the plus plan. Other features are business units and developer sandboxes, and artificial intelligence for marketing and sales.
- Premium Plan: The price starts at $15000. It includes all the features of the advanced plan along with predictive analytics and personalized product support.
#9. Keap: Best eCommerce Marketing Automation tool for Its CRM and Email Integration
Keap (formerly known as Infusionsoft) is an all-in-one automation marketing tool that helps small businesses automate their sales and marketing efforts. It’s built with a CRM at its core and offers an array of features to help businesses grow their customer base and revenue.
Keap is best known for its CRM and email integration for a few reasons:
- CRM at the core: Keap includes a CRM system at its core, which allows businesses to manage and segment their customer database. This CRM is deeply integrated with all the other features offered by Keap, making it easy for businesses to manage their customer relationships.
- Email integration: Keap allows businesses to easily integrate with popular email services and platforms, such as G-Suite and Outlook, which allows businesses to seamlessly manage customer communications and track customer engagement.
- Advanced automation capabilities: Keap provides advanced automation capabilities, such as lead scoring and lead nurturing that can be integrated with the CRM. This allows sales and marketing teams to work together to identify and nurture the most promising leads.
- Lead management: Keap has a built-in lead management feature that allows businesses to easily manage leads and track their behavior, which can be synced with the CRM to have a complete view of the customer journey.
- Campaign automation: Keap allows businesses to set up targeted email and text campaigns that are triggered by specific events or actions taken by the recipient. The platform allows also to segment customer based on their behavior and lead score to create personalized campaigns.
- Single database: Keap allow teams to work with a single database and not have to transfer leads and customer data between multiple systems.
- Pro Plan: This plan is available at $129 per month. It includes 1500 contacts and 2 users and provides features such as email marketing, sales & marketing automation, dedicated phone line (US & Canada), automated lead capture & follow-up, lead & client management (CRM), appointments, sales pipeline & analysis, quotes, invoices & payments, landing pages & online sales, and text marketing.
- Max Plan: This plan is available at $199 per month. It includes 2500 contacts and 3 users and provides all the features of the pro plan. Other features offered are promo codes & upsells, and marketing analytics.
- Max Classic: This is the advanced plan which is custom-based. It includes all the features of the max plan and other advanced features for sales teams.
#10. Breadcrumbs : Best For Its Co-Dynamic Lead Scoring Models
Breadcrumbs.io is an automation marketing tool that enables businesses to personalize their website and email communications in real-time. It allows businesses to segment their audience, trigger targeted campaigns and gather insights on visitor behavior.
Breadcrumbs is best known for its co-dynamic lead scoring models for a few reasons:
- Co-Dynamic lead scoring: Breadcrumbs allows businesses to score leads based on both behavioral and demographic data, which results in a more accurate score that reflects the leads’ engagement and intent.
- Predictive Scoring: The co-dynamic lead scoring models allows to predict the likelihood of a lead to convert in the future, based on historical behavior patterns.
- Real-time lead scoring: Breadcrumbs allows businesses to score leads in real-time, which means that leads are scored in near real-time as they interact with the website, making the scoring process more accurate and timely.
- Automated Lead Routing: Breadcrumbs allows businesses to automatically route leads to the appropriate salesperson based on their score, this helps to deliver the leads to the sales team that are more likely to convert.
- Advanced Segmentation: The co-dynamic lead scoring models allow businesses to segment leads based on demographics and behavior, which allows them to deliver more targeted and personalized messaging.
- Lead Nurturing: With this scoring system, businesses can identify leads that are not ready to buy, and target them with personalized campaigns and messaging to nurture them through the funnel, until they become sales ready.
- Integration with CRM: Breadcrumbs allows businesses to integrate lead scoring with their CRM, and this way allows sales teams to have a complete view of the lead journey.
- Free Annual Plan: This offers a free trial including features such as scoring your contacts in test mode, 1-month analytics lookback, 24-hour data refresh, email support, and basic integrations. This plan allows up to 1000 contacts per month.
- Pro Annual Plan: This plan is available at $1599 and offers features such as scoring and routing your contacts to your CRM for up to 3 scoring models, 9-month analytics lookback, 6-hour data refresh, dedicated CSM, basic integrations, and premium integrations. This plan allows up to 2000 contacts per month.
- Enterprise Annual Plan: This plan allows custom pricing and offers features including scoring and routing your contacts to your CRM for unlimited scoring models, unlimited analytics lookback, near real-time data refresh, dedicated CSM, basic integrations, premium integrations and dedicated training & platform onboarding. This plan allows unlimited contacts per month.
#11. Marketo Engage: Best For Its Intelligent Cross-Channel Nurturing
Marketo Engage is a cloud-based marketing automation platform that helps companies attract, engage, and delight customers across multiple channels, such as email, social media, and SMS. It provides a suite of tools that allow businesses to automate and personalize their marketing efforts, with a focus on lead generation and lead nurturing.
Marketo Engage is considered a best-in-class automation marketing tool for its intelligent cross-channel nurturing capabilities. This means that it is able to automatically deliver personalized and timely communication across multiple channels, such as email, social media, and SMS, to different segments of a company’s customer base.
It’s platform allows companies to create and automate multi-step campaigns, known as nurture tracks, that are triggered by specific actions or behaviors, such as website visits, form submissions, or email clicks. These campaigns can be used to guide leads through the sales funnel by providing relevant content and offers based on their behavior and engagement.
Additionally, Marketo Engage also offers advanced personalization capabilities, such as dynamic content and dynamic lists, which allow for further tailoring of campaigns to specific segments of a company’s audience.
Marketo also allow to track and report the performance of each of your campaigns, so you can see which ones are most effective, and optimize the ones that aren’t performing as well.
All these capabilities make it a great tool for cross-channel marketing and lead nurturing.
The pricing for this automation marketing tool depends on the database size. Though it has four plans which offer various features as presented in the picture:
- Growth: It allows 10 users and 20K API calls daily. Features included in this plan lead & account database, native CRM integration (SFDC, MSD, & Veeva), audience segmentation & targeting, advanced dynamic content, advanced personalization, custom user roles & permissions, campaign & journey automation, and intelligent cross-channel nurturing.
- Select: It allows 25 users and 50K API calls daily. It includes all the features of the growth plan along with custom data objects & fields, event & webinar marketing, marketing calendar, and attribution & ROI dashboards.
- Prime: It allows 25 users and 50K API calls daily. It includes all the features of the select plan along with website retargeting, target account management, website personalization, predictive content, predictive audiences, advanced journey analytics.
- Ultimate: This is the custom-based plan which is great for advanced marketers.
#12. Hootsuite: Best eCommerce Marketing tool for Its Super Rich Analytics
Hootsuite is a social media management tool that allows businesses to manage, monitor, and schedule social media content across multiple platforms from a single dashboard. It’s automation capabilities allow businesses to streamline and automate their social media marketing efforts.
Hootsuite is considered a best-in-class automation marketing tool for its rich analytics capabilities. The tool provides a wide range of analytics and reporting features that allow businesses to track, measure and optimize the performance of their social media campaigns.
Some of the key analytics capabilities of Hootsuite include:
- Social listening: allows businesses to monitor social media mentions of specific keywords or hashtags, and identify sentiment, trends, and influencers.
- Customizable reports: allows businesses to create and export custom reports on metrics such as reach, engagement, and follower growth across different platforms.
- Competitive analysis: allows businesses to compare the performance of their social media campaigns to those of competitors.
- ROI tracking: allows businesses to track and measure the return on investment (ROI) of their social media marketing efforts.
Some Other Features
Hootsuite also provides integrations with Google Analytics and other third-party analytics tools, which allows businesses to connect and track their website and social media data together, giving a more comprehensive view of their digital marketing performance.
All these rich analytics capabilities makes it a great tool for businesses looking to gain deeper insights into the performance of their social media campaigns, and make data-driven decisions to optimize their social media marketing strategy.
- Professional Plan: The plan starts at $23 per month. It offers features unlimited posts, post scheduling, and access to messages in one inbox.
- Team Plan: The plan starts at $92 per month. It offers all the features included in the professional plan along with roles & permissions and assign posts to team members.
- Business Plan: The plan starts at $550 per month. It offers all the features of the team plan along with approval workflows, inbound/outbound tagging, content & asset library, and Hootsuite customer support.
- Enterprise Plan: This is a custom-based plan. It includes all the features of the business plan along with social ads management, social ads analytics & reporting, employee advocacy, and team productivity reporting.
#13. CoSchedule: Best eCommerce Marketing Automation Tool For Content Planning
CoSchedule is a marketing automation tool that allows users to plan, organize, and execute their marketing efforts in a unified and efficient manner. The tool includes features such as social media scheduling, content planning, email marketing, and project management.
The goal of CoSchedule is to help users streamline their marketing processes and improve their results by providing a comprehensive platform for managing all aspects of their campaigns.
The features of CoSchedule includes:
- Social media scheduling: Allows users to schedule posts on various social media platforms, such as Facebook, Twitter, and LinkedIn, in advance.
- Content planning: Allows users to plan and organize their content calendar, including blog posts, e-books, and white papers.
- Email marketing: Enables users to create and send email campaigns, as well as manage their email list.
- Project management: Helps users to manage their marketing projects and collaborate with team members.
- Analytics: Provides insights into the performance of marketing campaigns, including metrics like website traffic and conversions.
- Rebranding: Enables users to change colors, fonts, and logos on their calendar and documents.
- Free Marketing Calendar: This plan is available for free forever. It includes the features: personal project & task management, unlimited marketing projects and content, marketing & project management integrations, social media publishing up to 2 profiles, self-serve knowledge base and provides basic support.
- Pro Marketing Calendar: This plan’s price is $29 per user per month. Its features include: unlimited, shareable read-only calendar views, team task management & collaboration, social media automation, social media campaign templates, priority support and recurring tasks & events.
- Marketing Suite: This plan is customizable. It includes all the features of the pro markering calendar plan and marketing campaigns, sub-calendars, request forms, custom permissions & user access, approval workflows, manager visibility & reporting, kanban board, and project & campaign templates.
#14. Zapier: Best For Its Advanced Workflows With Custom Branching Logic
Zapier is a web-based automation tool that allows users to connect and automate different web services, such as apps and platforms, to automate repetitive tasks.
Zapier is not a full-featured marketing automation tool like CoSchedule, but instead it focuses on automating specific tasks and workflows between different web services. This allows users to create “Zaps” which are workflows that move information from one service to another automatically when a trigger is activated.
Zapier is best known for its ability to automate workflows across different web services through its platform, known as “Zaps”. One of the key features that sets Zapier apart from other automation tools is its advanced workflow capabilities, which include Custom Branching Logic.
Custom Branching Logic allows users to create complex workflows that branch off depending on certain conditions. This enables users to create automation scenarios that are tailored to their specific use case, and make decisions based on the data that is being passed through the workflow.
For example, you can set up a Zap that check whether a new customer’s order value is above a certain amount, if it’s above that amount, it will trigger one set of actions, if not, it will trigger a different set of actions. This allows for highly customized and sophisticated automation scenarios that can handle a wide range of use cases, from simple tasks like adding new leads to a mailing list, to more complex scenarios like handling inventory management or order fulfillment for your e-commerce business.
- Free Plan: The free plan allows you to create up to 5 zaps and includes 100 tasks per month. This plan is a good option if you want to try out Zapier and see how it can help you automate certain tasks.
- Starter Plan: The Starter plan allows you to create up to 20 zaps and includes 750 tasks per month. This plan is a good option for individuals or small teams who want to automate a larger number of tasks. It is available at $29.99USD/month, billed monthly.
- Professional Plan: The Professional plan allows you to unlimited zaps and includes 2,000 tasks per month. This plan is a good option for teams who need to automate a large number of tasks and want access to advanced features like multi-step zaps and premium app integrations. It is available at $73.50USD/month, billed monthly.
- Team Plan: The Team plan is customized for team members and allows unlimited zaps. It includes around 50, 000 tasks per month. This plan covers everything that is included in the Professional plan and adds team-based features like shared folders and the ability to collaborate on zaps. It is available at $598.50USD/month, billed monthly.
- Company Plan: The Company plan is customized for organizations who want automation with robust security features and oversight capabilities. It allows unlimited zaps and around 100, 000 tasks per month. It is available at $1,198.50USD/month, billed monthly.
#15. IFTTT: Best e-Commerce Marketing Automation Software For Mobile Apps For Android and iOS
IFTTT, which stands for “If This Then That,” is a web-based service that allows users to create automated “recipes” that perform a specific action when a certain trigger event occurs.
For example, you can use IFTTT to automatically save a copy of every new photo you post on Instagram to your Dropbox account, or to turn off the lights in your house when you leave your office.
IFTTT has a mobile app available for both Android and iOS, which allows users to easily set up and manage their automations on the go. This makes it an ideal option for individuals and businesses that frequently use mobile devices to access and manage their web services.
Additionally, IFTTT has a large number of pre-built “applets” (IFTTT’s equivalent to “Zaps” of Zapier Tool) available for a wide variety of popular mobile apps and services. These applets enable users to quickly and easily set up automations that are specifically tailored to their mobile devices. For example, applets can be created to automatically post photos taken with a mobile device to social media or backup contacts, or sending a notification when an appointment is approaching.
IFTTT’s mobile app support, along with the wide variety of applets available, makes it an easy choice for anyone looking for an easy and convenient way to automate tasks on their mobile devices.
- Simplicity and Ease of Use: IFTTT is focused on simplicity and ease of use, and its recipes are designed to be straightforward and easy to create. This makes it a good option for users who want to automate certain tasks without having to spend a lot of time setting up and managing their automations.
- Personalization and Customization: IFTTT allows users to personalize and customize their recipes by choosing from a range of different “ingredients” that represent different data points from the apps and services they’re using. This allows users to create more specific and tailored automations that are unique to their needs.
- Community-Created Applets: IFTTT has a community of users who create and share their own applets, which are pre-made recipes that users can easily import and use in their own accounts. This can be useful for users who want to find and use applets that have been created and tested by other IFTTT users.
IFTTT offers simple pricing plans: Free, Pro and Pro+.
- Free Plan: It includes all of the features of IFTTT, including the ability to create 5 applets, receive basic support, and access to all of the app integrations available on the platform. IFTTT does not currently offer any paid plans or additional features.
- Pro Plan: IFTTT Pro is available at $3.99USD per month with all of the features of IFTTT, including 20 applet creation, multi-step applets, faster response times for certain applets, and customer support. It also allows to set your own price within the mentioned range.
- Pro+ Plan: IFTTT even has a Pro+ plan which is available at a price of around $4.99USD per month with all the features of IFTTT Pro plan, including the unlimited applet creation, connecting multiple user accounts, prioritized customer support.
#16. Eloqua: Best For Its Integrations
Eloqua is a marketing automation tool that enables businesses to manage and automate their marketing campaigns and customer interactions. It is designed to help businesses to generate more leads, increase conversions and improve customer engagement.
Eloqua is best known for its integrations with other marketing and sales tools, which enable businesses to create a seamless and automated workflow between different systems.
- Eloqua has a wide range of pre-built integrations with popular CRM, email marketing, and analytics tools like Salesforce, Marketo, and Google Analytics. These integrations allow businesses to easily transfer data between systems, such as lead data from a form on a website to a CRM, or customer data from a CRM to a targeted email campaign.
- Eloqua also provides an API that enables businesses to build custom integrations with other systems that are not natively supported. This allows businesses to further automate and streamline their workflow and combine their data from multiple sources for a more holistic view.
- Eloqua’s rich set of integrations is one of the reasons that it’s quite popular among large enterprises and businesses that use a variety of tools to manage their marketing efforts. With Eloqua, businesses can easily connect their different tools, automate workflows, and improve their marketing performance by gaining a better understanding of their customers and leads.
- Basic Plan: It is available at $2000 and offers all the basic features offered by this tool.
- Standard Plan: It is available at $4000. It offers all the features offered by this plan include: building and personalizing emails, dynamic content, data quality management, segmentation, lead scoring and grading.
- Enterprise Plan: This plan is customizable. Its features include all the features of the standard plan and automated email responses, optimized for mobile, program management, and basic reporting.
#17. Customer.io: Best For Its Flexibility And Customization
Customer.io is a marketing automation tool that allows businesses to personalize and automate their communication with customers via email, SMS, and web notifications. It allows businesses to segment their customer base, set up triggers for automated messages, and track the performance of their campaigns. By using Customer, businesses can improve their customer engagement and increase their revenue.
Customer tool is considered one of the best marketing automation tools for its flexibility and customization because it offers a wide range of features that allow businesses to tailor their communication with customers to their specific needs. The tool allows businesses to segment their customer base based on a variety of criteria such as behavior, demographics, and past interactions. This enables businesses to send targeted, personalized messages to different groups of customers, which can help increase engagement and revenue.
In addition, Customer tool allows businesses to set up a variety of triggers and rules for automated messages, which can help streamline their communication with customers and save time.
For example, businesses can set up automatic messages to be sent based on customer behavior, such as abandoning a cart or signing up for a free trial. The tool also allows businesses to track the performance of their campaigns and make data-driven decisions about how to improve them.
- Essentials Plan: This plan is available at $100 per month. It offers up to 5,000 profiles, send emails, push, in-app, and SMS, visual workflow builder, segmentation, and two Workspaces.
- Premium Plan: This plan is customizable and includes all the features offered by the essentials plan. Other features offered are: custom data, message volume, premium product features, additional workspaces, and 90-day onboarding program.
- Enterprise Plan: This is also a customizable plan and offered all the features of the premium plan. Other features included are: quarterly success reviews, technical account manager, audit logging & data governance, and parcel business licenses.
#18. Zoho: Best For Its Customer Service Management
Zoho Marketing Automation is a marketing automation tool offered by Zoho, a company that provides a suite of business software. The tool is designed to help businesses automate, personalize, and measure their marketing efforts across multiple channels, such as email, social media, and webinars.
Zoho Marketing Automation is a marketing automation tool that is known for its customer service management features. This is because it offers a wide range of features specifically designed to help businesses manage and improve their customer service.
- One of the key features of Zoho Marketing Automation is its ability to integrate with other tools in the Zoho ecosystem, such as Zoho CRM, which allows businesses to have a centralized view of their customer interactions and data. This can help businesses to get a better understanding of their customers and create more targeted, personalized communication.
- Another important feature is its ability to create, manage, and automate workflows, it can help streamline the process of handling customer service inquiries, and make it easier for businesses to resolve customer issues quickly. Businesses can use the tool to set up triggers for automatic messages to be sent based on certain events, such as a customer submitting a support ticket, which can help them to respond to customers more efficiently.
- In addition, the tool also provides analytics and reporting features that allow businesses to track and measure the effectiveness of their customer service efforts.
All of these features, specifically tailored for customer service, makes Zoho Marketing Automation one of the best tools available to e-commerce businesses that want to manage and improve their customer service management.
- Free Plan: The free tier of Zoho CRM is available at no cost and includes basic contact management, lead capture, and sales tracking features. It comes with up to 50 emails per user license or 150 emails a day and 10 MB storage. You can use it to create unlimited records for each contact, add notes and attachments, view all activities in a record, share information via email and much more.
- Standard Plan: This is Zoho’s most basic plan, which includes all the tools that small businesses need to manage their contacts and leads. It starts at $12 per user, per month. It allows up to 100 emails per user license or 5,000 emails a day, and a storage of 100 MB. Its features include Workflow, Pipelines, Mass email, and Custom dashboard.
- Professional Plan: This plan is meant for small-to-medium businesses that need more advanced features like email marketing automation, social media marketing and sales pipeline management. It starts at $20 per user per month and allows up to 200 emails per user license or 10,000 emails a day.It provides you with all the features of the Standard Plan along with Blueprint, Web-to-Case Forms, Validate rules and Inventory management.
- Enterprise Plan: This plan is designed for large enterprises that need enterprise level features like mobile apps, real-time analytics and API access to integrate Zoho with other systems like Salesforce or Microsoft Dynamics 365. It starts at $35 per user per month. This plan includes all the features of Professional plan and has a command center, mobile SDKs which allow embedding functionalities in a mobile application if need be.
- Ultimate Plan: The plan starts at $45 per user per month. This plan comes with all the benefits provided by the Enterprise plan and moreover, the features of the ultimate plan include Advanced BI-bundled with Zoho Analytics and a 30-day trial.
#19. Supermetrics: Best For Its Task Scheduling
Supermetrics is not a traditional marketing automation tool. It’s a data connector and reporting tool for e-commerce companies to automate data collection from different platforms into a single reporting platform such as Google Sheets or Excel.
The main focus of Supermetrics is to help businesses and marketers to collect data from multiple sources, such as Google Analytics, Adwords, Facebook, and more, into a central location for analysis and reporting.
Supermetrics is best known for its ability to automate data collection from different platforms and its task scheduling feature is a key component of this automation process. With Supermetrics, businesses can schedule data collection tasks to run at specific times, such as daily, weekly, or monthly, and the tool will automatically collect the data and update the reports.
This feature allows businesses to ensure that their data is always up-to-date and accurate without having to manually check and update data sources. Additionally, the tool can be scheduled to collect data at specific time intervals such as hourly, daily, or weekly. This allows businesses to monitor the performance of their campaigns in real-time and make data-driven decisions quickly.
Also, businesses can also automate the scheduling of report deliveries which can be emailed or exported to specified recipients, ensuring that stakeholders have access to the most up-to-date information.
There are various distinctions for which this tool is available. You may choose one of those and understand the related pricing accordingly. However, the paid plans start from $63 per month and is available for a 14-day free trial too.
Wrapping It Up
Every business is different, and the functionality your business demands from its marketing automation tool will depend on your own special needs. That means that in order to find the best fit for your business, you need to look at each tool individually so you can compare their feature sets and decide which one fits you best.
Hope this article helps you in your journey of finding the best marketing automation tool for you!
Author Bio: Isha Mudgal is part of WinSavvy’s editorial team. She hails from a tech background and writes predominantly on marketing and tech. Follow her on LinkedIn.