Marketing automation has become an essential tool for businesses looking to scale their marketing efforts and improve customer engagement. By automating repetitive tasks and streamlining marketing processes, companies can focus on creating targeted and personalized campaigns that drive results.
This article will take a deep dive into 19 of the best marketing automation software on the market, comparing and reviewing their features, pricing, and ideal use cases to help you choose the right platform for your business needs.
If you do not know what to look for, when choosing a marketing automation software, read our article on what we consider when choosing a marketing automation tool for our clients.
#1. HubSpot Marketing Hub
HubSpot Marketing Hub is part of the larger HubSpot ecosystem, a renowned inbound marketing, sales, and customer service platform. Founded in 2006, HubSpot has grown into a market leader, providing businesses with a comprehensive suite of tools to create and manage effective marketing campaigns.
Key features and benefits
- Comprehensive inbound marketing tools: HubSpot offers a wide range of features, including email marketing, social media management, SEO, landing pages, and content creation tools.
- Lead nurturing: HubSpot’s robust lead nurturing capabilities allow you to create personalized email sequences and workflows to guide prospects through the buyer’s journey.
- CRM integration: HubSpot Marketing Hub seamlessly integrates with the company’s CRM, providing a unified view of your contacts and their interactions with your brand.
- Reporting and analytics: The platform offers in-depth reporting and analytics to help you track your marketing performance and make data-driven decisions.
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Pricing and plans
HubSpot Marketing Hub offers a free plan with limited features, as well as three paid plans: Starter, Professional, and Enterprise. Pricing ranges from $50 per month for the Starter plan to $3,200 per month for the Enterprise plan, with additional costs for optional add-ons.
Pros and cons
Pros:
- Comprehensive suite of marketing tools;
- CRM integration;
- Excellent reporting and analytics capabilities;
- User-friendly interface and extensive support resources.
Cons:
- Can be expensive for small businesses;
- Limited customization options for email templates and landing pages;
- Some features may require additional setup and integration.
Ideal use cases and target audience
HubSpot Marketing Hub is best suited for small to medium-sized businesses that require a comprehensive marketing platform with CRM integration. It’s especially beneficial for companies that follow an inbound marketing approach.
#2. Marketo Engage (by Adobe)
Marketo Engage, now part of the Adobe Experience Cloud, is a powerful marketing automation platform designed for enterprise-level businesses. Founded in 2006, Marketo has become a leader in the marketing automation space, offering a robust suite of tools for lead generation, engagement, and analytics.
Key features and benefits
- Advanced lead management: Marketo Engage offers robust lead management capabilities, including lead scoring, nurturing, and segmentation.
- Multi-channel marketing: The platform supports email, social media, web, mobile, and event marketing, allowing you to create consistent and personalized experiences across channels.
- Account-based marketing: Marketo Engage provides tools for account-based marketing (ABM), helping you target and engage high-value accounts. (Related Reads: 9 Best Account-Based Marketing Software Compared!)
- Integration with Adobe Experience Cloud: Marketo Engage integrates with other Adobe products, such as Adobe Analytics and Adobe Campaign, for a more comprehensive marketing solution.
Pricing and plans
Marketo Engage offers four pricing tiers: Select, Prime, Ultimate, and Enterprise. Pricing is not publicly available and must be requested through a custom quote.
Pros and cons
Pros:
- Comprehensive marketing automation features;
- Powerful lead management capabilities;
- Support for account-based marketing;
- Integration with Adobe Experience Cloud.
Cons:
- Pricing can be expensive for small businesses;
- Steeper learning curve compared to other platforms;
- Limited native CRM integration.
Ideal use cases and target audience
Marketo Engage is best suited for medium to large-sized businesses, particularly those with a focus on account-based marketing or a need for deep integration with the Adobe Experience Cloud. It’s a great choice for companies seeking advanced marketing automation features and lead management capabilities.
#3. Salesforce Pardot
Pardot, a marketing automation solution offered by Salesforce, is designed to help businesses generate more leads, close deals faster, and maximize their marketing ROI. Launched in 2007, Pardot has become a popular choice for businesses of all sizes, thanks to its seamless integration with Salesforce CRM and robust set of marketing automation features.
Key features and benefits
- Lead generation and nurturing: Pardot offers a wide range of tools for lead generation, scoring, and nurturing, helping you prioritize and engage your most valuable prospects.
- Email marketing: Pardot’s email marketing tools enable you to create personalized and targeted email campaigns that drive engagement and conversions.
- Landing pages and forms: Pardot provides an intuitive drag-and-drop builder for creating landing pages and forms, making it easy to capture leads and grow your email list.
- Salesforce CRM integration: Pardot’s tight integration with Salesforce CRM allows for a unified view of your leads and customers, improving collaboration between sales and marketing teams.
Pricing and plans
Pardot offers three pricing plans: Growth, Plus, and Advanced, starting at $1,250 per month for the Growth plan. Each plan comes with different feature sets, allowing you to choose the option that best fits your business needs and budget.
Pros and cons
Pros:
- Seamless integration with Salesforce CRM;
- Comprehensive lead management and email marketing tools;
- User-friendly interface and easy-to-use drag-and-drop builder.
Cons:
- Can be expensive for small businesses;
- Limited native integrations with other tools and platforms;
- Some advanced features are only available in higher-priced plans.
Ideal use cases and target audience
Salesforce Pardot is a great fit for businesses of all sizes, particularly those already using Salesforce CRM or looking for a marketing automation platform with robust lead management and email marketing capabilities. It’s ideal for organizations that want a seamless sales and marketing solution.
#4. ActiveCampaign
ActiveCampaign, founded in 2003, is a powerful marketing automation platform that offers a unique blend of email marketing, CRM, and automation tools. With a focus on helping businesses create personalized and targeted customer experiences, ActiveCampaign has become a popular choice for small to medium-sized businesses looking for an affordable yet feature-rich marketing automation solution.
Key features and benefits
- Email marketing: ActiveCampaign offers a range of email marketing tools, including a visual email designer, campaign templates, and advanced segmentation capabilities.
- Marketing automation: The platform’s automation features allow you to create personalized workflows and sequences, automate follow-ups, and trigger actions based on customer behavior.
- CRM and sales automation: ActiveCampaign includes a built-in CRM and sales automation tools, helping you manage your contacts, deals, and tasks in one place.
- Reporting and analytics: ActiveCampaign provides in-depth reporting and analytics to help you track the performance of your marketing campaigns and make data-driven decisions.
Pricing and plans
ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise, starting at $9 per month for the Lite plan. Each plan includes a different set of features, allowing you to scale your marketing efforts as your business grows.
Pros and cons
Pros:
- Affordable pricing for small businesses;
- Comprehensive email marketing and automation features;
- Built-in CRM and sales automation tools;
- Easy-to-use interface.
Cons:
- Limited native integrations with some third-party tools;
- Advanced features and support are only available in higher-tier plans;
- Email template designs may be limited compared to other platforms.
Ideal use cases and target audience
ActiveCampaign is an excellent choice for small to medium-sized businesses that require a marketing automation platform with built-in CRM and sales automation capabilities. Its affordability and ease of use make it an attractive option for businesses just starting out with marketing automation.
#5. Mailchimp
Mailchimp, founded in 2001, began as an email marketing platform but has since evolved into an all-in-one marketing solution for small businesses. With a focus on user-friendly design and powerful marketing tools, Mailchimp is a popular choice for businesses looking for a comprehensive marketing platform without a steep learning curve.
Key features and benefits
- Email marketing: Mailchimp offers a wide range of email marketing tools, including pre-built templates, a drag-and-drop email builder, and advanced segmentation options.
- Automation: Mailchimp’s automation features help you streamline your marketing efforts, create personalized customer journeys, and automate follow-ups based on user behavior.
- Landing pages and forms: The platform provides tools for building responsive landing pages and forms, making it easy to capture leads and grow your email list.
- CRM and audience management: Mailchimp includes a built-in CRM and audience management tools, helping you segment and manage your contacts effectively.
Pricing and plans
Mailchimp offers a free plan with basic features, as well as three paid plans: Essentials, Standard, and Premium, starting at $9.99 per month for the Essentials plan. Each plan comes with different feature sets, allowing you to choose the right option for your business needs.
Pros and cons
Pros:
- User-friendly interface and design;
- Comprehensive email marketing and automation features;
- Free plan available for small businesses;
- Built-in CRM and audience management tools.
Cons:
- Limited customization options for email templates and landing pages;
- Some features may require additional setup and integration;
- Advanced analytics and reporting are only available in higher-tier plans.
Ideal use cases and target audience
Mailchimp is a great fit for small businesses and startups looking for an all-in-one marketing solution that is easy to use and offers a range of features, including email marketing, automation, and CRM capabilities.
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#6. Keap (formerly Infusionsoft)
Keap, formerly known as Infusionsoft, is a marketing automation and CRM platform designed for small businesses. Founded in 2001, Keap has grown into a powerful platform that helps businesses automate their sales and marketing efforts, streamline customer communication, and manage their contacts and leads.
Key features and benefits
- CRM and sales automation: Keap’s CRM and sales automation tools help you manage your contacts, track leads, and automate follow-ups, ensuring you never miss an opportunity.
- Email marketing: The platform offers a range of email marketing tools, including personalized emails, behavioral triggers, and advanced segmentation.
- Marketing automation: Keap’s marketing automation features allow you to create and launch personalized campaigns, automate follow-up sequences, and track campaign performance.
- E-commerce and payment processing: Keap includes built-in e-commerce and payment processing capabilities, making it easy to sell products and services online.
Pricing and plans
Keap offers three pricing plans: Lite, Pro, and Max, starting at $79 per month for the Lite plan. Each plan includes a different set of features, with the option to add-on additional users or features as needed.
Pros and cons
Pros:
- Comprehensive CRM and marketing automation features;
- Built-in e-commerce and payment processing capabilities;
- Customizable email templates and campaigns.
Cons:
- Pricing can be expensive for small businesses;
- Steeper learning curve compared to other platforms;
- Limited native integrations with third-party tools.
Ideal use cases and target audience
Keap is best suited for small businesses that require a comprehensive CRM and marketing automation platform with built-in e-commerce and payment processing capabilities. It’s particularly beneficial for businesses looking to manage their sales, marketing, and e-commerce efforts within a single platform.
#7. SharpSpring
SharpSpring, founded in 2014, is a marketing automation platform that offers a wide range of features designed to help businesses generate leads, nurture prospects, and drive sales. With its affordable pricing and robust set of tools, SharpSpring has become a popular choice for small to medium-sized businesses and marketing agencies.
Key features and benefits
- Lead generation and management: SharpSpring provides tools for capturing and nurturing leads, including dynamic forms, landing pages, and lead scoring.
- Email marketing: The platform offers advanced email marketing capabilities, such as behavioral-based email automation and personalized content.
- Marketing automation: SharpSpring’s marketing automation features allow you to create and manage automated workflows, segment your audience, and track campaign performance.
- CRM integration: SharpSpring includes a built-in CRM and integrates with popular third-party CRM platforms for seamless contact management.
Pricing and plans
SharpSpring offers a range of pricing plans tailored to businesses and agencies, with pricing starting at $550 per month for businesses. Custom pricing is also available for larger organizations and agencies with unique requirements.
Pros and cons
Pros:
- Comprehensive marketing automation and CRM features;
- Agency-focused pricing and tools;
- User-friendly interface and design;
- White-label capabilities for agencies.
Cons:
- Limited native integrations with some third-party tools;
- Advanced reporting and analytics are only available in higher-tier plans;
- Customer support may vary depending on the plan.
Ideal use cases and target audience
SharpSpring is an excellent choice for small to medium-sized businesses and marketing agencies seeking a comprehensive marketing automation platform with CRM integration. Its agency-focused tools and white-label capabilities make it particularly attractive for marketing service providers.
#8. Drip
Drip, founded in 2013, is an e-commerce-focused marketing automation platform that specializes in helping businesses create personalized customer experiences. With its emphasis on e-commerce and advanced automation features, Drip has become a popular choice for online retailers and businesses looking to grow their online sales.
Key features and benefits
- E-commerce marketing automation: Drip’s automation features are tailored for e-commerce, allowing you to create personalized workflows, send targeted email campaigns, and automate customer follow-ups.
- Email marketing: The platform offers advanced email marketing tools, including a visual email builder, pre-built templates, and dynamic content.
- CRM and segmentation: Drip includes a built-in CRM and advanced segmentation capabilities, helping you manage your contacts and create targeted marketing campaigns.
- Integrations: Drip offers native integrations with popular e-commerce platforms, such as Shopify, WooCommerce, and Magento, for seamless data synchronization.
Pricing and plans
Drip offers a range of pricing plans based on the number of contacts, with pricing starting at $19 per month for up to 500 contacts. Each plan includes all features, with the option to add-on SMS marketing for an additional cost.
Pros and cons
Pros:
- E-commerce-focused marketing automation features;
- Advanced email marketing tools;
- Seamless integration with popular e-commerce platforms;
- Built-in CRM and segmentation capabilities.
Cons:
- Limited features for non-e-commerce businesses;
- Pricing can be expensive for businesses with large contact lists;
- Limited customization options for email templates.
Ideal use cases and target audience
Drip is best suited for e-commerce businesses and online retailers looking for a marketing automation platform with a focus on e-commerce functionality and advanced email marketing tools. Its seamless integration with popular e-commerce platforms makes it an ideal choice for businesses looking to streamline their online marketing efforts and grow their sales.
#9. Moosend
Moosend, founded in 2011, is an email marketing and marketing automation platform designed for businesses of all sizes. With its user-friendly interface and affordable pricing, Moosend has become a popular choice for small businesses and startups looking for a comprehensive marketing solution without breaking the bank.
Key features and benefits
- Email marketing: Moosend offers a range of email marketing tools, including a drag-and-drop email builder, pre-built templates, and advanced personalization options.
- Marketing automation: The platform’s automation features allow you to create automated workflows, segment your audience, and trigger actions based on customer behavior.
- Landing pages and forms: Moosend provides tools for creating responsive landing pages and forms, making it easy to capture leads and grow your email list.
- Reporting and analytics: Moosend includes in-depth reporting and analytics to help you track the performance of your marketing campaigns and make data-driven decisions.
Pricing and plans
Moosend offers a free plan with basic features, as well as two paid plans: Pro and Enterprise, starting at $8 per month for the Pro plan. Each plan comes with different feature sets, allowing you to choose the right option for your business needs.
Pros and cons
Pros:
- User-friendly interface and design
- Comprehensive email marketing and automation features
- Free plan available for small businesses
- Affordable pricing for paid plans
Cons:
- Limited native integrations with third-party tools
- No built-in CRM capabilities
- Advanced features are only available in higher-tier plans
Ideal use cases and target audience
Moosend is a great choice for small businesses and startups looking for an affordable, user-friendly marketing automation platform with a strong focus on email marketing. Its free plan and affordable paid options make it an attractive choice for businesses on a tight budget.
#10. GetResponse
GetResponse, founded in 1998, is an all-in-one marketing platform that offers a wide range of tools for email marketing, marketing automation, landing pages, and more. With its easy-to-use interface and comprehensive feature set, GetResponse has become a popular choice for businesses of all sizes looking to streamline their marketing efforts.
Key features and benefits
- Email marketing: GetResponse offers a variety of email marketing tools, including a visual email builder, campaign templates, and advanced segmentation capabilities.
- Marketing automation: The platform’s automation features allow you to create personalized workflows and sequences, automate follow-ups, and trigger actions based on customer behavior.
- Landing pages and forms: GetResponse provides an intuitive drag-and-drop builder for creating landing pages and forms, making it easy to capture leads and grow your email list.
- Webinars and e-commerce: GetResponse includes built-in webinar hosting and e-commerce tools, allowing you to expand your marketing efforts beyond email and automation.
Pricing and plans
GetResponse offers four pricing plans: Basic, Plus, Professional, and Max, starting at $15 per month for the Basic plan. Each plan includes a different set of features, allowing you to scale your marketing efforts as your business grows.
Pros and cons
Pros:
- Comprehensive marketing tools, including email marketing, automation, and webinars;
- User-friendly interface and easy-to-use drag-and-drop builder;
- Affordable pricing for small businesses.
Cons:
- Limited native integrations with some third-party tools;
- No built-in CRM capabilities;
- Advanced features and support are only available in higher-tier plans.
Ideal use cases and target audience
GetResponse is an excellent choice for small to medium-sized businesses looking for an all-in-one marketing platform that combines email marketing, marketing automation, landing pages, and webinars. Its user-friendly interface and affordable pricing make it an attractive option for businesses just starting with marketing automation or looking to expand their marketing efforts.
#11. Omnisend
Omnisend, founded in 2014, is an e-commerce marketing automation platform that focuses on helping online retailers create personalized, omnichannel marketing campaigns. With its robust set of tools and e-commerce integrations, Omnisend has become a popular choice for businesses looking to grow their online sales and improve customer experiences.
Key features and benefits
- E-commerce marketing automation: Omnisend’s automation features are designed specifically for e-commerce, allowing you to create personalized workflows, send targeted email campaigns, and automate customer follow-ups.
- Email marketing: The platform offers advanced email marketing tools, including a visual email builder, pre-built templates, and dynamic content.
- Omnichannel marketing: Omnisend supports multiple marketing channels, including email, SMS, push notifications, and social media, allowing you to create consistent customer experiences across platforms.
- Integrations: Omnisend offers native integrations with popular e-commerce platforms, such as Shopify, WooCommerce, and Magento, for seamless data synchronization.
Pricing and plans
Omnisend offers a free plan with basic features, as well as three paid plans: Standard, Pro, and Enterprise, starting at $16 per month for the Standard plan. Each plan comes with different feature sets, allowing you to choose the right option for your business needs.
Pros and cons
Pros:
- E-commerce-focused marketing automation features;
- Advanced email marketing tools;
- Omnichannel marketing capabilities;
- Seamless integration with popular e-commerce platforms.
Cons:
- Limited features for non-e-commerce businesses;
- Pricing can be expensive for businesses with large contact lists;
- Advanced features are only available in higher-tier plans.
Ideal use cases and target audience
Omnisend is best suited for e-commerce businesses and online retailers looking for a marketing automation platform with a focus on e-commerce functionality and omnichannel marketing. Its seamless integration with popular e-commerce platforms makes it an ideal choice for businesses looking to streamline their online marketing efforts and grow their sales.
#12. Oracle Eloqua
With its advanced features and robust analytics capabilities, Oracle Eloqua has become a popular choice for large businesses and enterprises looking for a scalable marketing automation solution.
Key features and benefits
- Marketing automation: Oracle Eloqua offers advanced automation features, including personalized workflows, lead scoring, and segmentation.
- Email marketing: The platform provides sophisticated email marketing tools, such as an email builder, templates, and dynamic content.
- CRM integration: Oracle Eloqua integrates seamlessly with popular CRM platforms, allowing for streamlined contact management and data synchronization.
- Advanced analytics and reporting: The platform includes robust analytics and reporting tools, helping you track campaign performance and make data-driven decisions. (Related Read: Top Data Virtualization Software Your Business Must Use!)
Pricing and plans
Oracle Eloqua offers custom pricing based on your business needs and requirements. To get a quote, you’ll need to contact the Oracle Eloqua sales team.
Pros and cons
Pros:
- Advanced marketing automation and email marketing features;
- Seamless CRM integration;
- Robust analytics and reporting tools;
- Scalable for large enterprises and organizations.
Cons:
- Pricing can be expensive for smaller businesses;
- Steeper learning curve;
- Limited native integrations with some third-party tools;
- Customer support may vary depending on the plan.
Ideal use cases and target audience
Oracle Eloqua is best suited for enterprise-level organizations looking for a powerful and scalable marketing automation platform with advanced features and robust analytics capabilities. Its seamless CRM integration and comprehensive feature set make it an attractive choice for businesses looking to improve their marketing operations and drive growth.
#13. Act-On
Act-On is a marketing automation platform designed for small to medium-sized businesses. With its user-friendly interface and comprehensive set of features, Act-On has become a popular choice for businesses looking to streamline their marketing efforts and generate leads.
Key features and benefits
- Marketing automation: Act-On offers a range of marketing automation features, including personalized workflows, lead scoring, and segmentation.
- Email marketing: The platform provides advanced email marketing tools, such as a visual email builder, templates, and dynamic content.
- CRM integration: Act-On integrates with popular CRM platforms for seamless contact management and data synchronization.
- Reporting and analytics: The platform includes in-depth reporting and analytics to help you track the performance of your marketing campaigns and make data-driven decisions.
Pricing and plans
Act-On offers two pricing plans: Professional and Enterprise, with custom pricing based on the number of contacts and users. To get a quote, you’ll need to contact the Act-On sales team.
Pros and cons
Pros:
- User-friendly interface and design
- Comprehensive marketing automation and email marketing features
- Seamless CRM integration
- Robust reporting and analytics capabilities
Cons:
- Pricing can be expensive for smaller businesses
- Limited native integrations with some third-party tools
- Advanced features are only available in the Enterprise plan
Ideal use cases and target audience
Act-On is a great choice for small to medium-sized businesses looking for a comprehensive marketing automation platform with a user-friendly interface and advanced features. Its seamless CRM integration and robust reporting capabilities make it an attractive option for businesses looking to improve their marketing efforts and drive growth.
#14. Mautic
Mautic is an open-source marketing automation platform that allows businesses to create and manage personalized marketing campaigns. With its customizable and flexible design, Mautic has become a popular choice for businesses looking for a marketing automation solution that can be tailored to their unique needs.
Key features and benefits
- Marketing automation: Mautic offers a range of marketing automation features, including personalized workflows, lead scoring, and segmentation.
- Email marketing: The platform provides advanced email marketing tools, such as an email builder, templates, and dynamic content.
- CRM integration: Mautic integrates with popular CRM platforms for seamless contact management and data synchronization.
- Open-source and customizable: Mautic’s open-source nature allows for extensive customization and integration with third-party tools and systems.
Pricing and plans
Mautic is available as a free, open-source download, or through Acquia’s managed hosting service, which offers various pricing plans based on your business needs and requirements.
Pros and cons
Pros:
- Open-source and highly customizable;
- Comprehensive marketing automation and email marketing features;
- Seamless CRM integration;
- Large and active community for support and resources.
Cons:
- Steeper learning curve compared to other platforms;
- Requires technical expertise for customization and maintenance;
- Limited customer support for the open-source version.
Ideal use cases and target audience
Mautic is an excellent choice for businesses looking for a customizable, open-source marketing automation platform with advanced features. Its flexibility and integration capabilities make it an attractive option for businesses with unique needs or those looking to tailor their marketing automation solution to their specific requirements.
However, Mautic may not be the best fit for businesses without technical expertise or those looking for a more plug-and-play solution.
#15. Autopilot
Autopilot is a marketing automation platform known for its visual marketing automation builder and ease of use. With its user-friendly interface and focus on simplicity, Autopilot has become a popular choice for businesses new to marketing automation or looking for a more streamlined approach to their marketing efforts.
Key features and benefits
- Visual marketing automation builder: Autopilot’s visual builder allows you to create personalized workflows and sequences with an intuitive drag-and-drop interface.
- Email marketing: The platform offers a variety of email marketing tools, including a visual email builder, campaign templates, and advanced personalization options.
- CRM integration: Autopilot integrates with popular CRM platforms, such as Salesforce and Pipedrive, for seamless contact management and data synchronization.
- Reporting and analytics: Autopilot includes in-depth reporting and analytics to help you track the performance of your marketing campaigns and make data-driven decisions.
Pricing and plans
Autopilot offers three pricing plans: Silver, Gold, and Platinum, starting at $49 per month for the Silver plan. Each plan comes with different feature sets and contact limits, allowing you to choose the right option for your business needs.
Pros and cons
Pros:
- User-friendly interface and visual automation builder
- Comprehensive email marketing and automation features
- Seamless CRM integration
- Affordable pricing for small businesses
Cons:
- Limited native integrations with some third-party tools
- No built-in CRM capabilities
- Advanced features and support are only available in higher-tier plans
Ideal use cases and target audience
Autopilot is a great choice for small to medium-sized businesses looking for a user-friendly marketing automation platform with a strong focus on visual automation building and email marketing. Its affordable pricing and ease of use make it an attractive option for businesses new to marketing automation or looking to streamline their marketing efforts.
#16. Sendinblue
Sendinblue is an all-in-one marketing platform that offers a wide range of tools for email marketing, marketing automation, SMS marketing, and more. With its easy-to-use interface and comprehensive feature set, Sendinblue has become a popular choice for businesses of all sizes looking to streamline their marketing efforts.
Key features and benefits
- Email marketing: Sendinblue offers a variety of email marketing tools, including a visual email builder, campaign templates, and advanced segmentation capabilities.
- Marketing automation: The platform’s automation features allow you to create personalized workflows and sequences, automate follow-ups, and trigger actions based on customer behavior.
- SMS marketing: Sendinblue includes built-in SMS marketing tools, allowing you to expand your marketing efforts beyond email and automation.
- CRM and contact management: Sendinblue features a built-in CRM, making it easy to manage your contacts and track customer interactions.
Pricing and plans
Sendinblue offers a free plan with basic features, as well as three paid plans: Lite, Premium, and Enterprise, starting at $25 per month for the Lite plan. Each plan includes a different set of features, allowing you to scale your marketing efforts as your business grows.
Pros and cons
Pros:
- Comprehensive marketing tools, including email marketing, automation, and SMS marketing;
- User-friendly interface and easy-to-use drag-and-drop builder;
- Built-in CRM capabilities;
- Affordable pricing for small businesses.
Cons:
- Limited native integrations with some third-party tools;
- Advanced features and support are only available in higher-tier plans;
- Automation features may not be as robust as some competitors;
- SMS marketing costs can add up quickly for large campaigns.
Ideal use cases and target audience
Sendinblue is an excellent choice for small to medium-sized businesses looking for an all-in-one marketing platform that includes email marketing, marketing automation, SMS marketing, and CRM capabilities. Its user-friendly interface and affordable pricing make it an attractive option for businesses just starting with marketing automation or looking to expand their marketing efforts.
#17. Klaviyo
Klaviyo is a marketing automation and email marketing platform designed specifically for e-commerce businesses. With its advanced segmentation and personalization features, Klaviyo has become a popular choice for online retailers looking to improve their customer experiences and drive sales.
Key features and benefits
- E-commerce-focused marketing automation: Klaviyo’s automation features are designed specifically for e-commerce businesses, allowing you to create personalized workflows, automate follow-ups, and trigger actions based on customer behavior.
- Email marketing: The platform offers advanced email marketing tools, including a visual email builder, templates, and dynamic content.
- Advanced segmentation and personalization: Klaviyo’s powerful segmentation and personalization features allow you to create highly targeted campaigns and improve customer experiences.
- Integrations: Klaviyo offers native integrations with popular e-commerce platforms, such as Shopify, WooCommerce, and Magento, for seamless data synchronization.
Pricing and plans
Klaviyo offers a free plan with basic features, as well as various paid plans based on the number of contacts. Pricing starts at $20 per month for up to 500 contacts, and increases as your contact list grows.
Pros and cons
Pros:
- E-commerce-focused marketing automation features;
- Advanced email marketing tools;
- Powerful segmentation and personalization capabilities;
- Seamless integration with popular e-commerce platforms.
Cons:
- Limited features for non-e-commerce businesses;
- Pricing can be expensive for businesses with large contact lists;
- Steeper learning curve compared to some competitors.
Ideal use cases and target audience
Klaviyo is best suited for e-commerce businesses and online retailers looking for a marketing automation platform with a focus on e-commerce functionality and advanced segmentation and personalization features. Its seamless integration with popular e-commerce platforms makes it an ideal choice for businesses looking to streamline their online marketing efforts and grow their sales.
#18. Iterable
Iterable, founded is a marketing automation platform designed for cross-channel marketing campaigns, including email, SMS, push notifications, and in-app messaging.
With its focus on personalization and customer engagement, Iterable has become a popular choice for businesses looking to create consistent and engaging customer experiences across multiple channels.
Key features and benefits
- Cross-channel marketing: Iterable supports multiple marketing channels, allowing you to create consistent customer experiences across platforms.
- Marketing automation: The platform offers a range of marketing automation features, including personalized workflows, lead scoring, and segmentation.
- Email marketing: Iterable provides advanced email marketing tools, such as an email builder, templates, and dynamic content.
- Advanced personalization: The platform includes powerful personalization and segmentation features, allowing you to create highly targeted campaigns.
Pricing and plans
Iterable offers custom pricing based on your business needs and requirements. To get a quote, you’ll need to contact the Iterable sales team.
Pros and cons
Pros:
- Cross-channel marketing capabilities;
- Comprehensive marketing automation and email marketing features;
- Advanced personalization and segmentation tools;
- Robust reporting and analytics capabilities.
Cons:
- Pricing can be expensive for smaller businesses;
- Limited native integrations with some third-party tools;
- Steep learning curve for some users;
- Custom pricing may lack transparency.
Ideal use cases and target audience
Iterable is an excellent choice for businesses looking for a marketing automation platform that supports cross-channel marketing campaigns and offers advanced personalization and segmentation features. Its comprehensive feature set makes it an attractive option for businesses aiming to create consistent and engaging customer experiences across multiple marketing channels.
#19. AWeber
AWeber is one of the pioneers in the email marketing industry. Over the years, it has evolved into a comprehensive marketing automation platform that offers a variety of tools for email marketing, automation, and more. With its user-friendly interface and affordable pricing, AWeber has become a popular choice for small businesses and entrepreneurs.
Key features and benefits
- Email marketing: AWeber offers a variety of email marketing tools, including a visual email builder, campaign templates, and advanced segmentation capabilities.
- Marketing automation: The platform’s automation features allow you to create personalized workflows and sequences, automate follow-ups, and trigger actions based on customer behavior.
- CRM and contact management: AWeber features a built-in CRM, making it easy to manage your contacts and track customer interactions.
- Integrations: AWeber offers native integrations with popular third-party tools and platforms, such as WordPress, Shopify, and Salesforce.
Pricing and plans
AWeber offers a free plan with basic features, as well as a Pro plan starting at $19.99 per month for up to 500 subscribers. The Pro plan includes additional features, and pricing increases based on the number of subscribers.
Pros and cons
Pros:
- User-friendly interface and easy-to-use tools
- Comprehensive email marketing and automation features
- Built-in CRM capabilities
- Affordable pricing for small businesses
Cons:
- Limited features compared to some competitors
- Automation capabilities may not be as advanced as other platforms
- No built-in SMS marketing or multi-channel capabilities
Ideal use cases and target audience
AWeber is a great choice for small businesses and entrepreneurs looking for a user-friendly and affordable marketing automation platform with a focus on email marketing. Its built-in CRM and comprehensive features make it an attractive option for businesses looking to streamline their marketing efforts and grow their subscriber base.
Wrapping it Up
In conclusion, choosing the right marketing automation platform for your business depends on your specific needs, budget, and goals. This article has compared and reviewed 19 of the best marketing automation software available, providing you with an in-depth analysis of each platform to help you make an informed decision.
By considering factors such as features, pricing, pros and cons, and ideal use cases, you can select the marketing automation software that best aligns with your business objectives and drives your marketing efforts to new heights.
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