Mailigen vs Stripo: The Best Email Marketing Tool for You

Choosing between Mailigen and Stripo for email marketing? Read our comprehensive comparison to find the best tool for your business

In the digital marketing world, choosing the right email marketing tool is like finding the perfect key to unlock your audience’s engagement. It’s a crucial decision that can significantly impact your business’s communication and growth. Today, we’re putting two popular tools under the microscope: Mailigen and Stripo. Both platforms have made waves in the email marketing realm, but which one will be the right fit for your business? Let’s dive deep into their features and capabilities, starting with a vital aspect that often tips the scales.

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User Experience and Interface

Mailigen’s Intuitive Ease vs Stripo’s Design Focus

The user experience and interface of an email marketing tool can profoundly influence how smoothly you can execute your campaigns. A platform that’s easy to navigate and understand not only saves time but also makes the process of creating campaigns more enjoyable. Let’s compare Mailigen and Stripo in terms of their user experience and interface.

Mailigen: A Seamless Journey from Start to Send

Mailigen shines with its user-friendly interface, designed to be intuitive and easy to navigate, making it a great choice for both beginners and seasoned marketers. The moment you log in, you’re greeted with a clear, well-organized dashboard that guides you through each step of the email marketing process.

Creating emails in Mailigen is a hassle-free experience, thanks to its drag-and-drop email builder. This feature is a standout, allowing you to design professional-looking emails without needing any advanced technical skills. Plus, with a variety of customizable templates at your disposal, you can ensure that your emails align with your brand’s aesthetic effortlessly.

But it’s not just about looks; Mailigen also excels in functionality. Its list management and segmentation tools are straightforward, enabling you to target your audience effectively without getting tangled in complexity. This balance of simplicity and power is what makes Mailigen a strong contender for businesses seeking an easy-to-use yet robust email marketing solution.

Stripo: Crafting Emails with a Designer’s Touch

Stripo, on the other hand, takes a slightly different approach. It places a strong emphasis on design, offering a platform that’s rich in features for creating visually stunning emails. This focus makes it particularly appealing to users who prioritize aesthetics and design flexibility in their email campaigns.

The email builder in Stripo is advanced, providing a wide range of customization options to let your creative juices flow. However, this advanced functionality comes with a steeper learning curve compared to Mailigen. It might take some time to fully grasp and utilize all the features available, but for those who are design-oriented, the effort is worth it.

Stripo also offers a unique set of tools tailored for designers, such as the ability to edit HTML code directly, providing an extra layer of customization for those who have the skills to use it. This feature is a significant advantage for businesses that want to create truly unique and bespoke email designs.

Email Template Variety and Customization

Mailigen’s Diverse Selection vs Stripo’s Design Flexibility

In the world of email marketing, the design and appeal of your email templates play a crucial role in capturing the attention of your audience. Let’s delve into how Mailigen and Stripo stack up in terms of template variety and customization capabilities.

Mailigen: Catering to Every Style with Ease

Mailigen stands out with its wide array of email templates that cater to various styles and purposes. Whether you’re crafting a newsletter, promotional campaign, or a simple announcement, Mailigen has a template that can fit your needs. The beauty of these templates lies not just in their abundance but also in their customization options.

With Mailigen’s drag-and-drop builder, tailoring these templates to fit your brand’s identity is straightforward and accessible. You can tweak colors, fonts, and layouts without needing any coding knowledge. This ease of customization ensures that even those new to email marketing can create professional and eye-catching emails.

Moreover, Mailigen’s templates are designed to be responsive, meaning they automatically adjust to look great on any device, be it a desktop, tablet, or smartphone. This responsiveness is key in today’s mobile-first world, ensuring that your messages are effectively delivered regardless of how your audience accesses their email.

Stripo: Unleashing Your Inner Designer

Stripo, on the other hand, offers a more design-centric approach to email templates. It provides a platform that’s rich in features for those who want to dive deep into the design aspect of their emails. The level of customization and flexibility in Stripo’s templates is its standout feature, appealing particularly to users with a knack for design or those who want their emails to stand out with a unique look.

The platform allows for advanced customization, including direct HTML and CSS editing capabilities, giving you complete control over your email design. This is a significant advantage for businesses that have specific design requirements or for those who want to push the boundaries of creativity in their email campaigns.

Stripo’s focus on design also extends to interactive elements. You can incorporate features like image carousels or embedded videos, which can significantly enhance the engagement level of your emails. These advanced features, while powerful, might require a bit more technical skill to fully exploit.

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Automation and Segmentation

Mailigen’s Targeted Campaigns vs Stripo’s Design-First Approach

In the realm of email marketing, the concepts of automation and segmentation are akin to the art of tailoring – carefully crafting messages to fit the unique preferences and behaviors of your audience. Mailigen and Stripo, while both proficient in email marketing, approach automation and segmentation with different priorities and strengths.

Mailigen: Mastering the Art of Personalized Communication

Mailigen takes a robust approach to automation and segmentation, emphasizing the importance of personalized communication in email marketing. The platform offers an array of tools that allow marketers to automate their email campaigns based on specific triggers and subscriber actions. This means that whether a subscriber signs up, makes a purchase, or shows interest in a particular product, Mailigen’s automation tools are set to respond appropriately, sending tailored messages that resonate with each action.

The power of Mailigen’s automation is further enhanced by its segmentation capabilities. Understanding that no two subscribers are the same, Mailigen provides sophisticated segmentation tools. You can segment your audience based on a variety of criteria, including demographics, behavior, and engagement levels. This precise segmentation leads to more targeted and effective campaigns, ensuring that your messages hit the mark.

The combination of automation and segmentation in Mailigen makes for a potent tool in the hands of a marketer. It allows for crafting email campaigns that feel personal and relevant, significantly increasing the chances of engagement and conversion.

Stripo: Prioritizing Aesthetics in Email Campaigns

Stripo, while offering basic automation features, puts a greater emphasis on the design aspect of email marketing. The platform is designed for those who value the aesthetic appeal of their emails and want to ensure that their campaigns stand out visually. Stripo’s focus is on providing users with advanced design tools, making it possible to create emails that are not just messages, but visual experiences.

In terms of automation, Stripo offers the essential features needed to run effective campaigns but doesn’t delve as deeply into this area as Mailigen. The platform allows for scheduling and sending campaigns, but the level of behavioral triggers and segmentation is not as advanced.

Stripo’s segmentation capabilities, while present, are more focused on ensuring that the right design reaches the right segment rather than creating highly personalized content based on subscriber data. The platform excels in ensuring that each email looks impeccable and is responsive across all devices, which is a crucial factor in today’s mobile-first world.



  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


  • Free Plan: Offers basic features like email template design and exports to various email service providers (ESPs).
  • Business Plan: Starting at approximately $125 per month, offering advanced features like banner creation, testing on different devices, and integrations with more ESPs.
  • Agency Plan: Custom pricing for agencies, including features like team collaboration tools, unlimited exports, and custom subdomain for email testing.
  • Both paid plans offer increased limits on the number of projects and templates compared to the free plan.

Integration and Scalability

Mailigen’s Wide-Ranging Compatibility vs Stripo’s Design-Driven Integrations

In an era where marketing tools need to work in harmony, the ability of an email marketing platform to integrate with other systems and scale with your business is critical. Let’s compare how Mailigen and Stripo handle integration and scalability, vital factors for the longevity and effectiveness of your email marketing strategy.

Mailigen: Effortless Integration for a Unified Marketing Approach

Mailigen offers a broad spectrum of integration options, making it a highly adaptable tool that can fit into various marketing ecosystems. Its compatibility with a range of CRM systems, e-commerce platforms, and social media tools stands out, facilitating a smoother flow of data across your marketing channels.

These integrations allow for a more synchronized marketing approach. For instance, linking Mailigen with your CRM system can provide deeper insights into customer behaviors and preferences, which can be used to tailor your email marketing campaigns. Similarly, integrating with e-commerce platforms can help automate and personalize emails based on customer shopping behaviors, enhancing the effectiveness of your marketing efforts.

Scalability is another area where Mailigen excels. As your business grows and your marketing needs evolve, Mailigen’s platform is capable of scaling up to match your requirements. Whether it’s handling a larger subscriber base or more complex campaign strategies, Mailigen grows with your business, ensuring that your email marketing efforts continue to be effective.

Stripo: Specialized Integrations with a Focus on Design

Stripo, while offering integration capabilities, focuses more on integrations that enhance its core strength – email design. The platform provides integrations with various email service providers and tools that complement its design-first approach. These integrations are particularly beneficial for ensuring that the visually appealing emails created in Stripo can be seamlessly exported and sent through your preferred email service provider.

However, compared to Mailigen, Stripo’s range of integrations might seem limited, especially if you’re looking for a platform that can integrate with a wide array of marketing and sales tools. Stripo’s focus is more on ensuring design compatibility and less on extensive data synchronization across different marketing platforms.


In conclusion, when choosing between Mailigen and Stripo for your email marketing needs, it’s essential to consider what aspects of email marketing are most crucial for your business’s success and how each platform aligns with those priorities.

Mailigen is a standout choice for businesses that prioritize personalized communication and targeted outreach. Its strengths in automation and segmentation make it ideal for creating detailed, behavior-based email campaigns. With Mailigen, you have the tools to craft messages that resonate personally with your audience, increasing engagement and conversion rates. Its user-friendly interface, combined with powerful segmentation and automation capabilities, makes it suitable for both beginners and experienced marketers.

Stripo, on the other hand, is perfect for businesses that value the visual aspect of their emails. With its design-first approach and advanced design tools, Stripo enables the creation of visually stunning and responsive emails. While it offers basic automation and segmentation, its primary focus is on ensuring that each email is a visual representation of your brand, making it a great choice for those who want to stand out in their audience’s inbox.

Ultimately, the decision between Mailigen and Stripo should be based on your specific email marketing goals, the level of personalization you want in your campaigns, and how much emphasis you place on design aesthetics. Both platforms offer unique strengths – Mailigen excels in personalized and automated email marketing, while Stripo shines in creating visually impactful emails.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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