How to use Sendy: An Explainer

How to use Sendy for email campaigns

Welcome aboard, folks! You’ve decided to embark on the journey of mastering Sendy, and we couldn’t be more thrilled to be your guide. Whether you’re a digital marketing wizard or just dipping your toes into the pool, this guide will help you navigate the waters of Sendy like a seasoned captain. Let’s set sail!

What is Sendy, and why should you care?

Before we embark on our expedition, let’s first understand what lies ahead. Sendy is an email marketing tool that utilizes Amazon SES (Simple Email Service) to send out newsletters at an astonishingly low cost.

Getting Started with Sendy

Initiating your journey with Sendy is a walk in the park. Just sign up on their website, choose a plan that fits your needs, and you’re set to go. Once you log in, you’ll find yourself on the dashboard, your command center for the upcoming email campaign adventure.

Importing and Managing Your Subscriber List

A good ship is nothing without its crew. Let’s understand how to gather and manage your crew – your subscriber list.

Importing Your Subscriber List

With Sendy, you can upload your subscriber list through CSV files. Remember to format your CSV according to Sendy’s instructions for a smooth import.

Managing and Segmenting Your List

Once your list is onboard, you can manage it by adding, removing, or editing subscribers. You can also segment your list based on your specific criteria, ensuring you reach the right person at the right time.

Setting Sail with Your Campaign

It’s time to set sail on your email marketing journey. Let’s create your first campaign!

Creating a New Campaign

To create a new campaign, click ‘Create and send a new email campaign.’ You’ll then be guided through the process of entering your campaign’s basic information, such as name and subject line.

Designing Your Email

With Sendy’s rich-text editor, designing an enticing email is easy and fun. You can add text, images, and HTML to your email, making it as personalized as you want.

Advanced Personalization

To ensure your crew feels valued, personalizing your emails is crucial. Let’s delve into how Sendy makes this possible.

Personalizing Your Emails

Sendy allows you to use custom fields to personalize your emails. Whether it’s the subscriber’s first name, company, or location, you can include these details in your email, making it more personal and engaging.

Setting Up Autoresponders

Autoresponders are a fantastic way to automate your communication. In Sendy, you can create an autoresponder series to nurture your subscribers over time, without manual intervention.

Scheduling and Sending Your Campaign

With your campaign ready, it’s time to set sail. Here’s how you can do that.

Testing Your Email

Before you send your campaign to your subscribers, you can send a test email to yourself or a colleague. This allows you to see exactly what your subscribers will see and make any necessary adjustments.

Scheduling Your Campaign

When you’re happy with your email, you can send it immediately or schedule it for a later time. This allows you to time your emails perfectly, ensuring they land in your subscribers’ inboxes at the most optimal time.

Understanding Your Campaign’s Performance

Once your campaign is sent, it’s time to sit back and watch how it performs. Here’s how Sendy allows you to do that.

Monitoring Your Campaign

Sendy provides real-time reports for each campaign you send. These reports show you key metrics such as open rate, click rate, bounces, and complaints, giving you a comprehensive overview of your campaign’s performance.

Exporting Your Reports

If you wish to analyze your campaign data further, Sendy allows you to export your reports. This gives you the flexibility to use your data in any way you want and derive insights that can help optimize your future campaigns.

And there you have it! With this guide in hand, you’re now equipped to conquer the vast seas of email marketing with Sendy. Whether it’s crafting captivating campaigns or analyzing performance data, the world of Sendy is yours to explore. So go ahead, set sail, and make your mark!

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WinSavvy Editorial
WinSavvy Editorial consists of our SEO specialists and other team member, including our legal help who help skyrocket our client's growth on a daily basis. It includes Archisman, our experts' say head, Sowa, the one in-charge of our "Analysis" category and Ushashi, our head of all data-analysis content!
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