Landing pages are a vital component of successful online marketing campaigns, as they serve as the entry point for potential customers, capturing their attention and guiding them towards a specific action, such as subscribing to a newsletter or purchasing a product. High-performing landing pages can significantly improve conversion rates and drive sales, making them an essential asset for businesses of all sizes.
Why you should trust this comparison/ review article on the best landing page builder software for all business needs and budgets!
In preparing this article, we conducted extensive research and testing to ensure that the information provided is accurate and relevant.
Our team evaluated numerous landing page builders, analyzing their features, pricing, and ideal user bases. We also considered user reviews, industry reports, and expert opinions to gain a comprehensive understanding of the landscape of landing page tools.
By doing so, we have ensured that this article provides a reliable and trustworthy resource for readers seeking to make informed decisions about the best landing page builders that serves various business needs and requirements so as to deliver on higher conversion rates and a higher conversion ROI.
Related Read: 51+ Best Conversion Rate Optimization Tools Reviewed and Compared
Role of landing page builders in digital marketing
Landing page builders simplify the process of creating, managing and designing landing pages by providing user-friendly interfaces and a variety of features to help businesses create visually appealing, high-converting landing pages. In this article, we will explore 17 of the best high-performing landing page tools that can elevate your online marketing strategy.
What to look for in a landing page builder software
When selecting a landing page builder software, there are several key factors to consider to ensure you choose the right tool for your business needs:
- Ease of use: Look for a user-friendly interface that allows you to easily create, edit, and customize your landing pages without requiring advanced technical skills. Drag-and-drop functionality and a wide selection of pre-built templates can simplify the process and save time.
- Customization options: The software should offer extensive customization options to help you create landing pages that align with your brand and design preferences. This includes customizable fonts, colors, images, buttons, and other elements.
- Responsiveness and mobile optimization: Ensure the software generates landing pages that are fully responsive and optimized for mobile devices to deliver a seamless user experience across all devices and screen sizes.
- Integration capabilities: The landing page builder should integrate seamlessly with your existing marketing tools, such as email marketing platforms, CRM systems, and analytics tools, to streamline your workflow and improve efficiency.
- A/B testing and analytics: The software should provide built-in A/B testing capabilities, allowing you to compare different landing page variations to determine which performs best. Additionally, look for comprehensive analytics and reporting features to track the performance of your landing pages and optimize them for better results.
- Lead capture and form customization: A good landing page builder should offer customizable lead capture forms and support for various form fields, allowing you to collect the right information from your visitors.
- SEO and social media integration: Look for a tool that includes SEO-friendly features, ability to integrate with SEO tools, such as customizable meta tags and URLs, as well as social media integration for easy sharing and promotion of your landing pages.
- Security and compliance: Ensure the software adheres to industry-standard security measures and complies with relevant privacy regulations, such as GDPR, to protect your visitors’ data.
- Customer support: A reliable customer support team is essential for resolving any issues that may arise. Look for software that offers various support channels, such as live chat, email, and phone support. (Related Read: Best Customer Support Software for Businesses (Reviewed and Compared!)
- Pricing and scalability: Consider the pricing structure and available plans to ensure they align with your budget and requirements. The software should be scalable to accommodate your business’s growth and changing needs.
#1. Unbounce
Unbounce is a well-established landing page builder, known for its user-friendly interface and ability to create responsive, high-converting landing pages. It has been a popular choice for businesses of all sizes, from startups to enterprises.
Key features
Unbounce offers a wide range of features, including an extensive library of customizable templates, a drag-and-drop editor, and advanced options like A/B testing and dynamic text replacement. These features enable businesses to create unique landing pages that are optimized for conversions.
Pricing
Unbounce offers flexible pricing plans, catering to the needs and budgets of businesses of all sizes. The plans include essential features like unlimited landing pages, pop-ups, and sticky bars, with additional features available at higher pricing tiers.
Ideal user base
Unbounce is suitable for businesses of all sizes, from startups to enterprises, looking to create high-converting landing pages with ease.
#2. Instapage
Instapage is a powerful landing page platform that enables marketers to build personalized landing pages without any coding knowledge. It has a robust set of features and integrations with popular marketing tools, making it an excellent choice for businesses looking to streamline their marketing efforts.
Key features
Instapage’s key features include a visual editor, a vast selection of templates, and advanced analytics. Additionally, it seamlessly integrates with popular marketing tools, allowing businesses to connect their landing pages with their existing marketing stack.
Pricing
Instapage offers pricing plans that cater to various budgets and needs. Its plans include essential features like unlimited landing pages and visitors, while higher tiers offer additional functionality like AMP support and advanced analytics.
Ideal user base
Instapage is ideal for businesses of all sizes looking to create personalized, high-converting landing pages without requiring coding knowledge.
#3. Leadpages
Leadpages is a versatile landing page builder designed to help businesses generate leads and grow their online presence. It offers a simple-to-use drag-and-drop editor and a wide range of pre-built templates, along with useful features like pop-ups, alert bars, A/B and multivariate testing.
Key features
Leadpages boasts numerous features, such as a user-friendly drag-and-drop editor, a vast selection of pre-built templates, and advanced options like A/B testing, pop-ups, and alert bars. These features enable businesses to create unique, high-converting landing pages tailored to their specific needs.
Pricing
Leadpages offers affordable pricing plans, making it an excellent option for small businesses and entrepreneurs. Plans include essential features like unlimited landing pages and traffic, with additional features available at higher pricing tiers.
Ideal user base
Leadpages is best suited for small businesses and entrepreneurs looking to generate leads and grow their online presence.
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#4. ClickFunnels
ClickFunnels is more than just a landing page builder; it is a comprehensive sales funnel creation tool that offers an intuitive drag-and-drop editor, a variety of templates, and pre-built sales funnels tailored to specific industries and goals. It also includes features like email automation and affiliate management, making it a one-stop solution for online marketing.
Key features
ClickFunnels’ key features include a user-friendly drag-and-drop editor, a wide range of templates, pre-built sales funnels for various industries and goals, email automation, and affiliate management. These features make ClickFunnels a powerful tool for businesses looking to create high-converting sales funnels.
Pricing
ClickFunnels offers pricing plans best suited for businesses that require a comprehensive marketing solution. Its plans include essential features like unlimited funnels, landing pages, and visitors, with additional features like priority support and access to the affiliate management system available at higher pricing tiers.
Ideal user base
ClickFunnels is an excellent choice for businesses of all sizes that need a comprehensive marketing solution, including sales funnel creation, landing page building, and email automation.
#5. HubSpot Landing Pages
HubSpot Landing Pages is part of the HubSpot Marketing Hub, a comprehensive marketing automation platform. It provides an easy-to-use editor, a range of customizable templates, and advanced features like A/B testing, analytics, and personalization.
Key features
HubSpot Landing Pages offers a user-friendly editor, a variety of customizable templates, and advanced features such as A/B testing, analytics, and personalization. It seamlessly integrates with other HubSpot tools, making it an ideal choice for businesses already using HubSpot’s marketing suite.
Pricing
HubSpot Landing Pages’ pricing plans vary depending on the level of functionality required, catering to businesses of different sizes. Its plans include essential features like unlimited landing pages and visitors, with additional features like advanced personalization and A/B testing available at higher pricing tiers.
Ideal user base
HubSpot Landing Pages is best suited for businesses already using HubSpot’s marketing suite, as it integrates seamlessly with other HubSpot tools, providing a cohesive marketing experience.
#6. GetResponse
GetResponse is an all-in-one marketing platform that includes a robust landing page builder. With its intuitive drag-and-drop editor, a variety of templates, and advanced features like A/B testing and responsive design, GetResponse enables businesses to create high-converting landing pages with ease.
Key features
GetResponse’s landing page builder offers an intuitive drag-and-drop editor, a wide range of templates, and advanced features such as A/B testing and responsive design. It also integrates with numerous marketing tools, making it a versatile choice for online marketing campaigns.
Pricing
GetResponse offers pricing plans that cater to businesses of different sizes. Its plans include essential features like unlimited landing pages, visitors, and domains, with additional features like webinars and e-commerce tools available at higher pricing tiers.
Ideal user base
GetResponse is suitable for businesses of all sizes looking to create high-converting landing pages and leverage a comprehensive marketing platform.
#7. Wishpond
Wishpond is a comprehensive marketing platform that includes a user-friendly landing page builder, alongside tools for contests, pop-ups, and email marketing. Its landing page builder offers a drag-and-drop interface, a variety of pre-built templates, and advanced features like A/B testing and analytics.
Key features
Wishpond’s landing page builder provides a drag-and-drop interface, numerous pre-built templates, and advanced features such as A/B testing and analytics. The platform also includes tools for contests, pop-ups, and email marketing, making it a comprehensive marketing solution.
Pricing
Wishpond offers pricing plans designed to accommodate businesses of all sizes. Its plans include essential features like unlimited landing pages, pop-ups, and social contests, with additional features like priority support and custom JavaScript available at higher pricing tiers.
Ideal user base
Wishpond is a versatile choice for businesses of all sizes looking for a comprehensive marketing platform that includes a user-friendly landing page builder and additional marketing tools, such as contests and email marketing.
#8. Elementor
Elementor is a popular WordPress page builder that also excels as a landing page creation tool. It offers a powerful drag-and-drop editor, a variety of widgets, and a library of pre-built templates, making it easy to create stunning, high-converting landing pages for your WordPress website.
Key features
Elementor’s key features include a user-friendly drag-and-drop editor, a vast library of pre-built templates, and a range of widgets for adding various elements to your landing pages. Additionally, it offers advanced features like responsive design and custom CSS for more in-depth customization.
Pricing
Elementor offers both a free version with basic features and a paid version with additional features like premium widgets and templates. Its pricing plans cater to individuals and businesses of all sizes, making it an accessible option for WordPress users.
Ideal user base
Elementor is best suited for businesses and individuals using WordPress, as it seamlessly integrates with the platform and offers a powerful set of tools for creating high-converting landing pages.
#9. Beaver Builder
Beaver Builder is another WordPress page builder that doubles as a landing page creation tool. It features an intuitive drag-and-drop editor, a variety of modules, and a selection of pre-built templates to help you create visually appealing landing pages for your WordPress site.
Key features
Beaver Builder offers an easy-to-use drag-and-drop editor, a wide selection of pre-built templates, and various modules for adding different elements to your landing pages. It also supports responsive design and integrates seamlessly with other popular WordPress plugins.
Pricing
Beaver Builder provides a free version with basic features and paid plans with additional functionality, such as premium modules and templates. Its pricing plans are designed to cater to the needs of individuals and businesses of all sizes using WordPress.
Ideal user base
Beaver Builder is an excellent choice for WordPress users looking for a powerful and user-friendly landing page builder that integrates seamlessly with their existing website.
#10. Thrive Architect
Thrive Architect is a WordPress page builder plugin designed specifically for creating high-converting landing pages. It offers a variety of tools and features to help you create visually appealing, conversion-focused landing pages with ease.
Key features
Thrive Architect provides a user-friendly drag-and-drop editor, a vast library of conversion-focused templates, and advanced features like responsive design and custom CSS. It also integrates with popular email marketing services and other WordPress plugins for a seamless marketing experience.
Pricing
Thrive Architect offers a one-time fee for lifetime access to the plugin, making it an affordable option for businesses and individuals using WordPress. It also includes access to updates and support, ensuring that you always have the latest features and assistance when needed.
Ideal user base
Thrive Architect is best suited for businesses and individuals using WordPress who are focused on creating high-converting landing pages and desire a powerful set of tools for optimizing their digital marketing.
#11. Landingi
Landingi is a dedicated landing page builder that offers a user-friendly interface, a variety of templates, and advanced features like A/B testing and analytics. It is designed to help businesses create high-converting landing pages with ease, regardless of their technical expertise.
Key features
Landingi provides a simple drag-and-drop editor, a wide selection of templates, and advanced features such as A/B testing, analytics, and integrations with popular marketing tools. These features enable businesses to create visually appealing, high-converting landing pages tailored to their specific needs.
Pricing
Landingi offers pricing plans designed to accommodate the needs of businesses of all sizes. Its plans include essential features like unlimited landing pages, visitors, and domains, with additional features like custom templates and priority support available at higher pricing tiers.
Ideal user base
Landingi is suitable for businesses of all sizes looking for a dedicated landing page builder that offers a user-friendly interface, a variety of templates, and advanced features to optimize their omni-channel marketing.
#12. Mailchimp Landing Pages
Mailchimp Landing Pages is a feature within the popular email marketing platform Mailchimp. It allows users to create simple, visually appealing landing pages that integrate seamlessly with their email marketing campaigns.
Key features
Mailchimp Landing Pages offers a user-friendly editor, a selection of templates, and basic customization options. It also integrates directly with Mailchimp’s email marketing tools, making it easy to collect leads and manage your marketing efforts in one place.
Pricing
Mailchimp Landing Pages is included with Mailchimp’s email marketing plans, making it an affordable option for businesses already using the platform. Pricing varies based on the level of functionality required and the size of your email list.
Ideal user base
Mailchimp Landing Pages is best suited for businesses already using Mailchimp’s email marketing platform, as it provides a simple, cost-effective solution for creating landing pages that integrate directly with their existing marketing efforts.
#13. ConvertKit Landing Pages
ConvertKit Landing Pages is a feature within the popular email marketing platform ConvertKit. It enables users to create simple, conversion-focused landing pages that integrate with their email marketing campaigns.
Key features
ConvertKit Landing Pages offers a user-friendly editor, a selection of templates, and basic customization options. It also integrates directly with ConvertKit’s email marketing tools, allowing users to collect leads and manage their marketing efforts in one place.
Pricing
ConvertKit Landing Pages is included with ConvertKit’s email marketing plans, making it an affordable option for businesses already using the platform. Pricing varies based on the level of functionality required and the size of your email list.
Ideal user base
ConvertKit Landing Pages is best suited for businesses already using ConvertKit’s email marketing platform, as it provides a straightforward, cost-effective solution for creating landing pages that integrate directly with their existing marketing efforts.
#14. Ucraft
Ucraft is a website builder that also offers a dedicated landing page builder. It provides a user-friendly interface, a variety of templates, and basic customization options, making it easy for businesses to create visually appealing landing pages.
Key features
Ucraft offers a simple drag-and-drop editor, a selection of templates, and basic customization options. It also supports responsive design and integrates with popular marketing tools, allowing businesses to create effective landing pages that complement their online marketing efforts.
Pricing
Ucraft offers a free plan with basic features, as well as paid plans that include additional functionality such as custom domains and integrations with popular marketing tools. Its pricing plans cater to businesses of all sizes and budgets.
Ideal user base
Ucraft is suitable for businesses of all sizes looking for a user-friendly landing page builder that offers a variety of templates and basic customization options.
#15. LanderApp
Lander is a dedicated landing page builder that offers a user-friendly interface, a selection of templates, and advanced features like A/B testing and analytics.
Key Features
Lander provides a simple drag-and-drop editor, a wide selection of templates, and advanced features such as A/B testing, analytics, and integrations with popular marketing tools. These features enable businesses to create visually appealing, high-converting landing pages tailored to their specific needs.
Pricing
Lander offers pricing plans designed to accommodate the needs of businesses of all sizes. Its plans include essential features like unlimited landing pages, visitors, and domains, with additional features like custom templates and priority support available at higher pricing tiers.
Ideal user base
Lander is suitable for businesses of all sizes looking for a dedicated landing page builder that offers a user-friendly interface, a variety of templates, and advanced features to optimize their digital marketing campaigns.
#16. Pagewiz
Pagewiz is a dedicated landing page builder designed to help businesses create high-converting landing pages with ease. It offers a user-friendly interface, a variety of templates, and advanced features like A/B testing and analytics.
Key features
Pagewiz provides a drag-and-drop editor, a wide selection of templates, and advanced features such as A/B testing, analytics, and integrations with popular marketing tools. These features enable businesses to create visually appealing, high-converting landing pages tailored to their specific needs.
Pricing
Pagewiz offers pricing plans designed to accommodate the needs of businesses of all sizes. Its plans include essential features like unlimited landing pages, visitors, and domains, with additional features like custom templates and priority support available at higher pricing tiers.
Ideal user base
Pagewiz is suitable for businesses of all sizes looking for a dedicated landing page builder that offers a user-friendly interface, a variety of templates, and advanced features to optimize their digital marketing.
#17. Simvoly
Simvoly is a website builder that also includes a landing page builder. It offers a user-friendly interface, a variety of templates, and basic customization options, making it easy for businesses to create visually appealing landing pages.
Key features
Simvoly offers a simple drag-and-drop editor, a selection of templates, and basic customization options. It also supports responsive design and integrates with popular marketing tools, allowing businesses to create effective landing pages that complement their online marketing and omni-channel campaigns.
Pricing
Simvoly offers a range of pricing plans that cater to businesses of all sizes and budgets. Its plans include essential features like unlimited landing pages, visitors, and domains, with additional features like custom domains and integrations with popular marketing tools available at higher pricing tiers.
Ideal user base
Simvoly is suitable for businesses of all sizes looking for a user-friendly landing page builder that offers a variety of templates and basic customization options.
Wrapping it up
When choosing a landing page builder, consider factors such as ease of use, customization options, template variety, advanced features like A/B testing and analytics, integrations with marketing tools, pricing, and the platform’s ideal user base. While we have taken them into consideration for our post, if you are still unsure, you can try several of these software out as they offer free trials and demos.
To elevate your online marketing strategy, select a landing page builder that best aligns with your business needs and marketing goals. Experiment with different templates, features, and customization options to create high-converting landing pages that effectively capture leads and drive conversions.
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